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Examples of Social Media Use in Nursing Education

Examples of Social Media Use in Nursing Education | Social Media Branding and Social Media Business | Scoop.it

Blogging, Twitter®, Facebook®, and LinkedIn® are common and logical places to begin social media integration into nursing curriculum. The NLN highlights three core content areas for nursing informatics courses: computer literacy, information literacy, and informatics (NLN, n.d.). Other key areas of curricular emphasis through the use of social media include professional communication; health policy; patient privacy and ethics; and writing competencies. Several varied examples of social media in nursing curricula follow to illustrate some typical applications. 

Informatics Courses

The design of one undergraduate informatics course incorporated the three NLN nursing informatics core areas by using social media. To that end, students in this course were required to:

submit no paperwork in a Microsoft Word® document or physical paper format

create a blog in which they wrote professionally on certain topics; create a sound webliography on a healthcare topic; and keep a course journal

create a Twitter® account with a specified number of legitimate healthcare and nursing followers; a specific number of substantial interactions with others; and attendance and participation in at least one online nursing or healthcare chat within this platform

use and explore other social media and Web 2.0 tools (e.g., SlideShare®, Slide Rocket®, Glogster®, Prezi®) to engage in collaboration on group projects and presentations. (Schmitt and Lilly, 2011)

The purpose of using social media tools to facilitate such integration was to emphasize professional communication; better improve student comprehension and use of technology beyond electronic medical records (EMR) and personal computer word processing programs; and enhance student networking and collaboration with other nurses globally.

Prior to engaging in these social media platforms all students completed Health Insurance Portability and Accountability Act (HIPAA) educational training and required reading in regard to privacy, ethics, and professional communication. Students wrote about and presented through these mediums on course content issues including nursing informatics, meaningful use, the IOM report on the future of nursing, evaluation of electronic health record systems, privacy, security, and patient use of the Internet and technology as a health resource. This particular class was further revised during the 2011–2012 academic year by nurse informaticist Kezia Lilly to include student creation of electronic portfolios, podcasts, Vokis®, multimedia presentations, and LinkedIn® profiles to assist students with networking and applying for further education or future employment. The following descriptions of e-portfolio, Twitter®, and Wikipedia® assignments provide more specific details about how the undergraduate and/or graduate level informatics courses incorporated social media tools.

E-portfolios. One assignment often used to assist students in professional communication and networking is the e-portfolio, which is assigned to undergraduates in the informatics course and carried through to their capstone course in the RN-to-BSN program. Students are instructed on how to create an e-portfolio through Google, also known as a Googlio®. A tutorial for beginning Googlio accounts is provided (Googlios, n.d.) and several articles on e-portfolio reading are provided. Students are instructed to load specific assignments; a professional resume and photo; mission statement; and any other professional items that display involvement, community work, and knowledge. Private information is excluded, but students are encouraged to provide a contact e-mail for prospective viewers who may have interest in their work. Students add to this e-portfolio (e.g., major assignments, attendance at conferences) throughout each course. Students are free to explore other mediums for creation of their e-portfolio, such as Wordpress® and Blogger®. In our experience, the creation of e-portfolios through Google® has been particularly helpful and has allowed students to track evidence of their RN-to-BSN program learning in one centralized area. The e-portfolios are used by students after program completion as a way to easily display professional nursing and specialty knowledge to employers.

Twitter®. Another required activity in the undergraduate informatics course helps students to better understand why people engage in social media; how people seek health information there; and how social media can be used as a networking and information gathering tool. Undergraduate students participate in a "Twitter®" assignment and are required to do the following:

create a Twitter® account at the beginning of the course

learn how to use a secondary platform to manage the Twitter® account such as Tweetdeck® or Hootsuite®

begin following at least 60 legitimate nursing and health care Twitter® resources

have 40 legitimate followers in nursing and health care to their account by the end of the course

engage in a set number of substantial of microblog updates which must be related to current information in healthcare but follow all privacy guidelines

demonstrate the use and understanding of hashtags

engage in at least one health care related 'chat' during the duration of the course.

 

Assignments are graded based on a rubric and each student shares their account with faculty and others in the course. Faculty also use the course number as a hashtag and hold weekly class "chats" to discuss current topics in nursing and course information or issues.

 

Wikipedia® . An activity within graduate informatics courses required students to write Wikipedia® articles on topics related to health and/or informatics (Booth, Stern, & Tkac, 2012). Students were requested to search Wikipedia® for articles or subjects that were either poorly written or missing from the encyclopedia. Working in small groups, students presented and verbally defended the importance of their proposed Wikipedia® topic/article to the course instructor. Upon ratification by the instructor, students either generated a new article for Wikipedia® or updated an existing article into a scholarly, lay-language, encyclopedia entry. Very quickly, a number of students found their additions challenged by Wikipedia® editors or modified by other users of Wikipedia®, teaching them the importance of accuracy and the peer review process. In one case, students had to defend and justify the uniquenessof their article, as it had been flagged for merger with another topic of similar underpinning. The Wikipedia® criteria for a good article [Available:http://en.wikipedia.org/wiki/Wikipedia:Good_article_criteria] were operationalized into a rubric for the students, and their updates/revisions were graded accordingly. …students demonstrated comprehension of privacy, health care policy issues, ethics, and an improvement in both professional writing and engagement. Overall, students commented that they were impressed with the rapidity with which information was shared, critiqued, and modified on Wikipedia®. Similarly, most students reflected that they felt attached to their newly revised or created articles, leading a few to state they planned to follow and update their pages beyond the duration of the course.

Through these activities, students demonstrated comprehension of privacy, health care policy issues, ethics, and an improvement in both professional writing and engagement. Integration of technology throughout this course helped students demonstrate attainment of TIGER competencies along with achieving better understanding of computer science, library science, information management, and professional conduct in online environments. Qualitative and quantitative responses from students in course evaluations showed initial trepidation but ended with enthusiasm for the many new skills and understandings they had gained.

Graduate Nurse Educator Programs

To actively engage and prepare graduate nurse educator students, we developed a graduate course, Technology for Healthcare Education (Sims-Giddens, 2011). This course prepares future faculty to assess the variety of generations and learning styles in classrooms and to go beyond PowerPoint presentations. By exploring strategies to utilize technology and digitally enhance course content, nurse educator graduate students learn the significance and process of incorporating social media (e.g., class social media sites), YouTube productions, and podcasts.

Graduate students are encouraged to pilot social media strategies in practicum courses. One graduate student incorporated a private blog in place of a reflective journal so undergraduate nursing students could share successful clinical experiences or procedures with peers, as well as express any frustrations encountered. Another student incorporated a class wiki for undergraduates to complete a group assignment, providing them opportunity to learn the importance of teamwork and group dynamics.

Before learning to use technology for a classroom application, many graduate students used Facebook® to connect with friends and family but had not explored other social networking sites nor considered use of social media in graduate education. Brainstorming sessions allowed students to identify new applications to actively engage undergraduates in the classroom. Students became excited thinking of faculty research and collaborative opportunities within and across nursing programs, as well as across colleges and universities.

Using Social Media beyond Informatics Courses

A different approach was to embed the use of social media technologies alongside traditional teaching methods in a senior-level nursing theory course. The author screen-recorded and narrated animated Prezi® slideshows of both clinical and professional situations. The videos were then subsequently uploaded to the author's personal Vimeo® account and the link shared through the university's learning management system. Discussion of the video narrative and preparatory readings for the class were completed online and further extended during the face-to-face element of the class. Overall, students found the teaching approach to be engaging. This approach allowed for a more complex situation to be presented, given the audiovisual nature of the case scenarios.

Another collaborative application was piloted between nursing programs in America, Finland, and the Philippines. Faculty established a private wiki and students in community health classes were invited to participate in a global health perspectives assignment. Students introduced themselves by creating personal, narrated Power Point presentations; wrote and shared essays about health promotion and prevention and the relationship between health and the environment; and developed Power Point presentations about health care delivery systems and community health services in their countries. This exchange encountered challenges, such as faculty time to develop the collaborative group and how best to include and evaluate the assignments for a particular course. The logistics of university calendars and time zone delays presented scheduling problems. Benefits of the collaborative assignment included student exposure to international cultures and health care delivery systems, and trying new technology (Finnish students narrated using Power Point for the first time). Student comments from this exchange were very positive and encouraged faculty to continue the collaborative effort. Faculty learned about educational and curricular differences, and negotiated assignments and evaluation so the learning experience would benefit students. This virtual collaborative was an exciting adventure, one that will be discussed, refined, and repeated.


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Alexandra Jimenez's curator insight, June 29, 2015 1:19 AM

Una forma de aprendizaje colaborativo a través del uso de redes sociales. Twitter, Wikipedia....

Erin Abrahamsen's curator insight, October 7, 2016 11:47 AM

This is a good orientation or starting place to try out informal learning with existing nursing courses.  Published by the National League of Nursing.

 

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Friending Social Media: How To Manage Legal Risks - Mondaq News Alerts (registration)

Friending Social Media: How To Manage Legal Risks - Mondaq News Alerts (registration) | Social Media Branding and Social Media Business | Scoop.it
Friending Social Media: How To Manage Legal Risks Mondaq News Alerts (registration) Result: After a two-day internal investigation, the CFO was fired for improperly communicating company information through social media, possibly in violation of...
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When Social Media Isn't Enough - Business 2 Com...

When Social Media Isn't Enough - Business 2 Com... | Social Media Branding and Social Media Business | Scoop.it
When Social Media Isn't Enough - Business 2 Community on Social Media curated by Alicia Rodriguez Ruiz (When #SocialMedia Isn't Enough - Business 2 Community | @scoopit http://t.co/AU9UuC7y48)...
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Social Brands: Brand Engagement as a High Performance Engine for Growth - The Conference Board

How can companies fluidly manage their brands to join the social conversation and optimize promotional budgets and accelerate revenue?
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Branding Strategy Insider | B2B Brand Messaging Strategy

Branding Strategy Insider | B2B Brand Messaging Strategy | Social Media Branding and Social Media Business | Scoop.it
Recent research by McKinsey reveals there is a marked divergence between the information that companies judge as important and the messages that business customers value most, and also between the intensity with which brands talk about those...
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5 Steps to Social Media Compliance ~ White Paper

5 Steps to Social Media Compliance ~ White Paper | Social Media Branding and Social Media Business | Scoop.it
Today, we’re happy to co-release a new white paper, “The 5 Steps to Social Media Compliance: What You Need to Know Before You Go Social”, with Nexgate.
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Tactics for Better Listening, Part 1

Tactics for Better Listening, Part 1 | Social Media Branding and Social Media Business | Scoop.it
[Author's Note: Earlier this week, we published the second part of our series on listening skills in the 21st century. The series appears in our Beacon newsletter, and is entitled No One Listens An...
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The Fallacy of Branding | Pure Leverage by ShowTell @JodyField - Social Media - Online Business Coach

The Fallacy of Branding | Pure Leverage by ShowTell @JodyField - Social Media - Online Business Coach | Social Media Branding and Social Media Business | Scoop.it
Is Branding  Killing Your Business Beware of the branding zombies. They regurgitate meaningless mantras like "branding is good", "you need a brand" and "we (The Branding Fallacy. Is Branding Killing Your Business?
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If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

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Landing Pages | Intent, Action, Persuasion | Social Media Today

Landing Pages | Intent, Action, Persuasion | Social Media Today | Social Media Branding and Social Media Business | Scoop.it
What's the best way to generate leads through SEO?

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If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

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How To Leverage Social Media In Email Marketing

How To Leverage Social Media In Email Marketing | Social Media Branding and Social Media Business | Scoop.it
I know some of you may already be aware of the fact that emails can go viral. One proof of which is the many chain emails that get passed on from one person to another.
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10 Free Tools For Monitoring Your Brand’s Online Reputation

10 Free Tools For Monitoring Your Brand’s Online Reputation | Social Media Branding and Social Media Business | Scoop.it
See on Scoop.it – Social Media, SEO, Mobile, Digital Marketing If you want to take a more proactive approach and be notified whenever something positive or negative comes up, here is a list of free tools you can use to take control of your digital...

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How do I choose which social media to use? | Entrepreneur Magazine

How do I choose which social media to use? | Entrepreneur Magazine | Social Media Branding and Social Media Business | Scoop.it
Match your social media to your target audience. (How do I choose which social media to use?: Match your social media to your target audience.
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Pinterest Social Media Scrapbooking With Style

Pinterest Social Media Scrapbooking With Style | Social Media Branding and Social Media Business | Scoop.it
@PINTEREST: #Social #Media #Scrapbooking with #Style by @MktngBytesMaven via @digitalethos http://t.co/BG48QO0vt4
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2013 Gift Guide for Social Media Geeks

2013 Gift Guide for Social Media Geeks | Social Media Branding and Social Media Business | Scoop.it
Whether you're looking for a gift or just want to drop some major hints, this guide is the place to start for geeks.
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Using Social Media to Drive Down Recruitment Costs

Using Social Media to Drive Down Recruitment Costs | Social Media Branding and Social Media Business | Scoop.it
Social media is free to use once you’ve paid for the initial consultation with an international social media consultant.
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General, non-specific but still interesting stuff about social media

General, non-specific but still interesting stuff about social media | Social Media Branding and Social Media Business | Scoop.it
If social media were drugs... (If social media were drugs... http://t.co/JKoL5NbYOv)
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Social Selling Best Practices | Social Media Today

Social Selling Best Practices | Social Media Today | Social Media Branding and Social Media Business | Scoop.it
Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer’s behaviour.
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14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC] - AllTwitter

14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC] - AllTwitter | Social Media Branding and Social Media Business | Scoop.it
14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC] (14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC] http://t.co/z3EeUt86GT)...
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The Best Collaboration Tools For Business

The Best Collaboration Tools For Business | Social Media Branding and Social Media Business | Scoop.it
Businesses today, even those in the small and medium sectors,  
are hardly ever located within one geographic location.
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A guide to writing a social media strategy for your small business

A guide to writing a social media strategy for your small business | Social Media Branding and Social Media Business | Scoop.it
Whether you have already have established social media communities, or if you are about to embark on setting them up – a social media strategy is a crucial step you should take in order to set out what you want to achieve from the powerful...
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Infographic: HR's use of social media is diverse and growing

Infographic: HR's use of social media is diverse and growing | Social Media Branding and Social Media Business | Scoop.it
Infographic: HR's use of social media is diverse and growing - Human resources News on Hiring

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Infographic: Top Benefits of Social Media Marketing - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: Top Benefits of Social Media Marketing - Marketing Technology Blog | #TheMarketingAutomationAlert | Social Media Branding and Social Media Business | Scoop.it
Wishpond created this infographic that illustrates the results of Social Media Examiner’s 2013 Social Media Marketing Industry Report.

 

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If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

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Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

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marketingIO's curator insight, October 30, 2013 7:19 AM

From an earlier study where the stats may be slightly dated but still indicative of what truly is going on out there in the marketing universe.

Faith Wanyi's curator insight, June 27, 2016 3:34 AM
Great data and insights for digital marketers and experts
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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare] | Social Media Branding and Social Media Business | Scoop.it

Looking for a compelling inbound marketing stat? You can rely on this blog post for that.

 

I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you're just looking for a compelling piece of data to plug into a presentation or support a point you're making in your writing. Well, if that's what you need today, then this post is for you.

 

Here, we've compiled the ultimate resource of charts (86 of 'em in the SlideShare below!) and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing...


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Jeff Domansky's curator insight, October 29, 2013 1:15 AM

Just a great resource inbound marketing stats, charts and presentation ideas from Hubspot.

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Social media can seriously unlock the value of Gen Y employees: here's how - Memeburn

Social media can seriously unlock the value of Gen Y employees: here's how - Memeburn | Social Media Branding and Social Media Business | Scoop.it
Memeburn Social media can seriously unlock the value of Gen Y employees: here's how Memeburn By way of elucidation, it must be noted that social media can be organised into four categories – communication, collaboration, multimedia and edutainment...
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Does Social Media Belong in Schools? | Social Media Satisfied

Does Social Media Belong in Schools? | Social Media Satisfied | Social Media Branding and Social Media Business | Scoop.it
Does Social Media Belong in Schools? http://t.co/iLa6IyiKoJ via @somedsatisfied
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