Social Media Butterflies
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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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100 Must-Know Social Media Tidbits for 2013 | DailyTekk

100 Must-Know Social Media Tidbits for 2013 | DailyTekk | Social Media Butterflies | Scoop.it

Here’s your chance to get in on the social media revolution in it’s most current form and guess what? These bite-size tidbits will get you informed without taking up much of your time (but there is plenty to dig into if you want to get deeper). This post has it all: from emerging networks to trends to stats and all points in between. Prepare to be informed.


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How Brands Can Harness The Power Of Social Media

How Brands Can Harness The Power Of Social Media | Social Media Butterflies | Scoop.it

A recent study by comScore and Facebook has given insight into how brands can use social networks to connect with and influence consumers, using the case studies of a number of retail brands and their marketing efforts on the social networking site. The research, titled “The Power of Like Europe”, provides insight into how a number of European retail brands successfully harnessed the power of liking and sharing, explaining how to use Facebook to build brand awareness, create an online presence and, most importantly, drive consumers to take the desired action. Engagement on social networks and the time spent on them is much higher in Europe, where residents account for a greater proportion of time spent on social networks than any other continent on the planet and this explains why Europe is the ideal place to conduct such a study.

 


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21 Rules For Effective Social Media Marketing [INFOGRAPHIC] - AllTwitter

21 Rules For Effective Social Media Marketing [INFOGRAPHIC] - AllTwitter | Social Media Butterflies | Scoop.it

21 Rules For Effective Social Media Marketing. Social media comes with a pretty steep learning curve, which places an enormous amount of value in tried-and-tested guidelines, which can only come from persistence and experience.


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6 Factors that turn social media strategy into RESULTS

6 Factors that turn social media strategy into RESULTS | Social Media Butterflies | Scoop.it
These seven factors make the difference between social media strategy success and failure.
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Social Is Seo And Content Is Social [Infographic]

Social Is Seo And Content Is Social [Infographic] | Social Media Butterflies | Scoop.it

You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.

 

Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).

 

Read More At: http://jupiterjimsmarketingteam.com/2012/10/13/content-is-still-king-social-media-and-seo/

 

 


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Storytelling, Audiences, and Social Influence, or Why Whoopi Goldberg Turned to Kickstarter

Storytelling, Audiences, and Social Influence, or Why Whoopi Goldberg Turned to Kickstarter | Social Media Butterflies | Scoop.it

Julia Levy: "Storytelling won’t die, movies will meet audiences on their own turf, and social influence will drive content. Welcome to the Future of Film, according to a panel of experts on last week’s Advertising Week panel."


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5 Ways to Use Your Network to Grow Your Business - Entrepreneur

5 Ways to Use Your Network to Grow Your Business - Entrepreneur | Social Media Butterflies | Scoop.it
Entrepreneur5 Ways to Use Your Network to Grow Your BusinessEntrepreneurAn owner of a small creative-services firm wanted to relocate across the country to a state with a more favorable business climate.

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How to Smart Searching Google [Infographic]

How to Smart Searching Google [Infographic] | Social Media Butterflies | Scoop.it
Smart Searching Google is not performed very often. Most people don't know how to properly do a search in Google.

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4 Google Analytics Features You Probably Haven’t Used

4 Google Analytics Features You Probably Haven’t Used | Social Media Butterflies | Scoop.it

Excerpted from article:

"Hidden in the nest of menus are 4 powerful features you might have overlooked.

1) Page Speed:

Google Analytics now allows you to see the average loading speed of individual pages on your site in the Page Timings report, which you can find on the Content menu.

The report shows you the average page load time, in seconds, which allows you to quickly pinpoint the offending pages that are getting a decent number of page views

 

2) In-Page Analytics:

Google is sunsetting their standalone Browser Size tool in favor of the In-Page Analytics report built into GA, which you can find in the Content section.

Click on the Browser Size button, next to Show color and under the metrics. You can navigate your site like you would normally do in a browser and the data will refresh.

 

3) The Network Report (aka Reverse IP Lookup):

They also record the Network of the visit, which you can find in the Audience section.

Most of the networks listed will be Internet service providers (ISPs), but you will also see company names for offices large enough.

 

4) Visualize with Motion Charts:

Consider the amount of traffic you receive from various channels, which you can see in the Traffic Sources report.

One powerful way to see which channels are driving visitors and their content consumption is the Motion Chart option, which you can activate by clicking on the bubble icon above the data..."

 

Read full article: 

http://searchenginewatch.com/article/2215889/4-Google-Analytics-Features-You-Probably-Havent-Used


Via Giuseppe Mauriello, Brian Yanish - MarketingHits.com, John van den Brink
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Marketers Struggle to Measure Social Media ROI Here Is Why [+Marty Note]

Marketers Struggle to Measure Social Media ROI Here Is Why [+Marty Note] | Social Media Butterflies | Scoop.it

A look at some interesting statistics about why marketers still struggle to measure the ROI of social media marketing.
 

Marty Note
Here is the thing. We can't assume old methods of ROI measurement work on or for social media marketing. There are several aspects of great social media that block typical approaches including:
 

* On Demand and In Real Time.
* No Direct Stimulus - Response curve.
* The Friends of Friends Thing.
* The Tapestry Thing.
* The Iceberg Thing.


Social media is happening on your properties as I write this. What do you know about those interactions? Very little as it turns out. You see the tip of a much larger iceberg in Google Analytics. Google is notorious for undercounting social because SOCIAL MOVES TOO FAST.


Social isn't just happening NOW in real time it is also happening across multiple dimensions. Think of your inner circle of friends as a TIME DIMENSION. When your friends move your content out to their Friends, the Friends of Friends thing, you've just entered the 2nd time dimension.


When your friends of friends move your content out to their friends of friends you've entered yet another time dimension and so on. There are at least 3 and for some uber-connected people like Seth Godin or Chris Brogan there may be as many as six to ten time dimensions to content curation, shares and likes.


To have a hope of seeing most of those Retweets, likes and shares you need a specialized tool. You might be able to fire enough horse power into GA if you have very talented programmers, but I suggest using Argyle Social.


Here is the SECOND THING. Argyle takes some getting used too. Don't give up. You are learning to measure, weigh and understand new time dimensions and that doesn't happen in a minute or a day. I've come to thinking about social as a series of membranes.


Get one membrane to vibrating strong enough and it is going to involve others. Stones in a pond are another way of thing about this, but don't just throw one stone. Throw a handful and then immediately throw a handful more and a handful more. The "sound" waves you see going in all directions and careening off one another is what is happening out there to your content.


I heard a great line in a play about Mark Rothko the other day. In RED by John Logan Rothko laments that he has to set his work free. That once it leaves his studio his paintings travel in strange and uncontrolled world. Your content is travels in an impossibly crowded world where memes are created and die every second.


You play for the vibration, for the transfer of energy from your content paintings to an audience of fellow painters, thinkers and artists. Be great or go home. Be bold or you have no chance of being great.

Risk WHO YOU ARE always and, much like Rothko, you will find an audience willing to write the new kinds of checks for your content - Likes Shares and comments.

 

 


Via Martin (Marty) Smith, John van den Brink
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Understanding Reddit Once And For All [Infographic]

Understanding Reddit Once And For All [Infographic] | Social Media Butterflies | Scoop.it

Understanding Reddit Once And For All


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10 free social media tools you can’t live without

10 free social media tools you can’t live without | Social Media Butterflies | Scoop.it
Because what's life without social media?

 

Social media pros, you're surrounded by tools. And no, I'm not talking about those Twitter trolls and aggressive Facebook commenters. New tools are created every day. How do you determine which are worth exploring?

 

Pete Codella, (@Codella on Twitter), VP of marketing and PR for Alexander's, a Utah-based full-service traditional and digital marketing communications firm, has some suggestions.

 

He shared his top tools for social media success at our Social Media and Community Managers Summit in Chicago:


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Simple Guide to Creating Infographics in PowerPoint [Template]

Simple Guide to Creating Infographics in PowerPoint [Template] | Social Media Butterflies | Scoop.it
Learn how to create an infographic without a designer using PowerPoint.

 

Read more:

http://blog.hubspot.com/blog/tabid/6307/bid/33499/The-Marketer-s-Simple-Guide-to-Creating-Infographics-in-PowerPoint-Template.aspx

 

Marty Note
Infographics are tough. Here is a guide to how to create them with PowerPoint.

 


Via Yolanda de Lucas, IES Consaburum, Gust MEES, Gerrit Bes, Martin (Marty) Smith, John van den Brink
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What is Spam? [Infographic]

What is Spam? [Infographic] | Social Media Butterflies | Scoop.it

What is Spam? .. via Fares Kameli


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State of Social Marketing Survey [Infographic]

State of Social Marketing Survey [Infographic] | Social Media Butterflies | Scoop.it

As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering and what will they name as their top challenge?

 

Learn what almost five hundred marketers from a wide variety of industries and companies, both large and small, along with social marketing experts have to say about the state of social marketing today and in the future...

 

View the complete infographic and read the survey results for more deatils on social media and business objectives, measurement methodologies and social marketing investment...


Via Lauren Moss, John van den Brink
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How To Improve Google Adwords Quality Scores

How To Improve Google Adwords Quality Scores | Social Media Butterflies | Scoop.it

"The Google quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting as well as the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location."

Here, Digital Net Agency, takes a close look at Quality Scores and discuss how to improve yours.

 

Source. http://bit.ly/Wlw0hQ


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Save Your Social Media Strategy from Overload with Twitter Lists

Save Your Social Media Strategy from Overload with Twitter Lists | Social Media Butterflies | Scoop.it
Examining some of the benefits of organizing your Twitter feed by building Twitter lists and how to get started.
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How to stay current on social media (in just 30 minutes a day)

How to stay current on social media (in just 30 minutes a day) | Social Media Butterflies | Scoop.it
Are you crazy busy? These eight easy steps will help you be in the know when it comes to blogs, Twitter, Facebook, and more.

 

Does this scenario sound familiar? You have no time—you’re stuck in meetings all day—yet your boss is asking you to stay on top of all things social media-related. 

After all, you need to continue learning do your job more effectively and efficiently. Plus, you want to stay smart about industry trends. 

Did I get that right? 

It’s the reality for me, and I’m guessing it’s the same for lots of you out there. 

This is the topic I presented on recently at the Southern Public Relations Federation Conference in Destin, Fla., to a group of PR professionals from Florida, Mississippi, Alabama, and Louisiana. 

In my presentation, I laid out eight strategies for staying up-to-date on all the changes, new products/tools, and trends in the digital world. Here they are:


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25 Ways To Use Twitter To Improve Your Professional Development

25 Ways To Use Twitter To Improve Your Professional Development | Social Media Butterflies | Scoop.it
Although LinkedIn gets a lot of love as a professional social media site, Twitter is a force that can’t be ignored by up-and-coming young professionals.

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Building A Company That Adds Social Value May Make The Most Business Sense - Forbes GYSF

Building A Company That Adds Social Value May Make The Most Business Sense - Forbes GYSF | Social Media Butterflies | Scoop.it

Forbes Building A Company That Adds Social Value May Make The Most Business SenseForbesWhen last seen, Drew Lambert was running three successful businesses—a software service business and two furniture design/fabrication businesses—out of a co-op...


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Smart Entrepreneurs Plan Key Networking Activities

Smart Entrepreneurs Plan Key Networking Activities | Social Media Butterflies | Scoop.it

Martin Zwiling - veteran startup mentor - often recommends business networking as the most effective way for a startup founder to find investors, advisors, and even key executive candidates.

 

But what if you are new to this game, and don’t know where or how to start? Try to follow some social networking “do’s”, that can help you in this Startup process:

Post your profile on LinkedIn and Twitter, and join in relevant discussions. Join and actively participate in local business organizations. Get introductions from existing business contacts. Start with the people you know, who know your work, and would recommend you to others.

Remember that networking is more about listening that it is about talking. Nevertheless, have your elevator pitch honed, and don’t be shy about giving it. Don’t forget your enthusiasm, and have fun, but remember your manners!

 

Read more at: http://bit.ly/Qu7TYl

by Martin Zwiling - @StartupPro

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The Death Of SEO, Failed Predictions Over The Years [Infographic ]

The Death Of SEO, Failed Predictions Over The Years [Infographic ] | Social Media Butterflies | Scoop.it

'SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead?

 

1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years.

 

The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who’ve declared that SEO is dead and why they are, as the infographic puts it, “deluded.”'

 

So the current smart money is on social media killing traditional SEO. What do you think? Is this prediction like all the rest?

 

 

 


Via Antonino Militello, Attorney 2.Oh!, Mike Ellsworth, donhornsby, John van den Brink
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Mike Ellsworth's comment, October 10, 2012 10:48 PM
Don, thanks for the reScoop!
pureconcept's comment, October 16, 2012 1:26 PM
Infographie traduite en français, ici http://www.pureconcept.fr/actualites/23-actualites-seo/57-la-mort-du-seo-traduction-francaise
Mike Ellsworth's comment, October 20, 2012 6:43 PM
Anne, thanks as always for the reScoop!
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21 Things to Do to Help Your Infographic Go Viral

21 Things to Do to Help Your Infographic Go Viral | Social Media Butterflies | Scoop.it

Did you know that 65 percent of us are visual learners and that the brain processes visual information 60,000 times faster than text?

 

In a world where people are too busy to eat lunch, an image is exactly what we need to get the latest information in as little time as possible. That’s why memes spread like a disease and online videos have enjoyed such a meteoric rise.

 

And of course, the more people view it, the more they’ll share it with their friends and the bigger the impact it will have on your goals.

 

But memes only translate small, simple ideas, and videos can’t be viewed in a glance. What if you want to present lots of data, and you want your audience to comprehend it immediately?

 

Try an infographic.

 

Use these 21 tips to plan and create an infographic and then help your infographic go viral.


Via Gregg Breward, Tom George, Lynn O'Connell for O'Connell Meier, John van den Brink
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Plan Before You Post: 5 Steps to Launching a Social Media Campaign.

Plan Before You Post: 5 Steps to Launching a Social Media Campaign. | Social Media Butterflies | Scoop.it

When handling the social media for a client or your company, you need to plan before you post. Prior to the first Facebook post or tweet, follow these five steps to ensure a seamless social media campaign.

 

1. Study the Social Media Sphere
As with all PR campaigns - Consider whom you’re targeting.

 

2. Create an Editorial Calendar

Building an editorial calendar is time consuming, but crucial to helping you stay organized. Develop a weekly social media schedule.


3. Build Your Profiles

The first thing to take into account when building profiles is to be consistent across all social media platforms.

 

4. Take Advantage of Technology

There are several sites that help you streamline and simplify your social media campaign - HootSuite is just one example. With this service, you can send content to several platforms, such as Facebook, Twitter and LinkedIn, all at the same time.

 

5. Conduct a “Soft Launch”

Prior to following anyone on Twitter or “liking” anyone on Facebook, start posting content - at least 50 tweets and 25 FB posts.


Read more at: http://bit.ly/QlwO0b

by Laura Gross


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Get With the Flow to Create Inbound Marketing People Will Love - Business 2 Community

Get With the Flow to Create Inbound Marketing People Will Love - Business 2 Community | Social Media Butterflies | Scoop.it
Get With the Flow to Create Inbound Marketing People Will LoveBusiness 2 CommunityLike many psychologists and market researchers, I think that this theory of flow has huge applications for Inbound Marketing.
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