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People Don't Buy What You Do, But Why You Do It

People Don't Buy What You Do, But Why You Do It | Social-Media Branding | Scoop.it
What gets you out of bed in the morning and why should people do business with you? People don't buy what you do, they buy why you do it.

Via Cendrine Marrouat - www.socialmediaslant.com
Josie's insight:

Totally agree with this! And to have a clear brand  message You must know why You do what You do!

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 13, 2013 11:55 PM

Whether I am in front of a group or talking to a client, I always explain the same thing: “The more relatable you are, the more likely people are to trust / recommend you, and buy from you.”

 

Matt Crawford shares some enlightening thoughts on the topic.

 

“Why do you do what you do? Have you thought about that recently? Whether you are an entrepreneur, an employee, or even a charity worker, it’s important to regularly asses what motivates you in business. It’s not only important for you and your company. It’s important for your customers. Because as Simon Sinek says: People don’t buy what you do, they buy why you do it.”

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Why 'Yes' And 'No' Can Be Your Most Powerful Career Development Tools - Forbes

Why 'Yes' And 'No' Can Be Your Most Powerful Career Development Tools - Forbes | Social-Media Branding | Scoop.it
Forbes
Why 'Yes' And 'No' Can Be Your Most Powerful Career Development Tools
Forbes
You can count the number of women deans of the world's top business schools on one hand.
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Tools for Managing My YouTube Life

As a self-employed, full-time YouTube creator and consultant, my time gets pulled in a lot of different directions, especially work and family. Here's a few of the tools I use to manage my...
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5 Quick Wins For Promoting Your Brand on YouTube - ReelSEO

5 Quick Wins For Promoting Your Brand on YouTube - ReelSEO | Social-Media Branding | Scoop.it
5 Quick Wins For Promoting Your Brand on YouTube
ReelSEO
Twitter, Google Plus, Facebook and many more social media sites use hashtags. Every YouTube creator should definitely consider having a branded hashtag for their channel.
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5 Social Brands With Awesome Blog Strategies

5 Social Brands With Awesome Blog Strategies | Social-Media Branding | Scoop.it
Discover five social brands with terrific blog strategies that cater wonderfully to their respective (and sometimes shared) audiences. (Retail brands looking to perfect your content marketing strategy?
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30 Most Important Tools for Content Discovery, Curation, and Marketing | Alltopstartups.com

30 Most Important Tools for Content Discovery, Curation, and Marketing | Alltopstartups.com | Social-Media Branding | Scoop.it

These are great content curation and marketing tools that are meant to help you find, sift, organize and share relevant information with your readers and


Via Jessica Kelly
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Jessica Kelly's curator insight, September 24, 12:41 PM

This really is a useful list--30 relevant tools with brief descriptions of each. Scoop.it certainly gets my vote, as does Buffer. What's really nice is that it includes some uncommon tools--I'm browsing Woisio now.

Erin Fahey's curator insight, September 28, 10:21 AM

These are great content curation and marketing tools.

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GetPopularFast.com @GetPopularFast – Canada's #1 SEO, SMO, and Social Media Marketing Company | How Brands Can Reach New, Younger Audiences With Social Media Branding

GetPopularFast.com @GetPopularFast – Canada's #1 SEO, SMO, and Social Media Marketing Company | How Brands Can Reach New, Younger Audiences With Social Media Branding | Social-Media Branding | Scoop.it
How Brands Can Reach New, Younger Audiences With Social Media Branding http://t.co/GKepX6Rh1T
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Every Free Tool Needed To Create Blog & Social Media Images

Every Free Tool Needed To Create Blog & Social Media Images | Social-Media Branding | Scoop.it
We have hand picked the best in image creation, image editing and photo sources online so you have everything you need to create beautiful stand out images.
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Sumner schools budget spurs funding concerns - The Tennessean

Sumner schools budget spurs funding concerns - The Tennessean | Social-Media Branding | Scoop.it
Sumner schools budget spurs funding concerns The Tennessean Due to questions having been raised before the full commission meeting about an increase in the maintenance of effort funding — or the amount of funding increase that the commission must...
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13 Tools to Create AWESOME Visual Content for your Website

13 Tools to Create AWESOME Visual Content for your Website | Social-Media Branding | Scoop.it
Useful tips for creating catchy images that don`t take hours to design, yet look good. Stand out with awesome visual content for your website.
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Baldwin: Social media can't beat a good blog - Long Island Business News

Baldwin: Social media can't beat a good blog - Long Island Business News | Social-Media Branding | Scoop.it
Long Island Business News
Baldwin: Social media can't beat a good blog
Long Island Business News
Branding. Social media platforms force you to adapt the unique look and feel of your brand into the format that best serves them, not you.
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Navigating Controversy or Tragedy in Your Content Marketing Strategy

Navigating Controversy or Tragedy in Your Content Marketing Strategy | Social-Media Branding | Scoop.it
Important considerations to make when navigating unexpected controversy or tragedy happens in your content marketing strategy... (Navigating Unexpected Controversy or Tragedy in Your Content Marketing Strategy by@planpromot...
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Which of These New WordPress Themes is Right For Your Audience? - Copyblogger

Which of These New WordPress Themes is Right For Your Audience? - Copyblogger | Social-Media Branding | Scoop.it
Here are six new themes our StudioPress team has released this year, each one built on HTML5. All you have to do is make the best choice for your audience. (Which of These New WordPress Themes is Right For Your Audience?
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Child care providers concerned about funding - Monroe News Star

Child care providers concerned about funding - Monroe News Star | Social-Media Branding | Scoop.it
Child care providers concerned about funding Monroe News Star BATON ROUGE – While most child care providers in the state support efforts to upgrade care and unify the application process for parents, they're concerned about funding cuts and what it...
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Moola Hoop Blog – Women We Admire | Jenn Aubert of Learn Savvy

Moola Hoop Blog  –  Women We Admire | Jenn Aubert of Learn Savvy | Social-Media Branding | Scoop.it
We sat down with Jenn Aubert of Learn Savvy and author of Women Entrepreneur Revolution: Ready! Set! Launch! to discuss life as an entrepreneur… and (If you haven't heard of @moolahoop1 and you're a women biz owner looking for funding.
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Connect for Entrepreneurs

Connect for Entrepreneurs | Social-Media Branding | Scoop.it
Could you use some extra #funding? Check out these two opportunities for #smallbiz owners and entrepreneurs! http://t.co/KYDEamQqmN
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Future Proofing Your Brand Strategy

Future Proofing Your Brand Strategy | Social-Media Branding | Scoop.it
"The future has already arrived. It's just not evenly distributed yet." William Gibson

Future proofing your brand strategy is a constantly moving target.

Visual Communications Drive Engagement like not other content, especially in today's...
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3 B2B Content Marketing Tactics to Please Audiences and Stakeholders

3 B2B Content Marketing Tactics to Please Audiences and Stakeholders | Social-Media Branding | Scoop.it
B2B content marketing is progressively working its way into the marketing strategies, budgets, and job titles of B2B organizations.
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Pinterest Analytics: How They Influence More Than Just Pins

Pinterest Analytics: How They Influence More Than Just Pins | Social-Media Branding | Scoop.it
In addition to taking a closer look at Pinterest Analytics, we identify some of the ways in which the tool influences more than just your next Pin.
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9 Blogging Tools for Nonfiction Writers - Write Nonfiction NOW!

9 Blogging Tools for Nonfiction Writers - Write Nonfiction NOW! | Social-Media Branding | Scoop.it
Blogging takes work, but there are blogging tools and apps to make it easier. Some blogging tools will help you decide on topics and research them for you.
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NBP022 – Personal Branding: What Do People Say About You, When You’re Not Around?

NBP022 – Personal Branding: What Do People Say About You, When You’re Not Around? | Social-Media Branding | Scoop.it
Click here to Subscribe to the ‘New Business Podcast’ via iTunes! In the past, business was done in corporate board rooms by guys in pressed […] (How To Use Social Media To Your Advantage, P2P Style!
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Twitter Suggests Scotland Is Going Solo

Twitter Suggests Scotland Is Going Solo | Social-Media Branding | Scoop.it
Academics at Oxford University have analysed Twitter messages, producing data that suggests the momentum is with those who favour independence for Scotland.  (Bookies & polls = legacy forecasting tools giving wrong signasl for #indyref Twitter...
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Social Media Research Ideas

Social Media Research Ideas | Social-Media Branding | Scoop.it
How to use Social Media for Research: The 5 Social Media Marketing Research Ideas which will change the way you look at Social Media Channels and start utilizing the power of social media for your marketing research and business analysis...
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5 Surefire Strategies for Marketing Your eBook - Huffington Post

5 Surefire Strategies for Marketing Your eBook - Huffington Post | Social-Media Branding | Scoop.it
5 Surefire Strategies for Marketing Your eBook Huffington Post But, as I looked back at the past year and dug a little deeper into the various marketing strategies I used, I realized that I did, in fact, discover some things that worked better than...
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12 Ways To Build Powerful Local Citations Using Unorthodox Strategies

12 Ways To Build Powerful Local Citations Using Unorthodox Strategies | Social-Media Branding | Scoop.it
Learn 12 strategies to build local citations for your business that will help you improve your local seo search rankings and visibility.
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One Simple Tip To Immediately Increase Social Media Engagement - Business 2 Community

One Simple Tip To Immediately Increase Social Media Engagement - Business 2 Community | Social-Media Branding | Scoop.it
Business 2 Community One Simple Tip To Immediately Increase Social Media Engagement Business 2 Community If you're using social media to build your personal brand, find a job or grow a business, you want your updates to be a part of the elite one...
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