Social Media Butt...
Follow
Find tag "contentmarketing"
2.0K views | +0 today
Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
Your new post is loading...
Your new post is loading...
Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Social Media Butterflies | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon
more...
Joe Winpisinger's comment, January 26, 2013 8:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 19, 2013 9:32 PM

Very good summary of what's needed in content curation. 

Rescooped by Robin Martin from The Evolving World of Marketing
Scoop.it!

How to generate revenue from blogging and content marketing

How to generate revenue from blogging and content marketing | Social Media Butterflies | Scoop.it
An infographic highlighting the revenue generating opportunities of content marketing...

 

**Companies that blog get up to 55%more traffic

 

**They also get up to 97% more inbound links (which search engines like!)

 

**They can get up to 434% more indexed pages in search engines

 

**Blogging companies get up to 25x times more business leads

 

Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond"

 

Read article here: [http://bit.ly/ILHdyz]


Via janlgordon
more...
No comment yet.
Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Social Media Butterflies | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

 

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."

 

Remember:

 

** Platforms may change but marketing fundamentals remain the same

 

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

 

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

 

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

 

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

 

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

 

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article here: [http://bit.ly/VcYLb]

 


Via janlgordon
more...