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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
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Facebook Apps Need to Be Mobile, and Here's Why

Facebook Apps Need to Be Mobile, and Here's Why | Social Media Bites! | Scoop.it

A little over 80% of time surfing the web on mobile phones is spent on social media, yet a vast number of Facebook app campaigns are flawed because they simply don't have a mobile version and lose out on a massive chunk of their audience.


Via Brian Yanish - MarketingHits.com
David Blundell's insight:

You're audience are living their lives on mobile so your campaign has got to be there . . .

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yeohyc's curator insight, October 8, 2013 6:24 AM

Fact: You got to be where your target audience is!!

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Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails

Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails | Social Media Bites! | Scoop.it
Content marketing efforts can fail for tactical, strategic, or internal reasons, but the most common blunders involve your content strategy.

Via yeohyc
David Blundell's insight:

Great insights here on Content Marketing. Thanks @yeohyc . . .

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yeohyc's curator insight, September 27, 2013 5:19 AM

Content is one of the most valuable tools in your Marketing arsenal, but only if it is constructed properly. 

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Pinterest Announces First Ad Product: Promoted Pins

Pinterest Announces First Ad Product: Promoted Pins | Social Media Bites! | Scoop.it
Pinterest has started experimenting with advertising.
David Blundell's insight:

Another social media channel ups the commercial ante. It will be interesting to see how well this goes down with the Pinterest community . . .

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Poovan Devasagayam's curator insight, September 20, 2013 12:29 PM

Interesting.. everybody wants to make money

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18 Things That Will Form The Future Of Content Marketing

18 Things That Will Form The Future Of Content Marketing | Social Media Bites! | Scoop.it

What do you think the future of content marketing is? Here are some thoughts from Mr Lee Odden fresh from content marketing world in Cleveland Ohio.


Via Jeff Domansky, Os Ishmael
David Blundell's insight:

Excellent tips on the future of content marketing. Thanks Os at ICGJ_IDEATION . . . 

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Stella Holman's curator insight, September 16, 2013 5:39 AM

#ContentMarketing, #InboundMarketing, #SMM' #TheConnector 

Linda Allen's comment, September 16, 2013 12:59 PM
Thank you Jeff; I copied into Everead for reference
Jeff Domansky's curator insight, September 16, 2013 2:45 PM

Lee Odden offers some smart thinking about the future of content marketing.

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AT&T Apologizes for 9/11 Tweet

AT&T Apologizes for 9/11 Tweet | Social Media Bites! | Scoop.it
AT&T's attempt at acknowledging the anniversary of the Sept. 11 may be remembered for all the wrong reasons.
David Blundell's insight:

The price of an ill-thought out tweet. Did AT & T handle the crisis well? . . .

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New Facebook Contest and Promotion Rules, What Marketers Need to Know | Social Media Examiner

New Facebook Contest and Promotion Rules, What Marketers Need to Know | Social Media Examiner | Social Media Bites! | Scoop.it
New Facebook contest rules: here's what marketers need to know to create and administer promotions on Facebook after the latest changes.
David Blundell's insight:

So now that the new Facebook rules on contests and promotions have been in existence for a couple of weeks, are you completely au fait with what you can or can't do? This great post from Social Media Examiner explains everything clearly . . .

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Facebook News Feed Updates, How Marketers Should Respond to Story Bump | Social Media Examiner

Facebook News Feed Updates, How Marketers Should Respond to Story Bump | Social Media Examiner | Social Media Bites! | Scoop.it
Facebook Story Bump: here's how this new feature helps your best updates stay at the top of Facebook news feed and tips to get more engagement.
David Blundell's insight:

As obscure 70's teeny-bop band Kenny once implored - "Come On And Do The Bump!". Find out about Facebook's "Story Bump" phenomena and what it means for your marketig exploits . . .

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Facebook Introduces More Business-Friendly Promotions Policy

Facebook Introduces More Business-Friendly Promotions Policy | Social Media Bites! | Scoop.it
Facebook unveiled a new promotions policy on Tuesday, updating guidelines for businesses that run contests and sweepstakes.

Via yeohyc
David Blundell's insight:

So Facebook have finally relaxed their rules on competitions, which no longer have to be run via 3rd party apps. Could this make life a lot easier for social markes?. . .

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yeohyc's curator insight, August 28, 2013 11:54 PM

Some Social Media Marketers will be rejoicing at this news, while others might have a few big reservations. Facebook has changed the rules governing how competitions and promotions can be run on the social network.

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Introducing a New Look for LinkedIn Groups [INFOGRAPHIC]

Introducing a New Look for LinkedIn Groups [INFOGRAPHIC] | Social Media Bites! | Scoop.it
LinkedIn Groups, one of our most popular products on LinkedIn, is getting a major redesign with a beautiful new look and feel.
David Blundell's insight:

Following LinkedIn's recent makeovers, now Groups get the visual makeover. What do you think? . . .

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A surprising insight on social media measurement: Activity does matter - Schaefer Marketing Solutions: We Help Businesses {grow}

A surprising insight on social media measurement: Activity does matter - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media Bites! | Scoop.it
Simple metrics like "followers" and "likes" are usually dismissed by the gurus but actually play an important part in your company's progress.
David Blundell's insight:

You gotta walk before you run. Sound advice for companies still attempting to get moving with social media . . .

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8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | Social Media Bites! | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.
David Blundell's insight:

Very good advice which starts with "Serve your audience, not your customer". Sounds logical but do companies always do this on social media? . . .

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Stefano Principato's curator insight, August 6, 2013 8:43 AM

Creating content-sharing relationships with these groups of like-minded folks could be as simple as asking.

Luke Hancock - H&H Social Design's curator insight, August 9, 2013 5:28 PM

While I believe the publication process of content has to be expedited, I think #2 has to come with a caveat of assure you're producing quality content.

 

I disapprove of barriers (internal & external) and bureaucracy preventing you from consistently producing content, I still think there needs to be measures that assures your content will resonate with your audience. 

 

Certainly, brands/companies don't realize all the content they're producing or content opportunities that are under their news.

 

Great read. 

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The 9 Types of Facebook Users [INFOGRAPHIC]

The 9 Types of Facebook Users [INFOGRAPHIC] | Social Media Bites! | Scoop.it
Are you the Facebook stalker? The oversharer? The brand promoter? Discover the numbers behind each Facebook archetype.
David Blundell's insight:

Are you a Stalker or a Baby Boomer? According to Optify there are 9 types of Facebook user. Which one are you? . . . 

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How to Create an Instagram Photo Hack

How to Create an Instagram Photo Hack | Social Media Bites! | Scoop.it
Create a one-of-a-kind collage on your Instagram profile using this hack.
David Blundell's insight:

Getting creative on Instagram can land you a standout cover pic for your social media channels . . .

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11 Sorry Excuses for Content That You Shouldn't be Sharing

11 Sorry Excuses for Content That You Shouldn't be Sharing | Social Media Bites! | Scoop.it
Content marketing is the overindulged golden child of the online world. We love it, but it’s starting to smell. Some content can be so inspiring that we feel like the next Peter Parker. But, not all content is good content.
David Blundell's insight:

You've heard the phrase "Content Is KIng" until your probably sick of it but is your content actually any good - i.e. is it worth sharing? Erin Nelson on the @JeffBullas blog posts some content no-nos . . .

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6 Creative Ways to Use Embedded Facebook Posts

6 Creative Ways to Use Embedded Facebook Posts | Social Media Bites! | Scoop.it
Here's how to embed Facebook posts in your website or blog to increase engagement, support your content and build your Facebook Page Likes.
David Blundell's insight:

Do you embed Facebook posts in other media, say your blog? Its pretty easy to do and this great post from Kristi Hines gives you some good reasons why to do it . . .

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eProAgi Anderson's curator insight, September 24, 2013 6:25 AM

Check out how you embed Facebook posts in your blog posts!

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8 Ways to Improve Your Facebook Engagement . . .

8 Ways to Improve Your Facebook Engagement  . . . | Social Media Bites! | Scoop.it
Facebook Page Engagement: follow these examples of cool Facebook posts to boost engagement on your Facebook Page.
David Blundell's insight:

Are you searching for some ideas to improve engagement for your Facebook page? This excellent post from Krista Bunskoek moght give you inspitaion . . .

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eProAgi Anderson's curator insight, September 24, 2013 8:09 AM

Use images ... according to Hubspot, you can generate 53% more likes using images vs a post with just text.

 

Learn more about Powerful Facebook Marketing:

http://realproadvisor.com/facebook-marketing/

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It’s a woman’s (social media) world

It’s a woman’s (social media) world | Social Media Bites! | Scoop.it
The average gap between the proportion of men and women who use social media
David Blundell's insight:

Pinterest still has a 5 -1, female to male ratio but twitter is ever-so-slightly male biased. Here's the lowdown on the social battle of the sexes . . .

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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner | Social Media Bites! | Scoop.it
LinkedIn for business: here's a complete guide to create the marketing strategy you need for your business to be successful on LinkedIn
David Blundell's insight:

Are you getting the most out of LinkedIn? Here's some great tips on using the channel for targeted marketing . . .

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Socially Good Clare's curator insight, September 15, 2013 11:18 AM

Great marketing tips here.

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10 Top Brands Taking Google+ By Storm - SumAll

10 Top Brands Taking Google+ By Storm - SumAll | Social Media Bites! | Scoop.it
As of May 2013, there were 359 million users on Google +, yet the network still remains a mystery for many small to medium size businesses when it comes to leveraging its audience and gaining traction utilizing its many unique features.
David Blundell's insight:

Have you got Google+ as part of your armoury of social channels? This great post tells you how the top ten brands are exploiting it t0 geat effect with some good takeways too . . .

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Twitter Hires First Head of Commerce | Social Media Today

Twitter Hires First Head of Commerce | Social Media Today | Social Media Bites! | Scoop.it
A study of 250 luxury brands showed that over the past four years, less than 0.25% of new customers have come through Facebook and less than 0.1% have come from Twitter.
David Blundell's insight:

Are you ready for T commerce? Could this be the start of T Bay? Twitter move toward online shopping . . .

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Lily-rose's curator insight, March 16, 2014 7:57 PM

"Customer Relationship Management has always been the best form of use for social media rather than sales, so will this move get rid of creative advertising/social media campaigns by brands if they can make users buy their product instantly" - i'm not a fan, for the very short period of time i've been part of the 'Twittersphere' I don't see where the two objectives meet? The beauty of Twitter to me, is it's simplicity, the creativity needed to have an effective campaign with 140 characters and the potential results if you get it right. Twitter has had issues finding it's 'place' in the social media realm (a fb with just statuses, an instagram without pictures). I can see where Twitter is coming from in terms of increasing revenue but it appears to be a change in vision? 

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Rebekah Radice, Social Media Strategist, Brand Management, Speaker, Trainer

Rebekah Radice, Social Media Strategist, Brand Management, Speaker, Trainer | Social Media Bites! | Scoop.it
As you build out your online presence, adding Google+ is a key component to your marketing strategy. Dominate your personal brand using Google Plus fuel!
David Blundell's insight:

Superb tips for getting the most out of Google+ . . . 

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Broadcasting with Twitter: How to steer well clear of bad habits and create a winning formula | Useful Social Media

Broadcasting with Twitter: How to steer well clear of bad habits and create a winning formula | Useful Social Media | Social Media Bites! | Scoop.it
David Blundell's insight:

UK brands only tweet on average 30 times per week, a lot less then US counterparts. Great food for thought here . . .

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Facebook: Here's How Your News Feed Works

Facebook: Here's How Your News Feed Works | Social Media Bites! | Scoop.it
The average News Feed has around 1,500 possible stories filtered through per day, but only 20% make your feed. What determines which stories you see?
David Blundell's insight:

Hot News! Facebook are implementing a new "story bumping" feature to ensure you don't miss a status update posted earlier in the day. Hope you see this in your Newsfeed! . . .

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How to Build and Measure Social Media ROI - HootSuite Social Media

How to Build and Measure Social Media ROI - HootSuite Social Media | Social Media Bites! | Scoop.it
Discover the 3 essential steps that Tent Social took to measure social media ROI with STOCK Restaurant.
David Blundell's insight:

Love this entirely focused approach to managing your social media ctivity strategically. Chocolate shoes too - yummy!!

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David Blundell's comment, August 1, 2013 7:20 AM
Oops, that word above should read "activity". Now where are my glasses . . .
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#OrangeDay Promotes Internet Free Of Trafficking, Porn, Bullying

#OrangeDay Promotes Internet Free Of Trafficking, Porn, Bullying | Social Media Bites! | Scoop.it
Social media users are painting the Internet orange today in support of a campaign to defend the rights and safety of women and girls.
David Blundell's insight:

Are you going orange today? . . .

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