Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?
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There are only so many hours in the day for you to get tasks done. On top of your normal work, you also have to go to meetings, schedule work, network and ensure that your online channels are up to date and that there’s a strategy in place.
However, while there was a time where we struggled to make time for digital marketing, it’s now a case where we perhaps put too much time into it. Being active online is great to see, but it shouldn’t come at the expense of your other tasks. All that time dwelling on what to post, figuring out what content people will like and how it ties into your business are things that mightn’t seem significant, but quickly add up over time.
If you don’t have a proper handle on it, you can end up being constantly busy, but not being productive. If this sounds like something you experience regularly, here’s what you can do to reverse the trend.
Create A Schedule And Stick To It
It’s a simple idea but it’s amazing how few actually bother to put one together.
Prepare In Advance
That said, there’s nothing wrong with preparing content in advance as there are always ideas, posts and images that aren’t time sensitive.
Break Down And Delegate
Not all businesses can afford the luxury of a community manager so if you have a small team, why not break up duties between each other?
So long as you don’t resort to automating the process, which can work against you since it shows you didn’t put time into it, then you can post the same image/video on another account.
Less Is More
If you’re tweeting and posting regularly, that’s great. However, if it’s a case that each post is getting low levels of engagement, you may want to reconsider your content strategy.
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Social media lives from engagement, from interactions with other people – from appreciating the others’ posts, liking or plussing them, commenting on and sharing them. Without that social media would not be social.
But we cannot expect from everyone to bring the same engagement to table – each person has own imaginations and ideas what works for him. And having a mix of people with different levels of engagement is certainly a good thing and attractive for good networking.
Problem is that many people don’t really know how to engage adequately and efficiently. They “swim in the social media pool” and try to experiment without being able to swim correctly. They test the water!
Before engaging in social media it is good to know some things:
Engagement Level 1 – Observing and getting an awareness People are relatively unexperienced in social media – they rather observe than engage. They watch how people interact and try to get clear how everything works. They try to get an awareness what social media means, what engagement means and collect first impressions if they like it.
OBSERVING IS VERY IMPORTANT BEFORE GETTING ACTIVE!
ENGAGEMENT MUST COME FROM THE HEART – NEVER FEEL FORCED TO ENGAGE!
Engagement Level 2 – Gaining a foothold in social media People have collected some experience and try to realize what suits best for them. They follow users they like, share content they like and engage with interesting people. They build enthusiasm and develop even joy in engagement.
CONCENTRATE NOW ON BUILDING VALUABLE RELATIONSHIPS!
Engagement Level 3 – Targeted engagement People understand now very well how to engage. They have established some relationships with other users and trust in these relationships. Interactions are now targeted and straightforward. People engage more regularly than before.
NEVER EXPECT TOO MUCH FROM PEOPLE – BE CONSIDERATE!
ALWAYS BEAR IN MIND THE WELFARE OF OTHER PEOPLE!
Engagement Level 4 – Engagement as contribution to society People here do not only aim on engagement, they now want to contribute – to people and to society. They want to make people happy, want to inspire and want to honour them. Relationships have become valuable!
LEARN TO GIVE UP THE OWN EGOISM AND SELF-CENTEREDNESS TO BECOME FULLY SUCCESSFUL!
Engagement Level 5 – Leadership as engagement The highest level of engagement is developing leadership skills and opportunities, leading other people by good example and teaching them how to become leaders themselves. Leadership engagement aims fully on other people!
NEVER UNLEARN TO DEVELOP YOURSELF FURTHER!
LEARNING IS A LIFELONG PROCESS!
Now think about your own level of engagement and try to improve that! Developing our engagement and leadership skills further is only of advantage!