We love the Olympics, but an international social media showdown is a little more our speed.
Ignite Social Media is back with the 2012 Social Network Analysis Report, breaking down demographic, geographic and search data that shows which networks are the underdogs and which are mounting the winners’ podium.
Social media success and failure is not usually determined by resources, vision, or ability. It is inevitably a function of the personality of the organization.
The author covers the five signs that your company culture may be getting in the way of your progress including:
Corporate culture mis-match — ...the realistic capabilities of your company culture. Is your company ready to become a publisher? Are they able to react? Are they truly open to the idea of customer dialogue?
Lack of executive engagement - To be successful in the long-term, you must have support from the top. Why? That’s who controls the purse strings and resources! That’s the person setting the strategy.
Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.
'Social signals continue to correlate very well with better rankings' – SearchMetrics'
SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.
And it looks like social media signals will become increasingly important to SEO for the foreseeable future.
A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.
In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO.
Social media is extremely essential for a business to expand. The role of social media has become paramount for a business to grow and reach a wider customer base.
There are sectors a business needs to look after – the profile of the company, the products, and the target customers. Social media platforms, like Facebook and Twitter, have made this humongous job a lot easier. Nowadays, a business even with a little exposure on social media has a great chance of making it big, and increasing its rate of conversion.
Following are the reasons why social media is important for a business:
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.
This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.
It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
With all of the algorithm updates Google has been releasing, have you ever wondered if you are keeping up with them?
From Panda to Penguin to now Hummingbird, the updates aren’t stopping. Having all of these animal names as algorithm updates isn’t helping either.
Because of this, I decided to create a free website analyzer that will crawl your site and tell you the specific things you need to fix. All you have to do is go to http://www.quicksprout.com and enter in your URL.
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
Search engine optimisation (SEO) is all about the quality of your backlinks, right?
Wrong. Not any more. At least, not wholly, as an updated study from those good people atSearchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of Likes, shares, tweets and +1s.
Pinterest is a lifestyle searching tool for millions of people.
People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.
Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.
Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.
Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.
That’s not the only reason Pinterest is better than Google.
Here are 5 reasons why Pinterest’s search engine is better than Google.
We all know the marketing power Mom Bloggers have in promoting brands and influencing consumers. However, flying under the marketing radar are Pet Bloggers who are just now making an impact with marketers whose major focus should be the health and welfare of our pets.
It's simple, influence matters. It matters in your job and your private life. In fact, influence is part of every human interaction. Just think of parents influencing their children, political or (How can you measure influence?