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Digital Media for Brand Marketing
Strategic Marketing, Digital Marketing, Social Media planning and execution for Brand and their projects
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Designer Departures: The Changing Roles of Fashion

Designer Departures: The Changing Roles of Fashion | Digital Media for Brand Marketing | Scoop.it
In 2015 departures were plenty; Raf Simons left Dior, Jonathan Saunders shuttered his label, and Alber Elbaz stepped down from his 14-year tenure at Lanvin.
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What Museums Teach Brands About Selling Experiences

What Museums Teach Brands About Selling Experiences | Digital Media for Brand Marketing | Scoop.it
Nathan Adkisson, Director of Strategy at Local Projects, spoke at PSFK’s Future of Retail 2016 San Francisco event about selling experiences
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INFOGRAM: Personalized Communication in a Digital World

INFOGRAM: Personalized Communication in a Digital World | Digital Media for Brand Marketing | Scoop.it
Only 1/3 of brands report having enough usable consumer data and the capabilities to transform the data into personalized touchpoints. Another third report having consumer data, but lacking the skills to action it, and the remaining third feel they don’t have enough data to embark on personalization.
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10 Essential Social Media Tactics to Get Your Content Seen

10 Essential Social Media Tactics to Get Your Content Seen | Digital Media for Brand Marketing | Scoop.it

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?


Via Daniel Watson
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Manpower Recruitment Companies in Pakistan's curator insight, January 12, 4:46 AM

#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants

Alahad Group The Recruiting Specialists http://www.alahadgroup.com

Laura-isabel Arbulu's curator insight, January 14, 5:44 AM

How to make you content more attractive ? 

Lotte Schacht's curator insight, January 16, 6:33 AM

Great tips

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When Olivia Palermo Wears A Zara Piece You Totally Missed In Store...

When Olivia Palermo Wears A Zara Piece You Totally Missed In Store... | Digital Media for Brand Marketing | Scoop.it

It's enough to make you weep.

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Year in Review: Top mobile news, strategy insight of 2015

Year in Review:  Top mobile news, strategy insight of 2015 | Digital Media for Brand Marketing | Scoop.it
There were two big 'm' words for the small and big retailer in 2015: millennial and mobile. Both factored big in strategy, merchandising, reassessing payment approaches and enlisting new technology to stay on top to meet, and hopefully exceed, the consumer’s expectations.
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How Retailers Are Marketing via Influencers

How Retailers Are Marketing via Influencers | Digital Media for Brand Marketing | Scoop.it
US internet users trust family and friends more than ads
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The Apparel Top 50: Rankings by Social Media Popularity

The Apparel Top 50: Rankings by Social Media Popularity | Digital Media for Brand Marketing | Scoop.it
Even though people can’t seem to pull themselves away from their smartphones, building strong brand engagement via social media requires a thoughtful strategy.
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Creative Freedom Solidifies Partnership Between Influencers and Brands

Creative Freedom Solidifies Partnership Between Influencers and Brands | Digital Media for Brand Marketing | Scoop.it
The new wave of influencers—bloggers, vloggers and content creators for Instagram, Snapchat and Vine—say that when it comes to working with brands, money is not their only object. Creative freedom matters more.
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Why Brands Need to Invest In Building Community

Why Brands Need to Invest In Building Community | Digital Media for Brand Marketing | Scoop.it
Digital loyalty expert Sarah Judd Welch discusses the importance of building community and the evolving expectations of consumers
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8 Free Online Tools to Bring the First Million Visitors to Your Blog

8 Free Online Tools to Bring the First Million Visitors to Your Blog | Digital Media for Brand Marketing | Scoop.it
There is a lot a modern blog has to do to stay in the spotlight. Luckily there are plenty tools to help you steadily grow your audience.
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Retailers Reveal Top Digital Marketing Strategies

Retailers Reveal Top Digital Marketing Strategies | Digital Media for Brand Marketing | Scoop.it
ChannelAdvisor asked tactical questions to hear what retailers are doing to get return on investment (ROI) from their online advertising campaigns.
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5 'don’ts' and 1 ‘do’ for making the customer experience rich and robust

5 'don’ts' and 1 ‘do’ for making the customer experience rich and robust | Digital Media for Brand Marketing | Scoop.it
Simple, common sense strategies in communicating with shoppers can prove rewarding for businesses and consumers.
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Virtual Reality Is an Immersive Medium for Marketers

Virtual Reality Is an Immersive Medium for Marketers | Digital Media for Brand Marketing | Scoop.it

Marketers should start experimenting sooner rather than later

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Global Luxury: How to Win When You're Everywhere

Global Luxury: How to Win When You're Everywhere | Digital Media for Brand Marketing | Scoop.it
In an era of global luxury, the right balance between exposure and scarcity is critical, argues Robert Burke.
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46th Annual Meeting of the World Economic Forum to Focus on Fourth Industrial Revolution

46th Annual Meeting of the World Economic Forum to Focus on Fourth Industrial Revolution | Digital Media for Brand Marketing | Scoop.it
Fon Mathuros, Head of Media, Public Engagement, Tel.: +41 (0)79 201 0211, Email: fma@weforum.org
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Pressure Builds on Gucci's Michele to Translate Buzz into Sales

Pressure Builds on Gucci's Michele to Translate Buzz into Sales | Digital Media for Brand Marketing | Scoop.it
Gucci’s gamble to put Alessandro Michele in charge of its creative turnaround has won praise from the catwalk, but investors are still waiting to see the benefit.
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Nordstrom and Shoes of Prey Have Big Shoes to Fill in Customized Clothing Space

Nordstrom and Shoes of Prey Have Big Shoes to Fill in Customized Clothing Space | Digital Media for Brand Marketing | Scoop.it
Shoes of Prey is bigger than ever with the help of Nordstrom's investment, ensuring both companies can grow in customized clothing
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What's Going On at Condé Nast?

What's Going On at Condé Nast? | Digital Media for Brand Marketing | Scoop.it

The publisher is streamlining its operations and reorganising its US portfolio to capitalise on its most valuable brands: Vogue, Vanity Fair, GQ, Wired and The New Yorker. BoF breaks down the changes.

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Watch Brands Find Growth in the Women's Market

Watch Brands Find Growth in the Women's Market | Digital Media for Brand Marketing | Scoop.it

As the global demand for timepieces slows, companies are eager to draw from the relatively untapped well that is the ladies watch segment.

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Marketing in China: Singles' Day Big Boost for Multinational Retailers

Marketing in China: Singles' Day Big Boost for Multinational Retailers | Digital Media for Brand Marketing | Scoop.it
Melissa O'Malley, director of global merchant and cross-border trade initiatives for PayPal, spoke with eMarketer about opportunities for Singles' Day in China and cross-border ecommerce in general.
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Email beats out social network tools in consumer communications

Email beats out social network tools in consumer communications | Digital Media for Brand Marketing | Scoop.it
Retailers are more responsive and quicker to answer consumer inquiries via email and the varying degrees of communication response time reflects a big chasm for the retail-shopper relationship, reveals a new study.
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Three Tips for Successfully Localizing Your Global E-Commerce

Three Tips for Successfully Localizing Your Global E-Commerce | Digital Media for Brand Marketing | Scoop.it
While the opportunity for retailers and online marketplaces remains significant – eMarketer forecasts that global e-commerce sales will reach $3.5 trillion by 2019 – entering new markets is complex.
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Where Will Hermès Find Growth in a Slowing Luxury Market?

Where Will Hermès Find Growth in a Slowing Luxury Market? | Digital Media for Brand Marketing | Scoop.it
In an exclusive conversation with BoF, Hermès global chief executive Axel Dumas shares his strategy for growing the house in a difficult luxury market.
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