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Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by
Robin Martin
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Scooped by Robin Martin onto Social Media Butterflies |
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Pinterest announced that it's now allowing users to set up business accounts (as opposed to personal accounts), along with releasing business-specific terms of service, separate from the TOS for regular folks. Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts Great job HubSpot for sharing this useful piece, including converting personal accounts to business accounts (those that are already mostly business accounts anyway!)
Excerpts:
How to Convert Your Personal Pinterest Account Into a Business Account
Step 1: Go to business.pinterest.com, and click the red 'Convert your existing account' button.
Step 2: Next, select your 'Business Type,' and update your 'Contact Name,' and 'Email Address,' if necessary.
Via Morten Myrstad, Deb Nystrom, REVELN Consulting Delete the scoop?
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"This review of Jetpack got me over my doldrums and disaffected non-blogging status with my WordPress website. It's a very handy and FREE set of tools!" I've implemented the social media integration already via my self-hosted Wordpress site: REVELN.com. This social media share plug-in element IN PARTICULAR is EASY. Finally, Wordpress! Below is the #1 reason from the Jetpack review on why Wordpress users will want to take a look at this cool plugin pack. Excerpted: 1. Easy to Install, Setup, and Learn Jetpack could not be easier to install and set up, considering how many different benefits it provides.
To install it, just go to Plugins –> Add New and then type “jetpack” into the search box. It’ll be the first result. Hit “Install Now” and you’re ready to go (unless you need to create a WordPress.com account, which is necessary so you can link it with your blog and Jetpack).
Once you’ve got the plugin activated, it will create its own dashboard nav bar menu section right at the top. If you want to see the social media I now am using, thanks to JetPack, which made it EASY, go to THIS blog post, "Open Space on Speed: Social Business with the Coaches, Results! Video" and scroll down to the bottom. === Enjoy. There's something there for just about everyone, it seems. ~ Deb Via Deb Nystrom, REVELN Consulting Delete the scoop?
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How to make bold text, italics, strikethroughs in Google+ posts."
From MT Weekly. Easy! Using Google+ as a choice? More here about choosing Google+ for your posts:
Excerpt: There are two significant benefits of using Google+: First, social media in general is essential today to immerse yourself in industry knowledge and stay ahead of the curve on the latest trends in your field. Google+ is a more organized, comprehensive tool than Twitter, and its more personalized than LinkedIn with more engaging features. Second, when a potential employer Googles your name, your robust Google+ profile will show up. You can use it as a way to showcase your professional interests, personality, and industry savvy to stand out from the rest of the heard. Here's a quick job seeker's guide to using it: It's a great addition to your social media belt. Source: USNews Money
Personally, I find the use of Circles, robust and VERY smart. Twitter lists? Ahh, I have them and don't use them right now. ~ Deb Via Deb Nystrom, REVELN Consulting Delete the scoop?
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How do you stay on track on your social media plans and campaigns? This is a handy infographic from Return on Digital which showcases community management basic practice. Good practices, good reminders for Facebook, Twitter & LinkedIn! Via Jonha Revesencio, Deb Nystrom, REVELN Consulting Delete the scoop?
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"Using LinkedIn to create a network that you can really do business with, in the emerging "gig' economy."
Good reminders on building traction and just-in-time contacts, including travel connections. I've set up open invites for places where I travel, after making connections at conferences, just as Neal suggests. ~ Deb
_______________________
It’s important because half of us won’t be in jobs within 8 years.
Excerpted:
It’s important because half of us won’t be in jobs within 8 years. We’ll be part of what Susannah Breslin calls the “gig” economy: small, micro-businesses highly dependent on our personal brand value and our connections for revenue!
...The reality...is we all need new ways to convert weak ties into business.
Here are more excerpts from the featured interview with Neal Schaffer who has written “Maximizing LinkedIn for Sales and Social Media Marketing” providing insider tips on...converting weak ties into strong.
_______________________
That is the supreme value of my LinkedIn connections, ...activate them...when I need them. _______________________
NS: “I look at my current LinkedIn network as something inbetween a following and a community. ...my LinkedIn connections provide me something that no other social network has: The ability to activate my Professional Graph, on demand, when I need to reach out to someone after finding them on an Advanced People Search.
That is the supreme value of my LinkedIn connections, ...activate them...only when I need them.
...I activate my LinkedIn network ...when I travel. I can easily search for my connections who live in a certain area and contact them in hopes of visiting them. This has led to many great networking events and new acquaintances, including one who introduced me to a Japanese publisher for whom I am currently negotiating a book deal.
All of this happened because of
1) my proactive engagement,
2) the LinkedIn functionality and
3) the fact that the demographic on LinkedIn is professional and more homogeneous in its professional nature than you will find on other social networks.”
Read the full post here. Photo credit: by Detlef La Grand, Flickr CC Via Deb Nystrom, REVELN Consulting Delete the scoop?
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"A helpful infographic! Clear up the confusion of Social Media ROI by outlining the objectives, benefits and factors that affect your success including ROI, by MDG Advertising."
This includes making sense of the imprecise.
For more on Social Media with a consulting, coaching focus, see Deb's posts here: Networked or Just Worked? LinkedIn’s Shiny, New Endorsements Buttons Open Space on Speed: Social Business with the Coaches, Results! Video Joining Social Media Ecosystems, Learning the Ropes Via Deb Nystrom, REVELN Consulting Delete the scoop?
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"Recently, the CEO of Oracle, one of the largest and most advanced computer tech corporations in the world, tweeted for the very first time and joined a club that remains surprisingly elite." DN: Twitter is peerless in its current, to the moment sensing of what is going on in the world and the ease with which connections happen. Leadership + social, however, moves slowly, as attested by the CEO of HootSuite. HootSuite has been my favorite twitter management tool, by the way.
Leader reluctance to fully understand the impact and usefulness of social media may be to their company's detriment, via new findings released by McKinsey as well as learning which big companies are investing in social now. ___________________________
Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide ___________________________ Excerpts:
Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Larry Ellison, the Oracle CEO, by the way, hasn’t tweeted since.
A new report from McKinsey Global Institute, however, makes yet another business case for social media: According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. Two-thirds of the value ...rests in “improved communications and collaboration within and across enterprises...” Any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.
___________________________
In the last year...Google, Microsoft, Salesforce, Adobe and even Oracle, spent about $2.5 billion snatching up social media tools.
...R&D teams brainstorm products, HR vets applicants, sales fosters leads, and operations ...forecasts and monitors supply chains.
Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide.
...social sharing translates to a productivity windfall as "enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.”
In the last year, the world’s largest enterprise software companies--Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites.
Even Twitter-phobic CEOs may have a hard time ignoring that business case.
Read the full article by Author Ryan Holmes, the CEO of HootSuite here. Hootsuite is a social media management system with 4 million users, including 79 of the Fortune 100 companies. Via Deb Nystrom, REVELN Consulting Delete the scoop?
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"It's a natural progression of a truly ubiquitous business process. Social media started as a fad, then became a trend, and is now becoming fully integrated in the fabric of how we do business."
Welcome news to the jobs-starved economy.
Excerpts:
The study states that, "two-thirds of this potential value lies in improving collaboration and communication within and across enterprises." Microsoft's acquisition of Yammer and Salesforce.com's purchase of Radian6 are evidence, as well as designated new internal productivity tools that will integrate into current business processes.
Think of the jobs-creation these new tools might influence.
Educate both the workforce and leaders on what social media is and how to access its power. Retool to welcome the millennial workforce who takes access to social technologies as a given.
The study also states: the most powerful applications of social technologies in the global economy are largely untapped Via Henri Lefèvre, Deb Nystrom, REVELN Consulting Delete the scoop?
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Great piece by Lilach Bullock for Windmillnetworking - selected because its importance to your social business strategy.
Managing people and content is a challenge for all of us. The suggestions here help you to sort out who you engage with so your interactions are mutually productive.
Also note 7 Questions to Help You Locate Your Target Audience
Here are a few highlights:
Social Media Power User
Lilach Bullock: is a social media power user with 60,000 followers. Her favorite social media platform is Twitter. She suggests: Listen to your followers Observe their problems Supply a solution Share useful information that speaks directly to them. Talkers
People who are already talking about your products of services
Read Word of Mouth Advertising by Andy Srnovitz. In the book he suggests: Create an exclusive community for your talkers Give them exclusive content and everything they need to talk about you. They need to feel special so exclusive content will drive lots of social traffic to you when it's shared by your talkers
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read the full article here: [http://bit.ly/NeBTp0] Via janlgordon, Deb Nystrom, REVELN Consulting Delete the scoop?
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