50 Twitter Fun Facts
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by
Robin Martin
|
Scooped by Robin Martin onto Social Media Butterflies |
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.
To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along How do you keep up?."
Remember:
** Platforms may change but marketing fundamentals remain the same
** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.
** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.
** Know your audience and go where you will find them. This might mean giving up on one of the major platforms. Swallow hard and do it!
** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.
** Go to a trusted source for information but be warned: Such a place may not (yet) exist.
Curated by Jan Gordon covering "Curation, Social Business and Beyond"
See article here: [http://bit.ly/VcYLb]
Via janlgordon Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
An infographic highlighting the revenue generating opportunities of content marketing...
**Companies that blog get up to 55%more traffic
**They also get up to 97% more inbound links (which search engines like!)
**They can get up to 434% more indexed pages in search engines
**Blogging companies get up to 25x times more business leads
Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond"
Read article here: [http://bit.ly/ILHdyz] Via janlgordon Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
This article is from Brian Solis , and in collboration with Barnickel Design, they have created this infograph that clearly shows that there is a perception gap
what customers want and what executives think they want.based on research from Pivot referring "The Perception Gap" Jan Gordon: My commentary Hopefully this article and findings will help to provide some clarity so marketers can begin to engage with their customers, in a way that is meaningful to them. Word of mouth spreads like wildfire and you'll want to make sure your business is listening, engaging and responding to their needs before someone else does.
Here are some highlights:
** 76% of marketers feel they know what their customers want yet only 34% have asked customers
**59% of social customers wish to engge businesses for buying insights and customer service respectively, on the contrary only 37% of marketers believe that these services re in demand by their customers
**Take a look at Actual Consumer usage VS marketers' perceptions of consumer usage on the infograph, there is definitely a gap in perception here
mobile social apps
**15% of consumers use them on Linkedin, marketers think it's more like 36. 7%
**twitter 35% useage - marketers perceive this to be 82%
Daily deal & coupon sites
**Facebook usage is 35%
**Marketers perceive this to be 56%
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article and see infographic here: [bit.ly/MMPPdI] Via janlgordon, John van den Brink Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.
Intro:
The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.
**Mix your "business" talk with "life" talk
Excerpt::
"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."
Here are some highlights that caught my attention:
**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from
**The quotable tweet - This one speaks for itself
**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/NPTuDT] Via janlgordon, John van den Brink Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
