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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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8 Ideas for Visual Content on Pinterest

8 Ideas for Visual Content on Pinterest | Social Media Butterflies | Scoop.it

Unless you have a company that is hyper-creative and visual by nature, finding things to pin on Pinterest that are relevant to your business can be hard. In the second post of this three-part series on sharing visual content on social media, we’ll look at some fun ideas that are easy to implement.

 

1. Think beyond your brand

Make a list of everything related to your brand and create a board for each category.

2. Include fans and customers

If your fans and customers share photos of your product or service, add them to a board either specific to Customers or to one of your existing boards.

3. Use related content as a promotional tool

Hubspot used a really great example: Oreck, the vacuum cleaner company, has a board devoted to beautiful floors.

4. Create boards based on your blog’s categories and topics

By tying your boards and blog together, you can link one to the other.

5. Weddings, anyone?

Pinterest first became popular with women planning weddings – and brides are still the largest demographic on the site – so if there is a way you can tie your product or service to weddings, do it.

6. Cute is big

Drake University’s mascot is a bulldog – and they have an entire board dedicated to bulldogs.

7. Food is big too

People love “food porn!” Create a board of the meals you have during business meetings, travel and events.

8. Create hyper-niche boards

Target the niches within your client base with boards just for them

by Monika Jansen

Read more http://bit.ly/Uelgfx

via Kelly Lieberman


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Accumulating Fans on Facebook Is Useless: Unless You Have Got What They Are Specifically Looking For

Accumulating Fans on Facebook Is Useless: Unless You Have Got What They Are Specifically Looking For | Social Media Butterflies | Scoop.it

Robin Good: IBM Enterprise Marketing VP Yuchun Lee hits the Facebook marketing nail right on its head and finally say what most website owners and web marketing consultants often forget or do not even realize: "The idea that all Facebook fans are created equal is a myth perpetuated by many chief marketing officers I meet.

The confusion it creates is one reason why social-media channels have yet to achieve the same levels of success as their mobile counterparts.

 

These marketers are confusing correlation with causality.

 

They believe enticing a person to become a Facebook fan will magically make that individual more likely to spend more on their brand.

 

What comes next is a campaign designed solely to pull in new fans. Big mistake.

 

Think of it this way.

 

When the sun is out on a summer's day, people like to eat ice cream. There is a correlation between the two; when you pass an ice cream shop in July and August, you always see a line of customers out front. But ice cream does not cause the sun to come out, any more than being a Facebook fan causes a person to bring out her wallet, buy your products and services and become a passionate brand advocate."

 

Short but right. Recommended reading. 8/10

 

Full article: http://adage.com/article/cmo-strategy/cultivate-facebook-fans/237780/

 

 

 


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Social Media Changing Us, Society & the Power of the Human Connection

Social Media Changing Us, Society & the Power of the Human Connection | Social Media Butterflies | Scoop.it

This wonderful piece was written by Milas Page - it is inspiring, it is true and it's what's is happening to many people as a result of interacting in social media.

 

The author talks about the "social mindset" connecting as human beings is what gets you in the door......

 

Here are some highlights:

 

**The Social Mindset sees the value in collaboration

 

**The Social Mindset cares about others – be it your customers, your employees, or your partners

 

**The Social Mindset lays the groundwork for the importance of listening

 

**The Social Mindset leads you to realize you can help – therefore makes you open to helping when an opportunity arises

 

**The Social Mindset surrounds you with positive thinking and empowers you to realize you can make a change

 

What's the point, she asks? I'm quoting Milas because I couldn't have said it better..........

 

An interaction like the she refers to in this piece is between her and another person whom in the past she would have closed the door  but social media has made her see people in a different light.

 

"Tirelessly one door at a time, trying to activate communities. Now an interaction like that can not only reach me, it can reach you.

 

Messages amplified, reach expanding.Making the human connection is what get’s you in the door."

 

** "Then think about the implications this has in our world, I believe it has many and it’s a good thing. Companies and people who embrace social as a mindset will change this world, one person – one cause, one workplace at a time"

 

How has it changed you?

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article and see video here: [http://bit.ly/UVP3yU]


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Dennis T OConnor's curator insight, November 29, 2012 10:14 PM

What is your social mindset?  


If you're afraid of using social media, does it mean you are afraid of living in the 21st century?

Mila Araujo 's comment, January 16, 2013 11:53 AM
Thank you so much for sharing! Glad these ideas resonated with you!
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10 Ways to Convince Anyone About Social Media Marketing

10 Ways to Convince Anyone About Social Media Marketing | Social Media Butterflies | Scoop.it

10 Ways to Convince Anyone About Social Media Marketing. If you're having trouble convincing your boss, business partners, clients or even yourself that social media marketing is worthwhile, then read on.


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The essential guide to minimizing legal risks in Social Media Marketing

The essential guide to minimizing legal risks in Social Media Marketing | Social Media Butterflies | Scoop.it
If you're working in social media, you're a publisher now and must be aware of the legal implications in the field. Here's an essential guide.
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How to Properly Use Instagram and Pinterest For Your Company

How to Properly Use Instagram and Pinterest For Your Company | Social Media Butterflies | Scoop.it

Instagram and Pinterest.

This article will most likely answer your questions and help you make better use of these two 'new' to the market social networks.


What’s Instagram?

Basically:  it allows you to take photos with your smartphone, apply filters and share them on Twitter, FB, Foursquare and other networks. In fact it does nothing more than you could do with other apps – so again, its power is translated by the number of registered users.

 

What's the advantage? 

Big traffic & some big companies use Instagram to run contests of submitted consumer images, such as General Electric. The results of the #GEInspiredMe campaign were incredible compared to the prize.

 

What about you?

Decide on what you want to do. By just starting and posting random pictures of random things won’t make you successful. You need to know from the beginning what it is you want to do and ONLY do that thing. Have a plan.


What’s Pinterest?

The basic idea is that you have a digital bulletin board and post everything you find interesting there.


What's the advantage?

Pinterest is one of the fastest growing social services in the world and can be considered a mix between Facebook and Twitter, which allows you to have lots of followers to whom you can share your interests. Although not as effective as Instagram, Pinterest has some advantages of its own.


What about you?

You need to prove your followers and readers you are an important and credible source of information. It takes months for even the biggest companies in the world to reach a high number of followers –  On Pinterest you can get recognized as a profile that posts valuable pins. If you own such a profile, it will be easier to move the relationship on another media and make the best out of it.


Read more at: http://www.1stwebdesigner.com

by Christiane Vasile



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How to Infuse Your Content Marketing Strategy With Humor

How to Infuse Your Content Marketing Strategy With Humor | Social Media Butterflies | Scoop.it
How to infuse more engagement with your inbound marketing strategy by creating funny content.
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Is Your Brand Vaguebooking or Other Annoying Facebook Tactics?

Is Your Brand Vaguebooking or Other Annoying Facebook Tactics? | Social Media Butterflies | Scoop.it
Is your brand vaguebooking? Sharing TMI? Avoid the most annoying mistakes of Facebook for business.
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10 Best Pinterest Practices | Jeffbullas's Blog

10 Best Pinterest Practices | Jeffbullas's Blog | Social Media Butterflies | Scoop.it
Pinterest is proving to be an extremely useful social media network for businesses to engage in. So why should you be be interested in Pinterest?

 

Recent new data is showing that it has now become the 4th largest referral network after passing Yahoo and now only sits behind Google, Facebook and Twitter.

 

Here are 10 tips from when it comes to Pinterest and your business:

 

1. Plan

Create a content strategy that is centered around the lifestyle of your target audience

2. Set Goals

Define your goals. Are you looking to create brand awareness? Drive traffic to you your website?

3. Align

Position your brand to align with popular, timely and topical conversations.

4. Optimize

Google LOVES Pinterest!

5. Engage

Pinterest is a social community that requires two-way engagement.

6. Organize

Sort your boards well. Also, while keywords are important, have a little fun with how you name your boards

7. Diversify

Pinterest is a great opportunity to reach all the segments of your audience.

8. Integrate

Be sure that the content on your website is easy to share.

9. Evaluate

Measure your success. What boards and pins are seeing the most “Likes,” and “Repins?”

10. Enjoy

Have fun with this awesomely visual medium.

By Suuny Rodriguez from ZOG Digital

Read more at jeffbullas.com


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janlgordon's comment, October 17, 2012 3:49 PM
Hi John, Sorry I'm so late here, but better late than never as they say! Good one!
John van den Brink's comment, October 17, 2012 3:56 PM
Hi Jan, no problem. :)
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Five Fantastic Ways to Get Google+ tastic

Five Fantastic Ways to Get Google+ tastic | Social Media Butterflies | Scoop.it
Peg Fitzpatrick plugs into some great resources for Google+ with Five Fantastic Ways to Get Google+tastic.

 

Marty Note
Google Plus still gets no respect despite scaling faster than Facebook and having an impressively creative approach to the social network. Hangouts are powerful and bound to become common once we understand them better. Oh, BTW it is GOOGLE.


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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | Social Media Butterflies | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.

 

“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.

 

Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).

 

The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.


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Aramis's curator insight, September 25, 2013 2:02 AM
nice
knob sleeveless's comment, September 27, 2013 12:21 PM
great
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"Scoop.it has become my curation platform of preference" - Paul Chaney

"Scoop.it has become my curation platform of preference" - Paul Chaney | Social Media Butterflies | Scoop.it

Thanks to Paul Chaney for taking the time to write this great review of Scoop.it.

 

Paul took the time to highlight many of the great features of Scoop.it, like the visual design, the developed community, and the ease of curation via the Scoop.it bookmarklet.

 

He also mentions a few things that he wished would improve on Scoop.it; but we might already have the answers there! Although post scheduling on Scoop.it is an option in the Business package, it's already easy to do this via Buffer. Posting on Scoop.it isn't always what makes your content known, it's your social sharing that does this. Buffer is free for everyone on Scoop.it and we're proud to say that!

 

Although there isn't an easy way to sell ad space via Scoop.it, we certainly aren't against it if you'd like to include it in your page background. We even have some awesome users who have started doing this! 

 

And lastly, we might have some news in the works for email newsletter capability. ;-)

 

We're glad to hear that Paul chose Scoop.it as his preferred curation platform in his content curation review series!

 


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Ursula O'Reilly Traynor's comment, October 4, 2012 9:47 AM
thank you - I bless the day I found scoopit for my online magazines!! I love the way my queries are answered so quickly and in such a helpful friendly way..and of course we love the ease of use when reaching out to social media platforms via the bookmarklet the addition of buffer is great and we look forward to any new ideas you implement! thanks again for all your fantastic work, we really appreciate it from Ursula (dare I add a kiss? x)
Bob Kennedy's comment, October 9, 2012 4:12 PM
Can someone say what is happening with adding videos. They are not showing up when added ... http://Goodtimes.SoCooL.Com
Paul Chaney's comment, October 17, 2012 12:27 AM
I'm fairly bullish about the need to include space for ad units. Also, regarding scheduling of posts, I was referring to scheduling post that appear on Scoop.it itself, not those syndicated out to other social networks. And while I'd love to be able to afford the business version, alas, my budget can't justify it -- not without the ability to recoup my investment via ads.
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How to Use Social Media to Generate Leads, Revenue and Brand Groupies

How to Use Social Media to Generate Leads, Revenue and Brand Groupies | Social Media Butterflies | Scoop.it
Hoping to boost your social media ROI? Well, who isn't? Learn how to generate more leads on Twitter and Facebook.
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The Anatomy of Content Marketing [Infographic] | Unbounce

The Anatomy of Content Marketing [Infographic] | Unbounce | Social Media Butterflies | Scoop.it
Just like the old game 'Operation' this infographic and post explores the anatomy of content marketing from the perspective of a real person.

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100 social media blog posts from 2012 that you simply have to bookmark

100 social media blog posts from 2012 that you simply have to bookmark | Social Media Butterflies | Scoop.it
Social media blogs are updated with thousands of posts on a weekly basis, but we wanted to sift through a list and create the 100 best ones from 2012 (A lot of great blog posts!

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Heinz reaches 11m people and adds 30k fans with Facebook product launch

Heinz reaches 11m people and adds 30k fans with Facebook product launch | Social Media Butterflies | Scoop.it
When it comes to using social to create buzz around new products, Heinz and Cadbury are two of the brands to beat.

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Networking on LinkedIn & Why You Better Be Doing It

Networking on LinkedIn & Why You Better Be Doing It | Social Media Butterflies | Scoop.it
In today’s economy, people understand that networking is important.

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11 Things To Ask Yourself When Optimizing Content

11 Things To Ask Yourself When Optimizing Content | Social Media Butterflies | Scoop.it
A client asked me the other day why we were optimizing his software for Los Angeles, when he’s located in Raleigh, NC. In explaining the reason to him, I realized that a basic guideline for optimizing pages is long overdue.

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The Mobile Industry In Numbers

The Mobile Industry In Numbers | Social Media Butterflies | Scoop.it

This is the H1 2012 edition of the 100 Million Club - the watch list of the top mobile platforms and handset manufacturers.

This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.

Here are some of the insights:
- Smartphone sales penetration continues to accelerate, growing from nearly 30% in Q3 2011 to nearly 40% in Q2 2012
- Nearly 2 out of every 3 smartphones shipped in H1 2012 were Android devices
- Despite low device sales, the Windows platform already has over 100K available apps in Windows Marketplace
- Although Symbian is obsolete, it still has a sizable installed base – larger than bada and Windows Phone combined
- In the handset market, Apple and Samsung account for 63% of revenues and over 98% of the profits, depriving other vendors of oxygen and therefore the ability to invest in handset differentiation and marketing
- In the smartphone market, Apple and Samsung claim more than half of total shipments. Nokia is shipping more Symbian handsets than WP handsets and their smartphone share has fallen to 7%, down from 16% in H2 2011

Source. http://bit.ly/UzK5Yn

VisionMobile have released further research - Mobile Megatrends 2012 . http://bit.ly/QUAq8s


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3 Social Media Mistakes that Make You Look Like a Rookie | Social Media Today

3 Social Media Mistakes that Make You Look Like a Rookie | Social Media Today | Social Media Butterflies | Scoop.it
Poker is a game of skill, chance, and luck.The key element that sets it apart is the ability to bluff your opponents, regardless of the cards you're dealt.So you're not always playing the cards in your hand.
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Infographics

Infographics | Social Media Butterflies | Scoop.it
10 Signs You're Addicted To #SocialMedia #infographics...
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The SEO Puzzle 2012

The SEO Puzzle 2012 | Social Media Butterflies | Scoop.it

SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy.

To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together.

Is Your Site Easy For Search Engines To Read?

Crawlability

URL Structure

Meta Tags: use the proper description for all pages

Title Tags: use a unique and relevant title for each page

H1: use relevant and structured headings throughout the website

IMG: make use of alt description tags for images

SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)

Website Architecture

Google does not rank websites, they rank pages.

Each Category and product should have its own page

Consider the site hierarchy

Use Breadcrumb links

Title Tags: use a unique and relevant title for each page

Website Speed

On Page Factors

Quality Content: The key to a successful website is unique and relevant content

Keyword Research: Analyze and choose the appropriate keywords for your site.

Keyword Usage: Do your website pages use the words & phrases you want to be found for?

Keyword Density: Proper saturation of keywords being optimized for

Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited

Freshness of Content- Revise and Refresh content often

Off Page Factors

Content, Content, Content

Links

Link Relevancy: Create high quality back links directing to your website

Anchor Text Links : Do links pointing to your pages use the appropriate keywords?

Link Quantity : The more high quality & relevant links pointing to your site the better

Link Quality: Link from only high quality relevant websites

Anchor Text Links

Press Releases

Optimized Videos

Articles

Social Posts

Photos

Blog Posts

Forum Comments

Online Directories

Consumer Reviews

Social Factors

Social Sentiment

Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users

Facebook Shares- How often are your posts shared?

Google+ Plus 1's : Google says it is working on using +1's as ranking signals

Twitter Followers : Tweets help Google index content faster

Twitter ReTweets – How often are your posts retweeted?

Social Authority- What is your social authority on the web

Social Authority of your fans/ friends/ followers/ connections

Blog regularly: Include unique and relevant content

Social Forums: Engage in relevant social forums

Online Directories: Complete profile on online directory sites

YouTube

LinkedIn

Pinterest

RSS Feeds

Reputation Management

Website Reputation: What other are saying about your business

Review Sites: Google Reviews, City Search, Yelp

Trust : Trust from users and search engines is imperative for long term-success

Domain Age- How long has your site been online?

Domain Authority: Strength of your website

Page Authority: Strength of your internal pages

Personal Preference

Location of searcher

Personal settings of searcher

Search History of searcher

 

Source. http://bit.ly/RLbOmR


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Martin (Marty) Smith's comment, October 20, 2012 1:23 PM
Thanks Brian. Hope you are having a great weekend. Marty
Martin (Marty) Smith's comment, October 22, 2012 10:02 PM
Alessandro thanks for the pickup on this Scoop. Your friends are picking it up too. Much appreciated. Love your curation. Very creative, surreal and fun :). Marty
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What Really Matters Most? Connections.

What Really Matters Most? Connections. | Social Media Butterflies | Scoop.it

So, what, you ask, is Ileane Smith's best-kept curation secret?

 

 

"Content is not king, because it's the connections and the collaborations that you have with people that really rule the internet."


And, to add to that, Ileane "wants to encourage everybody to try Scoop.it because, if you go in there and search for a topic that you're interested in, you can be on there all day long."


(No, we didn't even tell her to say that ;-) ).

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tinfoilstar's comment, September 18, 2012 2:33 PM
Indeed... the power is in the network... and that is why I am soooo interested in Social network analysis. The study of networks is rather difficult and technical but worth the effort.
Philippe Trebaul's curator insight, March 1, 2013 3:33 AM
What Really Matters Most? Connections.

"So, what, you ask, is Ileane Smith's best-kept curation secret?



"Content is not king, because it's the connections and the collaborations that you have with people that really rule the internet."


And, to add to that, Ileane "wants to encourage everybody to try Scoop.it because, if you go in there and search for a topic that you're interested in, you can be on there all day long."


(No, we didn't even tell her to say that ;-) )."


What Really Matters Most? Connections. via @allygreer http://sco.lt/...


______________________________________________________________


By Ally GREER (Scoop.it), aussi sur LINKED IN (Entreprise : SCOOP.IT).

C'est...du PARTAGE...!
Quand quelque chose est bien...autant le PARTAGER ?!!
De façon TOTALEMENT désintéressée...BIEN SÛR.
C'est...MA concetion, en tous cas.
Bon W.E. à vous.
:0)
@TREBAULPhilippe
https://www.linkedin.com/in/philippetrebaul
http://www.scoop.it/u/philippe-trebaul#curatedTopicsTabSelected


Nevermore Sithole's curator insight, February 11, 2014 1:28 AM
What Really Matters Most? Connections.
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Humanrithm: why data without people is not enough - and how algorithms lost the Content Curation battle

These are the slides of my talk at DataWeek 2012.

 

This is what is it was about: "We engineers love data and algorithms. They help create amazing things. But if and when we forget that people create data and that data can be improved by people, we will miss the promise of Big Data. It's time we all thought of this not as social vs algorithm but as Humanrithm."

 

And I also took the example of Content Curation as a case study.


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Beth Kanter's comment, October 7, 2012 12:25 PM
Were you in Boston this week? I was too!
Guillaume Decugis's comment, October 9, 2012 9:55 PM
Hi Beth! Me? No, this was for Dataweek here in San Francisco...
Michael Procopio's curator insight, January 27, 2013 12:48 PM

Love this quote "Content marketing and curation is like Star Trek chess. You are playing a game in many dimensions simultaneously."

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Building a Community of Curators Sharing “Ideas that Matter”

Building a Community of Curators Sharing “Ideas that Matter” | Social Media Butterflies | Scoop.it

"One of Scoop.it’s intriguing aspects is being organized around topics as opposed to the people doing the curation. This differentiates the site from Facebook and Twitter, and it also seems to be resulting in a more professional look and feel – more of a LinkedIn in that sense, than a personal network" writes David Weir on 7x7 reviewing Scoop.it and developing on how it differentiates from other publishing platforms.

 

7x7 also called us "One of our favorite online publishing platforms" on Twitter and we feel grateful and happy: thanks! 


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