Only 1/3 of brands report having enough usable consumer data and the capabilities to transform the data into personalized touchpoints. Another third report having consumer data, but lacking the skills to action it, and the remaining third feel they don’t have enough data to embark on personalization.
There were two big 'm' words for the small and big retailer in 2015: millennial and mobile. Both factored big in strategy, merchandising, reassessing payment approaches and enlisting new technology to stay on top to meet, and hopefully exceed, the consumer’s expectations.
The new wave of influencers—bloggers, vloggers and content creators for Instagram, Snapchat and Vine—say that when it comes to working with brands, money is not their only object. Creative freedom matters more.
Retailers are more responsive and quicker to answer consumer inquiries via email and the varying degrees of communication response time reflects a big chasm for the retail-shopper relationship, reveals a new study.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.