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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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Rescooped by Robin Martin from WordPress Google SEO and Social Media
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Perform SEO on Your Website With Social Media an Infographic /@BerriePelser

Perform SEO on Your Website With Social Media an Infographic /@BerriePelser | Social Media Butterflies | Scoop.it
Perform SEO on Your Website With Social Media an Infographic Would you like to maximize

Via WordPress SEO & Social Media
Robin Martin's insight:

Awesome! Thanks for sharing/scooping this one!

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WordPress SEO & Social Media's curator insight, October 9, 2013 4:18 AM

Perform SEO on Your Website With Social Media an Infographic /@BerriePelser

Rescooped by Robin Martin from Scoop.it on the Web
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Scoop.it in Seven Tools for Finding Great Content to Share

Scoop.it in Seven Tools for Finding Great Content to Share | Social Media Butterflies | Scoop.it

"Content - Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry?"


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Bill Weigall's curator insight, October 12, 2013 11:35 PM

Something for most tastes and styles herein...

Ready Mobile Solutions's curator insight, January 22, 5:26 PM

Awesome content to build your brand!

Bill Gassett's curator insight, February 3, 1:22 PM

How to get your content to be seen by more people through content curation and other social media tricks.

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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Social Media Butterflies | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

Rescooped by Robin Martin from Web site & Social Media Marketing
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Social Media Implementation Checklist

Social Media Implementation Checklist | Social Media Butterflies | Scoop.it

Love this social media 'setup and go' checklist . Love the focus on content creation first. Then, using social second.


Via GrupoNeo
Robin Martin's insight:

One of the most informative infographics I've seen lately! Exactly the thing I've been looking for! Thank you!!

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VL Automotive Digital Marketing's comment, September 9, 2013 11:52 PM
I like that!
Sassy Social Media Marketing
harish magan's comment, September 10, 2013 12:48 AM
Is it easy and worth following, please read it and decide?
Sven Awege's curator insight, September 13, 2013 5:42 AM

Wonderful check-list - most of it applies to Pharma too (with a few add-ons)!

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The 80 Rules Of Social Media [INFOGRAPHIC] - AllTwitter

The 80 Rules Of Social Media [INFOGRAPHIC] - AllTwitter | Social Media Butterflies | Scoop.it

"So you want to get good at social media?

You need to have a plan. A guidebook. A strategy.

You need some rules.

And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe."


Via Susan Bainbridge
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cyneth's curator insight, September 8, 2013 6:06 PM

Check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.  Rule #32 - rules are meant to be broken

KB...Konnected's curator insight, September 25, 2013 8:03 PM

Interesting!

Charles Newton's curator insight, September 29, 2013 1:56 AM

Thought provoking ideas here - worth a read.

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Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC]

Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC] | Social Media Butterflies | Scoop.it

Search engine optimisation (SEO) is all about the quality of your backlinks, right?

 

Wrong. Not any more. At least, not wholly, as an updated study from those good people atSearchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of Likes, shares, tweets and +1s.

 

Find out more: http://www.mediabistro.com/alltwitter/seo-social-ranking-factors_b45440


Via Antonino Militello
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valeriecharron's curator insight, July 6, 2013 2:24 AM

Infographie essentielle. A conserver. 

Kaye Blum's curator insight, July 7, 2013 2:38 AM

More stats supporting the theory of Socisl Media's importance in SEO

Nadia Christian's curator insight, July 8, 2013 6:03 PM

Bringing the power back to the people, imagine that.

Rescooped by Robin Martin from SEO and Social Media Marketing
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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | Social Media Butterflies | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

 

Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.

 

Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.

 

That’s not the only reason Pinterest is better than Google.

 

Here are 5 reasons why Pinterest’s search engine is better than Google.

 

Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 


Via Antonino Militello
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Emmanuel Gigante's curator insight, September 10, 2013 2:23 PM

pinterest  might be something you want to implement  in your marketing   need help contact me for a free training

Rim Riahi's curator insight, October 10, 2013 12:31 AM

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

Dillon Thomas's curator insight, October 22, 2013 10:01 AM

www.pinterest.com/dillondlite

 

I have multiple boards but one of my favorites is my artists "pincase" board .. whre i invited people to share their art.  It's been a little hard keeping product marketers off the page and i have had to delete a few pins of jewelry and clothes .. etc... BUt when you do get to the art there is some amazing pins..  I also have to keep up and invite all the people who follow board..

 

http://www.pinterest.com/dillondlite/first-artist-pincase-board-calling-all-artist-mode/ 

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A New “Breed” of Bloggers Make a Social Marketing Impact

A New “Breed” of Bloggers Make a Social Marketing Impact | Social Media Butterflies | Scoop.it

We all know the marketing power Mom Bloggers have in promoting brands and influencing consumers. However, flying under the marketing radar are Pet Bloggers who are just now making an impact with marketers whose major focus should be the health and welfare of our pets. 


Via Brian Yanish - MarketingHits.com
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Eva Szanto's curator insight, August 17, 2013 3:25 PM

interesting

 

Sharilee Swaity's curator insight, August 18, 2013 1:28 AM

For any of us who write about our pets online, it is nice to know that people are looking for online writers who know about pets, and make informed recommendations. 

Rescooped by Robin Martin from Content Marketing & Content Strategy
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17 Resources For Creating Incredible Social Content

17 Resources For Creating Incredible Social Content | Social Media Butterflies | Scoop.it
Successful social media requires a lot of work and a long list of skills and talents. At the top of that list you'll find content creation.

Via Stefano Principato
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Stefano Principato's curator insight, July 20, 2013 12:08 PM

Now that we’ve taken care of some of the most popular excuses of why people don’t create their own content, It’s time for the good stuff.

malek's curator insight, July 20, 2013 2:15 PM

You better have a look at #8 This.  It will save you a lot of time

AlGonzalezinfo's curator insight, July 20, 2013 4:45 PM

Great resource on how to start AND "up the game" for us content creators. 

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How Influential Are You? Measure It!

How Influential Are You? Measure It! | Social Media Butterflies | Scoop.it
It's simple, influence matters. It matters in your job and your private life. In fact, influence is part of every human interaction. Just think of parents influencing their children, political or (How can you measure influence?

Via Ron Sela
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Ron Sela's curator insight, July 14, 2013 2:31 PM

How Influential Are You? Measure It!

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The Psychology of Social Media Influence – The Power of Klout and Kred

The Psychology of Social Media Influence – The Power of Klout and Kred | Social Media Butterflies | Scoop.it
What especially intrigues me, for those that use these services, is the power and influence Klout or Kred scores have over our social media behavior. It has even been suggested that Klout and Kred reward social media ...

Via Ron Sela
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Ron Sela's curator insight, July 14, 2013 2:50 AM

The Psychology of Social Media Influence – The Power of Klout and Kred

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PMD (Partial Match Domains) Targeted by Google Last Algo Updated

PMD (Partial Match Domains) Targeted by Google Last Algo Updated | Social Media Butterflies | Scoop.it
On the morning of June 26th, MozCast registered a record high temperature of 113 degrees. This is an initial investigation into the possible algorithm update, and a potential partial-match domain (PMD) connection.

Via Robin Good
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Robin Good's curator insight, June 27, 2013 5:31 AM



Google has updated its algorithms again yesterday, and by looking at the amount of changes in the SERPs this does not look like something minor.


According to the research and analysis done by Dr Pete on the MOZ blog, the web sites that have been most affected are those that utilize in their domain name some of the keywords for which they are being searched for.

These are called PDM (partial domain matches) and data shows that these have all been strongly affected.


So, if you own a web site that utilizes some of your niche keywords in its name and have seen a sudden drop in traffic or earnings since yesterday, check out the thorough analysis that Dr. Pete has done and see for yourself what is really happening.


From the article intro: "If you follow our MozCast Google "weather" tracker, you may have noticed something unusual this morning – a record algorithm flux temperature of 113.3°F (the previous high was 102.2°, set on December 13, 2012). While the weather has been a bit stormy off and on since Penguin 2.0 and the announcement of 10-day rolling Panda updates, this one was still off the charts: "



Informative. Useful data. 8/10


Full article: http://moz.com/blog/early-look-at-googles-june-25-algo-update




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Curation for Learning Means Falling in Love with a Body of Knowledge

Curation for Learning Means Falling in Love with a Body of Knowledge | Social Media Butterflies | Scoop.it

"Yesterday during the Vice Chancellor's Teaching and Learning Conference at Plymouth University, I presented a think piece with Oliver Quinlan.   The thrust of our thinking is that students..."


Via Robin Good
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Lydia Gracia's comment, July 4, 2013 8:02 AM
sure!
Thomas C. Thompson's curator insight, July 7, 2013 10:48 PM

People were born to learn, this makes everyone they're own expert in the topic they love best.

Frances's curator insight, July 10, 2013 10:53 AM

Ah, love of knowledge!

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Infographic: The 1357% rise in social media jobs | SMI

Infographic: The 1357% rise in social media jobs | SMI | Social Media Butterflies | Scoop.it
There's been an explosion of jobs involving social media over the last three years. This infographic breaks it down.

Via Susan Bainbridge
Robin Martin's insight:

I saw this infographic just today, Susan! Gotta love it! 

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Laura Perez's curator insight, October 9, 2013 9:54 AM

I think this is a really important new role in our societies and we have to prepare the future adults in this kind of stuff.

Stephen Dale's curator insight, October 10, 2013 7:11 AM

I read somewhere else that 80% of people working in Social Media had been in their job for less than 2 years. Bear that in mind the next time you see a profile statiing "Black Belt", "Ninja" , "Guru" or "Expert" ! #socmed

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The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC

The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC | Social Media Butterflies | Scoop.it

“Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time.”


Via Brian Yanish - MarketingHits.com, Lauren Moss
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harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
Deb Nystrom, REVELN's curator insight, October 7, 2013 3:52 PM

It's always good to be reminded of the sweet spots on timing with Social Media.  ~  Deb

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Older Means Less Social Media Use For Now

Older Means Less Social Media Use For Now | Social Media Butterflies | Scoop.it
Your customers are on social media, but which network should you use to reach them? It might depend on their age.

Via Anneliza Humlen, brandideas, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 28, 2013 11:32 PM

The interesting question to ask of this infographic is does the 89% social media kids every decline in penetration. Do the kids every slow down. Don't think so. Instead I'm betting the social media penetratoin increases every that "kids" generation ages to the point where 100% penetration is a reasonable expection.  

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8 Reasons Why Content Rules

8 Reasons Why Content Rules | Social Media Butterflies | Scoop.it

Content rules because it drives written, visual and audio communications on the web. Without it, there’s nothing to talk about, engage with or show existing and potential customers.

 

 


Via The Fish Firm
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Angela Heath's curator insight, September 12, 2013 10:38 AM

Content is to online business what location is to real estate.  It essential!!

relocation-services's comment, September 23, 2013 1:43 PM
http://www.packersandmoversmumbai.co.in/
http://www.semoverspackers.com
http://www.southeastern.in
http://www.inpackersmovers.com
http://www.transportroad.com
Joseph Victor's curator insight, September 24, 2013 2:51 PM

Content marketing in Life Sceince industry has been going on for decade through peer reviewed journals and research posters. Companies need to incorporate new age content marketing tools and avenues

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Curate Real-Time News and Video with WordPress Media Explorer

Curate Real-Time News and Video with WordPress Media Explorer | Social Media Butterflies | Scoop.it

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Hans Heesterbeek's curator insight, September 2, 2013 12:38 AM

This looks interesting 

Mark McMahon's curator insight, September 5, 2013 1:13 PM

this sounds like really useful stuff......

Mariska Botha's comment, September 11, 2013 8:23 AM
Have to be honest that I love this...
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SEO strategy VS Social Media strategy

SEO strategy VS Social Media strategy | Social Media Butterflies | Scoop.it

I've created a comprehensive list of cons and pros for SEO strategy and social media strategy. Plus added a diagram to sum it all up.

 

Read More At: http://alekseyzuravlov.com/seo-strategy-vs-social-media-strategy-breakdown-and-analysis/


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LouisvilleInnovative's curator insight, July 15, 2013 11:55 AM

A good read on both topics. 

packers and movers pune's comment, July 16, 2013 8:09 AM
Good analysis... Thanks
Dillon Thomas's comment, July 18, 2013 6:05 PM
no Problem.. This is what works for me.. so glad if anyone else can benefit, it's trial by fire ..LOL .. I have been getting a lot of opportunities so doing something right...Thanks for commenting
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Digital Social Media Dining out for Restaurants: With Social Media earning a ROI

Digital Social Media Dining out for Restaurants: With Social Media earning a ROI | Social Media Butterflies | Scoop.it
Why Your Restaurant Business Should Be Using Social Media Scenerio #1 You own a newly formed restaurant in a prime location within your city.  The locals are coming in to dine once a week; however,...
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Why Should A Business Have A Social Media Presence?

Why Should A Business Have A Social Media Presence? | Social Media Butterflies | Scoop.it

Social media is extremely essential for a business to expand. The role of social media has become paramount for a business to grow and reach a wider customer base.

 

There are sectors a business needs to look after – the profile of the company, the products, and the target customers. Social media platforms, like Facebook and Twitter, have made this humongous job a lot easier. Nowadays, a business even with a little exposure on social media has a great chance of making it big, and increasing its rate of conversion.

 

Following are the reasons why social media is important for a business:


Via Brian Yanish - MarketingHits.com
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Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So

Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So | Social Media Butterflies | Scoop.it

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Robin Good's curator insight, July 14, 2013 3:14 PM



I am under the impression that content curation is being hijacked by those who are interested in making you think that, if you adopt curation most apparent traits (picking and reposting valuable content from others) you may be in for lots of benefits and a significant time-saving bonus.


Rohit Barghava is the person who gave, back in 2009, one of the earliest and most appropriate descriptions for "content curation" and who also identified five key basic approaches to curating content.


To this day, those articles remain milestone references for anyone interested in content curation.


This week, in a post published on his blog, Rohit reminds his readers that there's an easy cure for those who can't write or create great content: curation.


He writes: "Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes.


What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment..."


In my experience the art of content curation, unless we refer to the ability to spot apparently interesting stuff and to pass it on to others by sharing it online, is a much more difficult and unfamiliar endevour and it requires many more skills than those required to write a simple blog post on a topic.


Why?


To curate content, you first need, as Rohit rightly points out, to be able to find good, relevant stuff, without having the ability to write it yourself. True. But finding and being able to "recognize" good stuff is not an innate or intuitive skill unless you have trained yourself to do it.


Very few of those who want to do content curation for "content marketing" purposes, take the time to vet, read, verify and evaluate stuff before publishing it. This approach would negate the advantage they think they have gained: saving time and producing more content with little time and effort.


The same is true for collecting and organizing. Saving and archiving stuff may be relatively easy, but labeling, categorizing and tagging in ways that make your collection valuable and intelligible for many others and for a long time to come is not.


Morale of the story:


a) Supermarket caviar costs a few bucks, but it has nothing to do, beyond appearance to the real deal. Try the real caviar and you'll know the difference.


b) Who reaches the top of a mountain after a comfortable helicopter ride, does not have the same view of the guy standing next to him, who arrived there by climbin gup 4000 feet on his own feet. Though the view is the same, they see a very different panorama.


c) Finding and collecting things without proper vetting, categorization, contextualization and explanation, has, little or nothing to do with content curation. It has to do with content marketing which has, as its key goal, the "...acquistion of customers".


Wikipedia says: "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."


Content Marketing Institute says: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action."


One thing is to learn the skills of research, investigation and presentation and then get good at finding and collecting things that my customers are deeply interested in, for the purpose of saving them time while giving them valuable insight on a specific topic.


Another thing is spotting apparently relevant content found online and republishing it without taking any of the time-consuming steps that a true content curator would. An increasingly common practice, fueled by many of the content curation vendors content marketing strategies.


For those interested in quick results in terms of traffic, visibility and exposure, this does appear as a godsend.


But the end result, over time, is more noise, as reposting content with little analysis and no added insight generates lots of more shallow and often unreliable content pointers with little or no additional value.



Serious researching, analyzing, vetting and contextualizing is not easily replaced by retweeting or reposting interesting things one can find online.


While in some instances, "aggregation" can bring indeed some rapid and relevant results by simply collecting and publishing news on a specific topic, all the other forms of curation identified by the author require some dedicated analysis, research and writing abilties to fully express their potential.


In essence, I think that the idea that "if you can't write or do proper research you can always curate", is a pretentious and misleading proposition, which, over time, may ironically work against those adopting it.



Appropriate for content marketers, not for true curators 5/10


Original post: http://www.rohitbhargava.com/2013/07/content-curation-how-to-content-marketing-creator.html



(Image credit: Girl thinking by Shutterstock)




Deb Nystrom, REVELN's curator insight, July 15, 2013 10:56 AM

A helpful post with details by curator Robin Good that makes the points about Curation. That I'm sharing this on social media via ScoopIt makes another point, especially for readers here who share interest in social media curation. ~  Deb

Robin Martin's comment, July 15, 2013 3:34 PM
Absolutely Deb! I'm also sharing Robin's insights in my circles...great article and thanks for sharing, Robin!
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The Social Web & Graded Influence - Why You Should Care

The Social Web & Graded Influence - Why You Should Care | Social Media Butterflies | Scoop.it
The Web, as we knew it a few years back is no more. Broadcast is now an outcast. It’s social now, and the transformation from seeing the Web as a megaphone to as a telephone is all but complete.

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Ron Sela's curator insight, July 14, 2013 2:13 AM

The Social Web & Graded Influence - Why You Should Care

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Why Email Marketing Key to Web 3.0 Website Design

Why Email Marketing Key to Web 3.0 Website Design | Social Media Butterflies | Scoop.it

Website design is about to change about as much as something can change and email marketing is already half way there. Email marketers such as @Bronto move massive amounts of information in real time.

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Bronto became Cure Cancer Starter's (http://www.curecancerstarter.org) email marketing and marketing automation partner today (http://sco.lt/55jx1F ;).  Bronto joins Atlantic BT and the Story of Cancer Foundation (501c3) in the Tech Cures Cancer Movement. 

This deck is about where web design is headed (at light speed) and why thinking like an email-marketer is a good idea. 

#TechCuresCancer @CureCancerStart



 


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Rim Riahi's curator insight, July 14, 2013 12:36 AM

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Martin (Marty) Smith's comment, July 15, 2013 12:23 PM
Dolly, disagree. The biggest myth is the significant difference between B2B and B2C marketing online, a myth you may believe. I've been an Ecom Director and now run marketing for an agency. The process of read the cookie, fire the creative is going to be very important for B2B websites for much the same reason as the tactic will be critical for B2C. MAD or Mutually Assured Destruction says if a competitor is firing more relevant information faster than your website they win. The logic discussed here applies equally well to B2B or B2C websites. The main difference is the conversion funnel. B2B conversion funnels are LONGER in time, but the advantage of wrapping a website around a visitor and then following with persona based email marketing is the key to web 3.0 no matter what side of the Rubicon your website resides upon (B2B or B2C). Feel free to support your statement with links or further posts, but your assertion hasn't been true to my B2C and now B2B experience. I still see read the cookie or behavior and fire the creative / content as one of the most valuable HTML5 and CSS3 advances. The fact few B2B relationship based sellers are there yet doesn't mean the tactic isn't beyond valuable.
Robin Martin's comment, July 15, 2013 3:28 PM
Thanks for sharing Marty!
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Google Penalizations: The 50 Most Common Reasons For Getting a Penalty

Google Penalizations: The 50 Most Common Reasons For Getting a Penalty | Social Media Butterflies | Scoop.it

 

 


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Robin Good's curator insight, July 7, 2013 4:20 PM



Claire Broadley, has a useful list of the top 50 Google penalization triggers which may cause a penalization for your web site.


These are the most common reasons for Google to penalize your site and while the definite reasons for a penalty may not be all clear, the factors listed in this article definitely contribute to put you in the high-risk group.


Useful. resourceful. 7/10


Full guide to Google most common penalty triggers: http://blog.kissmetrics.com/penalized-by-google/




Os Ishmael's curator insight, July 7, 2013 5:41 PM

This post is a must read giving a concise note on google penalties