Social Media Butt...
Follow
Find tag "socialmedia"
2.0K views | +0 today
Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
Your new post is loading...
Your new post is loading...
Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Social Media Butterflies | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?

Via janlgordon
Robin Martin's insight:

Engagement is never wasted!

more...
janlgordon's curator insight, April 30, 3:59 PM

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.


He asks a very important question:


"How do we give value to the fleeting micro engagements that make up social media interaction?"


Some insights to get you thinking and leveraging your messages and conversations online.


Here are a few highlights:


As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.


Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.


He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

 

Takeaway:


Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!


Read more here: http://bit.ly/1u5EDMR

janlgordon's comment, April 30, 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
Rescooped by Robin Martin from The 21st Century
Scoop.it!

Infographic: The 1357% rise in social media jobs | SMI

Infographic: The 1357% rise in social media jobs | SMI | Social Media Butterflies | Scoop.it
There's been an explosion of jobs involving social media over the last three years. This infographic breaks it down.

Via Susan Bainbridge
Robin Martin's insight:

I saw this infographic just today, Susan! Gotta love it! 

more...
Laura Perez's curator insight, October 9, 2013 9:54 AM

I think this is a really important new role in our societies and we have to prepare the future adults in this kind of stuff.

Stephen Dale's curator insight, October 10, 2013 7:11 AM

I read somewhere else that 80% of people working in Social Media had been in their job for less than 2 years. Bear that in mind the next time you see a profile statiing "Black Belt", "Ninja" , "Guru" or "Expert" ! #socmed

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Social Media Butterflies | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
more...
janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

Rescooped by Robin Martin from Surviving Social Chaos
Scoop.it!

13 Reasons Why Using Social Media for Business is Non-Negotiable!

13 Reasons Why Using Social Media for Business is Non-Negotiable! | Social Media Butterflies | Scoop.it

 13 Reasons Why Using Social Media For Business is Non Negotiable! Is there ever a time when having a social media presence is an option?


Via Susan Bainbridge, Craig Deakin, Rim Riahi, David Hain, donhornsby
more...
Rim Riahi's curator insight, March 27, 2013 2:06 AM

 13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option?

Robin Martin's comment, March 30, 2013 10:21 AM
Absolutely true! This should NOT be an option...this should be included in any business plan. The trick is to sell this to "the boss" or those in charge of marketing. Let's keep pushing it!
Alison D. Gilbert's curator insight, April 6, 2013 5:41 PM

Agree. It's all about social media, verbally and visually.

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Twitter Now The Fastest Growing Social Platform In the World

Twitter Now The Fastest Growing Social Platform In the World | Social Media Butterflies | Scoop.it
The most detailed study of social media ever conducted

Via janlgordon
more...
Gust MEES's curator insight, February 15, 2013 12:22 PM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gust MEES's curator insight, February 15, 2013 12:24 PM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gaurav Pandey's curator insight, February 16, 2013 8:34 PM

Great study on Twitter!

Here's another link to help you better engage on this platform https://business.twitter.com/en/basics/best-practices/

Also, download their Twitter guide for small businesses, the link's on the top right hand side of the page. The guide comes from Twitter and is very helpful if you want to use Twitter to spread the word on your business.

And finally, thank you Gust MEES (http://www.scoop.it/t/social-media-and-its-influence) for sharing some really meaningful stuff! Do follow the guy for some great tips and insights. 

Cheers! And if you like if, please share 'coz social is all about sharing and caring :) 

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

10 Crucial Consumer Trends for 2013 Is Your Business Ready?

10 Crucial Consumer Trends for 2013 Is Your Business Ready? | Social Media Butterflies | Scoop.it

Trend BriefingClick here to edit the content...


Via janlgordon
more...
janlgordon's curator insight, December 4, 2012 3:52 PM

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.


Here are some of the highlights that caught my attention:


Mega-trend of transparency in 2013?


**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.


**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:


  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013


Mobile Moments


**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...


Eco Trend for 2013


**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories


Selected by Jan Gordon covering: "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Vkmo1j]

Barbara Saunders's curator insight, December 11, 2012 2:26 PM

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

C3 Consensus's curator insight, January 24, 2013 8:13 AM

Les tendances consommation pour l'année 2013

Rescooped by Robin Martin from The 21st Century
Scoop.it!

100 Fascinating Social Media Statistics and Figures From 2012

100 Fascinating Social Media Statistics and Figures From 2012 | Social Media Butterflies | Scoop.it
Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.

Via Susan Bainbridge
more...
No comment yet.
Rescooped by Robin Martin from The 21st Century
Scoop.it!

Using Social Media In The Classroom For Real-World Learning

Using Social Media In The Classroom For Real-World Learning | Social Media Butterflies | Scoop.it

There is already evidence that teachers are using social media as part of teaching strategies, with the aim of encouraging students to view social networks as less of a pleasurable distraction, and more as something that can be used in projects and for personal expression in a medium they prefer.


Via Susan Bainbridge
more...
Mark Keane's comment, December 3, 2012 4:49 AM
The use of social media for learning is essential, particularly in secondary (high schools). Too many teens are engaged with social media, for fast periods of time, with no return on their investment. Schools and their pupil's would benefit from the social media angle.
Mark Keane's comment, December 3, 2012 4:49 AM
The use of social media for learning is essential, particularly in secondary (high schools). Too many teens are engaged with social media, for fast periods of time, with no return on their investment. Schools and their pupil's would benefit from the social media angle.
Lynnette Van Dyke's curator insight, January 21, 2013 7:20 PM

@

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Social Media Butterflies | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

 

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."

 

Remember:

 

** Platforms may change but marketing fundamentals remain the same

 

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

 

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

 

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

 

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

 

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

 

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article here: [http://bit.ly/VcYLb]

 


Via janlgordon
more...
Rescooped by Robin Martin from The 21st Century
Scoop.it!

100 social media blog posts from 2012 that you simply have to bookmark

100 social media blog posts from 2012 that you simply have to bookmark | Social Media Butterflies | Scoop.it
Social media blogs are updated with thousands of posts on a weekly basis, but we wanted to sift through a list and create the 100 best ones from 2012 (A lot of great blog posts!

Via Susan Bainbridge
more...
No comment yet.
Rescooped by Robin Martin from The 21st Century
Scoop.it!

The simple, scientific (and kind of scary) reason behind social media addiction

The simple, scientific (and kind of scary) reason behind social media addiction | Social Media Butterflies | Scoop.it

I was really relieved to hear there was this whole smart, scientific explanation for the fact that I practically live inside my computer. Enjoy reading!


Via Susan Bainbridge
more...
No comment yet.
Rescooped by Robin Martin from The 21st Century
Scoop.it!

How social media made us all statistically significant

How social media made us all statistically significant | Social Media Butterflies | Scoop.it
Guest Post Or, why companies should aim to satisfy all customers, and not settle for acceptable losses.

Via Susan Bainbridge
more...
No comment yet.
Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

Do Social Marketers Really Know What Social Consumers Want?

Do Social Marketers Really Know What Social Consumers Want? | Social Media Butterflies | Scoop.it

This article is from Brian Solis , and in collboration with Barnickel Design, they have created this infograph that clearly shows that there is a perception gap 

 

what customers want and what executives think they want.based on research from Pivot referring "The Perception Gap"


Jan Gordon: My commentary


Hopefully this article and findings will help to provide some clarity so marketers can begin to engage with their customers, in a way that is meaningful to them. Word of mouth spreads like wildfire and you'll want to make sure your business is listening, engaging and responding to their needs before someone else does.

 

Here are some highlights:

 

** 76% of marketers feel they know what their customers want yet only 34% have asked customers

 

**59% of social customers wish to engge businesses for buying insights and customer service respectively, on the contrary only 37% of marketers believe that these services re in demand by their customers

 

**Take a look at Actual Consumer usage VS marketers' perceptions of consumer usage on the infograph, there is definitely a gap in perception here

 

 mobile social apps 

 

**15% of consumers use them on Linkedin, marketers think it's more like 36. 7%

 

**twitter 35% useage - marketers perceive this to be 82%

 

 

 Daily deal  & coupon sites

 

**Facebook usage is 35%

 

**Marketers perceive this to be 56%

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article and see infographic here: [bit.ly/MMPPdI]


Via janlgordon, John van den Brink
more...
No comment yet.
Rescooped by Robin Martin from Social Media Power
Scoop.it!

How to Know if Your Social Media Strategy is working

How to Know if Your Social Media Strategy is working | Social Media Butterflies | Scoop.it
Use the data in Facebook Insights, TweetReach, Buffer, Followerwonk and Tailwind to improve your social media content delivery and reach.

Via Zbynek Kysela ✔
more...
No comment yet.
Rescooped by Robin Martin from The 21st Century
Scoop.it!

The 80 Rules Of Social Media [INFOGRAPHIC] - AllTwitter

The 80 Rules Of Social Media [INFOGRAPHIC] - AllTwitter | Social Media Butterflies | Scoop.it

"So you want to get good at social media?

You need to have a plan. A guidebook. A strategy.

You need some rules.

And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe."


Via Susan Bainbridge
more...
cyneth's curator insight, September 8, 2013 6:06 PM

Check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.  Rule #32 - rules are meant to be broken

KB...Konnected's curator insight, September 25, 2013 8:03 PM

Interesting!

Charles Newton's curator insight, September 29, 2013 1:56 AM

Thought provoking ideas here - worth a read.

Rescooped by Robin Martin from The 21st Century
Scoop.it!

A 10th Grader Explains How Social Media Can Replace Textbooks

A 10th Grader Explains How Social Media Can Replace Textbooks | Social Media Butterflies | Scoop.it

A 10th Grader Explains How Social Media Can Replace Textbooks (A 10th Grader Explains How Social Media Can Replace Textbooks.


Via Susan Bainbridge
more...
Clay Leben's curator insight, May 3, 2013 1:21 PM

Social media is so temporary this might help context survive the momentary discovery learning.

Franklin Delano Williams's curator insight, May 4, 2013 12:08 PM

Listen to the young people World!

Tim Scholze's curator insight, May 5, 2013 8:12 PM

Awesome article.

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Social Media Butterflies | Scoop.it

Via janlgordon
more...
Daniel Maina's comment, June 4, 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 7:37 AM
Thanks for sharing:)
Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | Social Media Butterflies | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon
more...
Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Social Media Butterflies | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon
more...
Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

Rescooped by Robin Martin from The 21st Century
Scoop.it!

Conducting The Social Media Symphony

Conducting The Social Media Symphony | Social Media Butterflies | Scoop.it
Running a company social media account is similar in some ways to conducting an orchestra. You may be viewed as a conductor, leading the orchestra so that the symphony that you are performing doesn...

Via Susan Bainbridge
more...
No comment yet.
Rescooped by Robin Martin from The 21st Century
Scoop.it!

Scientists: Social Media Is Not Necessarily a Waste of Time

Scientists: Social Media Is Not Necessarily a Waste of Time | Social Media Butterflies | Scoop.it
When it comes to social media, there seem to be two schools of thought in the science/research community. One posits that spending time on social media can be extremely useful. The other posits that spending time on social media is stupid.

Via Susan Bainbridge
more...
Lisa Buben's comment, December 1, 2012 8:37 AM
Love the image on this piece!
AAEEBL's curator insight, January 21, 2013 7:27 PM

It's all about priorities, huh?

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Social Media Butterflies | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


Via janlgordon
more...
Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek
Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Social Media Changing Us, Society & the Power of the Human Connection

Social Media Changing Us, Society & the Power of the Human Connection | Social Media Butterflies | Scoop.it

This wonderful piece was written by Milas Page - it is inspiring, it is true and it's what's is happening to many people as a result of interacting in social media.

 

The author talks about the "social mindset" connecting as human beings is what gets you in the door......

 

Here are some highlights:

 

**The Social Mindset sees the value in collaboration

 

**The Social Mindset cares about others – be it your customers, your employees, or your partners

 

**The Social Mindset lays the groundwork for the importance of listening

 

**The Social Mindset leads you to realize you can help – therefore makes you open to helping when an opportunity arises

 

**The Social Mindset surrounds you with positive thinking and empowers you to realize you can make a change

 

What's the point, she asks? I'm quoting Milas because I couldn't have said it better..........

 

An interaction like the she refers to in this piece is between her and another person whom in the past she would have closed the door  but social media has made her see people in a different light.

 

"Tirelessly one door at a time, trying to activate communities. Now an interaction like that can not only reach me, it can reach you.

 

Messages amplified, reach expanding.Making the human connection is what get’s you in the door."

 

** "Then think about the implications this has in our world, I believe it has many and it’s a good thing. Companies and people who embrace social as a mindset will change this world, one person – one cause, one workplace at a time"

 

How has it changed you?

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article and see video here: [http://bit.ly/UVP3yU]


Via janlgordon
more...
Dennis T OConnor's curator insight, November 29, 2012 10:14 PM

What is your social mindset?  


If you're afraid of using social media, does it mean you are afraid of living in the 21st century?

Mila Araujo 's comment, January 16, 2013 11:53 AM
Thank you so much for sharing! Glad these ideas resonated with you!
Rescooped by Robin Martin from The 21st Century
Scoop.it!

Social Media around the World 2012 (by InSites Consulting)

Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights and states from 19 countries.


Via Susan Bainbridge
more...
No comment yet.
Rescooped by Robin Martin from The 21st Century
Scoop.it!

How social media managers can tame the beast - video

How social media managers can tame the beast - video | Social Media Butterflies | Scoop.it
If you can’t put your phone down at dinner or before you sleep, you’ve spread yourself too thin. You need to tame the social media beast. Stacey Acevero of Vocus assesses the situation and offers some advice.

Via Susan Bainbridge
more...
No comment yet.