Social Media Bits & Bobs
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Facebook Messenger’s plan to go full WeChat may be hidden in its source code

Facebook Messenger’s plan to go full WeChat may be hidden in its source code | Social Media Bits & Bobs | Scoop.it
Facebook Messenger could have a new group chat feature on the way.
Julie O'Donnell's insight:
Another day and another reason to be acutely aware of what WeChat are doing and why the Western World is so keen to follow in WeChat's footsteps
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As Snapchat Pushes Into France, U.S. Media Companies Tag Along

As Snapchat Pushes Into France, U.S. Media Companies Tag Along | Social Media Bits & Bobs | Scoop.it
Snapchat on Thursday plans to launch its first non-English version of Snapchat Discover. There are eight media partners for the France rollout, including Vice, Cosmopolitan and Tastemade.
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Pinterest is finally selling video ads

Pinterest is finally selling video ads | Social Media Bits & Bobs | Scoop.it
Welcome to the world of video advertising, Pinterest.
Julie O'Donnell's insight:
Pinterest joins the battle for brand's video budgets...along with Facebook, Snapchat, Instagram...
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Making Sense of Facebook's Two Latest Algorithm Changes

Making Sense of Facebook's Two Latest Algorithm Changes | Social Media Bits & Bobs | Scoop.it
Facebook’s definition of informative content is literally “anything that informs you."
Julie O'Donnell's insight:
Maybe one of the best things Facebook has done. Ever.
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Pinterest tries to one-up Amazon with new shopping features like AI-enabled search

Pinterest tries to one-up Amazon with new shopping features like AI-enabled search | Social Media Bits & Bobs | Scoop.it
Pinterest is adding a shopping cart, merchant profiles and artificially intelligent product search capabilities to better compete against Amazon and Google.
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Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social | Social Media Bits & Bobs | Scoop.it
users spent 24 percent more time watching video ads within premium content on websites than they did watching video ads in social feeds
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For Teenagers, the Pleasure of 'Likes'

For Teenagers, the Pleasure of 'Likes' | Social Media Bits & Bobs | Scoop.it
published in the journal Psychological Science
Julie O'Donnell's insight:
Herd mentality is alive and well
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What’s Snapchat Building? Recent Acquisitions Point to the Next Big Thing

What’s Snapchat Building? Recent Acquisitions Point to the Next Big Thing | Social Media Bits & Bobs | Scoop.it
comScore report
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New Twitter Study Highlights 9 Ways to Improve Tweet Response

New Twitter Study Highlights 9 Ways to Improve Tweet Response | Social Media Bits & Bobs | Scoop.it
Twitter's released their findings from a new study of over 9,000 direct response ad campaigns on the platform, highlighting the key terms, details and tweet copy structure techniques that lead to the best response
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Donald Trump And Twitter And You - Peter Levitan & Co.

Donald Trump And Twitter And You - Peter Levitan & Co. | Social Media Bits & Bobs | Scoop.it
Twitter Madness: Donald Trump VS. Hillary VS. Bernie
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Shedding Light on Dark Social: a Publisher's Case - GetSocial.io

Shedding Light on Dark Social: a Publisher's Case - GetSocial.io | Social Media Bits & Bobs | Scoop.it
91% of your social referrals end up on your 'Direct Traffic' bucket as most people now share through dark social methods. Learn WHY you should track these.
Julie O'Donnell's insight:
The power of the copy/paste share
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Twitter Introduces Apple TV, Amazon Fire TV, and Xbox One Apps for Live Streaming Video

SAN FRANCISCO, Sept. 14, 2016 /PRNewswire/ -- Twitter Introduces Apple TV, Amazon Fire TV, and Xbox One Apps for Live Streaming Video. Apps will le
Julie O'Donnell's insight:
Has Twitter finally decided what it 'is'? Its a live news company? A media company? Let's see....
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Twitter's Japan revenues overtake UK to be biggest market outside US

Twitter's Japan revenues overtake UK to be biggest market outside US | Social Media Bits & Bobs | Scoop.it
Japan has overtaken the UK to become Twitter's largest market outside the US.
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Snapchat is acquiring mobile search app Vurb for $110M+

Snapchat is acquiring mobile search app Vurb for $110M+ | Social Media Bits & Bobs | Scoop.it
Snapchat could help you organize a night out with friends or get a digest of the day's news thanks to its acquisition of mobile search startu
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Facebook Messenger bots can now send ads to consumers

Facebook Messenger bots can now send ads to consumers | Social Media Bits & Bobs | Scoop.it
Facebook has lifted its ban on Messenger bots sending promotional messages to consumers, as part of a wider set of rule changes.
Julie O'Donnell's insight:
As consumers are still not familiar with the benefits of bots, is now the right time to flip the switch on advertising from Messenger bots? Me thinks not.
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Know the Legal Risks of Blab for Brand Marketing

Know the Legal Risks of Blab for Brand Marketing | Social Media Bits & Bobs | Scoop.it
Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels?…
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Will the younger generation turn away from Snapchat? [#ChartoftheDay] 

Will the younger generation turn away from Snapchat? [#ChartoftheDay]  | Social Media Bits & Bobs | Scoop.it
When Parents and Grandparents started turning to Facebook, there was fear this would lead to a max exodus of the privacy conscious Millenials. Will this ha. Marketing topic(s):Social media marketing. Advice by Alexander Clark.
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Introducing emoji targeting | Twitter Blogs

Introducing emoji targeting | Twitter Blogs | Social Media Bits & Bobs | Scoop.it
We’re always looking for ways to improve our precise targeting capabilities to help drive deep engagement and better performance for brands. Just in time for World Emoji Day on July 17
Julie O'Donnell's insight:
Will you think twice about using a happy face emoji, the bath emoji or worse the 'pistol' emoji? 
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Social Distortion, With Chinese Characteristics

Social Distortion, With Chinese Characteristics | Social Media Bits & Bobs | Scoop.it
Beijing's social media strategy for the public is a simple one: distraction.
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Video Consumption on Twitter has Grown 220x in Last 12 Months [Infographic]

Video Consumption on Twitter has Grown 220x in Last 12 Months [Infographic] | Social Media Bits & Bobs | Scoop.it
Twitter’s released a range of new data insights, including some amazing stats around video consumption on the platform, which they’ve built into this new infographic.
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Instagram Brand Profiles are Coming – Here’s a First Look

Instagram Brand Profiles are Coming – Here’s a First Look | Social Media Bits & Bobs | Scoop.it
Instagram is testing out brand profiles, which would function similar to Facebook Pages. Here's how they look.
Julie O'Donnell's insight:
About time
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Betaworks Head of Creative: Facebook Brings Bots Acceptance To The Masses

Betaworks Head of Creative: Facebook Brings Bots Acceptance To The Masses | Social Media Bits & Bobs | Scoop.it
Could this move kick off chatbots for the mainstream?
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