We love the Olympics, but an international social media showdown is a little more our speed.
Ignite Social Media is back with the 2012 Social Network Analysis Report, breaking down demographic, geographic and search data that shows which networks are the underdogs and which are mounting the winners’ podium.
The most surprising social media statistics from 2013.
Excerpted from a list of 10:
1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
This demographic has grown 79% since 2012.The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.For Facebook, this group has jumped 46%.For Google+, 56%.
2. 189 MILLION OF FACEBOOK’S USERS ARE "MOBILE ONLY" Mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.
6. LINKEDIN HAS A LOWER PERCENTAGE OF ACTIVE USERS THAN PINTEREST, GOOGLE+, TWITTER AND FACEBOOK
Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating.
This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.
Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. ...Twitter and Facebook....might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.
This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.
It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
With all of the algorithm updates Google has been releasing, have you ever wondered if you are keeping up with them?
From Panda to Penguin to now Hummingbird, the updates aren’t stopping. Having all of these animal names as algorithm updates isn’t helping either.
Because of this, I decided to create a free website analyzer that will crawl your site and tell you the specific things you need to fix. All you have to do is go to http://www.quicksprout.com and enter in your URL.
Toronto Star (blog) William Shatner Quits Twitter, Comes Back Huffington Post RT @WilliamShatner After much deliberation I've made the decision to leave Twitter. It's not an easy decision. — katierosman (@katierosman) March 12, 2014.
Social media activity is an increasingly important factor in search rankings.
It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM).
In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.
What Small Businesses Should Know [Infographics] Business 2 Community These infographics guide audiences through step-by-step processes. They should be relatively comprehensive, explaining the 'hows' and 'whys' around a specific topic of interest.
PhotoMania is THE best Free online photo editor in the world! Providing more than 500 state-of-the-art photo effects that will allow you to turn your photos into exciting visual art with a single click!
Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012. Currently Facebook is still the most popular site with 62% of adult global Internet users actively logging in, with nearly half of these users active on Twitter too...
Social media success and failure is not usually determined by resources, vision, or ability. It is inevitably a function of the personality of the organization.
The author covers the five signs that your company culture may be getting in the way of your progress including:
Corporate culture mis-match — ...the realistic capabilities of your company culture. Is your company ready to become a publisher? Are they able to react? Are they truly open to the idea of customer dialogue?
Lack of executive engagement - To be successful in the long-term, you must have support from the top. Why? That’s who controls the purse strings and resources! That’s the person setting the strategy.
Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.
'Social signals continue to correlate very well with better rankings' – SearchMetrics'
SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.
And it looks like social media signals will become increasingly important to SEO for the foreseeable future.
A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.
In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO.