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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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What Is The Most Effective Content For Brand Marketing? A: UGC #infographic

What Is The Most Effective Content For Brand Marketing? A: UGC #infographic | Social Media Butterflies | Scoop.it

How we consume content from brands.


Via Stefano Principato, massimo facchinetti, Martin (Marty) Smith, John van den Brink
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New Facebook Page In 5 Easy Steps

New Facebook Page In 5 Easy Steps | Social Media Butterflies | Scoop.it

"HubSpot explains (with video) how and why to create a Facebook business page to maximize your social media B2B marketing reach."

 

I always enjoy how easy HubSpot makes it to build and use something in social media. They go out of their way to make sure you understand the "why" to use a particular social media site followed with the "how".

 

Plus this article makes a quick and easy reminder around the dimensions to use for the various photos which are the first thing a person sees when they land on your page. (Which are not easily found within the help files on Facebook.)

 

The article is a quick read if you are already familiar with Facebook pages and has some hidden gems on building and growing your business pages.

http://blog.hubspot.com/blog/tabid/6307/bid/5492/How-to-Create-a-Facebook-Business-Page-in-5-Simple-Steps-With-Video.aspx


Via Ken Jondahl, massimo facchinetti, Martin (Marty) Smith, John van den Brink
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10 Crucial Consumer Trends for 2013 Is Your Business Ready?

10 Crucial Consumer Trends for 2013 Is Your Business Ready? | Social Media Butterflies | Scoop.it

Trend BriefingClick here to edit the content...


Via janlgordon
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janlgordon's curator insight, December 4, 2012 3:52 PM

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.


Here are some of the highlights that caught my attention:


Mega-trend of transparency in 2013?


**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.


**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:


  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013


Mobile Moments


**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...


Eco Trend for 2013


**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories


Selected by Jan Gordon covering: "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Vkmo1j]

Barbara Saunders's curator insight, December 11, 2012 2:26 PM

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

C3 Consensus's curator insight, January 24, 2013 8:13 AM

Les tendances consommation pour l'année 2013

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Timeline Photos | Facebook

Timeline Photos | Facebook | Social Media Butterflies | Scoop.it

The Power of Persistence for all of us who so often get frustrated at limits imposed from within and without, and so often give up.


Via Meryl Jaffe, PhD
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NikolaosKourakos's comment, December 5, 2012 3:06 PM
warm regards
Meryl Jaffe, PhD's comment, December 5, 2012 3:25 PM
Thank you, to you too.
Meryl Jaffe, PhD's comment, December 11, 2012 9:00 AM
Thank you Mituhassan for the visit and rescoop.
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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Social Media Butterflies | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon
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Danielle M. Villegas's curator insight, January 18, 2013 8:39 PM

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it's chock full of good advice.

--techcommgeekmom

Better Homes, Better Life's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
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7 Ways to Screw Up a Content Marketing Plan [+ How Marty Uses Scoop.it]

7 Ways to Screw Up a Content Marketing Plan [+ How Marty Uses Scoop.it] | Social Media Butterflies | Scoop.it

Content marketing is all the rage. Not only can it help expand your brand’s recognition and increase your traffic, it can be a powerful SEO benefit too.

Marty Note
Yeah been there and done a few of these, but the idea everything you create is going to go mega-viral creating LOVE and JOY throughout the land is crazy. If your content was that magical you would be on a beach with a frosty beverage and I would be runing to get you a towel (lol) or be your intern.

How I Use Scoop.it
The way you create GREAT content is to create enough content so that you know what greatness is and get to bat enough times to hit 3 or 4 out of ten out of the park. Here is how I use Scoop.it to increase my chances for success in content marketing:

* Testing ground
** Failure: http://www.scoop.it/t/an-ecommerce-smackdown.

* Almost instant feedback loop.

* Trend analysis.

** Use Scoop.it's solid and visual analytics.
* Proving Ground.

** If can't make it in Scoop.it idoesn't hit our blogs.

* Amplifier.
** If something pops offland (not on Scoop.it) include it.
* Idea Expansion.

This last bullet may be the most important. Since 10 - 20 of the best Internet marketers I know live in Scooop.it (@RobinGood, @Maxoz @SmallRivers team @gtpintado @MarketingHits @Kdietz @AtDotComSocial @JanLGordon and @MikeEllsworth just to name the ones that come immediately to mind) getting help with idea expansion is a key way to use Scoop.it.

 

I LISTEN to what any of these power curators / Internet marketers think about an idea. I change ideas when they share alternatives and I appreciate and value every interaction. These are some of the best IMers in the world so BUSY dosn't begin to describe them.

The best way to eliminate these 7 content marketing mistakes is to make them (lol), and then develop a process of tool mashup that will help you avoid making the same mistakes twice.

 


Via Martin (Marty) Smith, John van den Brink
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John van den Brink's comment, November 27, 2012 4:36 PM
Marty thank you very much for the mention. Very much appreciated
Mike Ellsworth's comment, November 27, 2012 11:26 PM
Marty, thanks lots for the shoutout! And such distinguished company!
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Is Twitter for Everybody?

Is Twitter for Everybody? | Social Media Butterflies | Scoop.it
Is Twitter for everyone? How do I know if Twitter is for me?

 

After working with hundreds of students and professionals across diverse businesses, I’ve come to realize the answer is no — it’s not for everyone.


Are you asking why? Read the whole article by Mark Schaefer.

 


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How to re-purpose content for maximum Social Media impact [Infographic]

How to re-purpose content for maximum Social Media impact [Infographic] | Social Media Butterflies | Scoop.it

How to re-purpose content for maximum Social Media impact


Via John van den Brink
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Top 20 Most Social Brands [INFOGRAPHIC]

Top 20 Most Social Brands [INFOGRAPHIC] | Social Media Butterflies | Scoop.it

According to The Dachis Group, these 20 brands are doing their social media branding right.

 

Companies in the top 20 are Viacom, Walt Disney, News Corporation, Zynga, NBC Universal, Google, Nike, Time Warner, Unilever PLC, NBA, Microsoft, Coca Cola, Procter & Gamble, KRAFT Foods, WWE, Nestle, Discovery Communications, L’Oreal, Samsung Electronics, Electronic Arts.


Via Jonha Revesencio, John van den Brink
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10 Ways to Add Facebook Functionality to Your Website | Social Media Examiner

10 Ways to Add Facebook Functionality to Your Website | Social Media Examiner | Social Media Butterflies | Scoop.it
Facebook social plugins: Check out the Facebook plugins available today with recommendations on the types of sites each is best suited for.

Via Dr. Susan Bainbridge
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Conducting The Social Media Symphony

Conducting The Social Media Symphony | Social Media Butterflies | Scoop.it
Running a company social media account is similar in some ways to conducting an orchestra. You may be viewed as a conductor, leading the orchestra so that the symphony that you are performing doesn...

Via Dr. Susan Bainbridge
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Scientists: Social Media Is Not Necessarily a Waste of Time

Scientists: Social Media Is Not Necessarily a Waste of Time | Social Media Butterflies | Scoop.it
When it comes to social media, there seem to be two schools of thought in the science/research community. One posits that spending time on social media can be extremely useful. The other posits that spending time on social media is stupid.

Via Dr. Susan Bainbridge
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Lisa Sicard's comment, December 1, 2012 8:37 AM
Love the image on this piece!
AAEEBL's curator insight, January 21, 2013 7:27 PM

It's all about priorities, huh?

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SEO FAQ's Guide [Infographic]

SEO FAQ's Guide [Infographic] | Social Media Butterflies | Scoop.it

Here is a great infographic on keyword research, site architecture and structure, page optimisation for SEO, link building, SEO tactics, linkbaiting and social media.

 

This guide will help you find areas for improvements in your SEO techniques, and most certainly will offer insight on if you are on the right track or not with your websites SEO.


Via Antonino Militello, John van den Brink, Robin Martin
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101 Social Media Marketing Stats To Guide You Into 2013

101 Social Media Marketing Stats To Guide You Into 2013 | Social Media Butterflies | Scoop.it
With so many facts and figures banded about, we've put together this list of 101 facts and stats that will help you shape your social media strategy for 2013 for eveything from Facebook to mobiles...

Via John van den Brink
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John van den Brink's curator insight, December 5, 2012 3:12 PM

Some facts and figures:


Facebook:

  • Over 2.5 billion likes are made every day on and off the Facebook site (Source: C|Net)
  • Over 300 million photos are uploaded onto the site every day (Source: C|Net)

LinkedIn:
  • More than 1.3 million sites actively use the LinkedIn share button on their sites (Source: LinkedIn)
  • LinkedIn is 277% more effective than Facebook and Twitter at lead generation for businesses (Source: Simply Zesty)

Twitter:
  • Twitter has over 500 million users signed up to the site (Source: TechCrunch)
  • More than 350 million tweets are sent per day (Source: TechCrunch)
YouTube:
  • 72 hours of video are uploaded to YouTube every minute (Source: YouTube)
  •  In October, the site generated over 20 billion views (Source: Search Engine Land)

Pinterest:
  • Since 2012, 1.2 billion minutes have been spent using Pinterest on the Web (Source: Nielsen)
  • 85% of a brand’s Pinterest engagement is organic, 15% of engagement happens on the brand’s board (Source:Curalate)

Instagram:
  • Instagram has an average of 7.3 million daily active users, beating Twitter’s 6.9 million (Source: AllThingsD)
  • More than half (54%) of brands had adopted Instagram for marketing purposes (Source Marketing Land)

Foursquare:
  • There have been more than 3 billion check-ins made (Source: Twitter)
  • There are almost 30 million insider tips available on the app (Source: Foursquare)

Google+:
  • Over 400 million people are signed up to Google+ (Source: Google+)
  • The +1 button is used over five billion times per day (Source: AllTwitter)

Mobile:
  • Out of the six billion people on the planey, 4.8 billion have a mobile while only 4.2 billion own a toothbrush(Source: Mind Jumpers)
  • The average tablet user spends 13.9 hours per week with their device (Source: Hubspot
For more great facts and figures: http://bit.ly/11VuC5C

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How Social Media Impacts SEO – Complete Guide

How Social Media Impacts SEO – Complete Guide | Social Media Butterflies | Scoop.it

It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As a marketer, you cannot ignore the social context in your overall SEO strategy.


SEO is not dead. and also, Social Media is not going to replace SEO. SEO will always be around but social media will have a huge impact on search engine rankings in the coming years.

 

In this post, I will talk about few popular social media sites and how they impact SEO.

 

Read more: http://www.shoutmeloud.com/how-social-media-impacts-seo-complete-guide.html


Via Antonino Militello, Simon West, Nett Sales
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How we read, not what we read, may be contributing to our information overload

How we read, not what we read, may be contributing to our information overload | Social Media Butterflies | Scoop.it
A new study finds that the use of computers and Facebook are more associated with information overload than the use of television and iPhones.

Via Guillaume Decugis
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ReViTaL KleiN's comment, December 19, 2012 12:38 PM
מעניין
Dolly Bhasin 's curator insight, December 29, 2012 12:36 AM

Interesting points!

ben bernard's comment, January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Increase Your Profits in 2013 With Mobile Marketing

Increase Your Profits in 2013 With Mobile Marketing | Social Media Butterflies | Scoop.it
The year 2013 turns the table in favor of mobile marketing. The use of mobile applications and web browsing through mobile devices are undeniably replacing desktop usage.Read more...
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How To Integrate and Publish Curated RSS Feeds On Your WordPress Blog

How To Integrate and Publish Curated RSS Feeds On Your WordPress Blog | Social Media Butterflies | Scoop.it

Robin Good: For content curators who own or manage a WordPress-based website here is a great tutorial on how RSS feeds can be integrated and published directly (parsed) on any given web page. 

 

Authored by Vladislav Davidzon this excellent tutorial requires some basic technical knowledge on how to operate WordPress variables and functions and it provides precise guidance on how to:

 

- Utilize the Built-in Parsing Function to Pull RSS Feeds in and Turn their XML code into Content

 

- Divide Content into the Right Number of Columns for your Website’s Design

 

- Create a Friendly Display of RSS Content Using WordPress Loop Variables

 

From the tutorial: "Included only since version 2.7 of the WordPress software, the ability to parse RSS feeds as content and include that information into a template file is relatively new and its parameters are largely unknown even among the more advanced members of the WordPress development community at large.

 

Luckily, these parameters are easy to learn and customize, and they can turn a simple RSS feed into a great source of extra content and discussion on already-busy WordPress blogs.

 

Not only can RSS feeds be parsed by WordPress, but they can also be split up into columns and tabs.

 

This allows for feeds to actually be used as the primary source of content on some WordPress blogs, especially those that consider themselves a mere aggregator of outside content rather than a producer of unique news, reviews, or commentary on any topic."

 

 

Very useful. 9/10

 

Full tutorial: http://speckyboy.com/2012/11/28/parse-rss-feeds-as-content-in-wordpress

 

 


Via Robin Good, John van den Brink
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Teresa Levy's curator insight, December 16, 2012 7:49 PM

essential pactical information about the presentation of content

Susan Daniels's comment, January 9, 2013 2:49 AM
I have been looking for this information. Thank you so much for curating this! :)
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The Perfect Google Analytics Dashboard for Measuring Social Media

The Perfect Google Analytics Dashboard for Measuring Social Media | Social Media Butterflies | Scoop.it
Anna Lewis from UK digital agency Koozai explains how you can use this free Google Analytics dashboards to measure your social media performance.

 

Who needs this Social Media dashboard?

 

Everybody who uses social media to promote their site
People who use social sharing buttons on-site
Everyone who gets traffic from social media

 

Requirements

 

Google Analytics must be installed
Ideally social sharing buttons on-site will be tagged to send data to Google Analytics
Values should be applied to each goal

 


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Top 20 Social Networks [INFOGRAPHIC]

Top 20 Social Networks [INFOGRAPHIC] | Social Media Butterflies | Scoop.it

This infographic from Silverpop takes a look at the major players in social media – including those lucky enough to find themselves in the 100+ million user club – and provides some key statistics and growth data for twenty different channels.

 

Full details at: http://ijustdid.org/2012/11/top-social-networks/

 

 


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How Much Time Do You Spend On Social Networking?

How Much Time Do You Spend On Social Networking? | Social Media Butterflies | Scoop.it
Social Media and Social Networking now accounts for 18% of time spent online, according to this Infographic by Morrison Foerster Socially Aware Blog.

Via maxOz, Berend de Jonge, John van den Brink
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John van den Brink's curator insight, November 29, 2012 4:58 PM


John van den Brink's comment, November 29, 2012 4:59 PM
Great Infographic, thank you!
Jesús Hernández's comment, November 29, 2012 5:04 PM
Yes!! Great Info!!!
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Social Media Writing: Your Rules for Engagement

Social Media Writing: Your Rules for Engagement | Social Media Butterflies | Scoop.it
BufferPin It Engagement is an essential social media goal. In a survey from Awareness, 78% of respondents indicated that engagement is their top priority for social media marketing, second only to ...

 

Social media writing takes time, practice and evaluation to get just right. With these rules in mind, and some digging into your current state of social media, you can start locking down the topics, writing style and even specific words that make a difference in your engagement.


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100 Fascinating Social Media Statistics and Figures From 2012

100 Fascinating Social Media Statistics and Figures From 2012 | Social Media Butterflies | Scoop.it
Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.

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Using Social Media In The Classroom For Real-World Learning

Using Social Media In The Classroom For Real-World Learning | Social Media Butterflies | Scoop.it

There is already evidence that teachers are using social media as part of teaching strategies, with the aim of encouraging students to view social networks as less of a pleasurable distraction, and more as something that can be used in projects and for personal expression in a medium they prefer.


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Mark Keane's comment, December 3, 2012 4:49 AM
The use of social media for learning is essential, particularly in secondary (high schools). Too many teens are engaged with social media, for fast periods of time, with no return on their investment. Schools and their pupil's would benefit from the social media angle.
Mark Keane's comment, December 3, 2012 4:49 AM
The use of social media for learning is essential, particularly in secondary (high schools). Too many teens are engaged with social media, for fast periods of time, with no return on their investment. Schools and their pupil's would benefit from the social media angle.
Lynnette Van Dyke's curator insight, January 21, 2013 7:20 PM

@

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A 60 Seconds Guide to The Use of Blogging in Education

A 60 Seconds Guide to The Use of Blogging in Education | Social Media Butterflies | Scoop.it

A few months ago Educational Technology and Mobile Learning posted a detailed guide on how Teachers can Use Blogging in Education. 


Via Jon Samuelson, Enid Baines, Kathleen Cercone, Ana Rodera, Maite Gonzalez, xavier suñé, Ricard Garcia, Marina Kollatou, Meryl Jaffe, PhD
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SLS Guernsey's curator insight, January 23, 2015 3:43 AM

Blogging is a really important tool to help with literacy skills. Give it a try.

Denis Lundie's curator insight, January 23, 2015 7:18 AM

Writing for the web, in all forms, is an essential communication skill. All languages should teach the techniques and rules that apply to writing for the web.

Dênia Falcão's curator insight, January 23, 2015 12:37 PM

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