Social Media Butterflies
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Ins and outs if this then what? Does social media give you the butterflies in your stomach?
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Rescooped by Robin Martin from Scoop.it Spotlight onto Social Media Butterflies
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Finding a Broader Audience in a Niche Market

Finding a Broader Audience in a Niche Market | Social Media Butterflies | Scoop.it
From news.mascots.com - January 3, 1:38 PM

To be frank, most people aren't in the market for a mascot costume. This is a situation that is run into by a large number of small businesses in a niche market; only a small percentage of readers are actually interested in your product/content.

 

Glenn Street found a great way to use curation to navigate around this obstacle: to "always post things that would be of interest to the broadest audience." Although this might sound like it's easier said than done, it is very important to try and post some content every once in a while solely for entertainment value. This will keep your readers coming back for more, and ensure that all of your content isn't just "dry" industry-related information.

 

Glenn says that curation has made this task easier beacuse he is constantly adding new content to his page, making it easier to sneak in something just for fun every so often. Although a lot of his readers are current and former mascots looking for new jobs and opportunities, as well as companies looking for new mascots and costumes, these are the types of people who share funny content related to this market. Once that sharing occurs, Glenn's audience expands exponentially and more traffic is driven to his page and his company. 

 

When asked the best way to sum up his best advice for getting a broader audience, Glenn explained that he is "...part of the entrepreneurs organization, and it's a group of over 8k entrepreneurs in 140 cities in 42 countries, and a lot of them have businesses very different than mine. But, one of the things i always say to them is to try to make it interesting - give good content but give a little entertainment as well."


Via Ally Greer
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Philippe Trebaul's curator insight, March 1, 3:21 AM
Trouver un public plus large dans un marché de niche.

"Pour être franc, la plupart des gens ne sont pas sur le marché pour un costume de mascotte. C'est une situation qui est heurté par un grand nombre de petites entreprises dans un marché de niche, seul un faible pourcentage de lecteurs sont réellement intéressés par votre produit / contenu.


Glenn Street a trouvé un excellent moyen d'utiliser curation pour naviguer sur cet obstacle: «. Toujours poster des choses qui pourraient intéresser au plus grand nombre" d' Bien que cela puisse sembler, c'est plus facile à dire qu'à faire, il est très important d'essayer de mettre un peu de contenu à chaque fois dans un certain temps uniquement pour la valeur de divertissement. Cela permet de garder vos lecteurs en redemandent, et veiller à ce que tout votre contenu n'est pas seulement «à sec» liée à l'industrie de l'information.


Glenn dit que curation a fait de cette tâche plus facile beacuse il est constamment en ajoutant du nouveau contenu à sa page, ce qui rend plus facile de se faufiler dans quelque chose juste pour le plaisir de temps en temps. Bien que beaucoup de ses lecteurs sont mascottes actuels et anciens à la recherche d'emplois et de nouvelles possibilités, ainsi que les entreprises recherchent de nouvelles mascottes et costumes, ce sont les types de personnes qui partagent le contenu drôle lié à ce marché. Une fois que le partage se produit, le public Glenn augmente exponentiellement et plus de trafic est entraîné sur sa page et son entreprise. 


Lorsqu'on lui a demandé la meilleure façon de résumer ses meilleurs conseils pour obtenir un plus large public, Glenn a expliqué qu'il est «... une partie de l'organisation des entrepreneurs, et c'est un groupe de plus de 8k entrepreneurs dans 140 villes de 42 pays, et un grand nombre d'entre eux ont des entreprises très différentes de la mienne Mais, l'une des choses que je leur dis toujours, c'est d'essayer de le rendre intéressant -.. donner un bon contenu, mais donner un peu de divertissement ainsi "...


Finding a Broader Audience in a Niche Market via @allygreer http://sco.lt/.


______________________________________________________________


By Ally GREER (Scoop.it), aussi sur LINKED IN (Entreprise : SCOOP.IT).

C'est...du PARTAGE...!
Quand quelque chose est bien...autant le PARTAGER ?!!
De façon TOTALEMENT désintéressée...BIEN SÛR.
C'est...MA concetion, en tous cas.
Bon W.E. à vous.
:0)
@TREBAULPhilippe
https://www.linkedin.com/in/philippetrebaul
http://www.scoop.it/u/philippe-trebaul#curatedTopicsTabSelected
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How Are We Using Social Media? [INFOGRAPHIC]

How Are We Using Social Media? [INFOGRAPHIC] | Social Media Butterflies | Scoop.it
From www.mediabistro.com - April 9, 8:16 PM

Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?

But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.

 

Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in this infographic...


Via Lauren Moss
Bart van Maanen's curator insight, April 5, 6:19 AM

Niet echt verrassend trends, maar goed om even te zien. En gebaseerd op op Amerikaans onderzoek, want ik geloof niet dat Reddit, Github and DeviantArt veel in NL gebruikt worden.
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Rescooped by Robin Martin from AtDotCom Social media
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Visual Information & How It Affects Website Traffic [Infographic]

Visual Information & How It Affects Website Traffic [Infographic] | Social Media Butterflies | Scoop.it
From www.bitrebels.com - November 13, 2012 4:51 PM
Educate yourself about the importance of visual information on your website. With infographics, you will gain a lot more traffic for your growing website.

Visual information is processed faster by the brain, with 90% of all the information that we take in is visual. But the thing with visual information is also that unless it’s a really good story or article, people don’t want to read through a whole page of text when he or she could do something else more fun. So, throw in an infographic with visual information, and you’ll have a winner...

 


Via Lauren Moss, Ivo Nový, John van den Brink
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INFOGRAPHIC: What Makes People Sold On Brands On Facebook?

INFOGRAPHIC: What Makes People Sold On Brands On Facebook? | Social Media Butterflies | Scoop.it
From allfacebook.com - February 25, 12:38 PM

Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.

 

But why do people like Facebook brand pages?

Find out more at this infographic...


Via Lauren Moss, John van den Brink
TrendOMatic's curator insight, February 19, 10:10 AM

Het gaat niet om volgen maar delen via Facebook!
TrendOMatic's curator insight, February 19, 10:19 AM

De toegevoegde waarde van Facebook is sharing!
Philippe Trebaul's curator insight, March 2, 6:44 AM
INFOGRAPHIC: What Makes People Sold On Brands On Facebook ?

"Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.


But why do people like Facebook brand pages?

Find out more at this infographic"...
























INFOGRAPHIC: What Makes People Sold On Brands On Facebook? via @MYDstudio http://sco.lt/...
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Who Are the Talkers, Influencers & Social Media Power Users?

Who Are the Talkers, Influencers & Social Media Power Users? | Social Media Butterflies | Scoop.it
From windmillnetworking.com - July 31, 2012 12:09 PM

Great piece by Lilach Bullock for Windmillnetworking - selected because its importance to your social business strategy.

 

Managing people and content is a challenge for all of us. The suggestions here help you to sort out who you engage with so your interactions are mutually productive.

 

Also note 7 Questions to Help You Locate Your Target Audience

 

Here are a few highlights:

 

Social Media Power User

 

Lilach Bullock: is a social media power user with 60,000 followers. Her favorite social media platform is Twitter. She suggests:

   

Listen to your followers Observe their problems Supply a solution Share useful information that speaks directly to them.     

Talkers

 

People who are already talking about your products of services

 

Read Word of Mouth Advertising by Andy Srnovitz. In the book he suggests:

 

Create an exclusive community for your talkers Give them exclusive content and everything they need to talk about you. They need to feel special so exclusive content will drive lots of social traffic to you when it's shared by your talkers

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article here: [http://bit.ly/NeBTp0]


Via janlgordon, Deb Nystrom, REVELN Consulting
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