Social Media Butterflies
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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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Rescooped by Robin Martin from Curation, Social Business and Beyond
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Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Social Media Butterflies | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?

Via janlgordon
Robin Martin's insight:

Engagement is never wasted!

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janlgordon's curator insight, April 30, 2014 3:59 PM

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.


He asks a very important question:


"How do we give value to the fleeting micro engagements that make up social media interaction?"


Some insights to get you thinking and leveraging your messages and conversations online.


Here are a few highlights:


As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.


Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.


He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

 

Takeaway:


Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!


Read more here: http://bit.ly/1u5EDMR

janlgordon's comment, April 30, 2014 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
Rescooped by Robin Martin from Curation, Social Business and Beyond
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Twitter Now The Fastest Growing Social Platform In the World

Twitter Now The Fastest Growing Social Platform In the World | Social Media Butterflies | Scoop.it
The most detailed study of social media ever conducted

Via janlgordon
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Gust MEES's curator insight, February 15, 2013 12:22 PM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gust MEES's curator insight, February 15, 2013 12:24 PM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gaurav Pandey's curator insight, February 16, 2013 8:34 PM

Great study on Twitter!

Here's another link to help you better engage on this platform https://business.twitter.com/en/basics/best-practices/

Also, download their Twitter guide for small businesses, the link's on the top right hand side of the page. The guide comes from Twitter and is very helpful if you want to use Twitter to spread the word on your business.

And finally, thank you Gust MEES (http://www.scoop.it/t/social-media-and-its-influence) for sharing some really meaningful stuff! Do follow the guy for some great tips and insights. 

Cheers! And if you like if, please share 'coz social is all about sharing and caring :)