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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
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Broadcasting with Twitter: How to steer well clear of bad habits and create a winning formula | Useful Social Media

Broadcasting with Twitter: How to steer well clear of bad habits and create a winning formula | Useful Social Media | Social Media Bites! | Scoop.it
David Blundell's insight:

UK brands only tweet on average 30 times per week, a lot less then US counterparts. Great food for thought here . . .

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Facebook: Here's How Your News Feed Works

Facebook: Here's How Your News Feed Works | Social Media Bites! | Scoop.it
The average News Feed has around 1,500 possible stories filtered through per day, but only 20% make your feed. What determines which stories you see?
David Blundell's insight:

Hot News! Facebook are implementing a new "story bumping" feature to ensure you don't miss a status update posted earlier in the day. Hope you see this in your Newsfeed! . . .

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How to Build and Measure Social Media ROI - HootSuite Social Media

How to Build and Measure Social Media ROI - HootSuite Social Media | Social Media Bites! | Scoop.it
Discover the 3 essential steps that Tent Social took to measure social media ROI with STOCK Restaurant.
David Blundell's insight:

Love this entirely focused approach to managing your social media ctivity strategically. Chocolate shoes too - yummy!!

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David Blundell's comment, August 1, 2013 7:20 AM
Oops, that word above should read "activity". Now where are my glasses . . .
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#OrangeDay Promotes Internet Free Of Trafficking, Porn, Bullying

#OrangeDay Promotes Internet Free Of Trafficking, Porn, Bullying | Social Media Bites! | Scoop.it
Social media users are painting the Internet orange today in support of a campaign to defend the rights and safety of women and girls.
David Blundell's insight:

Are you going orange today? . . .

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5 Ways Google Hangouts On-Air Can Help You Grow Your Business

5 Ways Google Hangouts On-Air Can Help You Grow Your Business | Social Media Bites! | Scoop.it
Google+ Hangouts On Air (HOA) are one of the easiest, low-cost ways to host live webinar presentations that can kick-start your business. Here's how to use it grow your business.
David Blundell's insight:

Great post on how Google Hangouts On Air can be integrated into your business . . .

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Three Steps to Becoming a Thought Leader in Your Industry | Social Media Examiner

Three Steps to Becoming a Thought Leader in Your Industry | Social Media Examiner | Social Media Bites! | Scoop.it
Here's how one business in a B2B niche market increased their blog readership and developed relationships with customers and influential industry leaders.
David Blundell's insight:

Great case-study blog post with ideas for "drilling" (sorry!) to find your most influential followers and build yourself up as a thought leader . . .

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Backup Everything Before Deleting Your Facebook Account! . . .

Backup Everything Before Deleting Your Facebook Account!  . . . | Social Media Bites! | Scoop.it
Deleting the Facebook account is serious matter, one should know the necessary steps needed to be taken care of. Once deleted, people would neither be able to search for you nor find any of your previous conversations.
David Blundell's insight:

Are you considering writing Facebook a "Dear John" letter and walking away from your relationship? ("y'know FB, we've had good times together but I feel I just gotta move on . . ."). If you're going to pull the plug here's some advice from @SocialDon.com about what to think about . . .

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Graph Search - coming to a Facebook near you

Graph Search - coming to a Facebook near you | Social Media Bites! | Scoop.it
Facebook's new feature, Graph Search, is imminent - but is sure to be accompanied by privacy concerns.
David Blundell's insight:

Reach for your privacy settings - Facebook Graph Search is here! . . .

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4 Tips on How to Use Pinterest as a Marketing Consultant

4 Tips on How to Use Pinterest as a Marketing Consultant | Social Media Bites! | Scoop.it

Pinterest's colorful social media platform is a great way to drive traffic back to your website and get even more exposure for your business. The question is, how do you use it as a marketing consultant?

David Blundell's insight:

Some good advice on using Pinterest for business . . .

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Mariale Peñalosa Arguijo's curator insight, July 8, 2013 3:16 PM

add your insight...

 10
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How to Choose the Right Type of Facebook Contest | Social Media Examiner

How to Choose the Right Type of Facebook Contest | Social Media Examiner | Social Media Bites! | Scoop.it
Facebook contests: How to decide which type of contest will work best for your goals, maximize fan engagement and increase your brand awareness.
David Blundell's insight:

Some great Facebook  competition ideas but you need to make sure you choose the right competition for your target audience . . .

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Five great social media campaigns and their metrics

Five great social media campaigns and their metrics | Social Media Bites! | Scoop.it
For the last month we've been bringing you some exciting campaigns and creative, shortlisted for The Digitals 2013.
David Blundell's insight:

How are your social media camapigns going? Here are some best of breed examples with some really innovative ideas . . .

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How to Create an Instagram Video in 7 Simple Steps

How to Create an Instagram Video in 7 Simple Steps | Social Media Bites! | Scoop.it
Instagram video, a new feature of Instagram 4.0, is now available for download, and here's a pictorial view of how to use it.
David Blundell's insight:

Watch out Vine, Intsagram Video is here!! @instagram

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Colin Williams's curator insight, June 21, 2013 5:54 PM

What everyone is talking about right now, 15 second videos! YouTube must be wondering what all the fuss is about. 

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5 Social Customer Service Rules of Thumb for the Travel Industry

5 Social Customer Service Rules of Thumb for the Travel Industry | Social Media Bites! | Scoop.it
If you are in the business of travel – from airline, cruise ship, car rental company, tour operator to train line – being able to provide up to the minute information through your customers’ preferred channels is proving to be a game changer.
David Blundell's insight:

Get serious about customer service on social media . . . 

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A surprising insight on social media measurement: Activity does matter - Schaefer Marketing Solutions: We Help Businesses {grow}

A surprising insight on social media measurement: Activity does matter - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media Bites! | Scoop.it
Simple metrics like "followers" and "likes" are usually dismissed by the gurus but actually play an important part in your company's progress.
David Blundell's insight:

You gotta walk before you run. Sound advice for companies still attempting to get moving with social media . . .

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8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | Social Media Bites! | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.
David Blundell's insight:

Very good advice which starts with "Serve your audience, not your customer". Sounds logical but do companies always do this on social media? . . .

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Stefano Principato's curator insight, August 6, 2013 8:43 AM

Creating content-sharing relationships with these groups of like-minded folks could be as simple as asking.

Luke Hancock - H&H Social Design's curator insight, August 9, 2013 5:28 PM

While I believe the publication process of content has to be expedited, I think #2 has to come with a caveat of assure you're producing quality content.

 

I disapprove of barriers (internal & external) and bureaucracy preventing you from consistently producing content, I still think there needs to be measures that assures your content will resonate with your audience. 

 

Certainly, brands/companies don't realize all the content they're producing or content opportunities that are under their news.

 

Great read. 

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The 9 Types of Facebook Users [INFOGRAPHIC]

The 9 Types of Facebook Users [INFOGRAPHIC] | Social Media Bites! | Scoop.it
Are you the Facebook stalker? The oversharer? The brand promoter? Discover the numbers behind each Facebook archetype.
David Blundell's insight:

Are you a Stalker or a Baby Boomer? According to Optify there are 9 types of Facebook user. Which one are you? . . . 

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How to Create an Instagram Photo Hack

How to Create an Instagram Photo Hack | Social Media Bites! | Scoop.it
Create a one-of-a-kind collage on your Instagram profile using this hack.
David Blundell's insight:

Getting creative on Instagram can land you a standout cover pic for your social media channels . . .

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Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location

Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location | Social Media Bites! | Scoop.it
Watch what happens when Heineken asked travelers at JFK to take a leap of faith and change their flight destination with the "departure roulette" board.
David Blundell's insight:

Would you push the button? Excellent demonstration of integrated marketing - social + face to face - from @Heineken . . . 

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Demystifying How Facebook's EdgeRank Algorithm Works: INFOGRAPHIC

Demystifying How Facebook's EdgeRank Algorithm Works: INFOGRAPHIC | Social Media Bites! | Scoop.it
Masses of data goes into calculating what appears in our news feeds. But you don't need to be rain man to master the EdgeRank algorithm.
David Blundell's insight:

Gazoinks! Batman and Robin demistify Facebook Edgerank in this infographic - Go Go Gotham City . . .

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How LinkedIn transformed itself into a beautiful mobile butterfly

How LinkedIn transformed itself into a beautiful mobile butterfly | Social Media Bites! | Scoop.it

 

SAN FRANCISCO — When you use LinkedIn’s mobile apps today, you might not even notice the series of bounces, slides, and pops that take place under your fingers. But you’ll definitely feel their combined effect, a very deliberate manipulation on LinkedIn’s part to make their app feel special, light, beautiful, and useful in your hand.

 

This focus on experience was the topic of a chat today between VentureBeat founder Matt Marshall and Deep Nishar, LinkedIn’s senior vice president of products and user experience, at MobileBeat 2013.


Via Anita Windisman, Gerrit Bes
David Blundell's insight:

LinkedIn gets sexy on your mobile! Check it out . . .

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Gerrit Bes's comment, July 12, 2013 3:52 AM
:-)
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6 Ways to Use the New Instagram Videos | Social Media Examiner

6 Ways to Use the New Instagram Videos | Social Media Examiner | Social Media Bites! | Scoop.it
Instagram videos: How to use video shorts on Instagram to share visually compelling stories to promote your brand and marketing message online.
David Blundell's insight:

Have you discovered video Instagram yet? I gotta feeling with its 15 seconds of play it's gonna give Vine a run for its money . . .

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3 Fantastic Twitter Hashtag Analytics tools

3 Fantastic Twitter Hashtag Analytics tools | Social Media Bites! | Scoop.it
Twitter Hashtag analytics tools can help you report on and analyze the traffic for a particular hashtag on twitter. In this article we discuss 3 great tools.
David Blundell's insight:

I was introduced to Hash tracking (pictured above)  by @JoshROINut (thanks Josh!) and used it to gather data on the British Council's recent #StaySafe infographic. I was very impressed with its ability to keep you abreast of your campaign in real time . . .

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Kathy E Gill's curator insight, July 11, 2013 4:49 AM

Hash tracking - tee-hee!

Chris Lentzy's curator insight, July 18, 2013 4:44 AM

I have a number of people who are addicted to hashtag tracking. If you are are one of these people here are 3 tools you can use.

Amanda Hoffmann's curator insight, July 26, 2013 9:18 PM

TWITTER ANALYTICS TOOLS

How to use hashtags for insights and engagement

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British Council marks Social Media Day with five golden rules for staying safe online | British Council

British Council marks Social Media Day with five golden rules for staying safe online | British Council | Social Media Bites! | Scoop.it

The British Council marks Social Media Day with 5 Golden Rules for parents to keep children safe on social media.

David Blundell's insight:

We're really delighted to work with our partners Click CEOP and ThinkUKnow to launch the #StaySafe campaign, with these essential tips for parents around the world on #SMDay . . .

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Agile marketing: the 70:20:10 rule

Agile marketing: the 70:20:10 rule | Social Media Bites! | Scoop.it
One of the characteristics of the modern marketer outlined in our recent Modern Marketing Manifesto is agility. The ability to be responsive and adaptive. To be flexible and embrace change.
David Blundell's insight:

Some great examples and a strong argument for why you gotta be flexible and agile with your social media marketing . . .

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Facebook Now Lets You Comment With a Photo

Facebook Now Lets You Comment With a Photo | Social Media Bites! | Scoop.it
Facebook has started to roll out photo comments, a new feature that allows you to comment on posts with images rather than words.
David Blundell's insight:

Say it with pictures. I suspect this new feature will lead to a shed load of "one fingered" salutes where the poster disagrees with the original post but it'll be fun to see how creative people get . . .

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