A top Microsoft executive shares his vision of a world without screens, search that surrounds us, and the looming crisis in skills development.
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon, Robin Martin 
janlgordon's comment,
Today, 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
janlgordon's comment,
Today, 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
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This infographic provides a visual guide and a brief synopsis of different uses for Twitter.
It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management.
Via Lauren Moss, Robin Martin
Elisabetta Tosi's curator insight,
June 11, 4:25 AM
How to use Twitter in your business? here there are some ideas...
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Amy Jo Martin: "According to a recent study, 78% of parents helped create their children’s Facebook pages, and 7.5 million users are under the age of 13. The way your kids use social today will shape their future. It's time for everyone to get educated on how--and how not--to live online."
Via The Digital Rocking Chair, Robin Martin
Digital Cinema in Transition's curator insight,
May 25, 10:31 AM
Also see our digital cinema study at http://www.digitalcinema.ca
Ivon Prefontaine's curator insight,
May 25, 11:25 AM
Building brands is a lot like leaving legacies. What does it mean? Do we have the luxury of thinking we have that much control or will there be features that allow us to be dishonest with brand building?
Deanya Lattimore's curator insight,
May 28, 9:57 AM
Boy are these kids going to be mad at their parents by the time they're 20-somethings... "Why didn't you protect us?" they will ask. "Because we didn't know better," their parents will say.
Putting a kid on the internet without knowing anything about how cookies and cache and logins and TOSs work is like handing them a handgun or putting them behind the wheel of a running car and then leaving.
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4 Incredibly Easy Ways to Use Social Media to Boost Events – Infographic At Eventility we have
Via WordPress SEO & Social Media, Robin Martin
Sultan Semlali's curator insight,
June 2, 6:02 AM
Social Media is a key element in the organisation of an event. This great infographics shows how to use Social Media during the 4 stages: organising, promoting, enhancing the live experience and extending the lifetime value of an event.
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Scoop.it is fun and valuable tool to curate content ... and it seems to be exploding across the web.
Via Ally Greer, Robin Martin
Ally Greer's curator insight,
April 22, 2:04 PM
Thanks to Mark Schaefer for this great video interview with Guillaume!
Monica S Mcfeeters's curator insight,
April 22, 4:37 PM
Here's is some helpful ideas about what to do if you can't for what ever reason to write your own content.
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Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.
#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.
#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.
#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.
#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.
#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.
#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.
#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."
Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/
Via Giuseppe Mauriello, Robin Martin
Mary Anne Hahn's curator insight,
May 4, 8:32 AM
Your marketing goes nowhere without an effective call to action.
Mr Branson's curator insight,
May 5, 9:13 AM
A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy.
Liz Wilson's curator insight,
May 5, 2:07 PM
How much time do copywriters give to crafting the best CTAs? Great tips here to do better.
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Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.
Have you noticed more photos on social networks?
Do you have a visual component as part of your social media marketing strategy?
Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?
Via Martin Gysler, Robin Martin
Debbie Hughes's comment,
April 23, 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
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Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.
Via Martin Gysler, Robin Martin
Martin Gysler's comment,
April 5, 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
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Sean de Basti's curator insight,
April 12, 4:57 AM
MapBox combines his own online hosting service with his desktop software TileMill to a very good opportunity for publishing maps!
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Discover 18 new social media marketing statistics to help improve your inbound marketing.
Via Tocquigny, Robin Martin
Tocquigny's curator insight,
May 1, 11:36 AM
At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay.
So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing. Whether you plan to use these stats to inspire your company’s next marketing campaign, convince your CEO to increase your social media marketing budget, or simply justify your current inbound marketing activities, these 18 social media marketing stats are for you.
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7 Actionable Social Media Marketing Tactics
If you’re looking for your customers, you’ll find them on social media because that’s where they spend the largest portion of their time online.
Via Neil Ferree, Robin Martin
Neil Ferree's curator insight,
April 27, 2:28 PM
Click thru to #13 after reading action item #6 on social media scent once you've figured out your social media call-to-action CTA routine
Ken Morrison's comment,
May 8, 3:23 PM
Thank you for following my topic. I hope that it is helpful for you. It looks like you have some nice curation sites started! Keep up the great work!
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Fiona Milburn: "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?"
Via The Digital Rocking Chair, Robin Martin
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digitalassetman's comment,
February 28, 8:19 AM
I think the real data will show up when we explore linked open data of social networks, rendering this with social footprints, blogs and other contributions people who influence because they share their unique parts of the knowledge taxonomy with one another and like this comment, usually in a meta or keywording format/s.
Bryce Miller's curator insight,
March 4, 11:38 PM
Social media strategies devoid of risk management can lead to long days in the court room. Most businesses are not aware of the legal and reputational risks surrounding social media done poorly. Comments are welcome.
Ivon Prefontaine's curator insight,
May 21, 6:28 PM
"It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there is so much bad advice floating around, so many poorly devised strategic plans and so much money wasted on failed campaigns." We have serious problems because many are self-appointed leaders.
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SEO as we've known and practiced it is terminally ill because of the 2nd Law of Thermodynamics. Entropy is killing SEO and that is as it should be.
Via Martin (Marty) Smith, Robin Martin
Martin (Marty) Smith's curator insight,
May 21, 6:36 PM
Written in response to Is SEO Dying? Yes It Is http://www.digitalgossips.com/2013/05/is-seo-dying-yes-it-is.html by Munaz Anjum (@munazanjum) this post is an answer to a friend's question.
J. Nolfo (@JNolfo) asked if I thought SEO was dead or dying. The short answer is YES, but I did add a sixth force to the five SEO Killers Anjum noted:
* Mobile.
* Tech.
* Google.
* Social.
* Us.
The Master Blaster controlling force, I argue in the linked post on @NewMediaLeaderz is E N T R O P Y.
Therese Torris's comment,
May 28, 11:02 AM
I'd say SEO is dead, long live SEO ! There will always be a need for search and engines and search/discovery optimization in one form or another...
Martin (Marty) Smith's comment,
May 28, 1:33 PM
Therese is right. Until we plug in directly math will need to understand marketing and that means some level of technical SEO remains IMPORTANT.
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Ever wonder what it would look like to plot every single geotagged tweet since 2009 on a map? Twitter has done just that.
Twitter posted these maps of Europe, New York City, Tokyo and Istanbul on its blog Friday. They use billions of geotagged tweets: Every dot represents a tweet, with the brighter colors showing a higher concentration of tweets. It's pretty amazing how the mapped-out tweets clearly match with population centers, highways and the like — though perhaps that's obvious.
Via Lauren Moss, Robin Martin
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The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.
Via janlgordon, Robin Martin
janlgordon's comment,
June 18, 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
janlgordon's comment,
June 18, 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
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This infographic from Postrocket gets into the specificity of how and why images should be optimized for Facebook Edgerank.
It addresses photos in the context of display for the NewsFeed, as well as the optimal dimensions for profiles, cover photos and post link previews.
Via Lauren Moss, Robin Martin
malek's curator insight,
May 28, 7:18 PM
Great answers to many questions you always have in your mind
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Taking a business idea from the drawing board to the launching pad takes a great deal of time, dedication, and hard work. Today, entrepreneurs have the benefit of social media, allowing them to con...
Via Michael Cudahy, Robin Martin
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It’s been a while since SocialTimes did a round-up of the various tools that helped users manage their Twitter accounts by finding who to follow, following new people, unfollowing many people at once and organizing groups of users they follow into lists.
Since our last round-up, Twitter has restricted use of its API significantly, causing several tools to shut down. No longer functional areUntweeps, Just Unfollow, Twit Cleaner, Who Follows Whom and Tweet Effect. Tweeter Karma is still functional but has had to remove its bulk unfollow tools.
Via Frédéric DEBAILLEUL, Robin Martin
Samuel Pustea's comment,
May 26, 7:57 AM
Oh, yes ManageFlitter is included in the list! I love that tool, I am even paying for the pro version. It's that good. All the other tools are great! Shared to Pinterest, G+, and Stumbleupon.
Mott Marvin Kornicki's curator insight,
May 26, 10:01 AM
Twitter Tools are great to sort, organize and improve our twitter presence!
Dillon Thomas's curator insight,
June 7, 12:55 AM
Managing Twitter ..to make it an effective tool, creating groups . understand who is following you who you should follow... All things Twitter
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Social Media doesn't work for the vast majority of small businesses.
That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...
What you want from social media may be very different from what it is.
Via Martin Gysler, Robin Martin
Martin Gysler's comment,
April 22, 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Abhishek Bedi's curator insight,
April 23, 9:00 AM
Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!
Angelica Laurencon's comment,
May 22, 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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Here in the US, the Dow recently tumbled almost 150 points in a “flash crash” caused by widespread digital panic. What was the cause of this panic? Twitter.
Via gdecugis, Robin Martin
gdecugis's curator insight,
April 25, 8:11 PM
As Clair tweeted "a single twitter handle (AP's) is hacked and the Dow tumbles 150 points."
Why? As she explains through a combination of automated trading and lack of social media usage by the traders.
Technology is great. But I'm a firm believer that the best way to leverage it is not to let it go on auto-pilot but rather have its output curated by humans - a concept we like to call Humanrithm which we apply at Scoop.it, for instance when our discovery algorithm only makes content suggestions but lets users decide what gets published and what is not.
Did we get lucky this time? Some people probably weren't and lost something in that story. But if we don't want SF movies to become real one day, we have to start educating and empowering everyone to curate social media.
Pierre Scampini's curator insight,
April 26, 6:20 AM
Tous les outils quels qu'ils soient doivent être créés pour servir l'humain et non s'auto-gérer au-delà du raisonnable. Gardons cette éthique y compris dans les sytèmes de l'information et leurs processus.
Quelques questions universelles peuvent nous aider à en faire le diagnostique et s'aplliquent à tous les systèmes ou projets:
1- Est ce que cela tiens la mer ? Est ce relié au monde des vivants ? (Approche)
2- Est ce bien fait ? ( Déploiement)
3- la boucle PDCA est elle bouclée et enrichie ? (Evaluation)
-----------------------------------------------------------------------------------
All our tools should be created to serve humans and not to serve themselves. We must keep this ethical idea in mind for IT systems too.
Universal questions should help us. They could be used to make the diagnostic of any system or project:
1- Does it stay afloat ? Is it linked with living world and specially human world ? (Approach)
2- Is it well done ? ( Deployment)
3- PDCA (Prepare, Start, Control, Secure) is complete ? (Assesment)
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The police department’s stream of tweets ended up being the best defense against misinformation and Bostonians’ lifeline for communication about the men terrorizing their city.
This single Twitter account, perhaps more than anything else on the Internet, memorialized the horror of the bombs and the joy of the capture in real time.
Via Deb Nystrom, REVELN Consulting, Robin Martin
Deb Nystrom, REVELN Consulting's curator insight,
April 30, 3:29 PM
Social media continues the path to its more mainstream role. As I heard on the radio, it was also a safety net for downed cell phone communication from frantic friends and family. Officials encouraged tweets & Facebooks check-ins to reassure "I'm ok." ~ D
Robin Martin's comment,
May 1, 11:04 AM
Absolutely Deb! Another "great" reason to engage in social media...the benefits are endless...! Thanks for sharing!
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PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing?
Via Robin Martin
Robin Martin's curator insight,
May 2, 10:55 AM
Great article...the evolution of social media seems to blend the two perfectly. It is necessary to have good PR before any customer becomes a lifetime customer!
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From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing
Via Neil Ferree, Robin Martin
Neil Ferree's curator insight,
May 3, 12:56 PM
You can't Manage it • if you don't Measure it
Setting up Conversion Goals in GA is Step #1
- What content on your site get's shared the most?
- Which of the top 6 Socials account for the most visits?
- What longtails from Jepack bring the most visits to your site?
Visit http://bit.ly/SocialAuditMaster (search for) Dashboard + Install
- Social Media Dashboard
- Small Business Dashboard
[Note] you must be signed in to G+ for these javascripts to work!
Deb Nystrom, REVELN Consulting's curator insight,
May 7, 5:16 AM
Here's how to be the data person, get clear what social media is worth the time. ~ Deb
Robin Martin's comment,
May 15, 10:27 AM
LOL Deb...I just rescooped my own scoop...! Guess it still is on my mind...trying to work in social media into our Google analytics...but first we absolutely need to get all of our SM in sync/on the same page!
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