Social Media Butterflies
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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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The Rise and Impact of Infographics: Marketing in the Social-Media Age

The Rise and Impact of Infographics: Marketing in the Social-Media Age | Social Media Butterflies | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.

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Mercor's curator insight, January 28, 2013 7:38 AM

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janlgordon's comment, January 28, 2013 3:27 PM
Deb Nystrom, thanks for your comment
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3 Reasons That Avoiding Social Media Will Hurt Your Business | Social Media Today

3 Reasons That Avoiding Social Media Will Hurt Your Business | Social Media Today | Social Media Butterflies | Scoop.it
Social media is essential for every business. It has introduced new ways to either help, or hurt your bottom line in the long run. In fact, you don't even need to see a direct ROI right now to know that every professional needs to use it.
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Emails Reach Their Best Results In the 1st Hour so which hour is best for you to send?

Emails Reach Their Best Results In the 1st Hour so which hour is best for you to send? | Social Media Butterflies | Scoop.it
Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority.

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Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation

Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation | Social Media Butterflies | Scoop.it
While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012, per results [download page] from an Optify (RT @marccusters: #Twitter outpacing Facebook & LinkedIn for #B2B lead gen?

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The Mobile Social Photo Explosion [INFOGRAPHIC]

The Mobile Social Photo Explosion [INFOGRAPHIC] | Social Media Butterflies | Scoop.it

This inforgraphic from Mediabiestro is a great visual of the mobile revolution.

 

Here's an excerpt:

 

The digital revolution has made an enormous impact on photography, and smartphones and social media have been hugely instrumental in this massive growth.

 

** 300 million photos are uploaded to Facebook daily

 

**Facebook has 10,000 times more photos than the Library of Congress

 

**Twitter (6.9 million daily active mobile users) and Instagram

 

**(7.3 million daily active mobile users) combined account for hours of photo-taking usage each month, and photos make up 42 percent of all posts on Tumblr.

 

 

**The money stat? 741 million mobile phones worldwide have some kind of photo capability.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article and infographic here: [http://bit.ly/SLt2Nz]


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Top Social Internet Retailers [Infographic]

Top Social Internet Retailers [Infographic] | Social Media Butterflies | Scoop.it

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janlgordon's comment, January 15, 2013 9:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!
Mercor's curator insight, February 25, 2013 11:32 AM

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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Social Media Butterflies | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

 

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."

 

Remember:

 

** Platforms may change but marketing fundamentals remain the same

 

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

 

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

 

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

 

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

 

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

 

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article here: [http://bit.ly/VcYLb]

 


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How to Create a Winning Meme [INFOGRAPHIC]

How to Create a Winning Meme [INFOGRAPHIC] | Social Media Butterflies | Scoop.it
What's the recipe for a winning meme? One infographic looks at patterns in 100 memes from 1980 to today, and determined the ingredients necessary for a video or photo to take of...
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19 tools to improve your content marketing strategy

19 tools to improve your content marketing strategy | Social Media Butterflies | Scoop.it
As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
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Five Best Practices For Hashtags - AllTwitter

Five Best Practices For Hashtags - AllTwitter | Social Media Butterflies | Scoop.it
Five Best Practices For Hashtags
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AlGonzalezinfo's curator insight, January 9, 2013 12:20 PM

Great scoop Robin!  These are very helpful!

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Infographic: 365 Days of Social Media

Infographic: 365 Days of Social Media | Social Media Butterflies | Scoop.it
Was 2012 really the year of social media? A new iStrategyLabs infographic, based on statistics published by the Huffington Post, points directly to that conclusion.
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AlGonzalezinfo's curator insight, January 7, 2013 12:42 PM

very interesting article based AND infographic

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Finding a Broader Audience in a Niche Market

Finding a Broader Audience in a Niche Market | Social Media Butterflies | Scoop.it

To be frank, most people aren't in the market for a mascot costume. This is a situation that is run into by a large number of small businesses in a niche market; only a small percentage of readers are actually interested in your product/content.

 

Glenn Street found a great way to use curation to navigate around this obstacle: to "always post things that would be of interest to the broadest audience." Although this might sound like it's easier said than done, it is very important to try and post some content every once in a while solely for entertainment value. This will keep your readers coming back for more, and ensure that all of your content isn't just "dry" industry-related information.

 

Glenn says that curation has made this task easier beacuse he is constantly adding new content to his page, making it easier to sneak in something just for fun every so often. Although a lot of his readers are current and former mascots looking for new jobs and opportunities, as well as companies looking for new mascots and costumes, these are the types of people who share funny content related to this market. Once that sharing occurs, Glenn's audience expands exponentially and more traffic is driven to his page and his company. 

 

When asked the best way to sum up his best advice for getting a broader audience, Glenn explained that he is "...part of the entrepreneurs organization, and it's a group of over 8k entrepreneurs in 140 cities in 42 countries, and a lot of them have businesses very different than mine. But, one of the things i always say to them is to try to make it interesting - give good content but give a little entertainment as well."

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Philippe Trebaul's curator insight, March 1, 2013 3:21 AM
Trouver un public plus large dans un marché de niche.

"Pour être franc, la plupart des gens ne sont pas sur le marché pour un costume de mascotte. C'est une situation qui est heurté par un grand nombre de petites entreprises dans un marché de niche, seul un faible pourcentage de lecteurs sont réellement intéressés par votre produit / contenu.


Glenn Street a trouvé un excellent moyen d'utiliser curation pour naviguer sur cet obstacle: «. Toujours poster des choses qui pourraient intéresser au plus grand nombre" d' Bien que cela puisse sembler, c'est plus facile à dire qu'à faire, il est très important d'essayer de mettre un peu de contenu à chaque fois dans un certain temps uniquement pour la valeur de divertissement. Cela permet de garder vos lecteurs en redemandent, et veiller à ce que tout votre contenu n'est pas seulement «à sec» liée à l'industrie de l'information.


Glenn dit que curation a fait de cette tâche plus facile beacuse il est constamment en ajoutant du nouveau contenu à sa page, ce qui rend plus facile de se faufiler dans quelque chose juste pour le plaisir de temps en temps. Bien que beaucoup de ses lecteurs sont mascottes actuels et anciens à la recherche d'emplois et de nouvelles possibilités, ainsi que les entreprises recherchent de nouvelles mascottes et costumes, ce sont les types de personnes qui partagent le contenu drôle lié à ce marché. Une fois que le partage se produit, le public Glenn augmente exponentiellement et plus de trafic est entraîné sur sa page et son entreprise. 


Lorsqu'on lui a demandé la meilleure façon de résumer ses meilleurs conseils pour obtenir un plus large public, Glenn a expliqué qu'il est «... une partie de l'organisation des entrepreneurs, et c'est un groupe de plus de 8k entrepreneurs dans 140 villes de 42 pays, et un grand nombre d'entre eux ont des entreprises très différentes de la mienne Mais, l'une des choses que je leur dis toujours, c'est d'essayer de le rendre intéressant -.. donner un bon contenu, mais donner un peu de divertissement ainsi "...


Finding a Broader Audience in a Niche Market via @allygreer http://sco.lt/.


______________________________________________________________


By Ally GREER (Scoop.it), aussi sur LINKED IN (Entreprise : SCOOP.IT).

C'est...du PARTAGE...!
Quand quelque chose est bien...autant le PARTAGER ?!!
De façon TOTALEMENT désintéressée...BIEN SÛR.
C'est...MA concetion, en tous cas.
Bon W.E. à vous.
:0)
@TREBAULPhilippe
https://www.linkedin.com/in/philippetrebaul
http://www.scoop.it/u/philippe-trebaul#curatedTopicsTabSelected



Nevermore Sithole's curator insight, February 11, 2014 1:19 AM

Finding a Broader Audience in a Niche Market

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5 Must-Haves for Social Media Management | Social Media Today

5 Must-Haves for Social Media Management | Social Media Today | Social Media Butterflies | Scoop.it
5 Must-Haves For Social Media Management
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Mindful Social Networking | Mindful

Mindful Social Networking | Mindful | Social Media Butterflies | Scoop.it

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ThinDifference's curator insight, January 23, 2013 10:32 AM

Rock solid advice on how to manage your social networking in a mindful way. For example, do an "internet cleanse" once a month; do all your social networking at your desk (in other words, don't carry it around with you); and limit your time each day.

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The Top 10 Most Remarkable Marketing Campaigns EVER

The Top 10 Most Remarkable Marketing Campaigns EVER | Social Media Butterflies | Scoop.it

Pesentation of our list of the top 10 most remarkable marketing campaigns ever -- and why they deserve a look.


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Will the personalised Web destroy discovery?

Will the personalised Web destroy discovery? | Social Media Butterflies | Scoop.it

While the personalised web has potential, it will only really work if we have an actual, human element behind it, surfacing the best content or influencing an ad algorithm based on expertise and experience.


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Dennis T OConnor's curator insight, May 4, 2013 1:07 PM

If we consciously mix our information filters will the resulting bubbles surface new content or get in the way of serendipitous discovery?

Anu Ojaranta's curator insight, May 4, 2013 3:48 PM

Suuntaus, mille ei voi mitään? 

Jenn Alevy's comment, May 7, 2013 10:51 PM
Great question, I miss having things pop up that I had never seen before. That is the joy and wonder of the internet.
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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | Social Media Butterflies | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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How to Become an Online Authority Using Scoop.it | Business 2 Community

How to Become an Online Authority Using Scoop.it | Business 2 Community | Social Media Butterflies | Scoop.it
What is Scoop.it? Scoop.it is a powerful content curation tool that allows you to pool information into an online newspaper. Why is it powerful? Because it
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Slideshare Infographic: The Quiet Giant of Content Marketing - Column Five Media

Slideshare Infographic: The Quiet Giant of Content Marketing - Column Five Media | Social Media Butterflies | Scoop.it
Content marketing is a marketing technique that involves the creation or sharing of content for the purpose of engaging customers. More and more companies are incorporating content marketing into their overall digital strategies.
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Future of Content: Interview with Scoop.it's CEO Guillaume Decugis - Intelligent Head Quarters

Future of Content: Interview with Scoop.it's CEO Guillaume Decugis - Intelligent Head Quarters | Social Media Butterflies | Scoop.it
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How Google Author Rank could change content marketing… and journalism

How Google Author Rank could change content marketing… and journalism | Social Media Butterflies | Scoop.it
Here’s a little piece of SEO nerdery that affects us all: Google is using Google+ to influence search results in a big way, and brands and media organizations alike have yet to wake up to the...
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5 social media tools to kickstart your business

5 social media tools to kickstart your business | Social Media Butterflies | Scoop.it
Social media is a moving beast and we need to keep moving with it! Here are five tools to help you have a more effective social media presence.
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Social media “engagement” is not a strategy

Social media “engagement” is not a strategy | Social Media Butterflies | Scoop.it
Pushing social media engagement rates may look good on paper but might not be the best business strategy.
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