Social Media Branding and Social Media Business
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CME Goes Social: Ingenious Uses of a Hashtag and YouTube Video

CME Goes Social: Ingenious Uses of a Hashtag and YouTube Video | Social Media Branding and Social Media Business | Scoop.it

Social media is a hot topic in pharma right now – and not just its impact on patient advocacy and awareness. Increasingly, digital media has become a prime location for physician discussions and continuing medical education (CME). While some may see social media as simply a landscape for shallow, juvenile gossip, the following examples show the incredible impact of two social media platforms: a YouTube video and a Twitter hashtag.

 

In 2012, Life in the Fast Lane,  an organization dedicated to bringing medical learning to the digital stage, established FOAM (Free Open Access Meducation): an ideological revolution to encourage physician-to-physician dialogue. Because #FOAM is already taken, healthcare professionals can tweet #FOAMed to open scientific discussions.

 

Now, don’t let the hashtag fool you: This is more than a social media trend.  As the authors of Life in the Fast Lane profess, #FOAMed is a call to arms to expand medical conversations and education to healthcare professionals around the world. Twitter discussions include everything from helping in diagnosis to catching up on the latest research and ethical discussions about medical errors. These conversations can expand education to individuals who may not have access to the latest medical journals or conferences so that everyone has “free open access” to medical education. As the motto of the movement explains, “FOAM is the concept, #FOAMed the conversation.”

 

A similar revolution has taken place on YouTube. When respiratory specialist Tapas Mukherjee learned that more than half of the physicians at the hospital where he works did not know the newest guidelines for asthma, he decided to do something about it. Dr. Mukherjee created his “Breakfast at Glenfield” music video, which explains the new asthma guidelines to the tune of Deep Blue Something’s “Breakfast at Tiffany’s.” With more than 58,000 views, this silly, melodramatic – and, at times, downright sassy – video has won the British Thoracic Society Prize for Innovation in Respiratory Education 2012 and the NHS Innovation Expo and Network Casebook II Prize 2013. Most importantly, this “musical medical education video,” as Dr. Mukherjee calls it, has spread knowledge of the new asthma guidelines, thereby increasing physician education and patient safety.

 

Patients aren’t the only ones who like to learn about medicine in social media. As “Breakfast at Glenfield” and #FOAMed have shown, physicians can use social media to engage in medical education in fun, innovative ways. While some curmudgeonly physicians may oppose these unorthodox methods, most would agree: it sure beats reading a textbook or sitting through a lecture.

 

 


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If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

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When Social Media Matters: a Guide to the Board of Directors for better Governance

When Social Media Matters: a Guide to the Board of Directors for better Governance | Social Media Branding and Social Media Business | Scoop.it
When Social Media Matters: a Guide to the Board of Directors for better Governance http://t.co/HuJlFbMdkA via @Competia
Peter Wilkinson www.peter.uk.com's insight:

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

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Tips for Branding a Company Pinterest Page

Tips for Branding a Company Pinterest Page | Social Media Branding and Social Media Business | Scoop.it
It seems to be that more and more businesses are adding Pinterest to their online marketing strategy. If that's the case for your business, make sure you aren't creating a Pinterest business accoun...
Peter Wilkinson www.peter.uk.com's insight:

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

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Brand development and detecting mood state patterns in Twitter

Brand development and detecting mood state patterns in Twitter | Social Media Branding and Social Media Business | Scoop.it
Coca Cola claimed christmas and using BuzzTalk we can prove it. Perform mood state analysis and see whether your brand excites people.
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Social Media Marketing for the Arts

Social Media Marketing for the Arts | Social Media Branding and Social Media Business | Scoop.it
“@RichmondCF: Social Media Marketing for the Arts http://t.co/1GLqSNbyJX via #constantcontact” @OfficialEshaH
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Social media marketing tips for entrepreneurs

Social media marketing tips for entrepreneurs | Social Media Branding and Social Media Business | Scoop.it
Ever since the social media sites start proliferating SMM (Social Media Marketing) is no longer a sheer option but a compelling necessity for entrepreneurs.

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Social Media Branding Guide for Beginners

Social Media Branding Guide for Beginners | Social Media Branding and Social Media Business | Scoop.it
Social media and branding seem to be a match made in heaven, but misrepresentations of social media branding happen every so often.

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Sophie Alexandra Aiachi's curator insight, October 16, 2013 4:24 PM

Comment choisir le bon réseau social pour commencer sa vie 2.0 ?

Bart van Maanen's curator insight, October 17, 2013 5:46 AM

Let bij het gebruik van social media voor je bedrijf niet alleen op de hoeveelheid gebruikers, maar ook of jouw doelgroep van het netwerk gebruik maakt. 

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HOW TO MEASURE THE SUCCESS OF SOCIAL MEDIA CAMPAIGNS?

HOW TO MEASURE THE SUCCESS OF SOCIAL MEDIA CAMPAIGNS? | Social Media Branding and Social Media Business | Scoop.it
According to latest statistics not many businesses measure ROI for social media, however most of them have an idea of how successful their social media campaigns were.

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Social Media Campaign Review: Center Fresh Strengthens its Brand Positioning with ‘Gum Charades’

Social Media Campaign Review: Center Fresh Strengthens its Brand Positioning with ‘Gum Charades’ | Social Media Branding and Social Media Business | Scoop.it
The 1996 World Cup ushered in the liquid-filled chewing gum into the hearts of the people, and cemented its place as the undisputed favourite of all age groups. Center Fresh has held the fancy of Indian consumers since then, and its communication...

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Social Media Resources: Content Marketing, LinkedIn, and Twitter

Social Media Resources: Content Marketing, LinkedIn, and Twitter | Social Media Branding and Social Media Business | Scoop.it
This week on Sprout Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference.

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How to Create a Social Media Strategy Focused on Marketing to Women

How to Create a Social Media Strategy Focused on Marketing to Women | Social Media Branding and Social Media Business | Scoop.it
Social media is a hot spot for women consumers. Learn how to create an effective social media strategy that gives women what they are looking for.

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The Impact of Employee Referrals on your Employer Brand |

The Impact of Employee Referrals on your Employer Brand | | Social Media Branding and Social Media Business | Scoop.it
Check out this infographic highlighting the impact and importance of employee referrals on your employer brand. A strategic employer brand sets the tone for recruitment and retention. (Interesting infographic!
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Behind the scenes of Firefox's new branding | Illustration | Creative Bloq

Behind the scenes of Firefox's new branding | Illustration | Creative Bloq | Social Media Branding and Social Media Business | Scoop.it
Wolff Olins has created some rather brilliant designs to promote Firefox's new OS. Discover how they got from initial sketches to complete campaign.
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Social Media Response action mindmap - software tool

Social Media Response action mindmap - software tool | Social Media Branding and Social Media Business | Scoop.it
It is an innovative combination of interactive flow charts and action mind maps to help you boost your social media success.
Peter Wilkinson www.peter.uk.com's insight:

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

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Corporate branding plus employer branding is…? « Werken in een Callcenter

Corporate branding plus employer branding is…? « Werken in een Callcenter | Social Media Branding and Social Media Business | Scoop.it
Corporate branding plus employer branding is…? http://t.co/pLp9g4UyXz
Peter Wilkinson www.peter.uk.com's insight:

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

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The Social Media Business Club

The Social Media Business Club | Social Media Branding and Social Media Business | Scoop.it
The social Media Business Club   C – Suite leaders must take note that either they have a robust social media strategy and they drive it or social media will drive them and this will carry a high degree of risk.Social media is best known for its...
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The social Media Business Club Book hereSerious Networking, Top Speakers and Fun, Fun, Fun 
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Peter Wilkinson www.peter.uk.com's curator insight, October 21, 2013 7:16 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

Peter Wilkinson www.peter.uk.com's curator insight, October 21, 2013 7:17 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

Peter Wilkinson www.peter.uk.com's curator insight, October 21, 2013 7:18 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

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Infographic: The Demographics of Social Media U...

Infographic: The Demographics of Social Media U... | Social Media Branding and Social Media Business | Scoop.it
Understanding the demographics of social media users is critical to effective, well-targeted social media marketing.
Peter Wilkinson www.peter.uk.com's insight:

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Liz Field: Social media is essential to attract the next generation - Money Marketing

Liz Field: Social media is essential to attract the next generation - Money Marketing | Social Media Branding and Social Media Business | Scoop.it
Money Marketing Liz Field: Social media is essential to attract the next generation Money Marketing Providing online access to jobs and careers information and guidance is a multi-channel, multi-media strategy that will help increase employer...
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Comment on Social Media Business – The Social Media Strategy Layer Cake by The social Media Business Club - 20 November in Piccadilly | Panther's Social Media Marketing Blog

Comment on Social Media Business – The Social Media Strategy Layer Cake by The social Media Business Club - 20 November in Piccadilly | Panther's Social Media Marketing Blog | Social Media Branding and Social Media Business | Scoop.it
[…] In today’s markets that are being driven by acquisition and merger and collaborative working, the benefits of a robust social media strategy may have a profound effect on the competitive advantage that an organisation can gain.
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Integrating social: guidelines or guesswork? Part 1 - Marketing magazine Australia

Integrating social: guidelines or guesswork? Part 1 - Marketing magazine Australia | Social Media Branding and Social Media Business | Scoop.it
Integrating social: guidelines or guesswork? Part 1
Marketing magazine Australia
Big brands are taking some unique approaches to social media integration.
Peter Wilkinson www.peter.uk.com's insight:

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5 Tips for Humanizing Social Media Strategy

5 Tips for Humanizing Social Media Strategy | Social Media Branding and Social Media Business | Scoop.it
At Social Media Week Chicago (#SMWChicago), I attended several sessions on a variety of subjects, including generating content that's best for a business, getting closer to the social community, and determining and amplifying the return on...

Via Thomas Faltin
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Brands & Blogs: Yes or No? | Beneath the Brand

Brands & Blogs: Yes or No? | Beneath the Brand | Social Media Branding and Social Media Business | Scoop.it
Brands & Blogs: Yes or No? http://t.co/0kEsjvOGVI #branding #brand
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How To Use Social Media To Support Breast Cancer Awareness

How To Use Social Media To Support Breast Cancer Awareness | Social Media Branding and Social Media Business | Scoop.it
As I’m sure you know, October is Breast Cancer Awareness Month.

Via Thomas Faltin
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Social media usage continues to surge, IAB study shows

Social media usage continues to surge, IAB study shows | Social Media Branding and Social Media Business | Scoop.it
The number of people engaging with blogs and social networking sites continues to grow.

Via Thomas Faltin
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Where Social-Media Use is Growing the Most (Infographic)

Where Social-Media Use is Growing the Most (Infographic) | Social Media Branding and Social Media Business | Scoop.it
The number of social network users are growing internationally at an incredible pace. Here’s an infographic on what to expect, where.
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