When Ellen took to a captive live TV audience of millions last night, took a “selfie” with 11 of Hollywood’s hottest celebrities, and put out a call to become the most tweeted tweet ever, not surprisingly, the world listened. The...
You may love or hate Facebook, but surely it has gained its place in the marketing mix of small business owners. However, despite Facebook’s continuous efforts to drive more businesses to the platform, the information available to potential advertisers is somewhat confusing. This is why this post is a starter’s guide to Facebook advertising, explaining the difference among all the different ad formats.
I'm sure there are a few of you who've been waiting for this a long time, but here it is, Google's brand new, global, Alternate Reality Game called 'Ingress' which places you and your smartphone in the middle of a global mind control battle that you'll...
Facebook ads have long been scrutinized by major advertisers for a lack of control over frequency capping and a lack of accurate traffic estimates. In an effort to answer these concerns, Facebook has started beta testing a new campaign type … Continue reading →
“ Rotana Ty shares a wonderful essay on collective learning for Permamarks blog. He has curated ideas by many thought leaders on the topic including Marcia Conner, Nilofer Merchant, John Hagel, Tiffany Shlain, Gideon Rosenblatt, J.”
Via Ana Cristina Pratas
Julie O'Donnell's insight:
Are you only as smart as your online network? Curate connections to harness collective thinking
Creative Commons isn't just some arbitrary legalese: it was a way the world could build on creatives’ work. Re-use it. Re-mix it. It’s what made the web a place where individuals were not just creators, but part of communities that valued sharing.
SAN FRANCISCO (Reuters) - Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, the latest...