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Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
Curated by David Blundell
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The 7 Most Interesting Social Media Studies And What To Learn From Them

The 7 Most Interesting Social Media Studies And What To Learn From Them | Social Media Bites! | Scoop.it

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

 

Guiding metrics and studies in this space are really just in their beginning phase and a lot is still quite vague. To help make things a tiny bit more clear, I thought it might be helpful to collect 10 of the most interesting social media studies and see what we can best learn from them.

 

So without any further ado, let’s dig in and talk about the most important social media stats out there:


Via Brian Yanish - MarketingHits.com
David Blundell's insight:

Great set of takeaways from this selection of social media studies. For example, did you know that the first 60 minutes of your posts is the most important from an engagement point of view? . . .

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Nine0Media's curator insight, March 12, 5:59 PM

#DIYSEO #Nine0Media #SocialMediaTools

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How to Growth Hack Your Content Marketing

How to Growth Hack Your Content Marketing | Social Media Bites! | Scoop.it
Growth hacking is the name of the game right now for startups, and why shouldn’t it be? It’s all about bringing in more traffic and putting more users at the top of the conversion funnel.
David Blundell's insight:

What is a Growth Hacker and should you become one? Find out more in this excellent Kiss Metrics post on content marketing . . .

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How To Use Direct Messages on Instagram

How To Use Direct Messages on Instagram | Social Media Bites! | Scoop.it
A few months ago, direct messages on Instagram became accessible to all users. We break down this feature and show you how it can be used for your business.
David Blundell's insight:

Great post on how to use Instagrams new private messaging service for social media marketing . . .

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5 Types of of Snack Size Content for Social Media Marketing Worth Considering

5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Social Media Bites! | Scoop.it
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums. Provide the entree first and the main meal second. So it is all about the temptation.
David Blundell's insight:

If you've got a 140 character memory like me, this excellent blog post from Jeff Bullas is for you . . .

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Ryan DePoppe's curator insight, February 28, 10:44 PM

Snack size, perfect for social media. 

Gary Stevens's curator insight, March 2, 6:13 AM

Less is more. Some ideas on producing web content for audiences that have increasingly shorter attention spans.

Debra Hess Norris's curator insight, March 16, 10:44 AM

Helpful advice.... brevity is necesary.

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This Is Why No One Follows You on Twitter

This Is Why No One Follows You on Twitter | Social Media Bites! | Scoop.it
Twitter users often make the decision of whether or not to follow someone in seconds, meaning that you have very little time to impress.
David Blundell's insight:

Listen up! No one likes the hard sell - it gives people the bird . . . 

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Robert Shrigley's curator insight, February 24, 3:19 AM

We live in an ever incresing faster world and our full time hours never give us enpugh time to catch up.

dawsonloane's curator insight, February 25, 9:20 AM

To follow or not to follow? Could also try a Concise Online course to find out about followers and following http://www.concisetraining.net/shop/twitter-for-business-online-course/

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5 Social Media Trends for 2014, New Research

5 Social Media Trends for 2014, New Research | Social Media Bites! | Scoop.it
Social media research reveals which social media trends are important, including social listening, social advertising, integrated marketing and more.
David Blundell's insight:

If you don't measure your social marketing activity, how will you ever be intentional? Some smart savvy advice from Patricia Redsicker  at Social Media Examiner . . .

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Graig Angarella's curator insight, February 19, 1:36 AM

To begin, I agree that it is important to actually listen and respond to the feedback you and your company receive through social media, otherwise, what's the point? Customers want their opinions to be heard, so it's important to take the time to hear their input and then take action. Secondly, I can honestly say that social advertising and email updates are not very appealing to me, however, if the message is short and to the point, and has somewhat of an intriguing factor in it, it may grab my attention. Also, and again this is just a personal opinion, but I feel like adding a little humor never hurts. Lastly, I agree that it is important to keep tabs and documentation of your social media links and pages, because that is how you will be able to keep track of what is successful and what is not.

Debra Hess Norris's curator insight, March 16, 10:43 AM

Interesting advice to consider as we aim to better  use social media to strengthen our messsage about the value and importance of the preservation of cultural heritage. 

Erica Thayer's curator insight, March 18, 1:43 PM

This article discusses five trends that are expected to arise in social media marketing during the year of 2014.  The trends include: the importance of social listening, social advertising, the integration of email and social media, the assembly of a social media team, and social media return on investment.  While reading the article, I was intrigued by the discussion of the relationship between email and social media.  With the rise in popularity of social media, most (including myself) would think that email is booming obsolete in terms of creating relationships with companies.  I consider email to be a platform for communicating with coworkers and friends, but not really a popular way to communicate with current and potential customers.  This article claims that companies can encourage email subscribers to connect on social media platforms such as Facebook and Twitter, creating more social visibility.  It claims that by sending an email, the company has more control over their relationships and can extend them.  I am not sure if I agree with this point 100%, as I am a firm believer in two way communication and it is unlikely that a customer will reply to an email sent by a business.  I also felt that the discussion on social media ROI was interesting, as it seems that measurements are still confusing to companies and we're still unsure how beneficial social media marketing is.  It is important to have a measurable goal and to understand the preferences of the target market in order to be able to measure any kind of return on investment.

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The Science of Turning Instagram Followers into Customers - The Wishpond Blog

The Science of Turning Instagram Followers into Customers - The Wishpond Blog | Social Media Bites! | Scoop.it
The Science of Turning Instagram Followers into Customers Are you struggling to increase your Instagram ROI? Are you concerned the platform just isn’t for your business and thinking about throwing in...
David Blundell's insight:

Don't do a #daftpunk and hope to Get Lucky with your Instagram efforts. This excellent  blogpost tells you how to use Instagram for business . . .

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Facebook Announces Paper, A Curated Visual News Reader Launching Feb. 3 On iOS | TechCrunch

Facebook Announces Paper, A Curated Visual News Reader Launching Feb. 3 On iOS | TechCrunch | Social Media Bites! | Scoop.it
You miss great content because you aren't subscribed to the right sources. So Facebook wants to bring you content serendipity with Paper, a standalone iOS..
David Blundell's insight:

"Extra extra, read all about it!" - Facebook Paper hits the news stands in the US. Will this replace your New York Times or Guardian in the furure? . . . 

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Amy Haddow's curator insight, February 10, 6:48 AM

Curation - the focus of 2014

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Once Upon a Vine

Once Upon a Vine | Social Media Bites! | Scoop.it

A year ago today Twitter officially launched Vine. 2013 has turned out to be an astonishing year for app. It’s been embraced by the public and brands alike . . .

David Blundell's insight:

Have you got the Vine bug yet? This blog shows some really great examples of brands using Vine - I particualrly like Lowe's that have solved a common problem that I have with torches, in just 6 seconds . . .

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Heather Fields's curator insight, February 1, 9:36 AM

Great examples of brands including nonprofits using Vine.  40 million + Vine users and growing makes this an app worth adding to the mix.

Alessandra Granaudo's curator insight, February 2, 12:29 PM

Vine: a year later...

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Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging

Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging | Social Media Bites! | Scoop.it
Are you looking for new ways to add mobile to your marketing mix? Do you want to deliver time-sensitive offers to your customers? Wondering how SnapChat could help your business?
David Blundell's insight:

Ever since Snapchat turned down Facebook's offer to buy it, its  profile as social new kid on the block has been growing at an incredible rate. Snapchat ecompasses the concept of instant, mobile and personal and brands are getting really interested at how they can use it in their marketing mix. Eric Somoso's post for Social Media Examiner offers some great marketing ideas . . .

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You Do Not Own Your Audience | The Marketing Nut

You Do Not Own Your Audience | The Marketing Nut | Social Media Bites! | Scoop.it
Audiences can not be owned because human beings can not be owned. You do not own your audience, social media community or blog readers.
David Blundell's insight:

Great post from Pam Moore - @pammktgnut -  about not being presumptous and treating your social audience with respect . . .

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Sorry, Google+, We Still Won't Come to Your Party

Sorry, Google+, We Still Won't Come to Your Party | Social Media Bites! | Scoop.it

By now, it's a depressingly familiar business tactic from Google. The search giant changes a feature somewhere in its arsenal of services to force Google+ on you . . .

David Blundell's insight:

Now Google are letting anyone with a Google+ account contact you on your Gmail account. Is this what you want? . . .

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A Simple Content Marketing Org Chart

A Simple Content Marketing Org Chart | Social Media Bites! | Scoop.it
When I tried to find a simple org chart to help organizations visualize their own content team, I couldn’t find anything quite simple enough.
David Blundell's insight:

Does your social media content organization chart look like the image above? Ann Handley suggests identifies Content roles and simplifies the whole process . . .

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Facebook Revamps Pages with New One-Column Timeline Design

Facebook Revamps Pages with New One-Column Timeline Design | Social Media Bites! | Scoop.it
Facebook today announced a new streamlined look for Pages on desktop that is meant to help both users and Page admins find what they're looking for. The ne
David Blundell's insight:

Calling all Facebook community managers - Here's a new design change that streamlines everything. What do you think of the new layout? . . . 

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Janat Bujingo's curator insight, March 11, 10:23 AM

This was long over due, just eager for what else is changing..

Mariale Peñalosa Arguijo's curator insight, March 11, 5:58 PM

 

 10
Stephen Lovell's curator insight, March 12, 10:20 AM

Facebook is continuously evolving and changing it's timeline and pages format and functionality in order to better serve it's users. Here's an informative article on the most recent changes to the pages format . .

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Facebook Unveils News Feed Redesign, One Year Later

Facebook Unveils News Feed Redesign, One Year Later | Social Media Bites! | Scoop.it
Facebook is rolling out a redesigned News Feed one year after announcing major design changes. Many of the original design updates were abandoned.
David Blundell's insight:

Facebook's new design for the Newsfeed looks more like evolution than revolution . . .

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5 Reasons Why The Ellen Tweet Worked (and 1 Key Question)

5 Reasons Why The Ellen Tweet Worked (and 1 Key Question) | Social Media Bites! | Scoop.it
When Ellen took to a captive live TV audience of millions last night, took a “selfie” with 11 of Hollywood’s hottest celebrities, and put out a call to become the most tweeted tweet ever, not surprisingly, the world listened. The...
David Blundell's insight:

What can we learn from "that selfie"? (and by the way, TV's not quite dead yet! . . .)

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Wade Gardner's curator insight, March 5, 1:32 PM

Which sports figure will be the first to pull out her/his mobile and take a selfie? I'd love to see it happen after a hockey goal.

 

Louis Breton's curator insight, March 6, 6:04 AM

Une photo orgasmique d'après les paparazzis.

eProAgi Anderson's curator insight, March 6, 9:57 AM

I know I was intrigued to know the "1 Key Question," how about you?

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LinkedIn Introduces New Insights to See Who's Viewed Your Profile

LinkedIn Introduces New Insights to See Who's Viewed Your Profile | Social Media Bites! | Scoop.it
Have you ever wondered who is checking you out on LinkedIn?
LinkedIn's Who's Viewed Your Profile feature includes new visual analytics and insights into your potential professional suitors.

Via Brian Yanish - MarketingHits.com
David Blundell's insight:

This looks like a great bit functionality that future employers will be interested in . . .

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Bart van Maanen's curator insight, February 26, 5:35 AM

LinkedIn komt met nieuwe, gevisualiseerde statistieken over bezoeken aan je profiel. 

eProAgi Anderson's curator insight, February 26, 8:59 AM

So who's been viewing you?

Heather Koroll's curator insight, February 26, 8:14 PM

add your insight...

 
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15 Common Mistakes in Social Media Marketing

15 Common Mistakes in Social Media Marketing | Social Media Bites! | Scoop.it
As social media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing. What are the common mistakes that are often made in social media marketing?
David Blundell's insight:

Don't forget the 1:9:90 rule - Only one percent of participants will create content or start discussions, 9% will response and 90% will do neither. An oldie post from the brilliant @JeffBullas but great words of wisdom that still hold true in 2014 . . .

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Greer's husband's curator insight, February 23, 1:11 AM

Greer & I are still trying to reinvent the wheel with social media when we really need to put our ears to the ground to listen where others have already tread making the same mistakes. Hopefully you will find this article by Jeff Bullas as useful as we have.

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Klout Evolves Into A Content Creation Platform

Klout Evolves Into A Content Creation Platform | Social Media Bites! | Scoop.it
Klout is evolving from a service that told you how much influence you had in terms of a numerical value, to a service that now tells you why you're influen
David Blundell's insight:

Wow! Klout has turned from just measuring your engagement score into a complete content creation platform. What do you think of their new offer?

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Kaley Perkins's comment, February 16, 1:42 PM
I'm also anxious to see how it plays out. I confess a bit of platform overload!
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Social video success for brands on Vine and Instagram: Your 6-to-15 seconds of fame

Social video success for brands on Vine and Instagram: Your 6-to-15 seconds of fame | Social Media Bites! | Scoop.it
Time is almost always a vital limiting factor in engaging with customers, but Vine and Instagram each impose a strict maximum (six and 15 seconds, respectively). This may seem like ...
David Blundell's insight:

Short is beautiful! TNW show some great examples of brands getting creative with Vine and Instagram video . . .

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5 Google+ Features You Probably Aren’t Taking Advantage Of

5 Google+ Features You Probably Aren’t Taking Advantage Of | Social Media Bites! | Scoop.it
A simple list of Google+ features to help improve your user experience, how you post your content, look at performance, and audit your brand page
David Blundell's insight:

Some really great tips here about Google+. Do you know all of these? . . .

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Andrew Taylor's curator insight, February 17, 11:31 AM

Really great information.

Randy Bauer's curator insight, March 6, 7:19 PM

Dive deep into Google Plus and you will probably discover more. The Ripple view is a great way to measure your social shares throughout google plus. Have Fun.

YOBSN Money's curator insight, April 30, 1:11 PM

Great platform and growing all the time. These tips should be well worth the read.

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Which Social Networks Should You Care About in 2014? - Digital Europe

Which Social Networks Should You Care About in 2014? - Digital Europe | Social Media Bites! | Scoop.it
It’s hard to believe that Facebook will be ten years old this February and yet social media still seems new to many of us.
David Blundell's insight:

Some really interesting data about what's hot and not in social in 2014 . . .

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Ana Melo's curator insight, March 12, 5:41 AM

Great info graphic portrait of digital Europe.

sobrie01's curator insight, April 9, 2:35 PM

How can we better leverage these options in learning? How do we leverage these to show best practices, quick bites of information for a particular group or use it in the classroom for application learning through video and discussion of that video. Interesting. Anyone doing it?

YOBSN Money's curator insight, April 30, 1:14 PM

This should be very interesting great looking infographic agree?

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How to Respond to a Social Media Crisis

How to Respond to a Social Media Crisis | Social Media Bites! | Scoop.it
Does your brand have a crisis response plan in place? Do you know what tactics to use to defend your reputation online?
David Blundell's insight:

Some very good pragmatic tips on how to handle a social media crisis . . .

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nzwood51x's curator insight, January 26, 9:05 PM

This guy is just awesome...love his stuff.

Sieg Holle's curator insight, February 2, 1:35 PM

Act do not react or hide

Philip Brown's curator insight, February 24, 12:39 PM

Good tips....add one more - plan for the crisis up front; always best to know how to swim before you get in the water!

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6 Facebook Marketing Tips for Managing Your Facebook Page

6 Facebook Marketing Tips for Managing Your Facebook Page | Social Media Bites! | Scoop.it
Use these simple Facebook page tips to become a more effective admin and make your page more professional starting today.
David Blundell's insight:

So you know everything about  Facebook? Here's a list of good practice habits from Jim Belosic of #Shortstack if you work on a Facebook page professionally. I really love #4 . . . 

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renata mello's curator insight, February 3, 8:08 AM

This seems like an obvious one for social media professionals, but I had a few issues with Facebook before. So I would recommend checking the updates, changes and the tips provided.

 

Enjoy!

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How to Use Google Analytics to Track Facebook Referrals

How to Use Google Analytics to Track Facebook Referrals | Social Media Bites! | Scoop.it
Google Analytics can be a powerful tool for tracking your effectiveness in driving traffic from Facebook. Here is a step-by-step guide.
David Blundell's insight:

Great post from Andrew Foxwell with advice on how to drill down deeply into your Facebook referrals to find out which actions were the most successful for bringing you traffic . . .

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yeohyc's curator insight, January 9, 4:47 AM

Did you know that you can also use Google Analytics to track your Social Media?

Paolo Margari's curator insight, January 9, 7:01 AM

Empower your metrics with a bit of social media insights.

renata mello's curator insight, February 3, 6:23 AM

Google Analytics still is an essential tool to track your traffic. You can also use FB insights and tailored websites to have a better overview.