More than 90% of consumers report that a word-of-mouth recommendation is the top reason they buy a product or service, according to Nielsen. It’s partly why Angie’s List, an online aggregator of consumer reviews, now has a market cap near $1 billion — because consumers want and use reviews they can trust.
That’s the central theme of digital marketer Paul Rand’s new book “Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business.” In it, he argues that the number-one thing that drives business today is recommendations. To win, he says every business, from the corner dry cleaner to a major corporation, should strive to become the most highly recommended brand in its category....
Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says you should build a fantastic site people love and have a well-rounded portfolio of ways to get leads/traffic.
We all have hunches about who dominates certain social media networks, but now we have some statistics to back up — or defy — those assumptions. Business Insider has compiled a report on the demographics of the major social media platforms.
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