New research indicates that Instagram is poised for a big take-off. Will it be the next big thing?
Via Robin Martin
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Rescooped by U-M HRD from If you lead them, they will follow! onto Social Media Butterflies-2 |
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Scoop.it is fun and valuable tool to curate content ... and it seems to be exploding across the web. Via Ally Greer, Robin Martin 
Ally Greer's curator insight,
April 22, 2:04 PM
Thanks to Mark Schaefer for this great video interview with Guillaume! 
Monica S Mcfeeters's curator insight,
April 22, 4:37 PM
Here's is some helpful ideas about what to do if you can't for what ever reason to write your own content. Delete the scoop?
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Excerpted from article by Heidi Cohen published on Social Media Examiner: Via Giuseppe Mauriello, Robin Martin 
Mary Anne Hahn's curator insight,
May 4, 8:32 AM
Your marketing goes nowhere without an effective call to action. 
Mr Branson's curator insight,
May 5, 9:13 AM
A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy. 
Liz Wilson's curator insight,
May 5, 2:07 PM
How much time do copywriters give to crafting the best CTAs? Great tips here to do better. Delete the scoop?
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Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.
Have you noticed more photos on social networks? Do you have a visual component as part of your social media marketing strategy?
Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience? Via Martin Gysler, Robin Martin 
Debbie Hughes's comment,
April 23, 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
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Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact. Via Martin Gysler, Robin Martin 
Martin Gysler's curator insight,
April 3, 3:42 PM
This excellent post says what we should know about Instagram and its use.
I wonder, too, if not everyone (who has an Instagram account) should read this post, because I think everyone can learn something interesting.
Let me know what is your opinion.
Martin Gysler's comment,
April 5, 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
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Sean de Basti's curator insight,
April 12, 4:57 AM
MapBox combines his own online hosting service with his desktop software TileMill to a very good opportunity for publishing maps! Delete the scoop?
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Discover 18 new social media marketing statistics to help improve your inbound marketing. Via Tocquigny, Robin Martin 
Tocquigny's curator insight,
May 1, 11:36 AM
At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay. So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing. Whether you plan to use these stats to inspire your company’s next marketing campaign, convince your CEO to increase your social media marketing budget, or simply justify your current inbound marketing activities, these 18 social media marketing stats are for you. Delete the scoop?
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7 Actionable Social Media Marketing Tactics Via Neil Ferree, Robin Martin 
Neil Ferree's curator insight,
April 27, 2:28 PM
Click thru to #13 after reading action item #6 on social media scent once you've figured out your social media call-to-action CTA routine 
Ken Morrison's comment,
May 8, 3:23 PM
Thank you for following my topic. I hope that it is helpful for you. It looks like you have some nice curation sites started! Keep up the great work!
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Fiona Milburn: "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?" Via The Digital Rocking Chair, Robin Martin Delete the scoop?
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A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012: 67% use Facebook 20% use LinkedIn 16% use Twitter 15% use Pinterest 13% use Instagram 6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%). Via Jonha Revesencio, Deb Nystrom, REVELN Consulting, Robin Martin 
Robin Martin's curator insight,
May 18, 11:18 AM
How did I miss this one, Deb? Thanks for the scoop!! 
Ivon Prefontaine's curator insight,
May 19, 11:09 AM
An important corollary question is what do we use social media for? 
Jenn Alevy's curator insight,
May 20, 4:57 AM
Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages. Delete the scoop?
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It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented Via Karen Dietz, John van den Brink, Robin Martin 
Matt McGuire's curator insight,
April 10, 11:38 AM
With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...
Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!' 
Mike Ellsworth's comment,
April 11, 11:18 AM
Yup, everyone slips into bad habits at some point . . .
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There are only so many hours in the day for you to get tasks done. On top of your normal work, you also have to go to meetings, schedule work, network and ensure that your online channels are up to date and that there’s a strategy in place.
However, while there was a time where we struggled to make time for digital marketing, it’s now a case where we perhaps put too much time into it. Being active online is great to see, but it shouldn’t come at the expense of your other tasks. All that time dwelling on what to post, figuring out what content people will like and how it ties into your business are things that mightn’t seem significant, but quickly add up over time.
If you don’t have a proper handle on it, you can end up being constantly busy, but not being productive. If this sounds like something you experience regularly, here’s what you can do to reverse the trend.
Create A Schedule And Stick To It It’s a simple idea but it’s amazing how few actually bother to put one together.
Prepare In Advance That said, there’s nothing wrong with preparing content in advance as there are always ideas, posts and images that aren’t time sensitive.
Break Down And Delegate Not all businesses can afford the luxury of a community manager so if you have a small team, why not break up duties between each other?
Cross-Posting So long as you don’t resort to automating the process, which can work against you since it shows you didn’t put time into it, then you can post the same image/video on another account.
Less Is More If you’re tweeting and posting regularly, that’s great. However, if it’s a case that each post is getting low levels of engagement, you may want to reconsider your content strategy. Via Ivo Nový, John van den Brink, Robin Martin Delete the scoop?
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The mobile revolution is changing the way retailers display and sell goods as well as where and how they interact with customers. As consumers embrace Via Martin (Marty) Smith, John van den Brink, Robin Martin 
Martin (Marty) Smith's curator insight,
April 2, 7:30 AM
Mobile + Social = SMobile * Nature of information is shifting (visual and video). * CTA ergonomics changing (where are your thumbs?). * Engagement is changing. If you think of the phone as a game console you aren't too far wrong. Throw social media marketing and graph search into the mix and you have all the fuel for a retail revolution. Delete the scoop?
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Facebook Home is the company's new mobile experience that is more than an app, and less than an operating system. Will it work? And is HOME a viable new kind of mobile middleware? Via Robin Martin Delete the scoop?
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Taking a business idea from the drawing board to the launching pad takes a great deal of time, dedication, and hard work. Today, entrepreneurs have the benefit of social media, allowing them to con... Via Michael Cudahy, Robin Martin Delete the scoop?
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It’s been a while since SocialTimes did a round-up of the various tools that helped users manage their Twitter accounts by finding who to follow, following new people, unfollowing many people at once and organizing groups of users they follow into lists. Since our last round-up, Twitter has restricted use of its API significantly, causing several tools to shut down. No longer functional areUntweeps, Just Unfollow, Twit Cleaner, Who Follows Whom and Tweet Effect. Tweeter Karma is still functional but has had to remove its bulk unfollow tools. Via Frédéric DEBAILLEUL, Robin Martin 
Robin Good's curator insight,
April 23, 2:13 AM
If you are looking for tools that can help you cleanup, and unfollow useless or unworthy people, here is an updated list of the best free tools you can use for this task as many have shut down since Twitter latest API update. No longer functional are Untweeps, Just Unfollow, Twit Cleaner, Who Follows Whom and Tweet Effect. Useful. 7/10 (Image credit: TimeandDate.com) Delete the scoop?
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Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...
What you want from social media may be very different from what it is. Via Martin Gysler, Robin Martin
Martin Gysler's comment,
April 22, 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Abhishek Bedi's curator insight,
April 23, 9:00 AM
Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!! 
Angelica Laurencon's comment,
May 22, 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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Here in the US, the Dow recently tumbled almost 150 points in a “flash crash” caused by widespread digital panic. What was the cause of this panic? Twitter. Via gdecugis, Robin Martin 
gdecugis's curator insight,
April 25, 8:11 PM
As Clair tweeted "a single twitter handle (AP's) is hacked and the Dow tumbles 150 points." Why? As she explains through a combination of automated trading and lack of social media usage by the traders. Technology is great. But I'm a firm believer that the best way to leverage it is not to let it go on auto-pilot but rather have its output curated by humans - a concept we like to call Humanrithm which we apply at Scoop.it, for instance when our discovery algorithm only makes content suggestions but lets users decide what gets published and what is not. Did we get lucky this time? Some people probably weren't and lost something in that story. But if we don't want SF movies to become real one day, we have to start educating and empowering everyone to curate social media. 
Pierre Scampini's curator insight,
April 26, 6:20 AM
Tous les outils quels qu'ils soient doivent être créés pour servir l'humain et non s'auto-gérer au-delà du raisonnable. Gardons cette éthique y compris dans les sytèmes de l'information et leurs processus. Quelques questions universelles peuvent nous aider à en faire le diagnostique et s'aplliquent à tous les systèmes ou projets:
1- Est ce que cela tiens la mer ? Est ce relié au monde des vivants ? (Approche)
2- Est ce bien fait ? ( Déploiement)
3- la boucle PDCA est elle bouclée et enrichie ? (Evaluation)
----------------------------------------------------------------------------------- All our tools should be created to serve humans and not to serve themselves. We must keep this ethical idea in mind for IT systems too. Universal questions should help us. They could be used to make the diagnostic of any system or project:
1- Does it stay afloat ? Is it linked with living world and specially human world ? (Approach)
2- Is it well done ? ( Deployment)
3- PDCA (Prepare, Start, Control, Secure) is complete ? (Assesment)
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The police department’s stream of tweets ended up being the best defense against misinformation and Bostonians’ lifeline for communication about the men terrorizing their city.
This single Twitter account, perhaps more than anything else on the Internet, memorialized the horror of the bombs and the joy of the capture in real time.
Via Deb Nystrom, REVELN Consulting, Robin Martin 
Deb Nystrom, REVELN Consulting's curator insight,
April 30, 3:29 PM
Social media continues the path to its more mainstream role. As I heard on the radio, it was also a safety net for downed cell phone communication from frantic friends and family. Officials encouraged tweets & Facebooks check-ins to reassure "I'm ok." ~ D
Robin Martin's comment,
May 1, 11:04 AM
Absolutely Deb! Another "great" reason to engage in social media...the benefits are endless...! Thanks for sharing!
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PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Via Robin Martin
Robin Martin's curator insight,
May 2, 10:55 AM
Great article...the evolution of social media seems to blend the two perfectly. It is necessary to have good PR before any customer becomes a lifetime customer! Delete the scoop?
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From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing Via Neil Ferree, Robin Martin
Neil Ferree's curator insight,
May 3, 12:56 PM
You can't Manage it • if you don't Measure it Setting up Conversion Goals in GA is Step #1
Visit http://bit.ly/SocialAuditMaster (search for) Dashboard + Install
[Note] you must be signed in to G+ for these javascripts to work!
Deb Nystrom, REVELN Consulting's curator insight,
May 7, 5:16 AM
Here's how to be the data person, get clear what social media is worth the time. ~ Deb
Robin Martin's comment,
May 15, 10:27 AM
LOL Deb...I just rescooped my own scoop...! Guess it still is on my mind...trying to work in social media into our Google analytics...but first we absolutely need to get all of our SM in sync/on the same page!
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Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters? Via Brian Yanish - MarketingHits.com, Steven Hughes, Esther Turón Perez, Robin Martin
Ally Greer's curator insight,
May 15, 12:38 AM
Companies who blog regularly have better relationships with their customers. That's probably because 128 million consumers spend time reading blogs. That's, like, 256 million eyes. Potentially on your content. Delete the scoop?
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We are living in a world where your reputation and influence is migrating from offline to online Reputation is moving from local to global It is also moving fro Via Salah ALhaj Ahmed, Robin Martin
Deb Nystrom, REVELN Consulting's curator insight,
April 1, 7:58 PM
I just had a happy hour meeting this past week where we talked about the difference of influence vs. direct referrals in our business networks. One of our business colleagues opened new perspectives of thinking for us along this line. Jeff Bullas seems to have a handy slideshare to understand even more about it. ~ Deb Delete the scoop?
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Kim Flintoff's curator insight,
March 31, 7:54 PM
A great way to aggregate and present content to students. Or even better, flip that process and have students create their own content collections.
Kim Flintoff's curator insight,
March 31, 7:54 PM
A great way to aggregate and present content to students. Or even better, flip that process and have students create their own content collections. Delete the scoop?
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Infographic: Twitter Tweet Cheat Sheet To Increase Engagement by Bill Ross of LinchpinSEO in Chicago Via Robin Martin Delete the scoop?
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Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent? But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.
Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in this infographic... Via Lauren Moss, Robin Martin 
Bart van Maanen's curator insight,
April 5, 6:19 AM
Niet echt verrassend trends, maar goed om even te zien. En gebaseerd op op Amerikaans onderzoek, want ik geloof niet dat Reddit, Github and DeviantArt veel in NL gebruikt worden. Delete the scoop?
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