"a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa traffic data"
Samu Tuomisto's insight:
Well, Alexa traffic data is biased source but this kind of visualizations reminds anyway of diversity of the most popular social media services around the world. It is not just about Facebook, Twitter and Google+...
"Newer e-commerce companies — such as Gilt, Fab, Jack Threads, and One King's Lane — are integrating social media like Facebook deeply into their interfaces to leverage the virality of fashion trends. On these sites consumers might feel that they're making smarter, more confident purchases when they're aware that friends have done the same. "
The business models of social media service-providers are predicated on re-visits being motivated by voyuerism, and hence are dependent on individuals being stimulated to self-expose, and to expose others. For other consumer marketing companies, the need is to convey corporate image and messages, shape consumer opinions, and build purchase momentum. The Kaplan & Haenlein classification scheme is a good fit to the perspectives of both kinds of corporations. On the other hand, through its commitment to the 'consumer as prey' tradition, it fails to reflect the interests of the users who social media exploit.
* Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter). Eight-six percent of Facebook's users are outside the U.S.
* Instagram: Sixty-eight percent of Instagram's users are women.
* Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.
* LinkedIn is international and skews toward male users.
* Google+ is the most male-oriented of the major social networks. It's 70% male.
* Pinterest is dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women.
* Tumblr is strong with teens and young adults interested in self-expression, but only 8% of U.S. Internet users with incomes above $75,000 use Tumblr.
“Social Network Message Categorization System and Methods".
Systems and methods of identifying and categorizing social network messages that are relevant to selected categories and text terms are provided. The frequency of text terms appearing in social network messages are calculated for multiple categories. Based on the calculated text term frequency, social network messages can be identified and/or categorized that match a provided set of text terms. Selecting and/or associating text terms and categories are determined by repeatedly analyzing social network messages.
Samu Tuomisto's insight:
Interesting to see that also methods like this are patented. Hard to say if this patent prevents others to analyze social media messages a bit similar way but I guess in minimum patents can always work as sales argument - "our patented technology".
The London Underground is 150 years old today and Hallam Internet has chosen to celebrate by creating our own Digital Marketing Tube Map.
Hallam Internet’s Digital Marketing Tube Map shows the complexities of Internet Marketing and graphically represents Stations as individual campaigns or platforms and Stops as the areas that need to be considered in order for your online campaigns to be a success.
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