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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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Is Facebook the Place to Say It? - The Conversation - The Chronicle of Higher Education

Is Facebook the Place to Say It? - The Conversation - The Chronicle of Higher Education | Social Media Butterflies | Scoop.it

Via AlGonzalezinfo
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AlGonzalezinfo's curator insight, November 6, 2013 11:59 AM

Relevant and intriguing post by Chad Abushanab.  

 

Here is my favorite section:

 

We need to foster an environment of inclusivity. And while social networking gives the impression of being just that, we have to keep in mind whether we are including the right people—the people who will most benefit—in our conversations.


No matter how much personal progress you feel you’re making when discussing a student’s shortcoming online, the fact is you are deliberately excluding the student—forcing his educational needs into the corner while your particular pedagogical gripes are addressed and spotlighted.


Don’t get me wrong—as educators we have a commitment to personal-professional and intellectual growth. But in the case of the off-the-cuff Facebook rant, we are using nameless students as vehicles for our conversations, which are, for the most part, very public and prone to indiscretion.

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How to Increase Your Pinterest Engagement by 216%

How to Increase Your Pinterest Engagement by 216% | Social Media Butterflies | Scoop.it
Pinterest will be four years old in March.  It has well over 70 million users.  And it's the fourth largest traffic source in the world. Pinterest drives more referral traffic than G...

Via AlGonzalezinfo
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AlGonzalezinfo's curator insight, January 6, 1:00 PM

Excellent Infographic with easy to follow steps that should increase engagement from our pins.

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How to Know if Your Social Media Strategy is working

How to Know if Your Social Media Strategy is working | Social Media Butterflies | Scoop.it
Use the data in Facebook Insights, TweetReach, Buffer, Followerwonk and Tailwind to improve your social media content delivery and reach.

Via Zbynek Kysela ✔
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5 ways corporate culture determines social media success - Schaefer Marketing Solutions: We Help Businesses {grow}

5 ways corporate culture determines social media success - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media Butterflies | Scoop.it

Social media success and failure is not usually determined by resources, vision, or ability.  It is inevitably a function of the personality of the organization.

 

The author covers the five signs that your company culture may be getting in the way of your progress including:

 Corporate culture mis-match — ...the realistic capabilities of your company culture.  Is your company ready to become a publisher? Are they able to react? Are they truly open to the idea of customer dialogue? 

 

Lack of executive engagement - To be successful in the long-term, you must have support from the top. Why? That’s who controls the purse strings and resources! That’s the person setting the strategy.  


Via Deb Nystrom, REVELN
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Deb Nystrom, REVELN's curator insight, October 30, 2013 12:30 PM

This post provides a window into how values (including hidden values) trumps the best of intentions as well as the "shiny toy" syndrome of social media.  Being on trend is not a successful strategy if leadership and culture will not support it.


Hidden values like

  • fear of entering into dialog / exchange with customers, 
  • avoidance-oriented management cadre (often revealed in the quality of feedback in peformance management systems), and  
  • inconsistent or vague leadership messages about what's most important in how the company meets its mission and vision

will doom any social media company initiative, or relegate it to an inconsequential minor, and low-impact role.

 ~  Deb

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Social Media is making SEO more personal

Social Media is making SEO more personal | Social Media Butterflies | Scoop.it

The game has changed.

 

Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.

 

'Social signals continue to correlate very well with better rankings' – SearchMetrics'

 

SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.

 

And it looks like social media signals will become increasingly important to SEO for the foreseeable future.

 

Read More: http://www.getspokal.com/how-social-media-is-making-seo-a-better-place/#

  


Via Antonino Militello
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Pauline Mwangi's curator insight, October 1, 2013 2:16 AM

The challenge this presents is the ability to create a vibrant community on social media. Since the more vibrant your community is, then the more successful your posts will be as they will be shared severally within the commmunity, hence increasing brand visibility.

 

That said, it is a good problem since we all have the capacity to network and create great communities.

Jim Niemela's curator insight, October 1, 2013 11:42 PM

Social Media plays a bigger role now than ever before in SEO.

LAT Multilingual's curator insight, October 2, 2013 3:49 PM

It's always good to see how social media is growing in importance and reading that it is beginning to have more of a bearing on SEO is good news. 

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The Three Pillars Of SEO In 2013: Content, Links, And Social Media

The Three Pillars Of SEO In 2013: Content, Links, And Social Media | Social Media Butterflies | Scoop.it

A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.

 

In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO.

 

Read More: http://www.forbes.com/sites/jaysondemers/2013/05/23/the-3-pillars-of-seo-in-2013-content-links-and-social-media/


Via Antonino Militello
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Nick Mortel's curator insight, June 21, 2013 8:02 AM

add your insight...

The Social Matrix's comment, July 2, 2013 2:10 PM
It's really helped us with the planning of our new website. Great, concise and complete information. Awesome!
Fotografie Turismo Italia's curator insight, July 15, 2013 4:27 AM

In part, our website gets results so. www.offertevacanzeinitalia.com

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Infographic: The 1357% rise in social media jobs | SMI

Infographic: The 1357% rise in social media jobs | SMI | Social Media Butterflies | Scoop.it
There's been an explosion of jobs involving social media over the last three years. This infographic breaks it down.

Via Dr. Susan Bainbridge
Robin Martin's insight:

I saw this infographic just today, Susan! Gotta love it! 

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Laura Perez's curator insight, October 9, 2013 9:54 AM

I think this is a really important new role in our societies and we have to prepare the future adults in this kind of stuff.

Stephen Dale's curator insight, October 10, 2013 7:11 AM

I read somewhere else that 80% of people working in Social Media had been in their job for less than 2 years. Bear that in mind the next time you see a profile statiing "Black Belt", "Ninja" , "Guru" or "Expert" ! #socmed

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The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC

The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC | Social Media Butterflies | Scoop.it

“Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time.”


Via Brian Yanish - MarketingHits.com, Lauren Moss
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harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
Deb Nystrom, REVELN's curator insight, October 7, 2013 3:52 PM

It's always good to be reminded of the sweet spots on timing with Social Media.  ~  Deb

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Older Means Less Social Media Use For Now

Older Means Less Social Media Use For Now | Social Media Butterflies | Scoop.it
Your customers are on social media, but which network should you use to reach them? It might depend on their age.

Via Anneliza Humlen, brandideas, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 28, 2013 11:32 PM

The interesting question to ask of this infographic is does the 89% social media kids every decline in penetration. Do the kids every slow down. Don't think so. Instead I'm betting the social media penetratoin increases every that "kids" generation ages to the point where 100% penetration is a reasonable expection.  

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8 Reasons Why Content Rules

8 Reasons Why Content Rules | Social Media Butterflies | Scoop.it

Content rules because it drives written, visual and audio communications on the web. Without it, there’s nothing to talk about, engage with or show existing and potential customers.

 

 


Via The Fish Firm
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Angela Heath's curator insight, September 12, 2013 10:38 AM

Content is to online business what location is to real estate.  It essential!!

relocation-services's comment, September 23, 2013 1:43 PM
http://www.packersandmoversmumbai.co.in/
http://www.semoverspackers.com
http://www.southeastern.in
http://www.inpackersmovers.com
http://www.transportroad.com
Joseph Victor's curator insight, September 24, 2013 2:51 PM

Content marketing in Life Sceince industry has been going on for decade through peer reviewed journals and research posters. Companies need to incorporate new age content marketing tools and avenues

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Curate Real-Time News and Video with WordPress Media Explorer

Curate Real-Time News and Video with WordPress Media Explorer | Social Media Butterflies | Scoop.it

Via Robin Good
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Hans Heesterbeek's curator insight, September 2, 2013 12:38 AM

This looks interesting 

Mark McMahon's curator insight, September 5, 2013 1:13 PM

this sounds like really useful stuff......

Mariska Botha's comment, September 11, 2013 8:23 AM
Have to be honest that I love this...
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SEO strategy VS Social Media strategy

SEO strategy VS Social Media strategy | Social Media Butterflies | Scoop.it

I've created a comprehensive list of cons and pros for SEO strategy and social media strategy. Plus added a diagram to sum it all up.

 

Read More At: http://alekseyzuravlov.com/seo-strategy-vs-social-media-strategy-breakdown-and-analysis/


Via Antonino Militello
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LouisvilleInnovative's curator insight, July 15, 2013 11:55 AM

A good read on both topics. 

Adworld India's comment, July 16, 2013 8:09 AM
Good analysis... Thanks
Dillon Thomas's comment, July 18, 2013 6:05 PM
no Problem.. This is what works for me.. so glad if anyone else can benefit, it's trial by fire ..LOL .. I have been getting a lot of opportunities so doing something right...Thanks for commenting
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Digital Social Media Dining out for Restaurants: With Social Media earning a ROI

Digital Social Media Dining out for Restaurants: With Social Media earning a ROI | Social Media Butterflies | Scoop.it
Why Your Restaurant Business Should Be Using Social Media Scenerio #1 You own a newly formed restaurant in a prime location within your city.  The locals are coming in to dine once a week; however,...
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How your brand can be part of the Pinterest experience

How your brand can be part of the Pinterest experience | Social Media Butterflies | Scoop.it
How your brand can be part of the Pinterest experience

Via AlGonzalezinfo
Robin Martin's insight:

Thanks for sharing Al...I love Pinterest!

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AlGonzalezinfo's curator insight, December 12, 2013 2:51 PM

Informative post from Pinterest.  Which of the stages below do you think Pinterest is most often used in?

 

Pinterest is a tool that people use to plan their lives— from what they’ll make for dinner this week to the someday vacation of their dreams.

 

To use Pinterest successfully for your brand, think about the interests your business has in common with your customers. For a food company, it might be cooking. For a travel company, it might be vacation planning. For an outdoor goods retailer, it’s likely helping people discover and go on great hikes.

 

Whatever the interest, people tend to pursue them through four stages:

1. Aspiration: the moment you get inspired to pursue a specific interest (say, taking up golf)

2. Anticipation: the phase where people look into the interest and start prepping to actually do it (like, researching golf clubs).

3. Participation: (this is the fun part!) when people actually participate in the interest they’ve decided to pursue (like, playing nine holes at a local course)

4. Reflection: where people reflect on the activity, maybe by taking a photo and framing it or sharing it on a social network

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The Number One Mistake Everybody Makes on Twitter

I can't believe that so many people misunderstand a super fundamental piece of Twitter's functionality. It's shocking.

Via Zbynek Kysela ✔
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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Social Media Butterflies | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss
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deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

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Social Sharing and Email Marketing - Infographic

Social Sharing and Email Marketing - Infographic | Social Media Butterflies | Scoop.it

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.


Via massimo facchinetti, Lauren Moss
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Kathleen Holmlund's comment, October 20, 2013 3:38 PM
the stats they use appear to be early 2012 ones though... SM stats are much higher now.
Sophie Alexandra Aiachi's curator insight, October 21, 2013 4:14 AM

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.

Asmaa Lahlou's curator insight, November 13, 2013 10:18 PM

email marketing is one of the foundation of Internet marketing. 

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Are You Doing Your SEO Wrong?

Are You Doing Your SEO Wrong? | Social Media Butterflies | Scoop.it

With all of the algorithm updates Google has been releasing, have you ever wondered if you are keeping up with them?

 

From Panda to Penguin to now Hummingbird, the updates aren’t stopping. Having all of these animal names as algorithm updates isn’t helping either.

 

Because of this, I decided to create a free website analyzer that will crawl your site and tell you the specific things you need to fix. All you have to do is go to http://www.quicksprout.com and enter in your URL.

 

Here’s what the website analyzer will do for you:  http://www.quicksprout.com/2013/10/10/are-you-doing-your-seo-wrong/

 

 


Via Antonino Militello
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Jordi Carrió Jamilà's curator insight, October 12, 2013 3:21 AM

Una excelente herraminta para analizar y revisar el SEO del sitio web

koreagonstudio's comment, October 16, 2013 5:26 AM
THanks, very useful!!!
harish magan's comment, October 16, 2013 8:57 AM
It is very informative indeed !!
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Perform SEO on Your Website With Social Media an Infographic /@BerriePelser

Perform SEO on Your Website With Social Media an Infographic /@BerriePelser | Social Media Butterflies | Scoop.it
Perform SEO on Your Website With Social Media an Infographic Would you like to maximize

Via WordPress SEO & Social Media
Robin Martin's insight:

Awesome! Thanks for sharing/scooping this one!

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WordPress SEO & Social Media's curator insight, October 9, 2013 4:18 AM

Perform SEO on Your Website With Social Media an Infographic /@BerriePelser

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Scoop.it in Seven Tools for Finding Great Content to Share

Scoop.it in Seven Tools for Finding Great Content to Share | Social Media Butterflies | Scoop.it

"Content - Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry?"


Via Guillaume Decugis
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Bill Weigall's curator insight, October 12, 2013 11:35 PM

Something for most tastes and styles herein...

Ready Mobile Solutions's curator insight, January 22, 5:26 PM

Awesome content to build your brand!

Bill Gassett's curator insight, February 3, 1:22 PM

How to get your content to be seen by more people through content curation and other social media tricks.

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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Social Media Butterflies | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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Social Media Implementation Checklist

Social Media Implementation Checklist | Social Media Butterflies | Scoop.it

Love this social media 'setup and go' checklist . Love the focus on content creation first. Then, using social second.


Via GrupoNeo
Robin Martin's insight:

One of the most informative infographics I've seen lately! Exactly the thing I've been looking for! Thank you!!

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harish magan's comment, September 10, 2013 12:48 AM
Is it easy and worth following, please read it and decide?
Sven Awege's curator insight, September 13, 2013 5:42 AM

Wonderful check-list - most of it applies to Pharma too (with a few add-ons)!

Carlos Bisbal's curator insight, July 7, 3:00 PM

Lista de verificación para publicar en Social Media #infografia #infographic #socialmedia

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The 80 Rules Of Social Media [INFOGRAPHIC] - AllTwitter

The 80 Rules Of Social Media [INFOGRAPHIC] - AllTwitter | Social Media Butterflies | Scoop.it

"So you want to get good at social media?

You need to have a plan. A guidebook. A strategy.

You need some rules.

And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe."


Via Dr. Susan Bainbridge
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cyneth's curator insight, September 8, 2013 6:06 PM

Check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.  Rule #32 - rules are meant to be broken

KB...Konnected's curator insight, September 25, 2013 8:03 PM

Interesting!

Charles Newton's curator insight, September 29, 2013 1:56 AM

Thought provoking ideas here - worth a read.

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Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC]

Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC] | Social Media Butterflies | Scoop.it

Search engine optimisation (SEO) is all about the quality of your backlinks, right?

 

Wrong. Not any more. At least, not wholly, as an updated study from those good people atSearchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of Likes, shares, tweets and +1s.

 

Find out more: http://www.mediabistro.com/alltwitter/seo-social-ranking-factors_b45440


Via Antonino Militello
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valeriecharron's curator insight, July 6, 2013 2:24 AM

Infographie essentielle. A conserver. 

Kaye Blum's curator insight, July 7, 2013 2:38 AM

More stats supporting the theory of Socisl Media's importance in SEO

Nadia Christian's curator insight, July 8, 2013 6:03 PM

Bringing the power back to the people, imagine that.

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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | Social Media Butterflies | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

 

Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.

 

Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.

 

That’s not the only reason Pinterest is better than Google.

 

Here are 5 reasons why Pinterest’s search engine is better than Google.

 

Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 


Via Antonino Militello
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Emmanuel 'Manny' Gigante's curator insight, September 10, 2013 2:23 PM

pinterest  might be something you want to implement  in your marketing   need help contact me for a free training

Rim Riahi's curator insight, October 10, 2013 12:31 AM

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

Dillon Thomas's curator insight, October 22, 2013 10:01 AM

www.pinterest.com/dillondlite

 

I have multiple boards but one of my favorites is my artists "pincase" board .. whre i invited people to share their art.  It's been a little hard keeping product marketers off the page and i have had to delete a few pins of jewelry and clothes .. etc... BUt when you do get to the art there is some amazing pins..  I also have to keep up and invite all the people who follow board..

 

http://www.pinterest.com/dillondlite/first-artist-pincase-board-calling-all-artist-mode/