Social Media Butt...
Follow
Find tag "marketing"
2.1K views | +0 today
Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
Your new post is loading...
Your new post is loading...
Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

7 Tools for Lean Content Marketing via @Scoopit team and Martin Smith

Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but...

Via Martin (Marty) Smith, John van den Brink
more...
Martin (Marty) Smith's curator insight, May 15, 2014 2:14 PM

Yeah this deck from Ally rocks. 3 "new to me" content curation tools and love the lean content overlay. #toogood #mustread

Change Impetus's curator insight, May 16, 2014 10:45 AM

Good summary- useful tools.

Rescooped by Robin Martin from Strategic Influence Marketing
Scoop.it!

The Social Web & Graded Influence - Why You Should Care

The Social Web & Graded Influence - Why You Should Care | Social Media Butterflies | Scoop.it
The Web, as we knew it a few years back is no more. Broadcast is now an outcast. It’s social now, and the transformation from seeing the Web as a megaphone to as a telephone is all but complete.

Via Ron Sela
more...
Ron Sela's curator insight, July 14, 2013 2:13 AM

The Social Web & Graded Influence - Why You Should Care

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Is Content the New Currency?

Is Content the New Currency? | Social Media Butterflies | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon
Robin Martin's insight:

Absolutely! Content is king...content is key and content shows whether we add value or add nothing!

more...
janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

Rescooped by Robin Martin from SOCIAL MEDIA, what we think about!
Scoop.it!

The Failure Of Social Media

The Failure Of Social Media | Social Media Butterflies | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
more...
Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
Rescooped by Robin Martin from BI Revolution
Scoop.it!

The Viral Marketing Cheat Sheet

The Viral Marketing Cheat Sheet | Social Media Butterflies | Scoop.it
Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you.

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, March 26, 2013 10:43 AM

Cool checklist for how to have your content go viral. Love "don't be neutral" since that is so hard to train out of corporations.


Poeple have no problem not being neutral. Companies want to please eveyrbody. Yeah, that day is GONE, so take a stand, have a voice tell us what you really think and so who you really are and we may just LOVE you back. 

Nat Sones's curator insight, March 26, 2013 12:11 PM

Creating #viral's like Douglas Adams' tips on flying: aim at the ground and miss. It's hard to force it. But there are some tips, and some great ones here. 

Rescooped by Robin Martin from digital marketing strategy
Scoop.it!

The Rise and Impact of Infographics: Marketing in the Social-Media Age

The Rise and Impact of Infographics: Marketing in the Social-Media Age | Social Media Butterflies | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.

Via janlgordon, malek
more...
Mercor's curator insight, January 28, 2013 7:38 AM

Scooped by janlgordon onto Curation, Social Business and Beyond

janlgordon's comment, January 28, 2013 3:27 PM
Deb Nystrom, thanks for your comment
Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

State of Social Marketing Survey [Infographic]

State of Social Marketing Survey [Infographic] | Social Media Butterflies | Scoop.it

As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering and what will they name as their top challenge?

 

Learn what almost five hundred marketers from a wide variety of industries and companies, both large and small, along with social marketing experts have to say about the state of social marketing today and in the future...

 

View the complete infographic and read the survey results for more deatils on social media and business objectives, measurement methodologies and social marketing investment...


Via Lauren Moss, John van den Brink
more...
No comment yet.
Rescooped by Robin Martin from Strategic Influence Marketing
Scoop.it!

How Influential Are You? Measure It!

How Influential Are You? Measure It! | Social Media Butterflies | Scoop.it
It's simple, influence matters. It matters in your job and your private life. In fact, influence is part of every human interaction. Just think of parents influencing their children, political or (How can you measure influence?

Via Ron Sela
more...
Ron Sela's curator insight, July 14, 2013 2:31 PM

How Influential Are You? Measure It!

Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Social Media Butterflies | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
more...
janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

Rescooped by Robin Martin from SOCIAL MEDIA, what we think about!
Scoop.it!

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner | Social Media Butterflies | Scoop.it
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.

 

Have you noticed more photos on social networks?

Do you have a visual component as part of your social media marketing strategy?

 

Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?


Via Martin Gysler
more...
HiddenValleyRV.net's curator insight, April 17, 2013 11:31 PM

Love these ideas.

Rocky Mountain RV and Marine's comment, April 23, 2013 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
Martin Gysler's comment, April 23, 2013 2:35 PM
Indeed Debbie ;-)
Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

7 Ways to Write Damn Bad Copy & Stories

7 Ways to Write Damn Bad Copy & Stories | Social Media Butterflies | Scoop.it
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented

Via Karen Dietz, John van den Brink
more...
Matt McGuire's curator insight, April 10, 2013 11:38 AM

With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...

 

Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!'

Karen Dietz's comment, April 11, 2013 11:06 AM
LOL Matt! I had the same experience :)
Mike Ellsworth's comment, April 11, 2013 11:18 AM
Yup, everyone slips into bad habits at some point . . .
Rescooped by Robin Martin from Marketing Strategy Tips from Katz Marketing Solutions
Scoop.it!

A Marketer's Guide To Pinterest - Infographic

A Marketer's Guide To Pinterest - Infographic | Social Media Butterflies | Scoop.it
Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service.

Via Tammy Katz
more...
Mike Ellsworth's comment, April 1, 2013 3:53 PM
Thanks for the reScoop, Mike! Do you do marketing on Pinterest?
Michael Cudahy's comment, April 1, 2013 4:27 PM
My pleasure Mike. I've been using it personally for some time ago, and just beginning to use it for business purposes.
Mike Ellsworth's comment, April 1, 2013 7:01 PM
Thanks for the reScoop, Roberto!
Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Social Media Butterflies | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

 

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."

 

Remember:

 

** Platforms may change but marketing fundamentals remain the same

 

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

 

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

 

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

 

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

 

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

 

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article here: [http://bit.ly/VcYLb]

 


Via janlgordon
more...