It's simple, influence matters. It matters in your job and your private life. In fact, influence is part of every human interaction. Just think of parents influencing their children, political or (How can you measure influence?
Via Ron Sela
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Joanna's results are in: Check out the click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet
Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?
Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.
Joanna's study results focused on average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.
The average CTR for a tweet is 1.64% (just over half the rate of email, which averages 2.95%) CTR declines rapidly as your number of followers increases. Clicks tend to increase later in the day, peaking at around 6pm.
Source . http://bit.ly/S4LFx5
Via maxOz, Deb Nystrom, REVELN
Pinterest announced that it's now allowing users to set up business accounts (as opposed to personal accounts), along with releasing business-specific terms of service, separate from the TOS for regular folks.
Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts
Great job HubSpot for sharing this useful piece, including converting personal accounts to business accounts (those that are already mostly business accounts anyway!)
How to Convert Your Personal Pinterest Account Into a Business Account
Step 1: Go to business.pinterest.com, and click the red 'Convert your existing account' button.
Step 2: Next, select your 'Business Type,' and update your 'Contact Name,' and 'Email Address,' if necessary.
Via The New Company, Deb Nystrom, REVELN
Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!
Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.
Learn more about how to use Google+ to enhance your SEO efforts in our infographic.
Via Lauren Moss, John van den Brink
"Recently, the CEO of Oracle, one of the largest and most advanced computer tech corporations in the world, tweeted for the very first time and joined a club that remains surprisingly elite."
DN: Twitter is peerless in its current, to the moment sensing of what is going on in the world and the ease with which connections happen. Leadership + social, however, moves slowly, as attested by the CEO of HootSuite. HootSuite has been my favorite twitter management tool, by the way.
Leader reluctance to fully understand the impact and usefulness of social media may be to their company's detriment, via new findings released by McKinsey as well as learning which big companies are investing in social now.
Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide
Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Larry Ellison, the Oracle CEO, by the way, hasn’t tweeted since.
A new report from McKinsey Global Institute, however, makes yet another business case for social media:
According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. Two-thirds of the value ...rests in “improved communications and collaboration within and across enterprises...” Any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.
In the last year...Google, Microsoft, Salesforce, Adobe and even Oracle, spent about $2.5 billion snatching up social media tools.
...R&D teams brainstorm products, HR vets applicants, sales fosters leads, and operations ...forecasts and monitors supply chains.
Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide.
...social sharing translates to a productivity windfall as "enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.”
In the last year, the world’s largest enterprise software companies--Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites.
Even Twitter-phobic CEOs may have a hard time ignoring that business case.
Read the full article by Author Ryan Holmes, the CEO of HootSuite here. Hootsuite is a social media management system with 4 million users, including 79 of the Fortune 100 companies.
Via Deb Nystrom, REVELN
"Using LinkedIn to create a network that you can really do business with, in the emerging "gig' economy."
Good reminders on building traction and just-in-time contacts, including travel connections. I've set up open invites for places where I travel, after making connections at conferences, just as Neal suggests. ~ Deb
It’s important because half of us won’t be in jobs within 8 years.
It’s important because half of us won’t be in jobs within 8 years. We’ll be part of what Susannah Breslin calls the “gig” economy: small, micro-businesses highly dependent on our personal brand value and our connections for revenue!
...The reality...is we all need new ways to convert weak ties into business.
Here are more excerpts from the featured interview with Neal Schaffer who has written “Maximizing LinkedIn for Sales and Social Media Marketing” providing insider tips on...converting weak ties into strong.
That is the supreme value of my LinkedIn connections, ...activate them...when I need them.
NS: “I look at my current LinkedIn network as something inbetween a following and a community. ...my LinkedIn connections provide me something that no other social network has: The ability to activate my Professional Graph, on demand, when I need to reach out to someone after finding them on an Advanced People Search.
That is the supreme value of my LinkedIn connections, ...activate them...only when I need them.
...I activate my LinkedIn network ...when I travel. I can easily search for my connections who live in a certain area and contact them in hopes of visiting them. This has led to many great networking events and new acquaintances, including one who introduced me to a Japanese publisher for whom I am currently negotiating a book deal.
All of this happened because of
1) my proactive engagement,
2) the LinkedIn functionality and
3) the fact that the demographic on LinkedIn is professional and more homogeneous in its professional nature than you will find on other social networks.”
Read the full post here. Photo credit: by Detlef La Grand, Flickr CC
Via Deb Nystrom, REVELN