The digital generation is bringing a new set of values and expectations with them that will cause us to re-invent our companies.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by
Robin Martin
|
Scooped by Robin Martin onto Social Media Butterflies |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
![Which Social Networks Take Home the Gold? [INFOGRAPHIC] | Social Media Butterflies | Scoop.it](http://img.scoop.it/sgvwI3QOaqcsGUADMnG1sTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
We love the Olympics, but an international social media showdown is a little more our speed. Ignite Social Media is back with the 2012 Social Network Analysis Report, breaking down demographic, geographic and search data that shows which networks are the underdogs and which are mounting the winners’ podium. Via John van den Brink Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
|
|
|
Rescooped by Robin Martin from Curation, Social Business and Beyond |
Scoop.it!
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
Via janlgordon
Robin Martin's insight:
Absolutely! Content is king...content is key and content shows whether we add value or add nothing!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Social Media Learning Lab |
Scoop.it!
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook
20% use LinkedIn
16% use Twitter
15% use Pinterest
13% use Instagram
6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).
Via Jonha Revesencio, Deb Nystrom, REVELN Consulting
Robin Martin's insight:
How did I miss this one, Deb? Thanks for the scoop!!
Deb Nystrom, REVELN Consulting's curator insight,
May 17, 4:35 PM
Always good to see the current demographics in social. Facebook continues to be the king, with women, city dwellers, Hispanics and below $30K on the list, via Pew Research. Hmmm.... ~ D
Ivon Prefontaine's curator insight,
May 19, 11:09 AM
An important corollary question is what do we use social media for?
Jenn Alevy's curator insight,
May 20, 4:57 AM
Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from MKT 2.0 and Social Media. |
Scoop.it!
Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?
Via Brian Yanish - MarketingHits.com, Steven Hughes, Esther Turón Perez
malek's curator insight,
Today, 9:19 AM
There is a lot of myths out there about business blogging, a fundamental lack of understanding about the subject. Not because it's difficult to explain but because small businesses are bombarded with conflicting information from different parts of the industry and are unable to decipher what is right, what is wrong and what is just plain ol' stupid
Martin (Marty) Smith's curator insight,
Today, 9:38 AM
Study after study comes back with BLOGS being the engagement secret. Not hard to see why. Blogs are relevant (happening now), interactive and, if done right, quick easy reads.
Michelle Gilstrap's curator insight,
Today, 1:21 PM
If you are not blogging, this gives you all the reasons why you should. Giving information to your customers can make all the difference in who they chose.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Social Media Learning Lab |
Scoop.it!
From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing
Via Neil Ferree, Robin Martin, Deb Nystrom, REVELN Consulting
Neil Ferree's curator insight,
May 3, 12:56 PM
You can't Manage it • if you don't Measure it
Setting up Conversion Goals in GA is Step #1
- What content on your site get's shared the most?
- Which of the top 6 Socials account for the most visits?
- What longtails from Jepack bring the most visits to your site?
Visit http://bit.ly/SocialAuditMaster (search for) Dashboard + Install
- Social Media Dashboard
- Small Business Dashboard
[Note] you must be signed in to G+ for these javascripts to work!
Deb Nystrom, REVELN Consulting's curator insight,
May 7, 5:16 AM
Here's how to be the data person, get clear what social media is worth the time. ~ Deb
Robin Martin's comment,
May 15, 10:27 AM
LOL Deb...I just rescooped my own scoop...! Guess it still is on my mind...trying to work in social media into our Google analytics...but first we absolutely need to get all of our SM in sync/on the same page!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age |
Scoop.it!
Brian Anthony Hernandez: "Tribeca Film Festival challenged people to use Twitter's Vine app to create six-second films — with a "beginning, middle and end." Here are the winners."
Via The Digital Rocking Chair
Cultureel Persbureau's comment,
April 30, 5:34 AM
Twitter is van het korte bericght. Vine is van twitter en gaat over korte filmpjes. Gaat groot worden.
Ky Stevens's curator insight,
May 5, 1:37 PM
More about Vine! I'm too afraid of being on camera to want to get one, but here's some really good ones.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from The 21st Century |
Scoop.it!
A 10th Grader Explains How Social Media Can Replace Textbooks (A 10th Grader Explains How Social Media Can Replace Textbooks.
Via Susan Bainbridge
Clay Leben's curator insight,
May 3, 1:21 PM
Social media is so temporary this might help context survive the momentary discovery learning.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Google Plus and Social SEO |
Scoop.it!
7 Actionable Social Media Marketing Tactics
If you’re looking for your customers, you’ll find them on social media because that’s where they spend the largest portion of their time online.
Via Neil Ferree
Neil Ferree's curator insight,
April 27, 2:28 PM
Click thru to #13 after reading action item #6 on social media scent once you've figured out your social media call-to-action CTA routine
Ken Morrison's comment,
May 8, 3:23 PM
Thank you for following my topic. I hope that it is helpful for you. It looks like you have some nice curation sites started! Keep up the great work!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Tocquigny's Digital Marketing Daily |
Scoop.it!
Discover 18 new social media marketing statistics to help improve your inbound marketing.
Via Tocquigny
Tocquigny's curator insight,
May 1, 11:36 AM
At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay.
So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing. Whether you plan to use these stats to inspire your company’s next marketing campaign, convince your CEO to increase your social media marketing budget, or simply justify your current inbound marketing activities, these 18 social media marketing stats are for you.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Presentation Tools |
Sean de Basti's curator insight,
April 12, 4:57 AM
MapBox combines his own online hosting service with his desktop software TileMill to a very good opportunity for publishing maps!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from SOCIAL MEDIA, what we think about! |
Scoop.it!
Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.
Via Martin Gysler
Martin Gysler's curator insight,
April 3, 3:42 PM
This excellent post says what we should know about Instagram and its use.
I wonder, too, if not everyone (who has an Instagram account) should read this post, because I think everyone can learn something interesting.
Let me know what is your opinion.
Martin Gysler's comment,
April 5, 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from SOCIAL MEDIA, what we think about! |
Scoop.it!
Social Media doesn't work for the vast majority of small businesses.
That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...
What you want from social media may be very different from what it is.
Via Martin Gysler
Martin Gysler's comment,
April 22, 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Abhishek Bedi's curator insight,
April 23, 9:00 AM
Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!
Angelica Laurencon's comment,
May 22, 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Curation Revolution |
Scoop.it!
SEO as we've known and practiced it is terminally ill because of the 2nd Law of Thermodynamics. Entropy is killing SEO and that is as it should be.
Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
May 21, 6:36 PM
Written in response to Is SEO Dying? Yes It Is http://www.digitalgossips.com/2013/05/is-seo-dying-yes-it-is.html by Munaz Anjum (@munazanjum) this post is an answer to a friend's question.
J. Nolfo (@JNolfo) asked if I thought SEO was dead or dying. The short answer is YES, but I did add a sixth force to the five SEO Killers Anjum noted:
* Mobile.
* Tech.
* Google.
* Social.
* Us.
The Master Blaster controlling force, I argue in the linked post on @NewMediaLeaderz is E N T R O P Y.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Curation, Social Business and Beyond |
digitalassetman's comment,
February 28, 8:19 AM
I think the real data will show up when we explore linked open data of social networks, rendering this with social footprints, blogs and other contributions people who influence because they share their unique parts of the knowledge taxonomy with one another and like this comment, usually in a meta or keywording format/s.
Bryce Miller's curator insight,
March 4, 11:38 PM
Social media strategies devoid of risk management can lead to long days in the court room. Most businesses are not aware of the legal and reputational risks surrounding social media done poorly. Comments are welcome.
Ivon Prefontaine's curator insight,
May 21, 6:28 PM
"It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there is so much bad advice floating around, so many poorly devised strategic plans and so much money wasted on failed campaigns." We have serious problems because many are self-appointed leaders.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Content Curation World |
Sergey Yatsenko's curator insight,
May 23, 12:41 PM
Into the post - industrial era SME's need new Knowledge .
Pagina Uno's curator insight,
May 23, 1:26 PM
Curatori rappresentano un nuovo tipo di leadership tribale che opera dal basso e peer to peer. Come membro di una tribù, curatori saranno sempre più nativo e rilevanti rispetto a qualsiasi outsider saranno mai. All'interno di una tribù sono apprezzati non solo per sfruttare le loro abilità di insider, ma per sostenere e sviluppare la loro cultura.
Martin Debattista's curator insight,
Today, 7:31 AM
Reminds me of the 'attention economy' in Geert Lovink's book "No Comment" I am reading just now for my research:
"In the attention economy, value is measured in the amount of time
you happen to spend with any given media object or person. This can bea web site, watching your favorite show on television, text messaging afriend, talking on the phone, or blogging about the concert you attended-last night. For a long time the attention economy remained a hyped-upconcept, launched during the speculative 1990s to point to the shift fromthe production of tangible goods to immaterial services. The point thatmakes attention such an interesting commodity is the fact that it is soscarce. As Michael Goldhaber Writes in his 1996 Principles of the NewEconomy: "Attention is scarce because each of us has only so much of it to give, and it can come only from us-not machines, computers or anywhere else. Attention is another way of saying "time," as in "Where I choose to spend my time."Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Martin |
AlGonzalezinfo's curator insight,
May 16, 12:48 PM
As usual, another great scoop by Robin Martin. This one is VERY helpful to me right now. Thanks Robin.
From the article:
3. Use Google Alerts To Identify Clips, Comment Opportunities and Fresh News
This last tool is something more people know about: Google Alerts. It’s typically used so that you get an email every time news about your client hits the Internet.
Most set up alerts for the company name, stock symbol, executive names, brand or product names, etc. It allows them to capture a copy of the clip and monitor mentions. (Learn to set up Google Alerts here – it is also under the “More> Specialized Search” area.)
However, most PR pros don’t think to use alerts in another way: to identify news articles where they can post a client comment. When a news article hits that is relevant to your client and you aren’t taking part in it, posting a comment is a great way to join the conversation.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Content Curation World |
Scoop.it!
Via Robin Good
Robin Martin's insight:
Working on our first WP site...integrating a blog, publish newsletter w/MailChimp...thanks for the info! Learn learn learn!
Gaurav Pandey's curator insight,
May 6, 10:01 PM
Robin Good's insight:
If you are interested in what could be a good workflow and set of tools to use to curate content on your own WordPress blog, Nathan Weller has a must-read article for you.
In it, he dissects and explains the tools he uses to curate content on WordPress, from how he aggregates and browses RSS feeds, to how he filters, edits and actually curates the content of each post.
Interestingly his focus is on quality, not on having his site populated by lots of "somewhat relevant" content pulled in automatically by one of the many "content marketing"-oriented curation tools available today.
I think you will find several interesting ideas that you may have not considered on how to approach your curation workflow, let alone checking the several insightful comments at the end.
Lost of valuable information, resources, examples and advice. 8/10
Full article: https://managewp.com/wordpress-content-curation
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from The Internet of Things |
Scoop.it!
TechWeekEurope UK
SAP: 'Internet of Things' is Future of Information Management, Smart Cities ...
Via Richard Kastelein & Adriana Hamacher
Rosetta Carrington Lue's curator insight,
May 8, 11:08 PM
Amazing infographic on the future of internet connectivity. This reminds me of the 1990 Arnold Schwarzenegger movie "Total Recall"!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age |
Scoop.it!
Fiona Milburn: "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?"
Via The Digital Rocking Chair
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Google Plus and Social SEO |
Scoop.it!
From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing
Via Neil Ferree
Neil Ferree's curator insight,
May 3, 12:56 PM
You can't Manage it • if you don't Measure it
Setting up Conversion Goals in GA is Step #1
- What content on your site get's shared the most?
- Which of the top 6 Socials account for the most visits?
- What longtails from Jepack bring the most visits to your site?
Visit http://bit.ly/SocialAuditMaster (search for) Dashboard + Install
- Social Media Dashboard
- Small Business Dashboard
[Note] you must be signed in to G+ for these javascripts to work!
Deb Nystrom, REVELN Consulting's curator insight,
May 7, 5:16 AM
Here's how to be the data person, get clear what social media is worth the time. ~ Deb
Robin Martin's comment,
May 15, 10:27 AM
LOL Deb...I just rescooped my own scoop...! Guess it still is on my mind...trying to work in social media into our Google analytics...but first we absolutely need to get all of our SM in sync/on the same page!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Martin |
Scoop.it!
PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing?
Robin Martin's insight:
Great article...the evolution of social media seems to blend the two perfectly. It is necessary to have good PR before any customer becomes a lifetime customer!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Social Media Learning Lab |
Scoop.it!
The police department’s stream of tweets ended up being the best defense against misinformation and Bostonians’ lifeline for communication about the men terrorizing their city.
This single Twitter account, perhaps more than anything else on the Internet, memorialized the horror of the bombs and the joy of the capture in real time.
Via Deb Nystrom, REVELN Consulting
Deb Nystrom, REVELN Consulting's curator insight,
April 30, 3:29 PM
Social media continues the path to its more mainstream role. As I heard on the radio, it was also a safety net for downed cell phone communication from frantic friends and family. Officials encouraged tweets & Facebooks check-ins to reassure "I'm ok." ~ D
Robin Martin's comment,
May 1, 11:04 AM
Absolutely Deb! Another "great" reason to engage in social media...the benefits are endless...! Thanks for sharing!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from Curation & The Future of Publishing |
Scoop.it!
Here in the US, the Dow recently tumbled almost 150 points in a “flash crash” caused by widespread digital panic. What was the cause of this panic? Twitter.
Via gdecugis
gdecugis's curator insight,
April 25, 8:11 PM
As Clair tweeted "a single twitter handle (AP's) is hacked and the Dow tumbles 150 points."
Why? As she explains through a combination of automated trading and lack of social media usage by the traders.
Technology is great. But I'm a firm believer that the best way to leverage it is not to let it go on auto-pilot but rather have its output curated by humans - a concept we like to call Humanrithm which we apply at Scoop.it, for instance when our discovery algorithm only makes content suggestions but lets users decide what gets published and what is not.
Did we get lucky this time? Some people probably weren't and lost something in that story. But if we don't want SF movies to become real one day, we have to start educating and empowering everyone to curate social media.
Pierre Scampini's curator insight,
April 26, 6:20 AM
Tous les outils quels qu'ils soient doivent être créés pour servir l'humain et non s'auto-gérer au-delà du raisonnable. Gardons cette éthique y compris dans les sytèmes de l'information et leurs processus.
Quelques questions universelles peuvent nous aider à en faire le diagnostique et s'aplliquent à tous les systèmes ou projets:
1- Est ce que cela tiens la mer ? Est ce relié au monde des vivants ? (Approche)
2- Est ce bien fait ? ( Déploiement)
3- la boucle PDCA est elle bouclée et enrichie ? (Evaluation)
-----------------------------------------------------------------------------------
All our tools should be created to serve humans and not to serve themselves. We must keep this ethical idea in mind for IT systems too.
Universal questions should help us. They could be used to make the diagnostic of any system or project:
1- Does it stay afloat ? Is it linked with living world and specially human world ? (Approach)
2- Is it well done ? ( Deployment)
3- PDCA (Prepare, Start, Control, Secure) is complete ? (Assesment)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from SOCIAL MEDIA, what we think about! |
Scoop.it!
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.
Have you noticed more photos on social networks?
Do you have a visual component as part of your social media marketing strategy?
Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?
Via Martin Gysler
Debbie Hughes's comment,
April 23, 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Martin from formation 2.0 |
Scoop.it!
It’s been a while since SocialTimes did a round-up of the various tools that helped users manage their Twitter accounts by finding who to follow, following new people, unfollowing many people at once and organizing groups of users they follow into lists.
Since our last round-up, Twitter has restricted use of its API significantly, causing several tools to shut down. No longer functional areUntweeps, Just Unfollow, Twit Cleaner, Who Follows Whom and Tweet Effect. Tweeter Karma is still functional but has had to remove its bulk unfollow tools.
Via Frédéric DEBAILLEUL
Robin Good's curator insight,
April 23, 2:13 AM
If you are looking for tools that can help you cleanup, and unfollow useless or unworthy people, here is an updated list of the best free tools you can use for this task as many have shut down since Twitter latest API update.
No longer functional are Untweeps, Just Unfollow, Twit Cleaner, Who Follows Whom and Tweet Effect.
Useful. 7/10
(Image credit: TimeandDate.com)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
