These days, content marketing teams are expected to create content in all shapes and sizes. Trying to keep up with the seemingly insatiable demand, content teams often feel overwhelmed and stretched too thin.
But it doesn’t have to be this way. ... I propose the Content Marketing Pyramid — a strategy that allows you to get more out the door with the same effort. It’s done by combining infrequent, time-intensive content with low-effort, recurring content.
Via Nekhia Christian