We love the Olympics, but an international social media showdown is a little more our speed.
Ignite Social Media is back with the 2012 Social Network Analysis Report, breaking down demographic, geographic and search data that shows which networks are the underdogs and which are mounting the winners’ podium.
Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well. So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
The most surprising social media statistics from 2013.
Excerpted from a list of 10:
1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
This demographic has grown 79% since 2012.The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.For Facebook, this group has jumped 46%.For Google+, 56%.
2. 189 MILLION OF FACEBOOK’S USERS ARE "MOBILE ONLY" Mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.
6. LINKEDIN HAS A LOWER PERCENTAGE OF ACTIVE USERS THAN PINTEREST, GOOGLE+, TWITTER AND FACEBOOK
Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating.
This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.
Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. ...Twitter and Facebook....might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.
Facebook ad units can seem challenging and confusing to many advertisers, with the constant changes. Nanigans, a Facebook Strategic Preferred Marketing Developer, understands this and recently published a handy cheat sheet for advertisers or those who would like to better understand paid media on Facebook.
This actually means, "it wasn't important enough." It wasn't a high priority, fun, distracting, profitable or urgent enough to make it to the top of the list. Every few days, Twitter and Facebook soak up a billion hours of 'spare'...
Toronto Star (blog) William Shatner Quits Twitter, Comes Back Huffington Post RT @WilliamShatner After much deliberation I've made the decision to leave Twitter. It's not an easy decision. — katierosman (@katierosman) March 12, 2014.
Social media activity is an increasingly important factor in search rankings.
It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM).
In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.
What Small Businesses Should Know [Infographics] Business 2 Community These infographics guide audiences through step-by-step processes. They should be relatively comprehensive, explaining the 'hows' and 'whys' around a specific topic of interest.
PhotoMania is THE best Free online photo editor in the world! Providing more than 500 state-of-the-art photo effects that will allow you to turn your photos into exciting visual art with a single click!
Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012. Currently Facebook is still the most popular site with 62% of adult global Internet users actively logging in, with nearly half of these users active on Twitter too...