Listening is where to start with the overwhelm of social media, to divide, sort and conquer - making sense of what is current.
Shelly Kramer's blog post is about using social channels to listen to keep track of clients and competitors and a whole lot more.
Have a purpose so you can find gold in the social media sea of information.
There's a wealth of information online beyond just managing your clients if you know what you're looking for.
Have a purpose so you can find gold in the social media sea of information. Here are some great suggestions of how to do it:
find content find your inspiration do your homework: competitive research learn what people are saying about your brand
Shelly suggests you go to Facebook without logging in or openstatussearch.com
Advanced Twitter Search
Twitter is a rich source of real-time information ~ an instant focus group that immediately dials you in to what’s trending all over the world .
By listening you can work to develop and craft your integrated marketing strategies.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
See full article here: [http://bit.ly/RzKBoB]
Via janlgordon, Deb Nystrom, REVELN Consulting