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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
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Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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A little bird told me...

A little bird told me... | Social Media Butterflies | Scoop.it

Fiona Milburn:  "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?"


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Shwetal Randive's curator insight, May 5, 2013 3:38 AM

Creative uses of Twitter - A storytelling tool

Marci Segal, MS's curator insight, May 5, 2013 8:24 AM

Educators using twitter with students?  Ya think?

Mervi Rauhala's curator insight, May 6, 2013 2:16 PM

If you like Twitter and storytelling, read this!

Rescooped by Robin Martin from Storytelling, Social Media and beyond
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Storytelling is the New Currency in Digital Marketing

Storytelling is the New Currency in Digital Marketing | Social Media Butterflies | Scoop.it

This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change. All businesses are going through reinvention, telling the right stories to connect with their audiences in a new way is crucial. 

 

Here are some highlights:

 

**Stories are the new currency in digital marketing, as digital media allow consumers a surfeit of channels to listen to and engage on.

 

**Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.

 

But stories are not just entertaining.

 

**Stories are useful, descriptive, beautiful, interesting: shareable.

 

**Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance

 

**The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.

 

**But one must consider how many of those attempts at ‘viral’ marketing have succeeded.

 

**On a Wikipedia list of the most viral internet memes very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.

 

**Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.

 

**Rather than attempting to create ‘viral’ content, marketers should aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://ht.ly/aiwUY]


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misslenali's comment, April 21, 2012 12:34 PM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Deb Nystrom, REVELN's curator insight, January 2, 2013 1:43 PM

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  


What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

Audrey's curator insight, January 5, 2013 3:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling; audrey@homeschoolsource.co.uk

Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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6 Winning Vines From Tribeca Film Festival

6 Winning Vines From Tribeca Film Festival | Social Media Butterflies | Scoop.it

Brian Anthony Hernandez:  "Tribeca Film Festival challenged people to use Twitter's Vine app to create six-second films — with a "beginning, middle and end." Here are the winners."


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Cultureel Persbureau's comment, April 30, 2013 5:34 AM
Twitter is van het korte bericght. Vine is van twitter en gaat over korte filmpjes. Gaat groot worden.
Ky Stevens's curator insight, May 5, 2013 1:37 PM

More about Vine! I'm too afraid of being on camera to want to get one, but here's some really good ones.

Ky Stevens's curator insight, May 5, 2013 1:53 PM

interesting.

Rescooped by Robin Martin from Transmedia: Storytelling for the Digital Age
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Storytelling, Audiences, and Social Influence, or Why Whoopi Goldberg Turned to Kickstarter

Storytelling, Audiences, and Social Influence, or Why Whoopi Goldberg Turned to Kickstarter | Social Media Butterflies | Scoop.it

Julia Levy: "Storytelling won’t die, movies will meet audiences on their own turf, and social influence will drive content. Welcome to the Future of Film, according to a panel of experts on last week’s Advertising Week panel."


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