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Social Platforms: What Brands Are Getting For Their Efforts

Social Platforms: What Brands Are Getting For Their Efforts | Social-Media Branding | Scoop.it
Brands and businesses are busy finding out what their return on social media is. According to this report from L2ThinkThank it doesn't look so great and even some scaling back from certain platform...

Via Steven Krohn
Josie's insight:

"The results should not be ignored. However, it is questionable that these brands are using social media platforms the way they should." - That was the first thing I thought myself.

 

ROI with social media requires 'engagement'. The idea of running ads and seeing or waiting to see a return is 'last week's' thinking.

 

Engagment is key!

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Entrepreneur - Start, run and grow your business.

Entrepreneur - Start, run and grow your business. | Social-Media Branding | Scoop.it
Advice, insight, profiles and guides for established and aspiring entrepreneurs worldwide. Home of Entrepreneur magazine.
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10 Cool Tech Tools from Product Hunt, the Water Cooler of Silicon Valley - Yahoo Tech

10 Cool Tech Tools from Product Hunt, the Water Cooler of Silicon Valley - Yahoo Tech | Social-Media Branding | Scoop.it
Yahoo Tech 10 Cool Tech Tools from Product Hunt, the Water Cooler of Silicon Valley Yahoo Tech Because the site has become popular with venture capitalists, entrepreneurs, and other Silicon Valley types, the Product Hunt homepage can occasionally...
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12 Free SEO Tools You Can't Afford Not To Be Using - Business 2 Community

12 Free SEO Tools You Can't Afford Not To Be Using - Business 2 Community | Social-Media Branding | Scoop.it
12 Free SEO Tools You Can't Afford Not To Be Using Business 2 Community Knowing what SEO tools to use and which ones to stay away from are one of the key elements of a great SEO when it comes to time management, efficiency, and providing results...
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You'll Never Guess Where Female Entrepreneurship Is On the Rise (Infographic)

You'll Never Guess Where Female Entrepreneurship Is On the Rise (Infographic) | Social-Media Branding | Scoop.it
Businesses owned by women are booming in the South. Check out this infographic to see how your state matches up.

Via Thomas Faltin
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Social Media Branding Rule #6: Work on Building Trust More Than Anything

Social Media Branding Rule #6: Work on Building Trust More Than Anything | Social-Media Branding | Scoop.it

How to Build Trust It can be easy to think you need to use social media as a direct way to make more sales. However, it doesn’t usually work out well when you see it that way!


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7 Golden Rules of Social Media Branding

7 Golden Rules of Social Media Branding | Social-Media Branding | Scoop.it
When it comes to branding you want your business to have maximum exposure online and social media is a tool that every business can use to do that. Over time and with a committed effort to market you…

Via Thomas Faltin
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Yahoo Search Share Falls Below 10 Percent For "All-Time Low"

Yahoo Search Share Falls Below 10 Percent For "All-Time Low" | Social-Media Branding | Scoop.it
We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013.
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Social Network of Entrepreneurs, Business Leaders, and Creative People | 40Billion.com

Social Network of Entrepreneurs, Business Leaders, and Creative People | 40Billion.com | Social-Media Branding | Scoop.it
40Billion is a social platform that connects entrepreneurs, business leaders, and creative people.
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Homeless App “HandUp” Raises $850,000 in Seed Funding - Crowdfund Insider

Homeless App “HandUp” Raises $850,000 in Seed Funding - Crowdfund Insider | Social-Media Branding | Scoop.it
Sharing some news about her successful new smartphone app HandUp, chief executive and co-founder Rose Broome announced to the Wall Street Journal the app h

Via Thomas Faltin
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I have an idea, now what? – Entrepreneur, Startup, Small...

I have an idea, now what? – Entrepreneur, Startup, Small... | Social-Media Branding | Scoop.it
Aspiring entrepreneurs are faced with the challenge of coming up with a unique vision that sets their company apart from the rest. Although hatching a creative idea for a potential business is no easy feat, transforming that same idea into a product is even more difficult. To find out how...

Via Thomas Faltin
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8 Essential Elements of a Social Media Marketing Strategy |

8 Essential Elements of a Social Media Marketing Strategy | | Social-Media Branding | Scoop.it
Do you need help getting started with your social media marketing strategy? Here's what you need to get started.

Via Thomas Faltin
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How to Be Visual (Even When You’re not an Artist) | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Be Visual (Even When You’re not an Artist) | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social-Media Branding | Scoop.it
Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.

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Seven Social Media Tips You Cannot Afford To Ignore | Personal Branding Blog - Stand Out In Your Career

Seven Social Media Tips You Cannot Afford To Ignore | Personal Branding Blog - Stand Out In Your Career | Social-Media Branding | Scoop.it

If you have been using social media for more than a couple months, you’ve seen professionals who could use an etiquette refresher course. Interestingly enough, many of the offenders you have observed are extremely professional and kind in the “real world.” What accounts for the discrepancy between their in-person and online personas? They don’t understand that the rules of engagement online are exactly the same as those in person.


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11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions | Entrepreneur.com

11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions | Entrepreneur.com | Social-Media Branding | Scoop.it
Be your company's ambassador by sharing posts that will encourage your followers' engagement.
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Dealing With Criticism: 5 Tools to Develop a Thick Skin

Dealing With Criticism: 5 Tools to Develop a Thick Skin | Social-Media Branding | Scoop.it
As kids we chanted, “Sticks and stones may break my bones but words can never hurt me,” but words can and do hurt. Here's how to armor up against criticism.
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Entrepreneurial billionaire monk Manoj Bhargava behind 5-Hour Energy under fire

Entrepreneurial billionaire monk Manoj Bhargava  behind 5-Hour Energy under fire | Social-Media Branding | Scoop.it
Manoj Bhargava spent a decade living as monk in India before creating the 5-hour Energy drink that made him a U.S. billionaire. Now, with U.S. regulators and top prosecutors in several states trying to pull the plug on his concoction, his company insists it will not be “bullied.”

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The Trouble With Crowd-Funding

The Trouble With Crowd-Funding | Social-Media Branding | Scoop.it
Unless you’ve been living under a rock for the past couple of years or so, you’re probably aware of crowd-funding and how this supposedly phenomenal means to raise seed money can be a good thing …

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Announcing South Florida Small Business and Entrepreneur Marketing and ... - PR Web (press release)

Announcing South Florida Small Business and Entrepreneur Marketing and ... - PR Web (press release) | Social-Media Branding | Scoop.it
Announcing South Florida Small Business and Entrepreneur Marketing and ...

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23 Tips Successful People Use for Social Media Strategy - Rich Ideas

23 Tips Successful People Use for Social Media Strategy - Rich Ideas | Social-Media Branding | Scoop.it
Here's 23 tips to help you elevate your brand in social media like a pro.
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Managing a Social Team to Handle Events in Real Time | Sprout Social

Managing a Social Team to Handle Events in Real Time | Sprout Social | Social-Media Branding | Scoop.it
Tackling social events in real time, 24 hours a day, is a significant challenge, but the right tools, processes and culture make managing this possible.
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The 7 Elements Investors Look for in Your Funding Pitch

The 7 Elements Investors Look for in Your Funding Pitch | Social-Media Branding | Scoop.it
Present all the facts that drew you to your great idea, season with your passion and you will wow investors.

Via Thomas Faltin
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Windows themes from dawn to dusk - The Windows Blog

Windows themes from dawn to dusk - The Windows Blog | Social-Media Branding | Scoop.it
Do people still read the Iliad? I studied it in school, mumble years ago, and one of the few things I remember about it is that every single time sunrise is mentioned, it is described as “rosy-fingered dawn” or “dawn's rosy fingers.
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How to Rebrand Yourself as an Entrepreneur

How to Rebrand Yourself as an Entrepreneur | Social-Media Branding | Scoop.it
Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity.

Via Thomas Faltin
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5 Ways Social Media Can Complement Your Overall Marketing Strategy | Social Media Today

I don’t need to tell you that Social Media should be a must-element of your marketing strategy. There is a sea of articles, blog posts and videos explaining the importance of being social. Heck, I have even written a few of them! But do you know exactly how to leverage your social media accounts for your business, or do you just post the occasional status update, cross your fingers and hope for the best?

 

[...]


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5 Tips to Jumpstart Your Failing Marketing Strategy

5 Tips to Jumpstart Your Failing Marketing Strategy | Social-Media Branding | Scoop.it
Does your small business have a marketing strategy in place which is failing to deliver results? Or are you just too busy servicing your existing customers to dedicate enough time to a “strategy”? ...
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