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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Social Media Butterflies | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner | Social Media Butterflies | Scoop.it
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.

 

Have you noticed more photos on social networks?

Do you have a visual component as part of your social media marketing strategy?

 

Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?


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HiddenValleyRV.net's curator insight, April 17, 2013 11:31 PM

Love these ideas.

Rocky Mountain RV and Marine's comment, April 23, 2013 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
Martin Gysler's comment, April 23, 2013 2:35 PM
Indeed Debbie ;-)
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13 Reasons Why Using Social Media for Business is Non-Negotiable!

13 Reasons Why Using Social Media for Business is Non-Negotiable! | Social Media Butterflies | Scoop.it

 13 Reasons Why Using Social Media For Business is Non Negotiable! Is there ever a time when having a social media presence is an option?


Via Susan Bainbridge, Craig Deakin, Rim Riahi, David Hain, donhornsby
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Rim Riahi's curator insight, March 27, 2013 2:06 AM

 13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option?

Robin Martin's comment, March 30, 2013 10:21 AM
Absolutely true! This should NOT be an option...this should be included in any business plan. The trick is to sell this to "the boss" or those in charge of marketing. Let's keep pushing it!
Alison D. Gilbert's curator insight, April 6, 2013 5:41 PM

Agree. It's all about social media, verbally and visually.

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7 Steps to Ignite Your Social Media ROI - Infographic

7 Steps to Ignite Your Social Media ROI - Infographic | Social Media Butterflies | Scoop.it

Social Media ROI - how to Ignite Social Media (RT @Lexis_Kreationz:  http://t.co/cYG7w4e0...)...


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State of Social Marketing Survey [Infographic]

State of Social Marketing Survey [Infographic] | Social Media Butterflies | Scoop.it

As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering and what will they name as their top challenge?

 

Learn what almost five hundred marketers from a wide variety of industries and companies, both large and small, along with social marketing experts have to say about the state of social marketing today and in the future...

 

View the complete infographic and read the survey results for more deatils on social media and business objectives, measurement methodologies and social marketing investment...


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5 Psychological Principles Behind Effective Social Media Content

5 Psychological Principles Behind Effective Social Media Content | Social Media Butterflies | Scoop.it

Businesses can incorporate relevant ideas found in social psychology to improve the effectiveness of their online marketing and social media strategies.


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25 Ways to Engage: Creative Examples of Businesses Using Social Media to Interact with Customers

25 Ways to Engage:  Creative Examples of Businesses Using Social Media to Interact with Customers | Social Media Butterflies | Scoop.it
3V Business Solutions, serving downriver and metro Detroit's social media and internet needs from social media development to web design and SEO. We specialize in Facebook Open Graph development.

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8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | Social Media Butterflies | Scoop.it

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.


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Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier 

 

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The Failure Of Social Media

The Failure Of Social Media | Social Media Butterflies | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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Pinterest Rolls Out Business Accounts: How to Set Up Yours

Pinterest Rolls Out Business Accounts: How to Set Up Yours | Social Media Butterflies | Scoop.it

Pinterest announced that it's now allowing users to set up business accounts (as opposed to personal accounts), along with releasing business-specific terms of service, separate from the TOS for regular folks.


Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts


Great job HubSpot for sharing this useful piece, including converting personal accounts to business accounts (those that are already mostly business accounts anyway!)

 

 

Excerpts:

 

How to Convert Your Personal Pinterest Account Into a Business Account

 

Step 1: Go to business.pinterest.com, and click the red 'Convert your existing account' button.

 

Step 2: Next, select your 'Business Type,' and update your 'Contact Name,' and 'Email Address,' if necessary.

 

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33839/Pinterest-Finally-Rolls-Out-Business-Accounts-How-to-Set-Yours-Up-Today.aspx#ixzz2CLUj3ymD


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The SEO Value of a Google+ Profile or Page [INFOGRAPHIC]

The SEO Value of a Google+ Profile or Page [INFOGRAPHIC] | Social Media Butterflies | Scoop.it

Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!


Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.

 

Learn more about how to use Google+ to enhance your SEO efforts in our infographic.


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How social media made us all statistically significant

How social media made us all statistically significant | Social Media Butterflies | Scoop.it
Guest Post Or, why companies should aim to satisfy all customers, and not settle for acceptable losses.

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How to Power those Connections: Business Networking that Works via LinkedIn - Forbes

How to Power those Connections:  Business Networking that Works via LinkedIn - Forbes | Social Media Butterflies | Scoop.it

"Using LinkedIn to create a network that you can really do business with, in the emerging "gig' economy."

  

 

Good reminders on building traction and just-in-time contacts, including travel connections. I've set up open invites for places where I travel, after making connections at conferences, just as Neal suggests. ~  Deb

  

_______________________

   

It’s important because half of us won’t be in jobs within 8 years.
_______________________

 

Excerpted: 

  

It’s important because half of us won’t be in jobs within 8 years. We’ll be part of what Susannah Breslin calls the “gig” economy: small, micro-businesses highly dependent on our personal brand value and our connections for revenue!

 

...The reality...is we all need new ways to convert weak ties into business.

 

Here are more excerpts from the featured interview with Neal Schaffer who has written “Maximizing LinkedIn for Sales and Social Media Marketing” providing insider tips on...converting weak ties into strong.

 

_______________________

   

That is the supreme value of my LinkedIn connections, ...activate them...when I need them.

_______________________

 

 

NS: “I look at my current LinkedIn network as something inbetween a following and a community.  ...my LinkedIn connections provide me something that no other social network has: The ability to activate my Professional Graph, on demand, when I need to reach out to someone after finding them on an Advanced People Search.

 

That is the supreme value of my LinkedIn connections, ...activate them...only when I need them.

 

...I activate my LinkedIn network ...when I travel. I can easily search for my connections who live in a certain area and contact them in hopes of visiting them. This has led to many great networking events and new acquaintances, including one who introduced me to a Japanese publisher for whom I am currently negotiating a book deal.

 

All of this happened because of

   

1) my proactive engagement,

  

2) the LinkedIn functionality and

   

3) the fact that the demographic on LinkedIn is professional and more homogeneous in its professional nature than you will find on other social networks.”

 

Read the full post here.  Photo credit: by Detlef La Grand, Flickr CC


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