Luxury Brand Marketing
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Fashion Illustrated: Viaggio Virtuale fra Tradizione e Tecnologia ("powered by E.L.S.E.")

Fashion Illustrated: Viaggio Virtuale fra Tradizione e Tecnologia ("powered by E.L.S.E.") | Luxury Brand Marketing | Scoop.it
Fashion Illustrated, Febbraio 2016 Viaggio Virtuale fra Tradizione e Tecnologia. Nasce un nuovo modo di vendere le calzature: il Virtual Franchising business model per negozi, corner, shop in shop.
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Luxury Brand Marketing
Strategic Marketing, Digital Marketing, Social Media planning and execution for Luxury Fashion Brands
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MoMA Finally Embraces Fashion With Plans for ‘Is Fashion Modern?’

MoMA Finally Embraces Fashion With Plans for ‘Is Fashion Modern?’ | Luxury Brand Marketing | Scoop.it
The museum has begun an extended windup for the exhibit, a blockbuster that will try to define the clothes that have defined us, set to open in December — of 2017.
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Confessions of a social media exec on influencer marketing: 'We threw too much money at them' -

Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - | Luxury Brand Marketing | Scoop.it
A social media executive is frustrated with influencers.
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Finely tuned social strategies can help reach beyond millennials: Fashionbi - Luxury Daily - Research

Finely tuned social strategies can help reach beyond millennials: Fashionbi - Luxury Daily - Research | Luxury Brand Marketing | Scoop.it
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Fashion designers are extending their talents (and brands) to hotels

Fashion designers are extending their talents (and brands) to hotels | Luxury Brand Marketing | Scoop.it
Fendi Private Suites is the fashion world’s latest foray into designer lodging.
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Luxury Sector Pays the Price of Fear

Luxury Sector Pays the Price of Fear | Luxury Brand Marketing | Scoop.it
The aftermath of the terrorist attacks in Paris and Brussels weighed heavily on the sector’s first quarter results as tourist flows to Europe dropped.
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To survive on the High Street, shops must prioritise experience and ethics

To survive on the High Street, shops must prioritise experience and ethics | Luxury Brand Marketing | Scoop.it
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Cloudy Horizon for Luxury Sector

Cloudy Horizon for Luxury Sector | Luxury Brand Marketing | Scoop.it
The Savigny Luxury index (“SLI”) and the MSCI World Index (“MSCI”) moved in opposite directions this month, with the SLI losing 2 percent and the MSCI gaining the same.
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Ex-Vogue Editors Launch Direct-to-Consumer Brand La Ligne

Ex-Vogue Editors Launch Direct-to-Consumer Brand La Ligne | Luxury Brand Marketing | Scoop.it
Former American Vogue editors Meredith Melling and Valerie Boster have partnered with Rag & Bone alumna Molly Howard to launch an accessibly priced collection inspired by French stripes.
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Is The Personal Touch Possible In The Digital Economy?

Is The Personal Touch Possible In The Digital Economy? | Luxury Brand Marketing | Scoop.it
Customers control whether they interact with you in person or digitally. Your challenge, then, is knowing when and how to give them the experience they want.
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Op-Ed | Data Alone Can’t Decode the Fashion Consumer

Op-Ed | Data Alone Can’t Decode the Fashion Consumer | Luxury Brand Marketing | Scoop.it
Data-driven algorithms alone can't unravel fashion consumers’ buying behaviour — but neither can humans, argues Tracy Sun of Poshmark.
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Westfield UK How We Shop Now

Westfield UK How We Shop Now

ELSE Corp, what E.L.S.E.?'s insight:

Westfield's new report on How We Shop Now, unveils the five key trends that will shape tomorrow’s retail industry.

Enhanced assistance & virtualisation of products is being welcomed by consumers who are looking for more engaging retail experiences. They also want heightened sensory retail experiences. ELSE is on the pulse!

 

 

 

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Jean-Claude Biver: ‘The Watch Industry Is Not in Trouble, The World Is.’

Jean-Claude Biver: ‘The Watch Industry Is Not in Trouble, The World Is.’ | Luxury Brand Marketing | Scoop.it
The president of LVMH’s watch division has always been a disruptor. But with the Tag Heuer Connected watch, has he got the solution to a Swiss watch industry in decline?
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Altagamma: nel 2016 il lusso cresce meno del previsto

Altagamma: nel 2016 il lusso cresce meno del previsto | Luxury Brand Marketing | Scoop.it
Altagamma: nel 2016 il lusso cresce meno del previsto, Mercato, News. Description
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Neil Barrett: ‘It’s a Question of Constantly Perfecting Products That Men Buy Into’

Neil Barrett: ‘It’s a Question of Constantly Perfecting Products That Men Buy Into’ | Luxury Brand Marketing | Scoop.it
With rigour and consistency, the designer has grown his independent business to a turnover of €90 million in 2015, up more than 50 percent from the year before.
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Met Gala 2016: is 3D printing the future of fashion?

Met Gala 2016: is 3D printing the future of fashion? | Luxury Brand Marketing | Scoop.it
At this year's Met Gala, celebrities graced the red carpet inspired by the theme Fashion in an Age of Technology, in line with the Costume Institute's recently launched exhibition Manus x Machina. The question on everyone's lips after the event and in seeing the exhibition was
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Affluent class' affinity for Amazon presents long-term obstacle for luxury brands - Luxury Daily - Research

Affluent class' affinity for Amazon presents long-term obstacle for luxury brands - Luxury Daily - Research | Luxury Brand Marketing | Scoop.it
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Top 10 Luxury Brands in China

Top 10 Luxury Brands in China | Luxury Brand Marketing | Scoop.it
Luxury brands in China made major digital strides in the past year, including launching e-commerce, adopting WeChat, and optimizing for mobile. However, more than three out of five brands in L2’s
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Luxury Travel Trends Shift As Affluent Millennials Act On Their Aspirations

Luxury Travel Trends Shift As Affluent Millennials Act On Their Aspirations | Luxury Brand Marketing | Scoop.it
Millennials are a generation that is completely redefining what adventure means and are looking at the world through a more global perspective. According to the United Nations, 200,000 million millennial tourists generate more than $180 billion in annual tourism revenue, an increase of nearly 30% since 2007. For brands in the travel industry this is great news.
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ELSE Corp: virtual shopping per capi personalizzati su misura

ELSE Corp: virtual shopping per capi personalizzati su misura | Luxury Brand Marketing | Scoop.it
Snap Italy ha intervistato per voi Andrey Golub, CEO e fondatore della ELSE Corp, la nuova piattaforma virtuale del fashio
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Why You Shouldn't Underestimate Hyper-Niche Brands

Why You Shouldn't Underestimate Hyper-Niche Brands | Luxury Brand Marketing | Scoop.it
As more niche brand focus on solving common problems, you can be sure they will be disruptive
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Accenture: Consumers Prefer Human Customer Service to Digital Channels

Accenture: Consumers Prefer Human Customer Service to Digital Channels | Luxury Brand Marketing | Scoop.it
Companies have lost sight of the importance of human interaction and often make it too difficult for consumers to get the right level of help and service that they need, said Robert Wollan, senior managing director, Advanced
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Zara’s Agile Supply Chain Is The Source Of Its Competitive Advantage

Zara’s Agile Supply Chain Is The Source Of Its Competitive Advantage | Luxury Brand Marketing | Scoop.it
Zara's agile operations can bring a fashion design from the runway to the store in mere weeks, turning out additional inventory practically on demand.
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Which Apparel Brands Are Tops With Teens?

Which Apparel Brands Are Tops With Teens? | Luxury Brand Marketing | Scoop.it
William Blair research analyst Sharon Zackfia recently conducted a survey of teens and young adults to understand their shopping habits and how apparel brands are faring with these Millennial shoppers.
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Is Fashion Ready for the Experience Economy?

Is Fashion Ready for the Experience Economy? | Luxury Brand Marketing | Scoop.it
The rise of luxury travel need not be a threat to the luxury goods sector, if both industries realise the opportunities for partnerships, argues Divia Thani.
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