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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
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Google's Collateral Damage: SEO Cat & Mouse Game

Google's Collateral Damage: SEO Cat & Mouse Game | Social Media Butterflies | Scoop.it

Great infographic showing the cascading waterfall of SEO and Google's river responds to a changing Internet.

 

 


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Martin (Marty) Smith's curator insight, June 14, 2013 5:53 PM

Great infogrpahic of Google's waterfall of changes and their consequence on SEO and Internet marketing.


Robin Martin's comment, June 18, 2013 6:17 PM
Thanks for sharing Marty!
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SEO's Terminal Entropy - New Media Leaders

SEO's Terminal Entropy - New Media Leaders | Social Media Butterflies | Scoop.it
SEO as we've known and practiced it is terminally ill because of the 2nd Law of Thermodynamics. Entropy is killing SEO and that is as it should be.

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Martin (Marty) Smith's curator insight, May 21, 2013 3:36 PM

Written in response to Is SEO Dying? Yes It Is http://www.digitalgossips.com/2013/05/is-seo-dying-yes-it-is.html by Munaz Anjum (@munazanjum) this post is an answer to a friend's question.


J. Nolfo (@JNolfo) asked if I thought SEO was dead or dying. The short answer is YES, but I did add a sixth force to the five SEO Killers Anjum noted:

* Mobile.
* Tech.
* Google.
* Social.
* Us.


The Master Blaster controlling force, I argue in the linked post on @NewMediaLeaderz is E N T R O P Y.

Therese Torris's comment, May 28, 2013 8:02 AM
I'd say SEO is dead, long live SEO ! There will always be a need for search and engines and search/discovery optimization in one form or another...
Martin (Marty) Smith's comment, May 28, 2013 10:33 AM
Therese is right. Until we plug in directly math will need to understand marketing and that means some level of technical SEO remains IMPORTANT.
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The SEO Value of a Google+ Profile or Page [INFOGRAPHIC]

The SEO Value of a Google+ Profile or Page [INFOGRAPHIC] | Social Media Butterflies | Scoop.it

Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!


Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.

 

Learn more about how to use Google+ to enhance your SEO efforts in our infographic.


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5 SEO Quick Tips From @ScentTrail

5 SEO Quick Tips From @ScentTrail | Social Media Butterflies | Scoop.it

SEO Quick Tips
SEO is never going to be so dead sending spiders clues they can understand about what your web pages and website are about isn't a good idea. Until they perfect the digital mind, technical SEO matters and SEO is being done SO BADLY by people who should know better. 

Here are Today's SEO Quick Tips
1. Company name to FAR right in title because you should rank for it automatically AND it is on your website in heavy weight.


2. Keys in rank order with MOST important to the far left in title.

 

3. USE Headings h1S and sub heads h2S and 3s with KEYWORDS and don't stuff (5 to 8 words max). 

 

4. Descriptions have character limits of 150 (or so) and don't go over since it looks like spamming. Descriptions should be keyword dense AND natural sounding with copy consistent to the page. 

5. Title, description and body copy should be CONSISTENT and repetitive without being spammy. When in doubt look at a competitor who outranks you.  



Added a note about how I create Efficiency Indexes on Google Plus
https://plus.google.com/u/0/102639884404823294558/posts/HvgEaUhRVnJ  ;


My little Keyword Efficiency idea has helped us make so much money, I created a Scoop explaining the SIMPLE but very profitable keyword reasearch idea: http://sco.lt/4vvgdV ;


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How To Do a Full SEO Check on Any Website and Create an Effective Audit Report

How To Do a Full SEO Check on Any Website and Create an Effective Audit Report | Social Media Butterflies | Scoop.it
Over the years, the one thing that I’ve always noticed is that most sites aren’t optimized for search engines. Even ...

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Neil Ferree's curator insight, February 6, 2013 7:40 AM

I didn't know Google likes 2,400 Words on the page for Optimal Indexing

Ken Dickens's curator insight, February 7, 2013 11:01 AM

Search Engine Optimization (SEO) is about actions you can take to make your website more search friendly, and therefore improve your overall search results and increase traffic to your website.  It is a huge category with lots of tricks and is a moving target, but this report is a good start- Ken

 

http://www.2080nonprofits.org

Side Effect's curator insight, February 12, 2013 3:21 AM

BallyABC provides you the best service regarding the side effect. http://bellyabc.com

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SEO Tip of the Week - How To Manage Your URLs To Avoid PAIN

SEO Tip of the Week - How To Manage Your URLs To Avoid PAIN | Social Media Butterflies | Scoop.it

What you don't know about managing URLs can hurt your website's Search Engine Optimization (SEO). Marty and Bill Ross Share URL management tips to help SEO.

Marty Note
Bill inspired me to share what I learned about URL management when I spent a week with SEO Guru Bruce Clay a few years ago. After Panda making sure your URLs aren't messy is critical. The article touches on social media marketing too because inter-linking there can hurt as well. 

The article is on Atlantic BT's blog: http://www.atlanticbt.com/blog/seo-tip-of-the-week-being-careful-with-your-urls/ ;

and includes a link to Bill's Linchpin SEO article: http://www.linchpinseo.com/ranking-user-metric-fragmentation  ;

 


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