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Using Social Media to Build Links

Using Social Media to Build Links | Social-Media Branding | Scoop.it

Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.

 

This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.

 Find Out More: http://socialmediatoday.com/tom-shurville/1505981/link-building-using-social-media


Via Antonino Militello, wanderingsalsero
Josie's insight:

Building links is great for SEO and great SEO allows for excellent branding opportunities!

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Pierrick Fischer's curator insight, June 10, 2013 2:20 AM

Creating your links strategy? Anchor text is starting to be outdated... Step into the future already and switch to Social Media to be No. 1!

Michael Ehline's comment, August 28, 2013 8:33 PM
This is amazing
ManufacturingStories's curator insight, September 2, 2013 6:35 AM

We are most successful building links with Twitter and Pinterest.  Just learning about how to do it iwth Google+.  Hardest problem is getting folks we Like on FB to Like us back. 

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Beyond Social Media: 3 Ways to Build Your Personal Brand

Beyond Social Media: 3 Ways to Build Your Personal Brand | Social-Media Branding | Scoop.it
Once you have the foundation for a personal brand in place, you need to discover new ways to generate work beyond social media. Where do you start?
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34 Graduate from Maui Business Entrepreneur Planning Course - Maui Now

34 Graduate from Maui Business Entrepreneur Planning Course - Maui Now | Social-Media Branding | Scoop.it
Maui Now
34 Graduate from Maui Business Entrepreneur Planning Course
Maui Now
A total of 34 entrepreneurs graduated from the latest Core Four Business Planning course offered by Maui Economic Opportunity, the organization announced.
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27 Startup Marketing Tips from Top Entrepreneurs @Onboardly

27 Startup Marketing Tips from Top Entrepreneurs @Onboardly | Social-Media Branding | Scoop.it

Marketing advice is a dime a dozen these days, but not everyone has conquered the mountain.


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Funding Women Entrepreneurs: If Not Now, When? - Forbes

Funding Women Entrepreneurs: If Not Now, When? - Forbes | Social-Media Branding | Scoop.it
Forbes
Funding Women Entrepreneurs: If Not Now, When?
Forbes
What's holding women back?
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Your Content Marketing Strategy Needs More Than Just Content - Business 2 Community

Your Content Marketing Strategy Needs More Than Just Content - Business 2 Community | Social-Media Branding | Scoop.it
Your Content Marketing Strategy Needs More Than Just Content
Business 2 Community
Not to get too personal but, how's your content strategy working for you? Have you seen the type of results you crave?
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How Authoritative Is Your Content? 6 Tools to Help You Find Out - HubSpot

How Authoritative Is Your Content? 6 Tools to Help You Find Out - HubSpot | Social-Media Branding | Scoop.it

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iNeoMarketing's curator insight, August 19, 6:31 PM

Screen shots from the post's six recommended content authority tools. Nice.

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Small business survey results indicate positive outlook for the US economy - Deseret News

Small business survey results indicate positive outlook for the US economy - Deseret News | Social-Media Branding | Scoop.it
Deseret News
Small business survey results indicate positive outlook for the US economy
Deseret News
Another positive indicator was the continued improvement in job creation among these small businesses.
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Is Your Marketing Strategy as Hip as You Think it is? - Direct Marketing News

Is Your Marketing Strategy as Hip as You Think it is? - Direct Marketing News | Social-Media Branding | Scoop.it
Is Your Marketing Strategy as Hip as You Think it is?
Direct Marketing News
It's time to stop relying on your own "market research" and check out digital marketing solutions from Adobe to make your marketing strategy more fool-proof.
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Visual Content Marketing Strategy eBook - Top Rank Blog

 

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How Brands Create Emotional Marketing Through Smart Color Strategy - The Content Standard by Skyword

How Brands Create Emotional Marketing Through Smart Color Strategy - The Content Standard by Skyword | Social-Media Branding | Scoop.it
How Brands Create Emotional Marketing Through Smart Color Strategy
The Content Standard by Skyword
Color and other visual elements wield enormous influence over consumers across all industries, according to a recent infographic from KISSmetrics.
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15: The Do's of Personal Branding on Social Media

15: The Do's of Personal Branding on Social Media | Social-Media Branding | Scoop.it
You never get a 2nd chance to make a first impression. Today's podcast has tips for how to make your social media profiles an awesome first experience...
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10 Remarkably Free Digital Tools for Educators and Students | OEDB.org

10 Remarkably Free Digital Tools for Educators and Students | OEDB.org | Social-Media Branding | Scoop.it
1) Hemingway Editor This is a free Web-based app that lets you paste in your writing to be analyzed and edited for optimal readability. The app quickly ide

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New Hyde Park Angels leader emphasizes investors' marketplace wisdom

New Hyde Park Angels leader emphasizes investors' marketplace wisdom | Social-Media Branding | Scoop.it
From Peter Wilkins' new chair as managing director of the Hyde Park Angels, Chicago's startup scene has two problems that the area's largest angel network can fix: (What angel investors can bring besides funding to startup companies
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Personal Branding for Good: How to create a personal social media brand that benefits your organization’s mission - - Social Media Week

Personal Branding for Good: How to create a personal social media brand that benefits your organization’s mission -  - Social Media Week | Social-Media Branding | Scoop.it
RT @ChicagoCares: Personal #Branding for Good – Join us during #SMWChicago for #SMWBrandForGood. http://t.co/lWfzv9ED9j
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CHART OF THE DAY: Facebook Tops The 10 Most-Used Apps, But Google Isn't Far Behind

CHART OF THE DAY: Facebook Tops The 10 Most-Used Apps, But Google Isn't Far Behind | Social-Media Branding | Scoop.it
The biggest tech companies are dominating the mobile scene.

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How to Use Content Themes to Make Blogging a Snap : @ProBlogger

How to Use Content Themes to Make Blogging a Snap : @ProBlogger | Social-Media Branding | Scoop.it

This might sound familiar: you’re staring at a blank screen, panic slowly rising, headache setting in, mind blank. You’re due to publish a blog post but you have absolutely no idea what to write about. Again.

 

The “writers block” cycle can put a serious cramp in your blogging style, but contrary to popular opinion, it’s not a mysterious ailment with no known cure. In most cases, writers block is a direct result of poor planning.

 

This is good news, because it means that with correct planning, you can skip right over the blank screen and save loads of time and sanity when blogging.

 

 


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Unity Promotes Collaboration With New Cloud Services And Open Sourced ... - Forbes

Unity Promotes Collaboration With New Cloud Services And Open Sourced ... - Forbes | Social-Media Branding | Scoop.it
Forbes
Unity Promotes Collaboration With New Cloud Services And Open Sourced ...
Forbes
Unity Technologies is also open sourcing a number of Unity tools.
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Social Monitoring Informs Pinterest Marketing Strategy - Business 2 Community

Social Monitoring Informs Pinterest Marketing Strategy - Business 2 Community | Social-Media Branding | Scoop.it
Social Monitoring Informs Pinterest Marketing Strategy
Business 2 Community
Rubin was hired to develop Pinterest's global brand marketing and marketing strategy as well as increase activity on the platform.
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6 Best Social Media Management Tools For eCommerce Companies.

6 Best Social Media Management Tools For eCommerce Companies. | Social-Media Branding | Scoop.it
Continue reading «6 Best Social Media Management Tools For eCommerce Companies.» (RT @robertkilonzo 6 Best Social Media Management Tools For eCommerce Companies - http://t.co/YbZqJWBMrY)...
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Reports: Google planning to offer its services to kids

Reports: Google planning to offer its services to kids | Social-Media Branding | Scoop.it
Google is reportedly planning tweaks to its services such as Gmail and YouTube that would allow children to set up their own accounts. According to The Information, Google is considering features such as a (Ready for the next step?
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5 Questions to Determine If You Are an Entrepreneur

5 Questions to Determine If You Are an Entrepreneur | Social-Media Branding | Scoop.it
RT @matthewtoren: 5 Questions to Determine If You Are an #Entrepreneur http://t.co/JhPlZ0HNho via @i_smallbusiness
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3 Keys to Creating Chemistry with Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy

3 Keys to Creating Chemistry with Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social-Media Branding | Scoop.it

3 Keys to Creating Chemistry with Your Audience http://t.co/Yzfjybm5Jh


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7 Strategies for Better Text Message Marketing - Street Fight

7 Strategies for Better Text Message Marketing - Street Fight | Social-Media Branding | Scoop.it
7 Strategies for Better Text Message Marketing
Street Fight
Here are seven strategies that merchants can use to reinvigorate their text message marketing campaigns. 1. Encourage customers to interact with your brand.
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Crowdfunding and Venture Funding: More Alike Than You Think

Crowdfunding and Venture Funding: More Alike Than You Think | Social-Media Branding | Scoop.it

 

A recent academic study looked at theater projects on Kickstarter, including one titled “Thanks For Playing: The Game Show Show!,” found that projects picked only by crowds were as likely to deliver on budget — and achieve commercial success and positive critical acclaim — as projects favored by experts.

 

Hug wants to raise $34,000 to build an app and sensor band that wraps round your water bottle to track daily hydration. Van Eko is targeting €150,000 (about $200,000) for an eco-friendly electric scooter made of hemp fibers. PetTunes is seeking $196,000 to build a personal music player that optimizes sound frequency for dog and cat ears.

A catchy, even irrelevant idea is seemingly all an aspiring entrepreneur needs these days to raise money on crowdfunding sites like Kickstarter — a point driven home this summer when a Columbus, Ohio, developer, Zack Brown, raised $55,492 to make a potato salad.

Now, researchers are tapping into the growing data on crowdfunding to take stock of the phenomenon. A central question: Do crowds — driven by a herd mentality, crowd euphoria or sheer silliness — gravitate toward funding seemingly irrelevant ideas? Or can crowds make rational funding decisions and, better yet, exceed venture capital investors and other traditional gatekeepers in identifying promising projects?

A recent academic study explored those questions by looking at theater projects on Kickstarter. In that study, researchers tracked 120 theater-related campaigns on Kickstarter between May 2009 and June 2012 that aimed to raise at least $10,000. Researchers also asked 30 professionals, all with experience in evaluating applications for grant-making organizations like the National Endowment for the Arts, to evaluate those same campaigns.

Their findings: Crowds and experts agreed substantially on what makes promising theater. Where crowds and experts disagreed, crowds were generally more willing to fund projects. Yet projects picked only by the crowd were as likely to deliver on budget — and achieve commercial success and positive critical acclaim — as projects favored by experts. The crowd, in effect, picked strong projects that experts might not have recognized.

“The crowd is often thought as being crazy. There was a sense that they would back musicals about Internet cats, and experts would back serious work,” said Ethan R. Mollick an assistant professor of management at the University of Pennsylvania’s Wharton School. “It turns out the crowd does consider the quality of projects and outcomes pretty well.”

One reason crowds might do as well, or even better, at picking promising projects is that they tend to be more diverse and might avoid, for example, some of the gender biases that have long directed the bulk of the venture capital funding to male entrepreneurs.

Two recent studies of Kickstarter projects have found that crowndfunding is indeed opening entrepreneurship and investing to more women. A recent study of 16,000 Kickstarter projects, by researchers at the University of California, Berkeley and the Hebrew University of Jerusalem, found that female investors were more likely to invest in female entrepreneurs, and that these female entrepreneurs enjoyed higher rates of success in reaching their funding goals.

Another study by Jason Greenberg at New York University’s Stern School of Business and Mr. Mollick also found higher proportions of female funders led to higher success rates in capital-raising for women.

Venture capital investors are scrambling to tap the wisdom of the crowd, financing projects that found their first legs in crowdfunding. In the last quarter of 2013 alone, 10 previously crowdfunded hardware start-ups raised a total of over $150 million, according to a report published on Monday by CB Insights.

In March, Oculus VR, the virtual reality company that raised $2.4 million on Kickstarter, was acquired by Facebook for $2 billion. And with 19 deals through July, investor deal activity to crowdfunded hardware companies is on pace to break 2013’s record this year, the report said.

Crowdfunding platforms have become “a valuable source for dealflow” for venture capital investors, the report said.

Still, what explains the success of potato salad guy? Or projects like the first-ever all-pug production of Hamlet, successfully funded this month?

The Wharton School’s Mr. Mollick shrugs off those examples. “Sometimes, there’s just weirdness on the Internet. The Internet likes strange things.”

 


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EPA promotes range of tools to ensure safe beaches - Boston Globe

EPA promotes range of tools to ensure safe beaches - Boston Globe | Social-Media Branding | Scoop.it
Boston Globe EPA promotes range of tools to ensure safe beaches Boston Globe The beach guidance also recommends the use of surveys to better assess pollution sources before they pose a threat, and encourages the use of tools that rapidly...
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