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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Social Media Butterflies | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?

Via janlgordon
Robin Martin's insight:

Engagement is never wasted!

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janlgordon's curator insight, April 30, 2014 3:59 PM

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.


He asks a very important question:


"How do we give value to the fleeting micro engagements that make up social media interaction?"


Some insights to get you thinking and leveraging your messages and conversations online.


Here are a few highlights:


As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.


Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.


He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

 

Takeaway:


Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!


Read more here: http://bit.ly/1u5EDMR

janlgordon's comment, April 30, 2014 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
Rescooped by Robin Martin from Business in a Social Media World
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Create a Professional-Looking CV in Seconds with LinkedIN Resume Builder

Create a Professional-Looking CV in Seconds with LinkedIN Resume Builder | Social Media Butterflies | Scoop.it
Use the Resume Builder to turn your LinkedIn Profile into a beautiful resume. Pick a resume template, customize the content, and print and share the result to your heart's content.

Via Robin Good, Cendrine Marrouat - SocialMediaSlant.com
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Mirko D'Isidoro - FreelanceWebDesigner.it's curator insight, February 27, 2013 4:15 AM

Il nuovo LinkedIN Resume Builder è una fantastica web app che ti permette con un account LinkedIn di creare curriculum dall'aspetto professionale, scegliendo tra una serie di modelli già pronti.
 

Quest'applicazione prende i dati dal tuo account LinkedIn per estrarre e classificare tutte le informazioni del profilo.

 

Quando inizi ad usarlo, hai la possibilità di editare e modificare uno qualsiasi dei dati che appariranno nel curriculum finale e puoi personalizzare anche i campi pre-impostati che verrano visualizzati.
 

Ci sono circa una dozzina di modelli diversi tra cui scegliere, e la mia prima impressione è che sembrano tutti abbastanza buoni.
 

Il tuo nuovo curriculum può essere condiviso su tutti i principali media sociali e tramite un URL diretto, e può anche essere salvato ed esportato in formato PDF.
 

Trovo Resume Builder di LinkedIn un ottimo strumento per creare un curriculum aggiornato e dall'aspetto professionale, in una manciata di secondi.
 

PS: Ci possono essere alcuni problemi d'impaginazione, come vedrai durante l'esportazione in PDF, ma questi possono essere aggirati facilmente.

Sono sicuro che ci saranno miglioramenti con aggiornamenti futuri.
 

Gratis da usare. Voto: 9.
 

FAQ: http://resume.linkedinlabs.com/home/faq
 

Provalo subito: http://resume.linkedinlabs.com/

 

Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 3, 2013 12:21 AM

Looks like a very interesting app! 

Lahcene Daniacene Kebdani's curator insight, September 16, 2013 1:44 PM

allez toujours vers les meilleurs

Rescooped by Robin Martin from AtDotCom Social media
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The Complete Guide to Global Social Media Marketing

The Complete Guide to Global Social Media Marketing | Social Media Butterflies | Scoop.it

Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.

 

Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.

 

Download HubSpot's guide which will help you create a social media strategy that caters to your audience, whether in a specific country or across multiple nations. This free 71-page guide includes the following chapters:

 

Chapter 1 : How to Create a Global Social Media Strategy

Chapter 2 : How to Organize Your Assets and Channels

Chapter 3 : How to Set Up Global Targeting on Facebook

Chapter 4 : How to Set Up Global Targeting on LinkedIn

Chapter 5 : How to Set Up Global Targeting on Twitter

Chapter 6 : How to Develop a Content Strategy for Social Media


Via donhornsby, John van den Brink
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Think You Don’t Need LinkedIn? 10 Reasons Why You Do | Profession Direction, LLC

Think You Don’t Need LinkedIn? 10 Reasons Why You Do | Profession Direction, LLC | Social Media Butterflies | Scoop.it
Over the past week, I’ve talked to three acquaintances who are actively on the hunt for a job. They all have resumes (whether they’re professionally done, and of sufficient quality, is debatable).

Via Dr. Susan Bainbridge
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Social Media Business Demographics - Seo Sandwitch Blog [Infographic]

Social Media Business Demographics - Seo Sandwitch Blog [Infographic] | Social Media Butterflies | Scoop.it
Social Media has changed the way businesses promoted their products and services. Find interesting infographic on social media business demographics.

 

1- Create a business profile on Facebook, LinkedIn and Twitter.
2- Start social networking with peers.
3- Experiment with social media tools.
4- Use Twitter daily.
5- Learn from the experts.
6- Determine how your success will be measured.
7- Do not spend too much time online.
8- Embrace customer reviews.
9- Consider using Groupon.
10- Ask each visitor and customer how they heard about business.
11- Remember it make take 6 months or more to measure results.


Via John van den Brink
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How to Power those Connections: Business Networking that Works via LinkedIn - Forbes

How to Power those Connections:  Business Networking that Works via LinkedIn - Forbes | Social Media Butterflies | Scoop.it

"Using LinkedIn to create a network that you can really do business with, in the emerging "gig' economy."

  

 

Good reminders on building traction and just-in-time contacts, including travel connections. I've set up open invites for places where I travel, after making connections at conferences, just as Neal suggests. ~  Deb

  

_______________________

   

It’s important because half of us won’t be in jobs within 8 years.
_______________________

 

Excerpted: 

  

It’s important because half of us won’t be in jobs within 8 years. We’ll be part of what Susannah Breslin calls the “gig” economy: small, micro-businesses highly dependent on our personal brand value and our connections for revenue!

 

...The reality...is we all need new ways to convert weak ties into business.

 

Here are more excerpts from the featured interview with Neal Schaffer who has written “Maximizing LinkedIn for Sales and Social Media Marketing” providing insider tips on...converting weak ties into strong.

 

_______________________

   

That is the supreme value of my LinkedIn connections, ...activate them...when I need them.

_______________________

 

 

NS: “I look at my current LinkedIn network as something inbetween a following and a community.  ...my LinkedIn connections provide me something that no other social network has: The ability to activate my Professional Graph, on demand, when I need to reach out to someone after finding them on an Advanced People Search.

 

That is the supreme value of my LinkedIn connections, ...activate them...only when I need them.

 

...I activate my LinkedIn network ...when I travel. I can easily search for my connections who live in a certain area and contact them in hopes of visiting them. This has led to many great networking events and new acquaintances, including one who introduced me to a Japanese publisher for whom I am currently negotiating a book deal.

 

All of this happened because of

   

1) my proactive engagement,

  

2) the LinkedIn functionality and

   

3) the fact that the demographic on LinkedIn is professional and more homogeneous in its professional nature than you will find on other social networks.”

 

Read the full post here.  Photo credit: by Detlef La Grand, Flickr CC


Via Deb Nystrom, REVELN
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