Social Media Branding
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5 Ways to Use Social Media Like a Leader

5 Ways to Use Social Media Like a Leader | Social Media Branding | Scoop.it

Via Don Dea
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Don Dea's curator insight, September 28, 2014 3:59 AM
Leaders showcase their thought process.


One of the biggest stumbling blocks for those aspiring for influence on social media is the tendency to get caught up in the "what" and lose sight of the "why." If you haven’t established credibility on what informs your social media commentary, you’re going to find less people consider your point of view than you’d like. Fortunately, credibility isn’t about titles and fame, it’s about demonstrable value. If you want to persuade people of something or be held up as a thought leader, you need to show people your thought process and intellectual foundation.



Leaders have figured out that it's not about being the smartest guy in the digital room, it's about being a worthy participant in the online exchange of ideas.

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How to Collect Email Leads from Twitter in a Google Spreadsheet

How to Collect Email Leads from Twitter in a Google Spreadsheet | Social Media Branding | Scoop.it

One of the best features of Twitter that is relatively unknown to most users is their Lead Generation cards. Your tweet, see live example, will have a button and when another Twitter user clicks the button, their email address is sent to your application (which happens to be a Google spreadsheet in this case).

 

Whether you are a small website owner or an event organizer, you can use these Lead Generation cards to easily collect email addresses from Twitter users who may be interested in your product. For instance, Twitter users can subscribe to your email newsletter with a click without leaving the Twitter website. Event organizers can use Twitter’s Lead Generation Cards to capture email addresses of people who may be interested in attending an upcoming event....


Via Jeff Domansky
James Woods's insight:

This is something I am going to definitely explore.

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Jeff Domansky's curator insight, September 28, 2014 3:50 AM

Valuable social marketing strategy. Learn how to capture email addresses of Twitter users in a Google Spreadsheet with the help of Lead Generation Cards that are available to all Twitter users.

Marco Favero's curator insight, September 28, 2014 8:52 AM

aggiungi la tua intuizione ...

deb talbot's curator insight, September 29, 2014 6:57 AM

Still learning Twitter's features, this is something Ill check out for future events.

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10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company

10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company | Social Media Branding | Scoop.it

Digest...

 

1. Your biggest advocates have the fewest followers

2. Twitter has 6 distinct communication networks

3. Marketers say written content trumps visuals

4. You have less than an hour to respond on Twitter

5. Late night is the best time for retweets

6. Fridays are Facebook’s best day for engagement

7. Photos drive engagement on Facebook pages

8. Facebook, Pinterest and Twitter drive the most traffic

9. Aim for 28, 118 or 385 interactions per post (it depends on your total fans)

10. There’s a best day for everything on Pinterest

 

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Via marketingIO
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marketingIO's curator insight, July 6, 2014 2:08 PM

You'll want to click through for details, especially #s 1, 2, 3 and 9.

malek's curator insight, July 7, 2014 8:32 AM

Having a smart phone in your hand is not enough. You must have a mental framework to jump into social media. Each tools has its distinctions, go through the post before you make your next social media move

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Leafit Review

Leafit Review | Social Media Branding | Scoop.it
Leafit is an application that allows user's to get a slice of the Amazon, E-bay and e-commerce pie without ever having to list a product, ...
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Complete Guide to Best Times to Post On Social Media | TrackMaven

Complete Guide to Best Times to Post On Social Media | TrackMaven | Social Media Branding | Scoop.it

Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post…


Via Jeff Domansky
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Jeff Domansky's curator insight, September 28, 2014 2:47 AM

Useful guide and tips on best times to post on key social media channels.

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Social media only as good as its users: Column - USA TODAY

Social media only as good as its users: Column - USA TODAY | Social Media Branding | Scoop.it
USA TODAY
Social media only as good as its users: Column
USA TODAY
Zelda Williams' story looked like another example of how social media brings out the worst in us.
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Social Media Marketing in Health Care: 7 Basic Tips for Marketers

Social Media Marketing in Health Care: 7 Basic Tips for Marketers | Social Media Branding | Scoop.it

Many in the health care industry are wary of jumping on the social media bandwagon due to legal limitations, fear of exposing privileged information, and damaging relationships with patients and partners. Be that as it may, social networking is just too big for many people to ignore.

Stats from Nielsen report that sites like Facebook and Twitter now account for 22.7% of the time spent on the Internet. In comparison, E-mail as a percentage of online time use has plunged from 11.5% to 8.3% from June 2009 to June 2010.

Social media marketing in health care can be an easy way to stay connected with customers and prospects. The good news is that utilizing social networking sites, such as Google+, Facebook, Twitter, YouTube, and LinkedIn, doesn’t have to be scary. Social media disaster can easily be avoided by following simple guidelines and methods.

The American Medical Association suggests the following as basics for all clinicians using social media. These basics can easily be applied to product manufacturers, as well:

Remain business focused and define a clear intent for your social media accounts.Maintain a positive and professional presence.Make use of privacy settings and monitor your Internet presence.Maintain appropriate relationships with “friends” and “followers” and set boundaries.Monitor posts, respond to comments, and filter out the bad.Report misuse of social media by colleagues.Don’t post any identifiable patient information. The doctor/ patient confidentiality relationship also applies to online interactions.

Mayo Clinic suggests speaking in the first person and distinguishing personal thoughts and beliefs from those of your organization. The Mayo Clinic also stresses the importance of disclosing a connection to the company you are associated with when communicating public interest about the organization.

So what is there to talk about? Here are a few ideas to get you started:

Share news related to your industry.Share good news about what is happening at your company.Interact with other businesses and professionals related to your company or industry.Interact with customers by asking general questions related to your industry.

Kestrel Health Information maintains a presence on LinkedIn, Twitter, Google+ and Facebook, connecting with both clinicians and product manufacturers alike. Through a combination of product-related information and niche specific news media, these social media sites provide valuable points of contact, as well as a platform for industry-related discussions.

The purpose of social media is to interact, and build relationships. It allows customers to forge personal connections with professionals and businesses that were not previously possible.

For a business this can mean building a loyal customer base, or utilizing customer feedback in order to improve service. It can also help your company generate new leads to convert into new customers.

Follow these suggestions and begin using social media to increase your visibility right away.

 

 


Via Plus91
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Le Lab Marketing Digital's curator insight, July 9, 2014 3:47 AM


Social media marketing in health care can be an easy way to stay connected with customers and prospects. The good news is that utilizing social networking sites, such as Google+, Facebook, Twitter, YouTube, and LinkedIn, doesn’t have to be scary. Social media disaster can easily be avoided by following simple guidelines and methods.


  1. Remain business focused and define a clear intent for your social media accounts.
  2. Maintain a positive and professional presence.
  3. Make use of privacy settings and monitor your Internet presence.
  4. Maintain appropriate relationships with “friends” and “followers” and set boundaries.
  5. Monitor posts, respond to comments, and filter out the bad.
  6. Report misuse of social media by colleagues.
  7. Don't post any identifiable patient information. The doctor/ patient confidentiality relationship also applies to online interactions.