A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.
In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO.
What's so new about content marketing? The "nothing new here" brigade has a point: Content has always been an important part of many marketing plans (generally the better ones).... As content marketing grows more popular than Justin Bieber, there’s one question I keep hearing from those who are innately suspicious of fads (i.e., people like me): “What’s so new about content marketing? It’s just what good marketers have always done.” This is one of the content marketing backlash arguments that I’ve talked about here on CMI and on my company’s blog, but I think it’s worth drilling down into this one a bit further. Of course, the “nothing new here” brigade has a point: Content has always been an important part of many marketing plans (generally the better ones). But clearly, something unique is going on here. Somewhere along the line, something changed to turn that “little thing we’ve always done” into this big, voracious thing that’s eating up every budget. Something had to have happened to release the beast we now know as content marketing. So what was this catalyst? (Insert drum roll… add cymbal crash!)...
Excerpted from the article by HubSpot: "We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. With all these content types, aren’t we forgetting something?
Oh right. SEO. Even with the new glasses, Google still can’t read and index images, video, and audio content without a little help. Luckily, we have everything you need to know about SEO for non-written content, from images, to video, to audio content.
- Best Practices for Image SEO: 1) Pick an image that's in a Google-supported format. 2) Name the file using keywords that describe the image. 3) Add in helpful alt text. 4) Provide context for the image within content. 5) Submit an image sitemap.
- Best Practices for Video SEO: 1) Save your video in a format that Google can crawl. 2) Name your video file strategically. 3) Embrace your keyword strategy in your title, tags, and video meta-description. 4) Try to host only one video per page. 5) Enable sharing with embedding and specific anchor text. 6) Create and submit a Video Sitemap to Google Webmaster. 7) Include a transcription.
- Best Practices for Audio Content SEO: 1) Make your podcast easily navigable from the iTunes SERP. 2) Optimize your content for strategic keywords. 3) Accrue subscribers. 4) Solicit reviews. 5) Factor in the age of your podcast. 6) Include a transcription.
- Best Practices for Non-Written SEO in Social Media: With social networks becoming more visual, optimizing non-written content is more important than ever. The goal for non-written SEO in social networks isn’t necessarily to be found by search engines, but to make sure you’re using non-written content to its full advantage. Here are some resources for non-written SEO best practices for specific social networks..."
HubSpot is another one of our favorite sources of up-to-date information on social media trends and tips. This is an excellent check-sheet for optimizing your visual images and other non-written content for the search engines. Keep it handy!
The phenomenal rise of social media platforms is altering the way organisations engage the public.
Christine A. Dawson's insight:
This is an excellent article. Any business contemplating adding social media to their marketing mix must plan their strategy. You don't have to be everywhere but you should definitely "participate where your presence is strategic".
...To drive quality traffic to your site, you must think like a publisher. Quality content wins and you need to hone your writing skills. You need to stop thinking about rankings and backlinks and start thinking about content and user engagement. Everything you need to know about content marketing and SEO can be drawn from the top rules of journalism I learned from various mentors over the years. Here are my top 10 rules of journalism and why they’re crucial to executing profitable content marketing...
SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. But there is also a sense of confusion as the line often shifts and the message from Google contradictory. Here's how to sort out Panda, Penguin, and Manual Actions...
Building a set of Retention techniques for your digital marketing strategy: http://t.co/DflVMeCAiN (RT @PorteNawak: Digital Marketing Strategy - Building a set of retention techniques - Simon Swan @Swanny_s http://t.co/yp75yR5mzn)...
Social media news and new developments making social media marketing easier.
Christine A. Dawson's insight:
As use and reliance on mobile devices become more and more widespread, social media platforms take on "new looks" and introduce new features. There's always something "new" in new media! And Social Media Examiner is a great source to help us keep on top of it all.
I talk to a lot of owners of small companies and I get asked all the time, “What should my company be doing in social media?” Most of these businesses are really small shops – solo practitioners, neighborhood retailers, nascent startups which may not even have a web presence.
Excellent advice for business owners. Social media is constantly changing and there seems to be a new platform cropping up everyday. You don't have to be everywhere - focus on where your business fits best based on the demographics of your customer base/prospects and those of the platform itself.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.