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Rescooped by Christine A. Dawson from SEO and Social Media Marketing
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The Three Pillars Of SEO In 2013: Content, Links, And Social Media

The Three Pillars Of SEO In 2013: Content, Links, And Social Media | social media business tips | Scoop.it

A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.

 

In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO.

 

Read More: http://www.forbes.com/sites/jaysondemers/2013/05/23/the-3-pillars-of-seo-in-2013-content-links-and-social-media/


Via Antonino Militello
Christine A. Dawson's insight:

This exceptionally well-written article by Jayson DeMers is one to remember!  It reinforces what we've instinctively known about SEO and reminds us where our focus should be - quality!

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Nick Mortel's curator insight, June 21, 2013 8:02 AM

add your insight...

The Social Matrix's comment, July 2, 2013 2:10 PM
It's really helped us with the planning of our new website. Great, concise and complete information. Awesome!
Rinaldo Panucci's curator insight, July 15, 2013 4:27 AM

In part, our website gets results so. www.offertevacanzeinitalia.com

Rescooped by Christine A. Dawson from Public Relations & Social Media Insight
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What's So New About Content Marketing?

What's So New About Content Marketing? | social media business tips | Scoop.it

What's so new about content marketing? The "nothing new here" brigade has a point: Content has always been an important part of many marketing plans (generally the better ones).... As content marketing grows more popular than Justin Bieber, there’s one question I keep hearing from those who are innately suspicious of fads (i.e., people like me): “What’s so new about content marketing? It’s just what good marketers have always done.” This is one of the content marketing backlash arguments that I’ve talked about here on CMI and on my company’s blog, but I think it’s worth drilling down into this one a bit further. Of course, the “nothing new here” brigade has a point: Content has always been an important part of many marketing plans (generally the better ones). But clearly, something unique is going on here. Somewhere along the line, something changed to turn that “little thing we’ve always done” into this big, voracious thing that’s eating up every budget. Something had to have happened to release the beast we now know as content marketing. So what was this catalyst? (Insert drum roll… add cymbal crash!)...


Via Jeff Domansky
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Steven Mallach's curator insight, June 1, 2013 12:53 PM

I've said it before and I'll say it again. It's not the message, it's the medium.

Jeff Domansky's curator insight, June 1, 2013 3:53 PM

Adapting content to new mediums is key. A good reflection on content changes and what IS new.

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10 Things to Consider When Creating a Blog for Your Business

10 Things to Consider When Creating a Blog for Your Business | social media business tips | Scoop.it
Outlined are 10 critical components to consider when creating a blog for your business. Engaging a blog writing service can help your business to be most effective with its content marketing efforts.
Christine A. Dawson's insight:

Some good basics to keep in mind.

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Rescooped by Christine A. Dawson from Modern Marketer
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Easiest Way To Boost Your Social Media Mojo

Easiest Way To Boost Your Social Media Mojo | social media business tips | Scoop.it
Get the three easy methods for you to quickly increase customer engagement, increase your audience, and boost word of mouth regarding your business!

Via The Fish Firm
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Rescooped by Christine A. Dawson from Visual Marketing & Social Media
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The Marketer's Guide to Search Engine Optimizing Non-Written Content

The Marketer's Guide to Search Engine Optimizing Non-Written Content | social media business tips | Scoop.it

Excerpted from the article by HubSpot:
"We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images.
With all these content types, aren’t we forgetting something?

Oh right. SEO. Even with the new glasses, Google still can’t read and index images, video, and audio content without a little help. Luckily, we have everything you need to know about SEO for non-written content, from images, to video, to audio content.

- Best Practices for Image SEO:
1) Pick an image that's in a Google-supported format.
2) Name the file using keywords that describe the image.
3) Add in helpful alt text.
4) Provide context for the image within content.
5) Submit an image sitemap.

- Best Practices for Video SEO:
1) Save your video in a format that Google can crawl.
2) Name your video file strategically.
3) Embrace your keyword strategy in your title, tags, and video meta-description.
4) Try to host only one video per page.
5) Enable sharing with embedding and specific anchor text.
6) Create and submit a Video Sitemap to Google Webmaster.
7) Include a transcription.

- Best Practices for Audio Content SEO:
1) Make your podcast easily navigable from the iTunes SERP.
2) Optimize your content for strategic keywords.
3) Accrue subscribers.
4) Solicit reviews.
5) Factor in the age of your podcast.
6) Include a transcription.

- Best Practices for Non-Written SEO in Social Media:
With social networks becoming more visual, optimizing non-written content is more important than ever.
The goal for non-written SEO in social networks isn’t necessarily to be found by search engines, but to make sure you’re using non-written content to its full advantage.
Here are some resources for non-written SEO best practices for specific social networks..."

Each practice is analyzed with detailed information. Read full interesting article here:
http://blog.hubspot.com/search-engine-optimizing-non-written-marketing-content

 


Via Giuseppe Mauriello, Catherine Pham
Christine A. Dawson's insight:

HubSpot is another one of our favorite sources of up-to-date information on social media trends and tips.  This is an excellent check-sheet for optimizing your visual images and other non-written content for the search engines.  Keep it handy!

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Elsie Whitelock's curator insight, April 30, 2013 8:51 AM

Helpful for using images and videos when part of your SEO

Rescooped by Christine A. Dawson from Business in a Social Media World
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Weekly social media roundup: Facebook, Google, LinkedIn, Twitter, Yahoo

Weekly social media roundup: Facebook, Google, LinkedIn, Twitter, Yahoo | social media business tips | Scoop.it
Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
This week, Facebook started testing a “Remind Me” button for offers

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 6, 2013 5:25 AM

It was another busy week in social media:

 

- Facebook unveiled its new Home for Android, and introduced a few minor features

 

- Google+ Search now allows filtering for all types of content

 

- LinkedIn users can mention others in conversations

 

- Yahoo integrated with Dropbox

 

- Cell phones turned 40

 

- And more!

Thomas Wooldridge's comment, April 6, 2013 9:31 AM
Ahh geez, now i have to study these new features and see how i can exploit them for my personal gains :)
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The business benefits of social media

The business benefits of social media | social media business tips | Scoop.it
The phenomenal rise of social media platforms is altering the way organisations engage the public.
Christine A. Dawson's insight:

This is an excellent article.  Any business contemplating adding social media to their marketing mix must plan their strategy.  You don't have to be everywhere but you should definitely "participate where your presence is strategic".

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Social Media Marketing is not a Business Fad | YNS New Media Marketing

Social Media Marketing is not a Business Fad | YNS New Media Marketing | social media business tips | Scoop.it
Brand reinforcement happens every time your business or brand gets mentioned through a social media channel. Use social media to grow sales and new customers.
Christine A. Dawson's insight:

Your target market is checking in with their social networks daily.  If you're not there to greet them, it's a lost opportunity!

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Rescooped by Christine A. Dawson from Modern Marketer
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What do Social Media Managers Do All Day? [Infographic]

What do Social Media Managers Do All Day? [Infographic] | social media business tips | Scoop.it
Click to enlarge: Source: Socialcast … HT: SocialWayne (What do #SocialMedia Managers *Really* Do All Day? http://t.co/NazntqEyZl #Infographic)

Via Elynn Fish
Christine A. Dawson's insight:

Loved this infographic and it made me laugh this morning!  Yes, I do these things!

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Leslie Lilly's curator insight, March 18, 2013 4:03 PM

How to do a better job communicating and marketing your mission has become yet another new frontier.   

Igor Tishkin's curator insight, March 19, 2013 5:49 AM

К вопросу о том, чем занимаются SMM-менеджеры на работе, что входит в их обязанности и чего от них можно ожидать. А то ходят всякие разговоры... #SMM

The Fish Firm's comment, March 22, 2013 12:11 AM
So happy to see your comment! I'm commenting here as Elynn Fish - founder of The Fish Firm.... a culture and foundation of laughter is of utmost importance! Glad to meet you!
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How to promote an event using social media

How to promote an event using social media | social media business tips | Scoop.it
Holding an event? Wondering how to best promote it? There is certainly one thing you that cannot afford to ignore – Social media. Social media is an amazingly p ...
Christine A. Dawson's insight:

Excellent social media tips to ensure that your events reach the widest possible audience.

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Deborah Spector's curator insight, March 4, 2013 4:26 PM

Make no mistake -- nonprofit special events are key to successful fundraising. How to promote an event using social media is full of excellent suggestions on how to use social media to promote and enhance your events.

Simone Favaro's curator insight, March 6, 2013 6:26 AM

Lets go practice!

Charles Lipshay's curator insight, March 27, 2013 7:46 PM

Everybody is going it and the the market overflow.

Rescooped by Christine A. Dawson from Public Relations & Social Media Insight
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10 Journalism Rules That Can Teach You Everything You Need to Know About Content Marketing

10 Journalism Rules That Can Teach You Everything You Need to Know About Content Marketing | social media business tips | Scoop.it

...To drive quality traffic to your site, you must think like a publisher. Quality content wins and you need to hone your writing skills. You need to stop thinking about rankings and backlinks and start thinking about content and user engagement. Everything you need to know about content marketing and SEO can be drawn from the top rules of journalism I learned from various mentors over the years. Here are my top 10 rules of journalism and why they’re crucial to executing profitable content marketing...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 1, 2013 4:02 PM

Here are ten rules of journalism that work well in content marketing.

Rescooped by Christine A. Dawson from Public Relations & Social Media Insight
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Google Penguin 2013: How to Evolve Link Building into Real SEO

Google Penguin 2013: How to Evolve Link Building into Real SEO | social media business tips | Scoop.it

SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. But there is also a sense of confusion as the line often shifts and the message from Google contradictory. Here's how to sort out Panda, Penguin, and Manual Actions...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 2013 1:33 PM

How to navigate the sometimes confusing waters of Google search updates.

Jeff Domansky's comment, May 23, 2013 3:25 PM
Thanks everyone for your scoops and shares. This is a really important post for content and marketing pros.
Rescooped by Christine A. Dawson from Modern Marketer
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Digital Marketing Strategy - Building a set of ...

Digital Marketing Strategy - Building a set of ... | social media business tips | Scoop.it

Building a set of Retention techniques for your digital marketing strategy: http://t.co/DflVMeCAiN (RT @PorteNawak: Digital Marketing Strategy - Building a set of retention techniques - Simon Swan @Swanny_s http://t.co/yp75yR5mzn)...


Via Elynn Fish
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MTD's curator insight, April 30, 2013 3:52 AM

what's your digital strategy?

Rescooped by Christine A. Dawson from Modern Marketer
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5 Tips for Effectively Managing a LinkedIn Group

5 Tips for Effectively Managing a LinkedIn Group | social media business tips | Scoop.it
LinkedIn Groups: Learn how to build, grow and manage a highly successful LinkedIn group.

Via The Fish Firm
Christine A. Dawson's insight:

LinkedIn Groups are a great way to learn and share.  Starting your own does come with some responsibilities.  These are very helpful tips that will ensure your group runs smoothly.

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Elise Klawitter's curator insight, May 1, 2013 6:37 AM

LinkedIn, encore sous-estimé, et pourtant tellement pratique pour le Marketing BtoB !

Quelques "tips" pour gérer ses groupes LinkedIn.

Louise Quo Vadis's curator insight, May 5, 2013 12:12 AM

There is a lot of great information about creating and managing a LinkedIn group here. Worth taking a look.

gokhanht's comment, May 12, 2013 3:33 PM
nice article, thank you . you look this http://www.orjinalfilmizle.net/
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LinkedIn Contacts App: This Week in Social Media | Social Media Examiner

LinkedIn Contacts App: This Week in Social Media | Social Media Examiner | social media business tips | Scoop.it
Social media news and new developments making social media marketing easier.
Christine A. Dawson's insight:

As use and reliance on mobile devices become more and more widespread, social media platforms take on "new looks" and introduce new features.  There's always something "new" in new media!  And Social Media Examiner is a great source to help us keep on top of it all.

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LinkedIn Mentions, This Week in Social Media | Social Media Examiner

LinkedIn Mentions, This Week in Social Media | Social Media Examiner | social media business tips | Scoop.it
Social media news and new developments making social media marketing easier.
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7 Essential Social Media Tools To Stand Out Online

7 Essential Social Media Tools To Stand Out Online | social media business tips | Scoop.it
Amongst the many online conversations I have with people each day, one of the key questions I get asked is: How do you keep up?
Christine A. Dawson's insight:

Just signed up for Tweriod.  With the amount of tweets that come through daily, this seems like an excellent tool to help get our tweets out to the widest possible audience of followers.

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Rescooped by Christine A. Dawson from Modern Marketer
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What Should Small Businesses Do In Social Media

What Should Small Businesses Do In Social Media | social media business tips | Scoop.it

I talk to a lot of owners of small companies and I get asked all the time, “What should my company be doing in social media?” Most of these businesses are really small shops – solo practitioners, neighborhood retailers, nascent startups which may not even have a web presence.


Via The Fish Firm
Christine A. Dawson's insight:

Excellent advice for business owners.  Social media is constantly changing and there seems to be a new platform cropping up everyday.  You don't have to be everywhere - focus on where your business fits best based on the demographics of your customer base/prospects and those of the platform itself.

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Rescooped by Christine A. Dawson from Business in a Social Media World
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Social media news: Facebook, Google, Triberr, Twitter, WordPress

Social media news: Facebook, Google, Triberr, Twitter, WordPress | social media business tips | Scoop.it
Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
Inside Facebook reports that Facebook users cannot unlike pages aft

Via Cendrine Marrouat - cendrinemarrouat.com
Christine A. Dawson's insight:

There's always something new happening in social media!  Here's a good recap of latest changes to your favorite platforms!

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, March 15, 2013 11:32 PM

It was another busy week in social media:

 

- Facebook is changing things around once again with its new sharing interface and the removal of the ticker.

 

- A study reveals how much information your "likes" truly give away about you.

 

- Google+ Communities have a new feature.

 

- Triberr has been revamped.

 

- Twitter has released its new app for Windows 8.

 

- WordPress and Digg wants you to forget about Google Reader.

 

- And much more

 

Donald McClendon's curator insight, March 16, 2013 1:45 AM

New changes! get ready to gripe!!

Cendrine Marrouat - cendrinemarrouat.com's comment, March 21, 2013 5:40 PM
Thank you!