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Look Up - YouTube

'Look Up' - A spoken word film for an online generation. 'Look Up' is a lesson taught to us through a love story, in a world where we continue to find ways t... (Interpersonal relationships... Where have they vanished?

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Barbara Kerr's curator insight, May 15, 10:14 AM

Is it time to put that smartphone down?

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Why Content Curation Is Disruptive

Why Content Curation Is Disruptive | Making the Connection: Social Media Today | Scoop.it

The power of curation’s feedback loops is why to curate more than you create AND why the best ratio may be as high as 90% curation to 10% creation.

 

by @Martin (Marty) Smith on @ janlgordon's curatti.com


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ELISA TANGKEARUNG's curator insight, November 21, 2013 10:36 AM

..

Bonnie McEwan's curator insight, November 22, 2013 12:47 PM

Another point in favor of curation over origination is that is it generally less time consuming. You can be a real player in the curation area and still have enough time to spend on client work and other tasks.

Lori Wilk's curator insight, November 22, 2013 1:44 PM

This is so true. I often get immediate support and responses to content I have curated #curation#socialmedia

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University of Michigan developing campus-wide entrepreneurship program - Crain's Detroit Business (blog)

University of Michigan developing campus-wide entrepreneurship program - Crain's Detroit Business (blog) | Making the Connection: Social Media Today | Scoop.it
University of Michigan developing campus-wide entrepreneurship program Crain's Detroit Business (blog) The one thing we don't do is tie the programs together so that a student from the psychology department can be a part of a high-tech startup just...

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Google Penalizations: The 50 Most Common Reasons For Getting a Penalty

Google Penalizations: The 50 Most Common Reasons For Getting a Penalty | Making the Connection: Social Media Today | Scoop.it

 

 


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Robin Good's curator insight, July 7, 2013 4:20 PM



Claire Broadley, has a useful list of the top 50 Google penalization triggers which may cause a penalization for your web site.


These are the most common reasons for Google to penalize your site and while the definite reasons for a penalty may not be all clear, the factors listed in this article definitely contribute to put you in the high-risk group.


Useful. resourceful. 7/10


Full guide to Google most common penalty triggers: http://blog.kissmetrics.com/penalized-by-google/




Os Ishmael's curator insight, July 7, 2013 5:41 PM

This post is a must read giving a concise note on google penalties 

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Why Email Marketing Key to Web 3.0 Website Design

Why Email Marketing Key to Web 3.0 Website Design | Making the Connection: Social Media Today | Scoop.it

Website design is about to change about as much as something can change and email marketing is already half way there. Email marketers such as @Bronto move massive amounts of information in real time.

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Bronto became Cure Cancer Starter's (http://www.curecancerstarter.org) email marketing and marketing automation partner today (http://sco.lt/55jx1F ;).  Bronto joins Atlantic BT and the Story of Cancer Foundation (501c3) in the Tech Cures Cancer Movement. 

This deck is about where web design is headed (at light speed) and why thinking like an email-marketer is a good idea. 

#TechCuresCancer @CureCancerStart



 


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Rim Riahi's curator insight, July 14, 2013 12:36 AM

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Martin (Marty) Smith's comment, July 15, 2013 12:23 PM
Dolly, disagree. The biggest myth is the significant difference between B2B and B2C marketing online, a myth you may believe. I've been an Ecom Director and now run marketing for an agency. The process of read the cookie, fire the creative is going to be very important for B2B websites for much the same reason as the tactic will be critical for B2C. MAD or Mutually Assured Destruction says if a competitor is firing more relevant information faster than your website they win. The logic discussed here applies equally well to B2B or B2C websites. The main difference is the conversion funnel. B2B conversion funnels are LONGER in time, but the advantage of wrapping a website around a visitor and then following with persona based email marketing is the key to web 3.0 no matter what side of the Rubicon your website resides upon (B2B or B2C). Feel free to support your statement with links or further posts, but your assertion hasn't been true to my B2C and now B2B experience. I still see read the cookie or behavior and fire the creative / content as one of the most valuable HTML5 and CSS3 advances. The fact few B2B relationship based sellers are there yet doesn't mean the tactic isn't beyond valuable.
Robin Martin's comment, July 15, 2013 3:28 PM
Thanks for sharing Marty!
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The Social Web & Graded Influence - Why You Should Care

The Social Web & Graded Influence - Why You Should Care | Making the Connection: Social Media Today | Scoop.it
The Web, as we knew it a few years back is no more. Broadcast is now an outcast. It’s social now, and the transformation from seeing the Web as a megaphone to as a telephone is all but complete.

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Ron Sela's curator insight, July 14, 2013 2:13 AM

The Social Web & Graded Influence - Why You Should Care

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The Psychology of Social Media Influence – The Power of Klout and Kred

The Psychology of Social Media Influence – The Power of Klout and Kred | Making the Connection: Social Media Today | Scoop.it
What especially intrigues me, for those that use these services, is the power and influence Klout or Kred scores have over our social media behavior. It has even been suggested that Klout and Kred reward social media ...

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Ron Sela's curator insight, July 14, 2013 2:50 AM

The Psychology of Social Media Influence – The Power of Klout and Kred

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Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So

Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So | Making the Connection: Social Media Today | Scoop.it

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Robin Good's curator insight, July 14, 2013 3:14 PM



I am under the impression that content curation is being hijacked by those who are interested in making you think that, if you adopt curation most apparent traits (picking and reposting valuable content from others) you may be in for lots of benefits and a significant time-saving bonus.


Rohit Barghava is the person who gave, back in 2009, one of the earliest and most appropriate descriptions for "content curation" and who also identified five key basic approaches to curating content.


To this day, those articles remain milestone references for anyone interested in content curation.


This week, in a post published on his blog, Rohit reminds his readers that there's an easy cure for those who can't write or create great content: curation.


He writes: "Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes.


What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment..."


In my experience the art of content curation, unless we refer to the ability to spot apparently interesting stuff and to pass it on to others by sharing it online, is a much more difficult and unfamiliar endevour and it requires many more skills than those required to write a simple blog post on a topic.


Why?


To curate content, you first need, as Rohit rightly points out, to be able to find good, relevant stuff, without having the ability to write it yourself. True. But finding and being able to "recognize" good stuff is not an innate or intuitive skill unless you have trained yourself to do it.


Very few of those who want to do content curation for "content marketing" purposes, take the time to vet, read, verify and evaluate stuff before publishing it. This approach would negate the advantage they think they have gained: saving time and producing more content with little time and effort.


The same is true for collecting and organizing. Saving and archiving stuff may be relatively easy, but labeling, categorizing and tagging in ways that make your collection valuable and intelligible for many others and for a long time to come is not.


Morale of the story:


a) Supermarket caviar costs a few bucks, but it has nothing to do, beyond appearance to the real deal. Try the real caviar and you'll know the difference.


b) Who reaches the top of a mountain after a comfortable helicopter ride, does not have the same view of the guy standing next to him, who arrived there by climbin gup 4000 feet on his own feet. Though the view is the same, they see a very different panorama.


c) Finding and collecting things without proper vetting, categorization, contextualization and explanation, has, little or nothing to do with content curation. It has to do with content marketing which has, as its key goal, the "...acquistion of customers".


Wikipedia says: "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."


Content Marketing Institute says: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action."


One thing is to learn the skills of research, investigation and presentation and then get good at finding and collecting things that my customers are deeply interested in, for the purpose of saving them time while giving them valuable insight on a specific topic.


Another thing is spotting apparently relevant content found online and republishing it without taking any of the time-consuming steps that a true content curator would. An increasingly common practice, fueled by many of the content curation vendors content marketing strategies.


For those interested in quick results in terms of traffic, visibility and exposure, this does appear as a godsend.


But the end result, over time, is more noise, as reposting content with little analysis and no added insight generates lots of more shallow and often unreliable content pointers with little or no additional value.



Serious researching, analyzing, vetting and contextualizing is not easily replaced by retweeting or reposting interesting things one can find online.


While in some instances, "aggregation" can bring indeed some rapid and relevant results by simply collecting and publishing news on a specific topic, all the other forms of curation identified by the author require some dedicated analysis, research and writing abilties to fully express their potential.


In essence, I think that the idea that "if you can't write or do proper research you can always curate", is a pretentious and misleading proposition, which, over time, may ironically work against those adopting it.



Appropriate for content marketers, not for true curators 5/10


Original post: http://www.rohitbhargava.com/2013/07/content-curation-how-to-content-marketing-creator.html



(Image credit: Girl thinking by Shutterstock)




Deb Nystrom, REVELN's curator insight, July 15, 2013 10:56 AM

A helpful post with details by curator Robin Good that makes the points about Curation. That I'm sharing this on social media via ScoopIt makes another point, especially for readers here who share interest in social media curation. ~  Deb

Robin Martin's comment, July 15, 2013 3:34 PM
Absolutely Deb! I'm also sharing Robin's insights in my circles...great article and thanks for sharing, Robin!
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A New “Breed” of Bloggers Make a Social Marketing Impact

A New “Breed” of Bloggers Make a Social Marketing Impact | Making the Connection: Social Media Today | Scoop.it

We all know the marketing power Mom Bloggers have in promoting brands and influencing consumers. However, flying under the marketing radar are Pet Bloggers who are just now making an impact with marketers whose major focus should be the health and welfare of our pets. 


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Eva Szanto's curator insight, August 17, 2013 3:25 PM

interesting

 

Sharilee Swaity's curator insight, August 18, 2013 1:28 AM

For any of us who write about our pets online, it is nice to know that people are looking for online writers who know about pets, and make informed recommendations. 

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SEO strategy VS Social Media strategy

SEO strategy VS Social Media strategy | Making the Connection: Social Media Today | Scoop.it

I've created a comprehensive list of cons and pros for SEO strategy and social media strategy. Plus added a diagram to sum it all up.

 

Read More At: http://alekseyzuravlov.com/seo-strategy-vs-social-media-strategy-breakdown-and-analysis/


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LouisvilleInnovative's curator insight, July 15, 2013 11:55 AM

A good read on both topics. 

Adworld India's comment, July 16, 2013 8:09 AM
Good analysis... Thanks
Dillon Thomas's comment, July 18, 2013 6:05 PM
no Problem.. This is what works for me.. so glad if anyone else can benefit, it's trial by fire ..LOL .. I have been getting a lot of opportunities so doing something right...Thanks for commenting
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5 SEO Quick Tips From @ScentTrail

5 SEO Quick Tips From @ScentTrail | Making the Connection: Social Media Today | Scoop.it

SEO Quick Tips
SEO is never going to be so dead sending spiders clues they can understand about what your web pages and website are about isn't a good idea. Until they perfect the digital mind, technical SEO matters and SEO is being done SO BADLY by people who should know better. 

Here are Today's SEO Quick Tips
1. Company name to FAR right in title because you should rank for it automatically AND it is on your website in heavy weight.


2. Keys in rank order with MOST important to the far left in title.

 

3. USE Headings h1S and sub heads h2S and 3s with KEYWORDS and don't stuff (5 to 8 words max). 

 

4. Descriptions have character limits of 150 (or so) and don't go over since it looks like spamming. Descriptions should be keyword dense AND natural sounding with copy consistent to the page. 

5. Title, description and body copy should be CONSISTENT and repetitive without being spammy. When in doubt look at a competitor who outranks you.  



Added a note about how I create Efficiency Indexes on Google Plus
https://plus.google.com/u/0/102639884404823294558/posts/HvgEaUhRVnJ  ;


My little Keyword Efficiency idea has helped us make so much money, I created a Scoop explaining the SIMPLE but very profitable keyword reasearch idea: http://sco.lt/4vvgdV ;


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How to Rock your Social Media in 30 minutes a day – infographic

How to Rock your Social Media in 30 minutes a day – infographic | Making the Connection: Social Media Today | Scoop.it
How to Rock your Social Media in 30 minutes a day – infographic With a

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Sam Stormborn Ormandy's comment, May 14, 2013 5:28 PM
Nice post, thanks Zbynek! ツ
Sam Stormborn Ormandy's curator insight, May 15, 2013 11:41 AM

Some seriously good tips for cutting down on the amaount of time you spend doing social media!

Brad Anderson's curator insight, December 9, 2013 8:35 AM

Hmmm...oly 30 minutes?

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This is what I know about Social Media Engagement: Do you know this too?

This is what I know about Social Media Engagement: Do you know this too? | Making the Connection: Social Media Today | Scoop.it
Social Media will not come to you. You will need to go to it.  Recently, I’ve consulted with a few small business clients who just won’t take the leap to acknowledging my solutions. Clearly, as I c...

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The 10 Social & Tech Trends that could Shape the Next Decade

The 10 Social & Tech Trends that could Shape the Next Decade | Making the Connection: Social Media Today | Scoop.it
A decade ago the idea of driverless fully electric cars, digital currencies and deep sea mining seemed like science fiction.

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Techstore's curator insight, May 16, 10:05 AM

The 10 Social & Tech Trends that could Shape the Next Decade.

#socialmedia #technews #technology

Marc Kneepkens's curator insight, May 20, 9:39 AM

Predicting trends and acting upon that with a clear vision is makes all the difference in this competitive world. This article only gives general ideas and trends, but it's good to sit down and look at your options.

Marc Kneepkens's curator insight, May 20, 9:41 AM
Several of these trends have implications on our energy strategies and ecological ideas. Take a look.
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The Epic Collision of Marketing & Technology

Marketing is becoming a technology-powered discipline, from the front-facing technologies we use to engage with prospects and customers in a digital world to th

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‘The Human Brand’ Review: Our Relationships with Companies - Knowledge@Wharton

‘The Human Brand’ Review: Our Relationships with Companies - Knowledge@Wharton | Making the Connection: Social Media Today | Scoop.it
According to the book 'The Human Brand: How We Relate to People, Products, and Companies,' our perceptions of firms are the result of spontaneous judgments on their warmth and competence -- the same elements that drive our impressions of people.

 

....Prior to the industrial revolution, if a merchant did wrong by you, everyone in town knew about it by the weekend and the merchant would be under pressure to make it right or risk damaging his relationships with other customers.

Today, social networks and digital communication are bringing back that same social accountability, and companies of all kinds will need to change the way they do business, or their customers will spend time actively plotting their escape and revenge.

____________________
    
Social networks have rebalanced the power in relationships between large companies and their customers.

______________________

     

Knowledge@Wharton: And what might that revenge be?

 

Malone: It could be as simple as never doing business with that company again, but more likely these days, it’s launching a social media campaign to let the world know how they have been wronged and what the true intentions of that company or brand are in their opinion.

 

We have seen lots of examples of this in the past few years, from Bank of America’s attempt to introduce debit card fees or Verizon’s failed “convenience” fee for credit or debit card payments. Social networks have rebalanced the power in relationships between large companies and their customers.


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Deb Nystrom, REVELN's curator insight, November 7, 2013 3:39 PM

The impact of one - and followers - is what is powerful in social media today.   The article includes case studies including NetFlix, Tylenol and Big Data.  ~  Deb

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Youtility: 6 quotes that sum up Jay Baer’s new book

Youtility: 6 quotes that sum up Jay Baer’s new book | Making the Connection: Social Media Today | Scoop.it

...Why read Jay’s book and not others? A few reasons:

1: Jay’s a great writer. I’ve been a big fan of Jay’s blog for years (even though I’d love to see him write more lately). Partly because he’s a smart guy. But partly because he’s also a great writer.

2: The concept of the book resonated with me. So many companies are focusing on using social media to sell. And then here comes Jay talking about companies using social and digital tools to HELP. I’ve always loved that approach, so I was immediately interested in Jay’s book.

3. Stats to back up his thinking. Since I’ve been a reader of Jay’s blog for years, I knew he’d definitely be backing up his opinions with good, old-fashioned research. No willy-nilly opinions here.

 

So, how was the book, you say? Here are six quotes I think sum up Youtility to a tee...


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Jeff Domansky's curator insight, July 1, 2013 11:19 PM

Jay's thesis on "Youtility" is one to embrace if you ever hope to become a "social business."

Robin Martin's curator insight, July 2, 2013 8:56 PM

Will certainly have to make this one my next read!

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Curation for Learning Means Falling in Love with a Body of Knowledge

Curation for Learning Means Falling in Love with a Body of Knowledge | Making the Connection: Social Media Today | Scoop.it

"Yesterday during the Vice Chancellor's Teaching and Learning Conference at Plymouth University, I presented a think piece with Oliver Quinlan.   The thrust of our thinking is that students..."


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Lydia Gracia's comment, July 4, 2013 8:02 AM
sure!
Thomas C. Thompson's curator insight, July 7, 2013 10:48 PM

People were born to learn, this makes everyone they're own expert in the topic they love best.

Frances's curator insight, July 10, 2013 10:53 AM

Ah, love of knowledge!

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PMD (Partial Match Domains) Targeted by Google Last Algo Updated

PMD (Partial Match Domains) Targeted by Google Last Algo Updated | Making the Connection: Social Media Today | Scoop.it
On the morning of June 26th, MozCast registered a record high temperature of 113 degrees. This is an initial investigation into the possible algorithm update, and a potential partial-match domain (PMD) connection.

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Robin Good's curator insight, June 27, 2013 5:31 AM



Google has updated its algorithms again yesterday, and by looking at the amount of changes in the SERPs this does not look like something minor.


According to the research and analysis done by Dr Pete on the MOZ blog, the web sites that have been most affected are those that utilize in their domain name some of the keywords for which they are being searched for.

These are called PDM (partial domain matches) and data shows that these have all been strongly affected.


So, if you own a web site that utilizes some of your niche keywords in its name and have seen a sudden drop in traffic or earnings since yesterday, check out the thorough analysis that Dr. Pete has done and see for yourself what is really happening.


From the article intro: "If you follow our MozCast Google "weather" tracker, you may have noticed something unusual this morning – a record algorithm flux temperature of 113.3°F (the previous high was 102.2°, set on December 13, 2012). While the weather has been a bit stormy off and on since Penguin 2.0 and the announcement of 10-day rolling Panda updates, this one was still off the charts: "



Informative. Useful data. 8/10


Full article: http://moz.com/blog/early-look-at-googles-june-25-algo-update




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How Influential Are You? Measure It!

How Influential Are You? Measure It! | Making the Connection: Social Media Today | Scoop.it
It's simple, influence matters. It matters in your job and your private life. In fact, influence is part of every human interaction. Just think of parents influencing their children, political or (How can you measure influence?

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Ron Sela's curator insight, July 14, 2013 2:31 PM

How Influential Are You? Measure It!

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Why Should A Business Have A Social Media Presence?

Why Should A Business Have A Social Media Presence? | Making the Connection: Social Media Today | Scoop.it

Social media is extremely essential for a business to expand. The role of social media has become paramount for a business to grow and reach a wider customer base.

 

There are sectors a business needs to look after – the profile of the company, the products, and the target customers. Social media platforms, like Facebook and Twitter, have made this humongous job a lot easier. Nowadays, a business even with a little exposure on social media has a great chance of making it big, and increasing its rate of conversion.

 

Following are the reasons why social media is important for a business:


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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | Making the Connection: Social Media Today | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

 

Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.

 

Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.

 

That’s not the only reason Pinterest is better than Google.

 

Here are 5 reasons why Pinterest’s search engine is better than Google.

 

Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 


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Emmanuel 'Manny' Gigante's curator insight, September 10, 2013 2:23 PM

pinterest  might be something you want to implement  in your marketing   need help contact me for a free training

Rim Riahi's curator insight, October 10, 2013 12:31 AM

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

Dillon Thomas's curator insight, October 22, 2013 10:01 AM

www.pinterest.com/dillondlite

 

I have multiple boards but one of my favorites is my artists "pincase" board .. whre i invited people to share their art.  It's been a little hard keeping product marketers off the page and i have had to delete a few pins of jewelry and clothes .. etc... BUt when you do get to the art there is some amazing pins..  I also have to keep up and invite all the people who follow board..

 

http://www.pinterest.com/dillondlite/first-artist-pincase-board-calling-all-artist-mode/ 

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Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC]

Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC] | Making the Connection: Social Media Today | Scoop.it

Search engine optimisation (SEO) is all about the quality of your backlinks, right?

 

Wrong. Not any more. At least, not wholly, as an updated study from those good people atSearchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of Likes, shares, tweets and +1s.

 

Find out more: http://www.mediabistro.com/alltwitter/seo-social-ranking-factors_b45440


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valeriecharron's curator insight, July 6, 2013 2:24 AM

Infographie essentielle. A conserver. 

Kaye Blum's curator insight, July 7, 2013 2:38 AM

More stats supporting the theory of Socisl Media's importance in SEO

Nadia Christian's curator insight, July 8, 2013 6:03 PM

Bringing the power back to the people, imagine that.

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What Makes A Successful Social Media Campaign (Infographic)

What Makes A Successful Social Media Campaign (Infographic) | Making the Connection: Social Media Today | Scoop.it

Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.


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Jim Doyle's curator insight, June 4, 2013 6:07 AM

What will make your Social Media Campaign be successful.

Gordon Diver's curator insight, June 5, 2013 11:46 AM

Nice visual presentation on a successful social media campaign. Ensure that it melds with your over all strategy. 

Deb Nystrom, REVELN's curator insight, June 5, 2013 12:57 PM

Handy Do's and Don'ts, and the Infographic to make it so scan, read easy. Implementation is the key!  ~  D

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Think You Don’t Need LinkedIn? 10 Reasons Why You Do | Profession Direction, LLC

Think You Don’t Need LinkedIn? 10 Reasons Why You Do | Profession Direction, LLC | Making the Connection: Social Media Today | Scoop.it
Over the past week, I’ve talked to three acquaintances who are actively on the hunt for a job. They all have resumes (whether they’re professionally done, and of sufficient quality, is debatable).

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