Social Media Butterflies
66
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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Rescooped by Robin Martin from Curation & The Future of Publishing onto Social Media Butterflies
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How the bubble of Content Creation increases the value of Content Curation

How the bubble of Content Creation increases the value of Content Curation | Social Media Butterflies | Scoop.it

"My 2013 prediction warned of the continued fall in the value of online content which would lead to the production of ever more content as media companies tried to maintain ad revenues.

You can think of it as a towering tsunami of content, or as a massive bubble of content inflation.

Just as inflation devalues currencies, content inflation is devaluing content."


Via gdecugis
gdecugis's comment, February 19, 7:00 PM
I think I do but I'm not sure of the connexion you make with content inflation/dilution?
Tagmotion's comment, March 3, 10:59 PM
If we look at content inflation through the lens of making money, it's clear that in terms of monetization through advertising, the internet is the first medium in history where ad inventory grows exponentially every year. Broadcasters are only making real money from iconic TV programs that attract big audiences on the web, for which advertisers will pay a premium to reach. Curating iconic programs - so that relevant segments show up as search results - turns content inflation on its head. Now you have content that's tagged, curated & discoverable at a granular level. And that specificity translates to more highly-targeted advertising which, of course, commands a premium.
Tagmotion's curator insight, March 3, 11:01 PM

See my comment in the stream.

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Rescooped by Robin Martin from AtDotCom Social media
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Simple Guide to Creating Infographics in PowerPoint [Template]

Simple Guide to Creating Infographics in PowerPoint [Template] | Social Media Butterflies | Scoop.it
Learn how to create an infographic without a designer using PowerPoint.

 

Read more:

http://blog.hubspot.com/blog/tabid/6307/bid/33499/The-Marketer-s-Simple-Guide-to-Creating-Infographics-in-PowerPoint-Template.aspx

 

Marty Note
Infographics are tough. Here is a guide to how to create them with PowerPoint.

 


Via Yolanda de Lucas, IES Consaburum, Gust MEES, Gerrit Bes, Martin (Marty) Smith, John van den Brink
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