'Look Up' - A spoken word film for an online generation. 'Look Up' is a lesson taught to us through a love story, in a world where we continue to find ways t... (Interpersonal relationships... Where have they vanished?
University of Michigan developing campus-wide entrepreneurship program Crain's Detroit Business (blog) The one thing we don't do is tie the programs together so that a student from the psychology department can be a part of a high-tech startup just...
Website design is about to change about as much as something can change and email marketing is already half way there. Email marketers such as @Bronto move massive amounts of information in real time.
Welcome to the future.
The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.
Bronto became Cure Cancer Starter's (http://www.curecancerstarter.org) email marketing and marketing automation partner today (http://sco.lt/55jx1F ;). Bronto joins Atlantic BT and the Story of Cancer Foundation (501c3) in the Tech Cures Cancer Movement.
This deck is about where web design is headed (at light speed) and why thinking like an email-marketer is a good idea.
What especially intrigues me, for those that use these services, is the power and influence Klout or Kred scores have over our social media behavior. It has even been suggested that Klout and Kred reward social media ...
We all know the marketing power Mom Bloggers have in promoting brands and influencing consumers. However, flying under the marketing radar are Pet Bloggers who are just now making an impact with marketers whose major focus should be the health and welfare of our pets.
SEO Quick Tips SEO is never going to be so dead sending spiders clues they can understand about what your web pages and website are about isn't a good idea. Until they perfect the digital mind, technical SEO matters and SEO is being done SO BADLY by people who should know better.
Here are Today's SEO Quick Tips 1. Company name to FAR right in title because you should rank for it automatically AND it is on your website in heavy weight.
2. Keys in rank order with MOST important to the far left in title.
3. USE Headings h1S and sub heads h2S and 3s with KEYWORDS and don't stuff (5 to 8 words max).
4. Descriptions have character limits of 150 (or so) and don't go over since it looks like spamming. Descriptions should be keyword dense AND natural sounding with copy consistent to the page.
5. Title, description and body copy should be CONSISTENT and repetitive without being spammy. When in doubt look at a competitor who outranks you.
According to the book 'The Human Brand: How We Relate to People, Products, and Companies,' our perceptions of firms are the result of spontaneous judgments on their warmth and competence -- the same elements that drive our impressions of people.
....Prior to the industrial revolution, if a merchant did wrong by you, everyone in town knew about it by the weekend and the merchant would be under pressure to make it right or risk damaging his relationships with other customers.
Today, social networks and digital communication are bringing back that same social accountability, and companies of all kinds will need to change the way they do business, or their customers will spend time actively plotting their escape and revenge.
Social networks have rebalanced the power in relationships between large companies and their customers.
Knowledge@Wharton: And what might that revenge be?
Malone: It could be as simple as never doing business with that company again, but more likely these days, it’s launching a social media campaign to let the world know how they have been wronged and what the true intentions of that company or brand are in their opinion.
We have seen lots of examples of this in the past few years, from Bank of America’s attempt to introduce debit card fees or Verizon’s failed “convenience” fee for credit or debit card payments. Social networks have rebalanced the power in relationships between large companies and their customers.
...Why read Jay’s book and not others? A few reasons:
1: Jay’s a great writer. I’ve been a big fan of Jay’s blog for years (even though I’d love to see him write more lately). Partly because he’s a smart guy. But partly because he’s also a great writer.
2: The concept of the book resonated with me. So many companies are focusing on using social media to sell. And then here comes Jay talking about companies using social and digital tools to HELP. I’ve always loved that approach, so I was immediately interested in Jay’s book.
3. Stats to back up his thinking. Since I’ve been a reader of Jay’s blog for years, I knew he’d definitely be backing up his opinions with good, old-fashioned research. No willy-nilly opinions here.
So, how was the book, you say? Here are six quotes I think sum up Youtility to a tee...
On the morning of June 26th, MozCast registered a record high temperature of 113 degrees. This is an initial investigation into the possible algorithm update, and a potential partial-match domain (PMD) connection.
It's simple, influence matters. It matters in your job and your private life. In fact, influence is part of every human interaction. Just think of parents influencing their children, political or (How can you measure influence?
Social media is extremely essential for a business to expand. The role of social media has become paramount for a business to grow and reach a wider customer base.
There are sectors a business needs to look after – the profile of the company, the products, and the target customers. Social media platforms, like Facebook and Twitter, have made this humongous job a lot easier. Nowadays, a business even with a little exposure on social media has a great chance of making it big, and increasing its rate of conversion.
Following are the reasons why social media is important for a business:
Pinterest is a lifestyle searching tool for millions of people.
People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.
Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.
Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.
Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.
That’s not the only reason Pinterest is better than Google.
Here are 5 reasons why Pinterest’s search engine is better than Google.
Search engine optimisation (SEO) is all about the quality of your backlinks, right?
Wrong. Not any more. At least, not wholly, as an updated study from those good people atSearchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of Likes, shares, tweets and +1s.
Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.