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Rescooped by Josie from Business: Economics, Marketing, Strategy
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Nail Your Digital Marketing in 2015 With These Top Tools

Nail Your Digital Marketing in 2015 With These Top Tools | Social-Media Branding | Scoop.it
For us B2B marketers, 2015 is bringing new challenges and sharpened digital strategies. But in order to carry out your new strategy, you may need to investigate new digital tools and solutions.

Via Pantelis Chiotellis
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Rescooped by Josie from Public Relations & Social Media Insight
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7 Roadblocks to Digital Marketing Transformation | Convince and Convert: Social Media Strategy and Content Marketing Strategy

7 Roadblocks to Digital Marketing Transformation | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social-Media Branding | Scoop.it
Marketing success requires a commitment to consistently create exceptional customer experiences, along with transparency, agility, and accountability at all levels. Unfortunately, many marketing leaders struggle to win and maintain internal support for digital marketing transformation.

Via Jeff Domansky
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Jeff Domansky's curator insight, August 12, 2014 10:58 PM

Paul Roetzer writes a thoughtful post and reflections on marketing leadership.

Rescooped by Josie from Business Tips
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Social Media Tips for New Businesses

Social Media Tips for New Businesses | Social-Media Branding | Scoop.it
You’re a new business with zero online followers... where do you start? Here are some social media tips for new businesses. (Just starting your #Business on #SocialMedia? Here are some helpful tips.

Via TechinBiz
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Audrey T's curator insight, February 2, 2014 9:28 AM

We've all been there - read one company's one-year-later insights.

Rescooped by Josie from Social Media Strategy
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5 Advanced Features in Social Media Engagement Tools

5 Advanced Features in Social Media Engagement Tools | Social-Media Branding | Scoop.it
Social media management tools often have a lot more features than the ones you’re using. I bet you often think ‘I wish I could do this’ or ‘it would be cool to do that’.

Via Ron Sela
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Ron Sela's curator insight, August 15, 2013 7:16 AM

5 Advanced Features in Social Media Engagement Tools

Rescooped by Josie from visualizing social media
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Social-Media Branding | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.


So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss
Josie's insight:

Colors seem so innocent but its not as innocent as it seems! The psychology of branding colors!

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Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
sistema italia srl's curator insight, May 29, 2013 10:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

Rescooped by Josie from Building a Web Presence
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20 Stats Every Global Social Media Marketer Should Know

20 Stats Every Global Social Media Marketer Should Know | Social-Media Branding | Scoop.it

... So what's a global marketer to do? Well, stop guessing for one -- instead, use data to help inform your social media strategies! That's why we've collected 62 stats that help paint a picture of how social media works around the world, 20 of which we're going to highlight in this blog post. Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider....


Via Jeff Domansky, wanderingsalsero
Josie's insight:

Excellent!

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Jeff Domansky's curator insight, April 7, 2013 3:19 PM

Read through some interesting data and stats about global social media marketing.

wanderingsalsero's curator insight, April 7, 2013 7:35 PM

Havern't read it but it sounds like something good to read for anybody who contemplates doing business across national boundaries.

Rescooped by Josie from Business: Economics, Marketing, Strategy
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2015 B2B Content Marketing Benchmarks, Budgets, and Trends

2015 B2B Content Marketing Benchmarks, Budgets, and Trends | Social-Media Branding | Scoop.it
Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing ...

Via Pantelis Chiotellis
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Rescooped by Josie from Social Media and Marketing
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4 Social Media Tools to Improve Your Social Media Marketing |

4 Social Media Tools to Improve Your Social Media Marketing | | Social-Media Branding | Scoop.it
Find out how these 4 social media tools can help you manage your social media community better and build a successful social media presence.

Via Bonnie Manis
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EZIA's curator insight, April 7, 2014 10:06 PM

Like these tools!

SSS Solutions's curator insight, April 10, 2014 11:56 AM
The content you share on social media determines the network you build and the audience you get. There may be times when you stumble upon great content but don't want to share it all right then. An awesome app, BufferApp solves your problem by queuing up your content so that it could be shared at a later point of time depending on the time the users are more active.
Anjelina jj's curator insight, May 29, 2014 1:36 AM

Very Useful one 

Rescooped by Josie from Microsoft Dynamics CRM
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The Future for #Customer #Experience in 2014

The Future for #Customer #Experience in 2014 | Social-Media Branding | Scoop.it
What does 2014 hold for us in the discipline of Customer Experience? Here are a few trends that I am seeing which I believe will become more important this year.

Via Eric_Determined / Eric Silverstein, Roberto Nocera
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Eric_Determined / Eric Silverstein's curator insight, January 9, 2014 4:06 AM

Valuable insight from @ColinShaw_CX on the different CX components that will impact 2014.


Share your thoughts on the trends listed?


Does your company understand the emotional connection needed?

Roberto Nocera's curator insight, January 9, 2014 1:32 PM

Customer Experience Trends  of 2014

@HugoASaenz's curator insight, January 15, 2014 10:33 AM

Un buen comienzo para ver que va a pasar en #CustEx en el 2014!

Rescooped by Josie from Business in a Social Media World
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People Don't Buy What You Do, But Why You Do It

People Don't Buy What You Do, But Why You Do It | Social-Media Branding | Scoop.it
What gets you out of bed in the morning and why should people do business with you? People don't buy what you do, they buy why you do it.

Via Cendrine Marrouat - cendrinemarrouat.com
Josie's insight:

Totally agree with this! And to have a clear brand  message You must know why You do what You do!

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 14, 2013 2:55 AM

Whether I am in front of a group or talking to a client, I always explain the same thing: “The more relatable you are, the more likely people are to trust / recommend you, and buy from you.”

 

Matt Crawford shares some enlightening thoughts on the topic.

 

“Why do you do what you do? Have you thought about that recently? Whether you are an entrepreneur, an employee, or even a charity worker, it’s important to regularly asses what motivates you in business. It’s not only important for you and your company. It’s important for your customers. Because as Simon Sinek says: People don’t buy what you do, they buy why you do it.”

Rescooped by Josie from Social Media and other stuff
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Social-Media Branding | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss, Jayne Courts
Josie's insight:

Very clearly defined. An intelligent approach when thinking about YOUR social media strategy!

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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe