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No. 1 Position in Google Gets 33% of Search Traffic [Study]

No. 1 Position in Google Gets 33% of Search Traffic [Study] | Social-Media Branding | Scoop.it

New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.

 

Find Out More: http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study


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Sylvie Bédard's curator insight, June 21, 2013 5:53 AM

Il y 5 ans, on disait que 36% des internautes considéraient qu'une entreprise dans les 3 premières positions était un leader dans son secteur. Même si ce fait a diminué, la 1re place est encore une perception de leadership et surtout une certitude d'être vu....pour qu'un client s'engage, il doit d'abord nous voir!!!!

Brent Baltzer's curator insight, June 21, 2013 7:49 AM

New data that, again, shows the advantage of ranking number one for a search query.

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How Authoritative Is Your Content? 6 Tools to Help You Find Out - HubSpot

How Authoritative Is Your Content? 6 Tools to Help You Find Out - HubSpot | Social-Media Branding | Scoop.it

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iNeoMarketing's curator insight, August 19, 6:31 PM

Screen shots from the post's six recommended content authority tools. Nice.

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Small business survey results indicate positive outlook for the US economy - Deseret News

Small business survey results indicate positive outlook for the US economy - Deseret News | Social-Media Branding | Scoop.it
Deseret News
Small business survey results indicate positive outlook for the US economy
Deseret News
Another positive indicator was the continued improvement in job creation among these small businesses.
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Is Your Marketing Strategy as Hip as You Think it is? - Direct Marketing News

Is Your Marketing Strategy as Hip as You Think it is? - Direct Marketing News | Social-Media Branding | Scoop.it
Is Your Marketing Strategy as Hip as You Think it is?
Direct Marketing News
It's time to stop relying on your own "market research" and check out digital marketing solutions from Adobe to make your marketing strategy more fool-proof.
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Visual Content Marketing Strategy eBook - Top Rank Blog

 

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How Brands Create Emotional Marketing Through Smart Color Strategy - The Content Standard by Skyword

How Brands Create Emotional Marketing Through Smart Color Strategy - The Content Standard by Skyword | Social-Media Branding | Scoop.it
How Brands Create Emotional Marketing Through Smart Color Strategy
The Content Standard by Skyword
Color and other visual elements wield enormous influence over consumers across all industries, according to a recent infographic from KISSmetrics.
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15: The Do's of Personal Branding on Social Media

15: The Do's of Personal Branding on Social Media | Social-Media Branding | Scoop.it
You never get a 2nd chance to make a first impression. Today's podcast has tips for how to make your social media profiles an awesome first experience...
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10 Remarkably Free Digital Tools for Educators and Students | OEDB.org

10 Remarkably Free Digital Tools for Educators and Students | OEDB.org | Social-Media Branding | Scoop.it
1) Hemingway Editor This is a free Web-based app that lets you paste in your writing to be analyzed and edited for optimal readability. The app quickly ide

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New Hyde Park Angels leader emphasizes investors' marketplace wisdom

New Hyde Park Angels leader emphasizes investors' marketplace wisdom | Social-Media Branding | Scoop.it
From Peter Wilkins' new chair as managing director of the Hyde Park Angels, Chicago's startup scene has two problems that the area's largest angel network can fix: (What angel investors can bring besides funding to startup companies
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6 Google Analytics Tools You Don’t Know About /// Tiger Tiger

6 Google Analytics Tools You Don’t Know About /// Tiger Tiger | Social-Media Branding | Scoop.it
We uncover six uncommon yet powerful Google Analytics tools that will help you get even more out of your SEO strategy.
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5 Ways Entrepreneurs Sabotage Their Own Media Coverage - Forbes

5 Ways Entrepreneurs Sabotage Their Own Media Coverage - Forbes | Social-Media Branding | Scoop.it
5 Ways Entrepreneurs Sabotage Their Own Media Coverage
Forbes
I talk to many entrepreneurs and business owners as a journalist. Many are eager for more coverage.

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How Physicians can Leverage Online Tools to Improve Marketing Strategies

How Physicians can Leverage Online Tools to Improve Marketing Strategies | Social-Media Branding | Scoop.it

In today’s technological savvy world, it is not enough for a physician to rely on referrals or word of mouth to build a patient base. Running a private practice is a business, just like any other, and marketing is a key part of creating a connection not only with potential patients, but also with networking partners and collaborates. Consider some ways a physician can leverage online tools to expand his or her reach.

Hospital Websites

Becker’s Hospital Review points out a website is a critical business tool for hospitals. The relationship between a medical facility and a physician is symbiotic. Doctors can use this to their advantage when planning marketing strategies. The “Find-a-Doctor” database allows you to become part of the hospital community. You should check regularly to ensure your name appears in the hospital directory. Consider creating listings under the doctor’s name and name of the practice to increase the odds of a hit, too.

Physicians can use the hospital website to gain exposure in other ways, as well. Query the hospital administrator about guest blogging or writing an article for the newsletter. Volunteer for a social media Q and A. The more people who see your name in connection with the hospital, the better. Ask about paid ads either online or as part of the newsletter, too.

Directories

Add your name and practice to online databases such as Healthgrades.com or ZocDoc.com. These sites target searches to connect patients with physicians in their area. While you are at it, add a posting to business directories, as well. Google MyBusiness, for example, puts your name and practice on local maps. Other options include:

Yellow PagesMD.comYelpFoursquare

Social Media

Becker’s also states that patients between the ages of 18 and 24 rely on information from social media sites. Leveraging this form of communication will increase your access to lifelong patients and emerging families. Facebook and Twitter are obvious choices, but expand your social media horizons to include video options.

Film short discussions on current health care issues and post them to your YouTube channel. For example, a quick blurb about controlling blood pressure through diet or summer eating habits provides helpful information on a topic you can cover quickly. Ecommerce University suggests that videos under two minutes get the most views on YouTube. Tip: If the video is shorter in length, transcribe the video in the notes section for better SEO results.

Once you have videos uploaded, use your other social media and website assets to promote them. You can embed a video directly onto the practice’s Facebook page. Create discussion groups or a video blog with a comments section on the website to talk about current issues covered in the videos, too. The more personal you make it, the stronger the impact.

Don’t lose sight of the big picture when planning your marketing campaigns. The goal is to connect. Doctors can leverage a number of online tools to make that happen. Improving communication options though patient portals, dedicated social media pages and videos are practical, cost-effective approaches to physician marketing.

 


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Mental health funding cuts are leaving young people abandoned

Mental health funding cuts are leaving young people abandoned | Social-Media Branding | Scoop.it
Letters: Vulnerable teens are having to reach severe mental illness before they are seen in even the most limited way (There only so many ways you can present #mentalhealth cuts to highlight consequences-young people been abandoned.
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Fiverr Raises $30 Million to Grow the Gig Economy

Fiverr Raises $30 Million to Grow the Gig Economy | Social-Media Branding | Scoop.it
Fiverr, the online marketplace for small $5 tasks, just raised a big round of funding.
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6 Best Social Media Management Tools For eCommerce Companies.

6 Best Social Media Management Tools For eCommerce Companies. | Social-Media Branding | Scoop.it
Continue reading «6 Best Social Media Management Tools For eCommerce Companies.» (RT @robertkilonzo 6 Best Social Media Management Tools For eCommerce Companies - http://t.co/YbZqJWBMrY)...
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Reports: Google planning to offer its services to kids

Reports: Google planning to offer its services to kids | Social-Media Branding | Scoop.it
Google is reportedly planning tweaks to its services such as Gmail and YouTube that would allow children to set up their own accounts. According to The Information, Google is considering features such as a (Ready for the next step?
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5 Questions to Determine If You Are an Entrepreneur

5 Questions to Determine If You Are an Entrepreneur | Social-Media Branding | Scoop.it
RT @matthewtoren: 5 Questions to Determine If You Are an #Entrepreneur http://t.co/JhPlZ0HNho via @i_smallbusiness
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3 Keys to Creating Chemistry with Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy

3 Keys to Creating Chemistry with Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social-Media Branding | Scoop.it

3 Keys to Creating Chemistry with Your Audience http://t.co/Yzfjybm5Jh


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7 Strategies for Better Text Message Marketing - Street Fight

7 Strategies for Better Text Message Marketing - Street Fight | Social-Media Branding | Scoop.it
7 Strategies for Better Text Message Marketing
Street Fight
Here are seven strategies that merchants can use to reinvigorate their text message marketing campaigns. 1. Encourage customers to interact with your brand.
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Crowdfunding and Venture Funding: More Alike Than You Think

Crowdfunding and Venture Funding: More Alike Than You Think | Social-Media Branding | Scoop.it

 

A recent academic study looked at theater projects on Kickstarter, including one titled “Thanks For Playing: The Game Show Show!,” found that projects picked only by crowds were as likely to deliver on budget — and achieve commercial success and positive critical acclaim — as projects favored by experts.

 

Hug wants to raise $34,000 to build an app and sensor band that wraps round your water bottle to track daily hydration. Van Eko is targeting €150,000 (about $200,000) for an eco-friendly electric scooter made of hemp fibers. PetTunes is seeking $196,000 to build a personal music player that optimizes sound frequency for dog and cat ears.

A catchy, even irrelevant idea is seemingly all an aspiring entrepreneur needs these days to raise money on crowdfunding sites like Kickstarter — a point driven home this summer when a Columbus, Ohio, developer, Zack Brown, raised $55,492 to make a potato salad.

Now, researchers are tapping into the growing data on crowdfunding to take stock of the phenomenon. A central question: Do crowds — driven by a herd mentality, crowd euphoria or sheer silliness — gravitate toward funding seemingly irrelevant ideas? Or can crowds make rational funding decisions and, better yet, exceed venture capital investors and other traditional gatekeepers in identifying promising projects?

A recent academic study explored those questions by looking at theater projects on Kickstarter. In that study, researchers tracked 120 theater-related campaigns on Kickstarter between May 2009 and June 2012 that aimed to raise at least $10,000. Researchers also asked 30 professionals, all with experience in evaluating applications for grant-making organizations like the National Endowment for the Arts, to evaluate those same campaigns.

Their findings: Crowds and experts agreed substantially on what makes promising theater. Where crowds and experts disagreed, crowds were generally more willing to fund projects. Yet projects picked only by the crowd were as likely to deliver on budget — and achieve commercial success and positive critical acclaim — as projects favored by experts. The crowd, in effect, picked strong projects that experts might not have recognized.

“The crowd is often thought as being crazy. There was a sense that they would back musicals about Internet cats, and experts would back serious work,” said Ethan R. Mollick an assistant professor of management at the University of Pennsylvania’s Wharton School. “It turns out the crowd does consider the quality of projects and outcomes pretty well.”

One reason crowds might do as well, or even better, at picking promising projects is that they tend to be more diverse and might avoid, for example, some of the gender biases that have long directed the bulk of the venture capital funding to male entrepreneurs.

Two recent studies of Kickstarter projects have found that crowndfunding is indeed opening entrepreneurship and investing to more women. A recent study of 16,000 Kickstarter projects, by researchers at the University of California, Berkeley and the Hebrew University of Jerusalem, found that female investors were more likely to invest in female entrepreneurs, and that these female entrepreneurs enjoyed higher rates of success in reaching their funding goals.

Another study by Jason Greenberg at New York University’s Stern School of Business and Mr. Mollick also found higher proportions of female funders led to higher success rates in capital-raising for women.

Venture capital investors are scrambling to tap the wisdom of the crowd, financing projects that found their first legs in crowdfunding. In the last quarter of 2013 alone, 10 previously crowdfunded hardware start-ups raised a total of over $150 million, according to a report published on Monday by CB Insights.

In March, Oculus VR, the virtual reality company that raised $2.4 million on Kickstarter, was acquired by Facebook for $2 billion. And with 19 deals through July, investor deal activity to crowdfunded hardware companies is on pace to break 2013’s record this year, the report said.

Crowdfunding platforms have become “a valuable source for dealflow” for venture capital investors, the report said.

Still, what explains the success of potato salad guy? Or projects like the first-ever all-pug production of Hamlet, successfully funded this month?

The Wharton School’s Mr. Mollick shrugs off those examples. “Sometimes, there’s just weirdness on the Internet. The Internet likes strange things.”

 


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EPA promotes range of tools to ensure safe beaches - Boston Globe

EPA promotes range of tools to ensure safe beaches - Boston Globe | Social-Media Branding | Scoop.it
Boston Globe EPA promotes range of tools to ensure safe beaches Boston Globe The beach guidance also recommends the use of surveys to better assess pollution sources before they pose a threat, and encourages the use of tools that rapidly...
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Top 10 Online Tools That Every Content Writer Must Know

Top 10 Online Tools That Every Content Writer Must Know | Social-Media Branding | Scoop.it
First there was the content. Content is king. Every content creator knows that creating super cool content every day - it's a hell job. That's why we need special tools to help us in creating content.
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How Are Female Entrepreneurs Different From Male? - Forbes

How Are Female Entrepreneurs Different From Male? - Forbes | Social-Media Branding | Scoop.it
How Are Female Entrepreneurs Different From Male?
Forbes
These days it seems commonplace to hear about a young male entrepreneur who strikes it big with a massive tech company he started in his garage or dorm room.

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Sheri Staak's curator insight, August 15, 9:58 AM

While I look at Leadership from the perspective of male and female, I thought I would pass this on because it is interesting.

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Do You Really Know Who Your Customers Are?

Do You Really Know Who Your Customers Are? | Social-Media Branding | Scoop.it
Do You Know Who Your Customers Are? This sounds like a simple question right? I thought so too, until I had an issue on Fiverr that got me thinking.
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The Wireless Tools They Are a-Changin'

The Wireless Tools They Are a-Changin' | Social-Media Branding | Scoop.it
To those of us who support WLAN environments, the only constant is change. I've been getting both an eye and earful of those changes over the last week. As we all get comfortable with packet captur...
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The 15 best new web design tools - DailyTekk

The 15 best new web design tools - DailyTekk | Social-Media Branding | Scoop.it

Digest...

 

If you’re up for it, be sure to check out me previous list of the 200 best graphic, app and web design tools and resources (categorized) to which this list serves as an update.

-- >  Macaw – Stop writing code and start drawing it. Image editor that outputs responsive HTML.

-- >  Dimensions Toolkit – A Chrome extension for testing responsive websites.

-- >  Duo – A new way to see responsive web development.

-- >  Mental Notes – Bring a little psychology to web design.

-- >  Dash – Learn to make awesome websites through projects you can do in your browser.

-- >  Track Duck – Visual feedback for web development.

-- >  Web Field Manual – A collection of resources for web designers.

-- >  Froont – Responsive web design, the visual way.

-- >  WhatTheme - Create a website that’s similar to one you already like.

-- >  Sparkle – Vector drawing tool uniquely tailored for web design.

-- >  Surreal CMS – A hosted CMS for web designers.

-- >  Charts by Brace – Inject charts into your websites. No Javascript required.

-- >  Ps for Interface Design – Learn how to design interfaces in Photoshop.

-- >  Sidekick - Create interactive walkthroughs for any website or plugin.

-- >  TOMODO – Modify any website.

 

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iNeoMarketing's curator insight, August 14, 4:42 AM

DailyTekk keeps rolling out these great tools. Please click through to see more.