One of the best features of Twitter that is relatively unknown to most users is their Lead Generation cards. Your tweet, see live example, will have a button and when another Twitter user clicks the button, their email address is sent to your application (which happens to be a Google spreadsheet in this case).
Whether you are a small website owner or an event organizer, you can use these Lead Generation cards to easily collect email addresses from Twitter users who may be interested in your product. For instance, Twitter users can subscribe to your email newsletter with a click without leaving the Twitter website. Event organizers can use Twitter’s Lead Generation Cards to capture email addresses of people who may be interested in attending an upcoming event....
Many in the health care industry are wary of jumping on the social media bandwagon due to legal limitations, fear of exposing privileged information, and damaging relationships with patients and partners. Be that as it may, social networking is just too big for many people to ignore.
Stats from Nielsen report that sites like Facebook and Twitter now account for 22.7% of the time spent on the Internet. In comparison, E-mail as a percentage of online time use has plunged from 11.5% to 8.3% from June 2009 to June 2010.
Social media marketing in health care can be an easy way to stay connected with customers and prospects. The good news is that utilizing social networking sites, such as Google+, Facebook, Twitter, YouTube, and LinkedIn, doesn’t have to be scary. Social media disaster can easily be avoided by following simple guidelines and methods.
The American Medical Association suggests the following as basics for all clinicians using social media. These basics can easily be applied to product manufacturers, as well:
Remain business focused and define a clear intent for your social media accounts.Maintain a positive and professional presence.Make use of privacy settings and monitor your Internet presence.Maintain appropriate relationships with “friends” and “followers” and set boundaries.Monitor posts, respond to comments, and filter out the bad.Report misuse of social media by colleagues.Don’t post any identifiable patient information. The doctor/ patient confidentiality relationship also applies to online interactions.
Mayo Clinic suggests speaking in the first person and distinguishing personal thoughts and beliefs from those of your organization. The Mayo Clinic also stresses the importance of disclosing a connection to the company you are associated with when communicating public interest about the organization.
So what is there to talk about? Here are a few ideas to get you started:
Share news related to your industry.Share good news about what is happening at your company.Interact with other businesses and professionals related to your company or industry.Interact with customers by asking general questions related to your industry.
Kestrel Health Information maintains a presence on LinkedIn, Twitter, Google+ and Facebook, connecting with both clinicians and product manufacturers alike. Through a combination of product-related information and niche specific news media, these social media sites provide valuable points of contact, as well as a platform for industry-related discussions.
The purpose of social media is to interact, and build relationships. It allows customers to forge personal connections with professionals and businesses that were not previously possible.
For a business this can mean building a loyal customer base, or utilizing customer feedback in order to improve service. It can also help your company generate new leads to convert into new customers.
Follow these suggestions and begin using social media to increase your visibility right away.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.