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What's the language of your brand? | Trends | Marketing Week

What's the language of your brand? | Trends | Marketing Week | Social Media Branding and Social Media Business | Scoop.it
Why companies should pay attention to their tone of voice to get ahead.  (RT @opento: Brand language is about more than tone of voice http://t.co/2j0OPbBJBF #branding #archetypes)...
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Social media may yet change governance in Africa

Social media may yet change governance in Africa | Social Media Branding and Social Media Business | Scoop.it
By Atiku Abubakar I have recently had to answer many questions from friends and contemporaries, seeking to understand why I decided to join social media and expose myself to potential fire from you...
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5 Ways to Use Social Media to Find Content to Share

5 Ways to Use Social Media to Find Content to Share | Social Media Branding and Social Media Business | Scoop.it
Need to find relevant and interesting content to share? This blog post and video demonstrates 5 ways to use social media to find content to share.
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5 Mobile Social Media Marketing Ideas to Grow Your Business... | 40Billion

5 Mobile Social Media Marketing Ideas to Grow Your Business... | 40Billion | Social Media Branding and Social Media Business | Scoop.it
Harendra Jani posted on their whiteboard: 5 Mobile Social Media Marketing Ideas to Grow Your Business... (5 Mobile Social Media Marketing Ideas to Grow Your Business ...
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MediaPost Publications Why Your Social Media Strategy Needs Quality Content 08/23/2013

MediaPost Publications Why Your Social Media Strategy Needs Quality Content 08/23/2013 | Social Media Branding and Social Media Business | Scoop.it
Why Your Social Media Strategy Needs Quality Content - 08/23/2013 (Why Your Social Media Strategy Needs Quality Content 08/23/2013 http://t.co/NhsSKjxDZX)...
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What is Gamification?

What is Gamification? | Social Media Branding and Social Media Business | Scoop.it
According to Algore, Games are the new normal!  We are beginning to see more people engage in games and related activities. Now, in various fields including Business, Education and Healthcare, peop...
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10 Ways to Build a B2B Brand Online [INFOGRAPHIC] | Social Media Today

10 Ways to Build a B2B Brand Online [INFOGRAPHIC] | Social Media Today | Social Media Branding and Social Media Business | Scoop.it
[Infographic] 10 ways to build a #B2B brand online: http://t.co/KjPlkyRitl | @susanborst @socialmedia2day #Branding
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Apart from brand, reputation emerges as business challenge - Sun.Star

Apart from brand, reputation emerges as business challenge - Sun.Star | Social Media Branding and Social Media Business | Scoop.it
Apart from brand, reputation emerges as business challenge
Sun.Star
innovations, governance, corporate social responsibility, CEO leadership, employer brand, and financial performance.
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Business Branding: 4 Ways To Set Your Social Media On Fire

Business Branding: 4 Ways To Set Your Social Media On Fire | Social Media Branding and Social Media Business | Scoop.it
Today, just about every brand has a social media presence, usually Facebook & Twitter.  Most are boring, bland and self-fulfilling and built with advertising in mind.
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Ethics of Self-Promotion for Branding

Ethics of Self-Promotion for Branding | Social Media Branding and Social Media Business | Scoop.it
When you are your business’s brand, your promotions reflect your personal and professional ethics. It’s crucial to balance your marketing efforts between being honest and ...
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Small businesses turning to Facebook and LinkedIn for social media branding

Small businesses turning to Facebook and LinkedIn for social media branding | Social Media Branding and Social Media Business | Scoop.it
In a new study of Canadian small businesses, American Express (with Rogers Connect Market Research) has taken an in-depth look at how small businesses feel about their future prospects and how they're approaching the complex issue of corporate...

Via Cappuccinocoach
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Cappuccinocoach's curator insight, August 14, 2013 10:38 PM

de Cappuccino Coach Methode, benoem je toegevoegde waarde voor social media btanding

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Yahoo Branding Campaign Graphically Illustrates Why Logos Don't Matter

Yahoo Branding Campaign Graphically Illustrates Why Logos Don't Matter | Social Media Branding and Social Media Business | Scoop.it
Image via CrunchBase Yahoo is almost halfway through a month's worth of a branding campaign intended to introduce its newly-redesigned logo on September 4th.
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5 tips for crafting an engaging online brand for startups - Ventureburn

5 tips for crafting an engaging online brand for startups - Ventureburn | Social Media Branding and Social Media Business | Scoop.it
Ventureburn 5 tips for crafting an engaging online brand for startups Ventureburn Have a plan about how you'll leverage the specific features of a given social network to not only connect with consumers, but to grow your brand with content that is...
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Social Media Thought Leadership | LinkedIn

Social Media Thought Leadership | LinkedIn | Social Media Branding and Social Media Business | Scoop.it
Let’s discuss about thoughts on Social Media (Social Media Thought Leadership http://t.co/mnrSOxHnJN)
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6 Ways To Make Brand Sustainability Resonate With Consumers

6 Ways To Make Brand Sustainability Resonate With Consumers | Social Media Branding and Social Media Business | Scoop.it
Most consumers don't pay attention to sustainability claims from brands and for good reason--there's a lot of greenwashing out there. Here's how...
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How Marketers Use Twitter - Heidi Cohen

How Marketers Use Twitter - Heidi Cohen | Social Media Branding and Social Media Business | Scoop.it

Want to understand & reach marketers on Twitter? Here's what they're doing, using and sharing...Want to reach marketing decision makers on Twitter? Then check out Leadtail and NetBase’s analysis “How Digital Marketers Engage on Twitter” based on the Twitter activity of 515 North American brand, corporate, and agency digital marketers between between April 1st and June 30th, 2013....


Via Jeff Domansky
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Ali Anani's curator insight, August 26, 2013 6:12 AM

twitter is finding diversified applications

Benjamin Ivarsson's curator insight, March 28, 2014 12:55 PM

Statistics were never my strong point, but these graphs sure makes an impact.

Brianne Mellon's curator insight, May 6, 2014 1:26 PM

2013 Twitter research includes charts and top media/marketing sources on Twitter. Social media users are finding ways to maximize content distribution. 

 

What I took away from this article:

- Roughly four out five marketers tweet using the Twitter website or tweet buttons

- 80% of the content shared on Twitter by marketers is media; 45% is mainstream media and 35% is industry specific media

 

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How Many Social Media Channels Should Your Brand Be Using? - Jeffbullas's Blog

How Many Social Media Channels Should Your Brand Be Using? - Jeffbullas's Blog | Social Media Branding and Social Media Business | Scoop.it
RT @angeltorres: How Many Social Media Channels Should Your Brand Be Using? - Jeffbullas's Blog http://t.co/l2HQ254abh
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Infographic The State Of Social Media In Small Business

Infographic The State Of Social Media In Small Business | Social Media Branding and Social Media Business | Scoop.it
How small businesses are using social media http://t.co/1bOQMWdaUs
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Five Social Media Tools for Internal Business Communication | eBoost Consulting

Five Social Media Tools for Internal Business Communication | eBoost Consulting | Social Media Branding and Social Media Business | Scoop.it
As Social Media tools are reaching new levels of sophistication within the B2B and B2C playing fields, a new trend is emerging in the way businesses interact internally.
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Social media in Poland is leading a work-based revolution | simply communicate

Social media in Poland is leading a work-based revolution | simply communicate | Social Media Branding and Social Media Business | Scoop.it
Internal #socialmedia is on the rise in Poland & the trend won’t stop soon. Research http://t.co/fSIePgYXXU #internalcomms #ESN #socbiz #E20
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News: Meet The Panel - Social Media + Personal Branding!

News:  Meet The Panel - Social Media + Personal Branding! | Social Media Branding and Social Media Business | Scoop.it
This fall, at our September 10th event we are having our first educational panel at C + C entitled Social Media and Personal Branding.  This is a must see event moderated by our founder Lianne Farb...
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The Social HR Imperative: How to Establish an Internal Social Media Philosophy & Brand | Business 2 Community Webcasts

The Social HR Imperative: How to Establish an Internal Social Media Philosophy & Brand | Business 2 Community Webcasts | Social Media Branding and Social Media Business | Scoop.it
Overview The ability to transform employees into confident brand ambassadors on social media is an essential skill for all Human Resource professionals.
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Startup Diaries: Top Ten Branding Tips for Entrepreneurs - The NextWomen Business Magazine

Startup Diaries: Top Ten Branding Tips for Entrepreneurs - The NextWomen Business Magazine | Social Media Branding and Social Media Business | Scoop.it
The NextWomen Business Magazine
Startup Diaries: Top Ten Branding Tips for Entrepreneurs
The NextWomen Business Magazine
When setting up Woodthorpe Comms, I was so preoccupied with the name that I hadn't even thought about the branding.
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Branding Strategy Insider | Brand Strategy And The Lovemarks Theory

Branding Strategy Insider | Brand Strategy And The Lovemarks Theory | Social Media Branding and Social Media Business | Scoop.it

Lovemarks theory is based on a simple premise: human beings are powered by emotion, not by reason.

 

This is the essence of the Lovemarks argument. If you want people to take action—whether for something momentous, like voting for a president, or seemingly mundane, like buying one brand of facial tissues over another—you need to appeal to their emotions.

 

Neurologist Donald Calne perhaps said it best: “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”

 

How can we create the kind of appeal that makes people feel inspired or laugh or cry? First, we must realize that brands don’t just get it by asking. They start by giving love, demonstrating that they love the people who buy them. The sea change comes when brands stop thinking about their customers as “them” and start thinking about “us.” When marketers make this change, they start rewarding their customers every day with brand experiences that have special resonance in three key areas: mystery, sensuality, and intimacy.

 

Of all the potential aspects of emotional resonance, perhaps none is more important than the sense of mystery that comes from great storytelling. Annette Simmons, an expert in storytelling, puts it precisely: “When you tell a story that touches me, you give me the gift of human attention—the kind that connects me to you, that touches my heart and makes me feel more alive.”


Via Russ Merz, Ph.D.
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Levi Norton's comment, August 21, 2013 8:22 PM
Responding to Elizabeth's article, Great find of relation to the importance of emotional responses I fully agree about attracting consumers through emotion as Elizabeth said the role of emotions can play in building resonance and connection between consumers and brands. In my point of view I get engaged to brands that have emotionally attached me e.g. same personality as me. I enjoyed reading this post nice work Elizabeth
Liz Reid's curator insight, August 22, 2013 2:36 AM

The Lovemarks theory is an interesting concept in relation to brand management and how brands communicate with consumers. Brands can attempt to appeal to consumer's emotions and elicit emotional responses, which in turn can lead to action, for example, purchasing a product. Brands with Lovemarks have a great deal of loyalty, inspire consumers and reward their consumers with experiences. I think the Lovemarks theory is extremely applicable to the brand created by the All Blacks. People feel a great deal of emotion and loyalty when they think about the All Blacks and this is perpetuated by the various communications that the All Blacks put forth. Emotional responses are exercised by the buying of merchandise and attending games. It is interesting to discuss brands and their communication with audiences in terms of the Lovemarks theory. Which brands elicit these responses and which do not? Are the brands that do stir up emotion more successful in the marketplace? 

Logan Harris's comment, August 22, 2013 6:43 PM
I find the concept of Lovemarks (not to be confused with hickies!) really intriguing. Creating a brand that consumers both love and respect takes a lot of effort and surely must utilise the integration of many different channels of communication. For me to love a brand I have to love everything about it - from the values it holds as a company, to the tone it uses in its communications, right down to the design and packaging of the product itself. Encouraging the 'love' of a brand goes beyond increasing the sales of the product to one consumer. Each customer that comes to love your product becomes an ambassador for it, recommending it to others above and beyond other brands. While I personally buy plenty of things I need to fulfil a need on a commodity basis, I actively look forward to making my next purchase of a brand I love!
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Using Social Media To Boost Internal Comms

Using Social Media To Boost Internal Comms | Social Media Branding and Social Media Business | Scoop.it

Connecting with your employees is essential for any organisation – but getting them to listen to you can be tougher than it seems. Laura Johnson asks if you can tweet your way into Gen Y’s hearts


Via Roger Francis, Lynnette Van Dyke
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