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Social Media Business - The Social Media Strategy Layer Cake

Social Media Business - The Social Media Strategy Layer Cake | Social Media Branding and Social Media Business | Scoop.it
C – Suite leaders must take note that either they have a robust social media strategy and they drive it or social media will drive them and this will carry a high degree of risk.
Peter Wilkinson www.peter.uk.com's insight:

It should be recognised that applications for social media go across the business and these go far beyond just marketing. 

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How to Create in 9 Steps Your Personal Branding Strategy

How to Create in 9 Steps Your Personal Branding Strategy | Social Media Branding and Social Media Business | Scoop.it
I think personal branding in a transparent environment is important, it sets you apart from the rest and depending on how you brand yourself.
Peter Wilkinson www.peter.uk.com's insight:

Social media business - For help or to find out more contact Peter on 07930330125 peter@peter.uk.com

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Mary Habres's curator insight, September 15, 2013 9:13 AM

2 infographics which share how to create your brand.  One of the infographics shows how to create your #brand on specific social media sites.

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How women are the biggest victims to social media stress | Digital Trends

How women are the biggest victims to social media stress | Digital Trends | Social Media Branding and Social Media Business | Scoop.it
It's not just Pinterest that is causing anxiety in women: In general, the female social media addiction is causing the sex more stress.

Via Allison Tyler
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The War Over Free Speech, Harassment, and Trolls Hits Another Social-Media Site - Mother Jones

The War Over Free Speech, Harassment, and Trolls Hits Another Social-Media Site - Mother Jones | Social Media Branding and Social Media Business | Scoop.it
Mother Jones The War Over Free Speech, Harassment, and Trolls Hits Another Social-Media Site Mother Jones A notorious internet troll—known for allegedly harassing feminists on Twitter and uploading YouTube clips edited to depict women saying...
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12 Most Simple Ways Trolls Come Out from Under the Social Media Bridge

12 Most Simple Ways Trolls Come Out from Under the Social Media Bridge | Social Media Branding and Social Media Business | Scoop.it

"Dealing with trolls is one of the costs of participating in social media. These are the folks who combine a strong opinion with a lack of knowledge. A handful of inflammatory and negative comments can neutralize dozens of positive ones."

©


Via Leona Ungerer
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Why smart luxury brands embrace bloggers

Why smart luxury brands embrace bloggers | Social Media Branding and Social Media Business | Scoop.it
By Elspeth Ross, strategist at Siegel + Gale
When spending time in downtown Manhattan, it is hard to pass by without feeling like you are surrounded by fashion bloggers. Kaleidoscopic or muted,...
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Why You Need a Social Media Strategy for Internal Recruitment and HR | Marketing Jobs

Why You Need a Social Media Strategy for Internal Recruitment and HR | Marketing Jobs | Social Media Branding and Social Media Business | Scoop.it
Social media consultants have developed internal social strategies for HR departments wanting to harness the true capabilities of their existing workers.
Peter Wilkinson www.peter.uk.com's insight:

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Peter Wilkinson www.peter.uk.com's curator insight, September 14, 2013 4:26 AM

Social media and branding  For help or to find out more contact Peter on 07930330125 peter@peter.uk.com

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Looking Internal at Mobile & HR Technology's Engagement Methods - Blogging4Jobs HR, Recruiting, Social Media Policies, Human Resources, HR Technology Blogging4Jobs

Looking Internal at Mobile & HR Technology's Engagement Methods - Blogging4Jobs HR, Recruiting, Social Media Policies, Human Resources, HR Technology Blogging4Jobs | Social Media Branding and Social Media Business | Scoop.it
This is Part 2 of a series on Workplace Trends in Mobile and Technology for the Human Resources Industry.  Check out Part 1 here.   Download the full essay on how mobile & technology are changing HR as featured in J.
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What happens when big data meets social media | simply communicate

What happens when big data meets social media | simply communicate | Social Media Branding and Social Media Business | Scoop.it
Data and internal communications - changing the industry dramatically #data #internalcomms #social http://t.co/ebtPKFAlaZ
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Buffer rolls out support for posting to LinkedIn Company Pages

Buffer rolls out support for posting to LinkedIn Company Pages | Social Media Branding and Social Media Business | Scoop.it
Social sharing service Buffer has today rolled out support for posting to LinkedIn Company Pages via the platform.
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5 Brands That Have Mastered the Art of 6-Second Storytelling Using Vine - Business 2 Community

5 Brands That Have Mastered the Art of 6-Second Storytelling Using Vine - Business 2 Community | Social Media Branding and Social Media Business | Scoop.it
RT @jeanlucr: 5 Brands That Have Mastered the Art of 6-Second Storytelling Using #Vine http://t.co/9LRTZcSkbS
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Branding and the Art of Truth

Branding and the Art of Truth | Social Media Branding and Social Media Business | Scoop.it
In the geopolitical buildup we see in the news lately, one shiny example has emerged – that truth lasts longer as the tool to build a brand, rather than mere oratory skills or even deception.
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How to work out when social is right for your brand - Marketing

How to work out when social is right for your brand - Marketing | Social Media Branding and Social Media Business | Scoop.it
How to work out when social is right for your brand Marketing Or social media can be used for employer-branding purposes, and sales teams could use it to research their target customer base and deepen relationships by monitoring top clients'...
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Social Business Zone

Social Business Zone | Social Media Branding and Social Media Business | Scoop.it
Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls
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Trolls aren't going anywhere, so we need to learn to live with them - Wired.co.uk

Trolls aren't going anywhere, so we need to learn to live with them - Wired.co.uk | Social Media Branding and Social Media Business | Scoop.it
Trolls aren't going anywhere, so we need to learn to live with them
Wired.co.uk
This is a guest post by Jamie Bartlett, Director of the Centre for the Analysis of Social Media at the think tank Demos.
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Dealing With Social Media Trolls: Time to Get Tough?

Dealing With Social Media Trolls: Time to Get Tough? | Social Media Branding and Social Media Business | Scoop.it
When a brand/business/organisation does something wrong, the fallout can often extend way beyond the 'real-life'. Negativity spills out across the web on forums, Twitter, Facebook and so on.

Via Carla Gentry CSPO
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Carla Gentry CSPO's curator insight, August 7, 2013 7:34 AM

Many of the original justifications for GIS were based on cost reduction.  The cost of data collection to create the map typically rendered the business case marginal. Today location data may be streamed from any mobile device. Determining what is relevant to the enterprise business process is the important step for this decade. Since time is still today’s currency surely the real winners from these technology trends should be insurance companies and the police?

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Likes are for Losers: How to Drive Sales Using Facebook Ads

Likes are for Losers: How to Drive Sales Using Facebook Ads | Social Media Branding and Social Media Business | Scoop.it
Too many social media “marketers” are just trolling Facebook for ego-boosting likes. But you have a business to run. You want users and sales, not just fans.
Fred Perrotta can help.

Via Riaz Khan
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Three Personal Branding Secrets for Academics | Personal Branding Blog - Dan Schawbel

Three Personal Branding Secrets for Academics | Personal Branding Blog - Dan Schawbel | Social Media Branding and Social Media Business | Scoop.it
Even people in academia can use personal branding to help bolster their reputation within their academic field.
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Entrepreneurs

Entrepreneurs | Social Media Branding and Social Media Business | Scoop.it
Entrepenuers (#Branding strategies infographic #socialmedia #google+ http://t.co/gIdKhrTZrF)
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How to Effectively Rebrand Your Social Media Profiles | Social Media Examiner

How to Effectively Rebrand Your Social Media Profiles | Social Media Examiner | Social Media Branding and Social Media Business | Scoop.it
Social media profiles: What you need to know to rebrand your business on social media. Learn how make a smooth transition.
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Social Media Marketing Content Creation

Social Media Marketing Content Creation | Social Media Branding and Social Media Business | Scoop.it
Social Media content creation can be a time-consuming and confusing effort. Our expert team of writers led by the former editor of Entrepreneur magazine will take care of it for you.
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Craft A Consistent Social Media Brand | 7 Tips and Examples

Craft A Consistent Social Media Brand | 7 Tips and Examples | Social Media Branding and Social Media Business | Scoop.it
Want to create a consistent social media brand? Be sure to follow these seven tips (plus examples).
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5 of the Most Inventive Pinterest Boards from Brands | Social Media Strategies Summit Blog

5 of the Most Inventive Pinterest Boards from Brands | Social Media Strategies Summit Blog | Social Media Branding and Social Media Business | Scoop.it
The Social Media Strategies Summit Blog gives you all the up to date information in anything related to social media.
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What, How and Why of Social Media Branding for Startups

What, How and Why of Social Media Branding for Startups | Social Media Branding and Social Media Business | Scoop.it
To be effective on social media, you will have to,
Start/get involved in conversations on topics that matter to you.
Express your own opinions on the matters, rather than just echoing opinions of...
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Brand Recommendations and Marketing Strategy | Social Media ...

Brand Recommendations and Marketing Strategy | Social Media ... | Social Media Branding and Social Media Business | Scoop.it
What types of brand recommendations carry the most weight with consumers?
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Social media and branding  For help or to find out more contact Peter on 07930330125 peter@peter.uk.com

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