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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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Visual Content Trumps Text in Driving Social Media Engagement [INFOGRAPHIC]

Visual Content Trumps Text in Driving Social Media Engagement [INFOGRAPHIC] | Social Media Butterflies | Scoop.it
New infographic from M Booth and Simply Measured emphasize the effectiveness of visual content in driving social media engagement.

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10 Reasons How Bad Infographic can Damage Your Business | All Infographics

10 Reasons How Bad Infographic can Damage Your Business | All Infographics | Social Media Butterflies | Scoop.it
Infographics on How creating Bad Info graphics can damage and ruin business health and marketing concept forever on Business marketing on information graphics...

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How to Use Social Listening to Track Clients, Competitors & More

How to Use Social Listening to Track Clients, Competitors & More | Social Media Butterflies | Scoop.it

Listening is where to start with the overwhelm of social media, to divide, sort and conquer - making sense of what is current.  

 

Shelly Kramer's blog post is about using social channels to listen to keep track of clients and competitors and a whole lot more.

 

___________________________

   

Have a purpose so you can find gold in the social media sea of information.

___________________________

 

There's a wealth of information online beyond just managing your clients if you know what you're looking for.  


Have a purpose so you can find gold in the social media sea of information. Here are some great suggestions of how to do it:

 

find content     find your inspiration     do your homework:  competitive research      learn what people are saying about your brand

 

Shelly suggests you go to Facebook without logging in or openstatussearch.com

 

 

Advanced Twitter Search

 

Twitter is a rich source of real-time information ~ an instant focus group that immediately dials you in to what’s trending all over the world .   

 

By listening you can work to develop and craft your integrated marketing strategies.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See full article here: [http://bit.ly/RzKBoB]


Via janlgordon, Deb Nystrom, REVELN
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Your Klout Score Just Changed. Here’s Why

Your Klout Score Just Changed. Here’s Why | Social Media Butterflies | Scoop.it
Your Klout score may have just changed, by a lot. Tuesday the company rolled out updated scores for all of its users and began pushing out an updated Klout interface that focuses not on your Klout score, but the individual posts that got you there.

Via John van den Brink, janlgordon
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John van den Brink's comment, August 14, 2012 3:36 PM
Jan, thank you very much for the re-scoop.
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The Guide To Search: Why Social & Mobile Are The Future

The Guide To Search: Why Social & Mobile Are The Future | Social Media Butterflies | Scoop.it

I selected this piece from Simplyzesty because search is an important topic and as many of us know, it's currently in a transition period now. There's is so much information packed into one article so I've highlighted some key points and findings to help you get an idea of what you'll find......

 

Intro:

 

As algorithms become more complex and the major search engines introduce new features, it's clear that our expectations about how search should work and what it can do for us has risen with every new development.

 

Excerpt:

 

**We demand that  relevant information comes faster, becomes more acurate and matches our tastes and interests.

 

**Throw Siri and Google Now into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.

 

With social media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing...

 

Here are the highlights from this article:

 

** Where is Social Search headed?

 

**The development of Mobile search

 

**Web & Mobile analytics tools

 

** Social & Mobile SEO Practices

 

**Oopinion & Analysis

 

**Infographics Sources

 

Here's what caught my attention:

 

**According to a BIA/Kelsey report, mobile search will generate 27.8 billion more queries than desktop search by 2016.

 

**Mobile will generate 113.4 billion queries and desktop generate 85.6 billion.

 

**9 our of 10 mobile searches lead to action, over half leading to purchase

 

Create mobile-friendly content

 

**Your regular desktop content can stay the same provided you’ve reformatted it for mobile users (see last tip), but the best thing to do is to host your homepage and mobile only pages on m.domain.com subdomaion or /m subfolder.


**State of Search explains why good content strategy is crucial for social search


**eConsultancy lists four major reasons why mobile search is different to traditional search


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/PiXXQO]


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34 Social Media Truths in a Nut Shell

Becoming a social business doesn't happen overnight.

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Connected, 21st century professional learning: Take a guided tour.

Connected, 21st century professional learning: Take a guided tour. | Social Media Butterflies | Scoop.it
We believe in connected, networked, collaborative professional development. Modern PD for modern, 21st century educators. Take a tour of this experience. (Curious about what connected, 21st century professional learning looks like?

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20 questions (and answers) about MOOCs

20 questions (and answers) about MOOCs | Social Media Butterflies | Scoop.it

I opened the discussion with a quick personal intro to my contribution to the MOOC discussion and then we moved to Q & A.


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5 Do's and 5 Don'ts of Social Media | Jeffbullas's Blog

5 Do's and 5 Don'ts of Social Media | Jeffbullas's Blog | Social Media Butterflies | Scoop.it
A while back I came upon a YouTube video by Jason Goldberg the founder of socialmedian  (which was bought recently by Xing , a Social Networking  site ). The essence of  his strategy and success was a principle called "Just Ship It" which is a rather...
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Easy Scheduling ~ AutoSchedule in the Dashboard

Easy Scheduling ~ AutoSchedule in the Dashboard | Social Media Butterflies | Scoop.it
Thats sounds nice!- Easy Scheduling ~ AutoSchedule in the Dashboard - HootSuite Social Media Management http://t.co/fzZ8Yr2H...
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Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web

Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web | Social Media Butterflies | Scoop.it

Robin Good: Here is a good guide providing the basic principles that should be followed when using, reposting, citing or quoting other people's content (both text and images).

 

The article outlines "proper methods of source attribution on the internet to guarantee the right people get credit for their hard work and ideas."

 

Specific sections of the article cover:

How To Cite Content in Blog Posts How To Cite Content in Social Media How to Give Credit to Guest Bloggers and Ghost Writers How to Cite Images and Visual Content

 

 

Well done. 8/10


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33098/How-Not-to-Steal-People-s-Content-on-the-Web.aspx

 

 

 


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El código Gutenberg's comment, August 18, 2012 2:01 PM
Thank you very much. You're very kind. I hope that readers like my work in "El código Gutenberg". And thank you for the information in your page.
nickcarman's curator insight, February 17, 2013 5:45 PM

This is an excellent article, which lays out the groundrules for using, or citing someone else's content.

Nevermore Sithole's curator insight, August 29, 2013 8:32 AM

A Good Resource

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SEO trends and the Impact of Blogging [Infographic]

SEO trends and the Impact of Blogging [Infographic] | Social Media Butterflies | Scoop.it
SEO Trends and the Impact of Blogging infographic is a glimpse into the direction of search engine optimization an where it is headed.

 

**We have all heard content is king, but with SEO the king is exercising his power as we move forward on the internet. Social media and blogging is starting to grow in importance. Audience engagement and the tools that measure it are going to be more and more important.

 

**A friend of mine asked me the other day, “Why should I care about Klout, Kred, or Peer Index type sites?” I told him that these tools not only measure activity and engagement, but they provide a social proof and standing that reflects you value online.

 

**Sites like Google are essentially doing the same thing behind the scenes. Google is Klout for websites. Google is looking at people’s reaction and engagement as a factor in determining your websites value.


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The 10 Best Marketing Infographics of 2012 (So Far)

The 10 Best Marketing Infographics of 2012 (So Far) | Social Media Butterflies | Scoop.it

This is from the 10 best marketing infographics of 2012 so far. Take a look at the best marketing infographics that have been created so far in 2012.


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Do Social Marketers Really Know What Social Consumers Want?

Do Social Marketers Really Know What Social Consumers Want? | Social Media Butterflies | Scoop.it

This article is from Brian Solis , and in collboration with Barnickel Design, they have created this infograph that clearly shows that there is a perception gap 

 

what customers want and what executives think they want.based on research from Pivot referring "The Perception Gap"


Jan Gordon: My commentary


Hopefully this article and findings will help to provide some clarity so marketers can begin to engage with their customers, in a way that is meaningful to them. Word of mouth spreads like wildfire and you'll want to make sure your business is listening, engaging and responding to their needs before someone else does.

 

Here are some highlights:

 

** 76% of marketers feel they know what their customers want yet only 34% have asked customers

 

**59% of social customers wish to engge businesses for buying insights and customer service respectively, on the contrary only 37% of marketers believe that these services re in demand by their customers

 

**Take a look at Actual Consumer usage VS marketers' perceptions of consumer usage on the infograph, there is definitely a gap in perception here

 

 mobile social apps 

 

**15% of consumers use them on Linkedin, marketers think it's more like 36. 7%

 

**twitter 35% useage - marketers perceive this to be 82%

 

 

 Daily deal  & coupon sites

 

**Facebook usage is 35%

 

**Marketers perceive this to be 56%

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article and see infographic here: [bit.ly/MMPPdI]


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HANDY Infographic for Google+ Users: Text Formatting Made Easy

HANDY Infographic for Google+ Users:  Text Formatting Made Easy | Social Media Butterflies | Scoop.it

How to make bold text, italics, strikethroughs in Google+ posts." 

   

From MT Weekly.  Easy!   Using Google+ as a choice?  More here about choosing Google+ for your posts:  

   

Excerpt:
   

There are two significant benefits of using Google+: 

   

First, social media in general is essential today to immerse yourself in industry knowledge and stay ahead of the curve on the latest trends in your field.  Google+ is a more organized, comprehensive tool than Twitter, and its more personalized than LinkedIn with more engaging features.     Second, when a potential employer Googles your name, your robust Google+ profile will show up. You can use it as a way to showcase your professional interests, personality, and industry savvy to stand out from the rest of the heard. Here's a quick job seeker's guide to using it:       

It's a great addition to your social media belt. 

    Source:  USNews Money

   

Personally, I find the use of Circles, robust and VERY smart.  Twitter lists?  Ahh, I have them and don't use them right  now.  ~  Deb


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Social Media: 20 Types of Content and Format that Engage

Social Media: 20 Types of Content and Format that Engage | Social Media Butterflies | Scoop.it
The cry of "Content is King" has been a rallying call for bloggers and on-line publishers for years.

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Curation: Manage Your Attention Not Just Your Time

Curation: Manage Your Attention Not Just Your Time | Social Media Butterflies | Scoop.it

This guest post is by Beth Kanter for Socialbrite and this is great for curators just starting out or a refresher for those of you who have been doing this for a while.

 

She tells you why curation is an important tool in your content strategy and gives you some good suggestions on how to do it effectively which I'm going to focus on here. Curation requires time and energy, and Beth's process really works because I'm doing this myself.

 

Here's what caught my attention:

 

Manage you attention, not just your time

 

**Don't just create a to-do list; lay it out on a daily and weekly schedules, breaking down key tasks of the project into chunks.

 

**Consider the level of concentration and focus that each type of task or chunk requires and schedule accordingly

 

**Establish rituals: Rituals in your work life are valuable. A mindmap offers a lot of good suggestions for rituals

 

**Managing email and other distractions: Turn off notifications that pop up on your computer, iPad or moble.

 

**Just say no - it's important to engage with your community on social networks but you have to find the right balance. When you're curating, it requires focus, it's best to schedule this first, then do your community management, check your email unless something requires your immediate attention. When you have a plan, it makes everything easier.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See full article here: [http://bit.ly/MyQ1Nw]


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Beth Kanter's comment, August 17, 2012 8:18 PM
Thanks for scooping!
Beth Kanter's comment, August 17, 2012 8:18 PM
Thanks so much for scooping!
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Alexis Ohanian: How to make a splash in social media | Video on TED.com

TED Talks In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.
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5 Psychological Principles Behind Effective Social Media Content

5 Psychological Principles Behind Effective Social Media Content | Social Media Butterflies | Scoop.it

Businesses can incorporate relevant ideas found in social psychology to improve the effectiveness of their online marketing and social media strategies.


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Are we living in a connected world?

Are we living in a connected world? | Social Media Butterflies | Scoop.it
We are living in a connected world. Another short version of connected world. Are we inter-dependent?  To what extent are we connected in this world? Here is my previous post on how internet is aff...

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Connectivism and Coursera

This is a Theory into Practice group project from the University of Minnesota's CI5321, Distance Learning course. In it we apply the theory of connectivism t...

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Four Social Media Marketing Message Tips to Avoid Boring Your Audience | Tracy L. Jones

Four Social Media Marketing Message Tips to Avoid Boring Your Audience | Tracy L. Jones | Social Media Butterflies | Scoop.it
  Are you boring everyone with your social media marketing messages? My very first post centers around a quote that I simple love. “The single (@tracyljonesvs yes, and you nailed the big four!
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Social Influence Marketing is Hot - Here are 6 Trends to Watch

Social Influence Marketing is Hot  - Here are 6 Trends to Watch | Social Media Butterflies | Scoop.it

Another insightful piece by Mark Schaefer for his blog. Here's what you'll find in this article:

 

**understand your own influence in the marketplace individually and as a business 

 

**how to curate your audience, and discover if they are influencers, advocates or friends once you know this, there is good information and strategy to help you manage, leverage and utilize this knowledge in your business.

 

**what social influence measuring tools are out there today that are determining social influence   who is creating buzz, changing behavior and driving sales through recommendations and much more. 

 

**what tools are out there, what companies are moving into this space with better ways of determining who the influencers are and what this means to your business and to you as an individual and much more......

 

Intro:

 

"Social influence marketing is moving out of the experimental stage and into the mainstream. What's next?"

 

Here are a few highlights that caught my attention: 

 

Moving out of the lab

 

Mark Schaffer:

 

"I recently met with Azeem Azhar, the very bright and ambitious founder of PeerIndex and he noted that in 2012, social influence marketing and outreach programs are moving out of the “experimental stage” and into mainstream marketing budgets".

 

Connecting Online Conversations to Offline Buying Behavior

 

Many critics contend that online influence does not necessarily translate to offline buying behavior — but these dots are being connected very quickly.

 

In fact, it’s already happening. Whether we like it or not.........

 

Smart phones are going to auto-publish content to your Facebook timeline and other platforms —

 

**where we are shopping, what we are listening to, what we are viewing.


**So it’s a simple matter of connecting your conversations with influencers to these actions.

 

 *More and more search results are including recommendations from your friends, which will also support connections between online and offline behaviors.

 

Over time, an actual dollar value will be assigned to your “influence power.”


Selected by Jan Gordon, covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/RPcWlg]


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Content Marketers & Curators - 50 Ideas to Create Buzz

Content Marketers & Curators - 50 Ideas to Create Buzz | Social Media Butterflies | Scoop.it

I selected this article from conversationagent because this is one of my trusted sources, where I find great content, day after day.  This piece has some great tips for creating compelling content and it gives you examples of people who are doing a good job with each suggestion.

 

These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

"Connecting ideas and people -- how talk can change our lives".

 

 

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://bit.ly/L3GvLU]


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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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How to Create Demand Through Compelling Content

This slideshare is from Eloqua and Jess3 exploring the nexus between content marketing and demand generation.

 

A few things that caught my attention:

 

**Buyers are interested in what you know rather than what you sell

 

**They refer to "suspects" as anyone who either shares your content or

    buys your products

 

Interesting to follow the process through these images - can help you to tighten your content marketing strategy.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

See slideshare here: [http://slidesha.re/KFruVw]


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Jesse Soininen's curator insight, December 12, 2012 4:32 PM

Compelling content is the key