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How to Use Hashtags in Your Social Media Marketing | Social Media Examiner

How to Use Hashtags in Your Social Media Marketing | Social Media Examiner | Social Media Bites! | Scoop.it
How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels.
David Blundell's insight:

You probably know this already but a great reminder anyway . . .

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Neil Wilkins's curator insight, February 22, 2013 6:58 AM

Less is more and you don't have to use # in every tweet. But when the time and place are right, these are some great tips to make it work well.

Minna Kilpeläinen's curator insight, February 22, 2013 4:00 PM

Useful advice.

Social Media Bites!
Bitesize news, tips and rumours about all things social from David Blundell
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Facebook Debuts Call-to-Action Buttons for Pages

Facebook Debuts Call-to-Action Buttons for Pages | Social Media Bites! | Scoop.it
Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
David Blundell's insight:

. . . And as you can see, the new Facebook button displays on mobile too. Could this be a game-changer for businesses? . . .

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How to Create Social Media Images That Support Your Brand

How to Create Social Media Images That Support Your Brand | Social Media Bites! | Scoop.it
Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company's images more recognizable? Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity. In this article you'll discover how to use simple design tactics to help your audience…
David Blundell's insight:
David Blundell's insight:

Some really great advice here from Anna Guerrero of @Canva - it all boils down to being consistent with absolutely everything you do . . .

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Kaitlyn Gregg's curator insight, December 10, 12:36 PM

Super interesting read. It is interesting how impactful font, word placement, and things of that sort are.

Cindy Peters's curator insight, December 12, 1:40 PM

Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity.

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Facebook Launches Standalone Groups App To Stoke Micro-Sharing

Facebook Launches Standalone Groups App To Stoke Micro-Sharing | Social Media Bites! | Scoop.it
700 million people use Facebook Groups every month, but it’s a second-class experience on mobile, slow and buried in the social network’s main app. So..
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Facebook groups just got sexy and mobile! Read about the new Group apps that and what it means for your marketing . . .

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A Guide to Social Video, and Where it Fits in Your Marketing Plan

A Guide to Social Video, and Where it Fits in Your Marketing Plan | Social Media Bites! | Scoop.it
Here's how to include social videos in your social media marketing plan and how to use social video.
David Blundell's insight:

Did you know that your site is 50 times more likely to appear on the first page of search engines if it includes a video? Here's a great post from those wise old owls @Hootsuite with the skinny on using video on social . . .

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Are you boring or spamming your Facebook audience? If so, you're history . . .

Are you boring or spamming your Facebook audience? If so, you're history . . . | Social Media Bites! | Scoop.it
Facebook recently made it easier to unfollow annoying pages, people and groups that pollute their news feeds. Should marketers be mad about this?
David Blundell's insight:

Brands, you'd better make your content relevant and interesting or prepared to be unfollowed  . . .

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How to Set Social-Media Goals That Will Move Your Marketing Forward

How to Set Social-Media Goals That Will Move Your Marketing Forward | Social Media Bites! | Scoop.it
When it comes to social media, the 'see what sticks' mentality isn't always recommended.
David Blundell's insight:

Are you guilty of the spaghetti strategy for your social media? Is it pasta point of rescue? Here's a great post about setting social media goals . . .

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eProAgi Anderson's curator insight, October 31, 6:02 AM

Have you ever felt a bit unsure when coming up with goals for your social media marketing? Would it feel great to have a better grasp on what to aim for and how to get there?

Hannah Langlois's curator insight, November 10, 3:40 PM

Within this article it allows the reader to understand the connection between Marketing, Advertising, and social media. All three work very well together and are very much alike. 

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How To Keep An Eye On The Competition On Facebook

How To Keep An Eye On The Competition On Facebook | Social Media Bites! | Scoop.it
Are your competitors getting massive reach and engagement on Facebook? This article show how to research what your competition on Facebook.
David Blundell's insight:

Become a social media spy and keep an eye on the competition! Here's how with this excellent post from @AndreaVahl . . .

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Lorraine Elvire Wagenaar's curator insight, October 23, 7:30 AM

voeg uw inzicht ..

Keith D Shrock's curator insight, October 26, 6:44 PM

Your Social Marketing Competition In Facebook Marketing. *Watch 'Em, Here Is How.

Bethany Spilde's curator insight, October 29, 10:37 AM

How to keep an eye on 'competition' ... or learn from others who are doing it better. ;)

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Why Google+ is the place for passions

Why Google+ is the place for passions | Social Media Bites! | Scoop.it
The single biggest controversy about social media is whether Google+ is a dying wasteland of non-activity or a hive of conversation and engagement. Mike Elgan is here to explain why it's the latter.
David Blundell's insight:

Cupcakes, scuba or tattoos? You'll find all these and 1,000 more topics on Google+, a place for your passions . . .

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How to Use Pinterest Promoted Pins

How to Use Pinterest Promoted Pins | Social Media Bites! | Scoop.it
Do you use Pinterest in your social media strategy? This article shares what promoted pins are, and how, when and why to use them.
David Blundell's insight:

For those of you that use Pinterest as part of your social media marketing you now have the option to promote pins on a Cost Per Click  basis, similar to Facebook and Google. Here's a great blog post from Cynthia Sanchez with the  complete skinny, or should be the complete Pinny? . . .

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Erik Retallick's curator insight, October 9, 6:24 AM

Pinterest is often overlooked. The great thing about it is that it relies on visual stimuli and we live in more of a visual than literate society.

Allison Lloyd's curator insight, October 13, 5:47 PM

The article “How to Use Pinterest Promoted Pins” by Cynthia Sanchez explains how to use this social media platform as part of your digital marketing strategy. 

Pinterest’s “promoted pins” are the sites answer to advertising.  They target certain locations and demographics, putting your content closer to the eyes of the people you want to view it. 

Unlike regular social media marketing, this type is not allowed to contain any call to actions.  It must simply link to an accurate, relevant website, and there must not be any immediate sign up prompts.

These pins can be a way to get in front of the eyes of new customers you want to target, especially those customers that you haven’t been able to reach with other types of marketing.  Pinterest provides an interactive way to reach their consumers, and provided an easy way for pinners to share these advertisements with their friends in a way that makes it feel like their own. 

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10 Content Marketing Lessons from The World's Fastest Growing Websites

10 Content Marketing Lessons from The World's Fastest Growing Websites | Social Media Bites! | Scoop.it
The media world is changing. The traditional media such as the New York Times is under threat. Here are 10 content marketing lessons from two upstarts.
David Blundell's insight:

Buzzfeed and Upworthy are two news blogs that are tearing up trees and giving traditional news outlets like the New York Times and The Guardian a run for their money. Jeff Bullas examines the secrets of their success and as usual its a combination of bright ideas and being imaginative with content . . .

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Facebook Tweaks News Feed to Highlight Fresher Content

Facebook Tweaks News Feed to Highlight  Fresher Content | Social Media Bites! | Scoop.it
A new tweak to Facebook's News Feed aims to address the common problem of seeing days-old posts on the platform.
David Blundell's insight:

The secret of comedy is good timing. Its also now the new secret of posting on Facebook, as this latest tweak to the Facebook News Feed demonstrates . . .

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Venkatesh Iyer (venkyiyer.com)'s curator insight, September 22, 5:39 AM

In tune with our we-want-it-now culture.

Lorraine Elvire Wagenaar's curator insight, September 23, 5:29 AM

voeg uw inzicht ...

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5 Tips for Building Meaningful Relationships with Influencers

5 Tips for Building Meaningful Relationships with Influencers | Social Media Bites! | Scoop.it

Does influencer marketing work? Do you actually know who the right influencers are for your business? . . .

David Blundell's insight:

The best advocates are people who already like your brand and are prepared to tell everyone else why . . .

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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | Social Media Bites! | Scoop.it
Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself!
David Blundell's insight:

Do you know how to make Pinterest work for your business? Here are some great ideas via Jeffbullas.com  . . .

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Chris Balbrick Infographiste's curator insight, September 25, 4:51 AM

Discover Pinterest Strategy.

Josephine Croft's curator insight, September 25, 6:59 PM

clever Pinterest ideas...

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10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | Social Media Bites! | Scoop.it

Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it's important to figure out how to make the platform work for you . . .

David Blundell's insight:

With Facebook making it harder to make in impact with organic reach, you can still make an impact with a free tool we've all got. It's called Imagination! Check out this great blog post from @AndreaVahl . . .

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How to Improve Your Social Media Ads Using Brain Science

How to Improve Your Social Media Ads Using Brain Science | Social Media Bites! | Scoop.it
Are you advertising on social media? Do you want more attention for your social media ads? The way you design your ad impacts how much attention it gets with social media. In this article you'll discover what the brain pays attention to and tactics for holding that attention. How Attraction Works Each second, your senses are…
David Blundell's insight:

You need to be smart and savvy for to be heard above all the social media noise. This great blog post from Social Media Examiner tells you how . . .

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Mallie Hart's curator insight, December 3, 6:40 PM

Especially with the changes (of doom) Facebook marketers face as we launch into 2015, who wouldn't want to improve the effectiveness of social media ads?

Kaitlyn Gregg's curator insight, December 4, 11:55 AM

Super interesting how you can increase conversion by tricking the brain. By giving the illusion of motion, you are forcing the brain to take notice and pay more attention - which is why gifs are so popular.

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5 Tips for Creating Content People Actually Want to Read

5 Tips for Creating Content People Actually Want to Read | Social Media Bites! | Scoop.it
Erica Cerulo, co-founder of online retailer Of a Kind, shares her tips on creating engaging content.
David Blundell's insight:

Be authentic! - "Readers just want to know what they're getting, and to feel that it's coming from an honest, authentic place." . . .

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14 Ways to Make Your Twitter Updates More Creative

14 Ways to Make Your Twitter Updates More Creative | Social Media Bites! | Scoop.it
Are you looking for creative ways to improve your Twitter updates? Do you want to spark better conversations with your followers? Coming up with interesting content ideas for tweets can be challenging for social media marketers. In this article I share 14 ways you can achieve more engagement with your Twitter audience. #1: Questions Tweet…
David Blundell's insight:

Great ideas - Love this very simple photo tweet from KLM that is an easy way to promote your brand in the moment with a smart phone and bit of inspiration. Not everything needs an expensive photo shoot . . .

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Ann Windham's curator insight, November 14, 10:45 AM

BE Creative, NOW.. we hear this every day.  Here are some tips for creative ways to improve Twitter updates.

Cindy Peters's curator insight, November 14, 11:23 AM

Twitter updates need to be interesting - here are some creative ways to improve your tweets, and engage your followers.

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To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere | Social Media Bites! | Scoop.it
An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
David Blundell's insight:

Get off of Facebook now! Well, OK, maybe it works for you but just make sure it does. Copyblogger dumped Facebook when they discovered they were getting much more traction from Twitter and Google+ . . .

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Hannah Langlois's curator insight, November 10, 3:44 PM

Many companied believe that social media helps there company so much but this might now be the case. Companies really need to take a look at how much social media really helps their company before putting so much effort into it.

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What Hootsuite Learned From Their Most Popular Tweets . . .

What Hootsuite Learned From Their Most Popular Tweets . . . | Social Media Bites! | Scoop.it
We've gathered 6 lessons from our most popular tweets to share with you all. Use these lessons to compose your next popular tweet!
David Blundell's insight:

Some great tips from @Hootsuite based on empirical evidence on what makes a good tweet. Who would have thought that Kim Jong-un would feature within their top ten? . . .

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Here's curator insight, October 27, 9:51 AM

It's interesting to read this and gather some insights for your own tweets...Variety seems to be one thing to take away...

Venkatesh Iyer (venkyiyer.com)'s curator insight, October 30, 1:33 AM

You want to give Hootsuite some respect, I think, even if you don't agree with everything they say. So read.

Kathy E Gill's curator insight, November 19, 11:57 PM

Hootsuite analysis of top 10 tweets. :-)

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A Field Guide to Content Marketing: Finding Your Groove - The Mention Blog

A Field Guide to Content Marketing: Finding Your Groove - The Mention Blog | Social Media Bites! | Scoop.it

Like many other content marketers, we’ve learned from those who are really good at what they do. We’ve developed the processes, strategies, and tactics that work best . . .

David Blundell's insight:

TFI Friday and here's a treat for content marketers - great tips from  a bunch of experts in this post A Field Guide to Content Marketing: Finding Your Groove

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Facebook contest ideas: the word of mouth campaigns you must see!

Facebook contest ideas: the word of mouth campaigns you must see! | Social Media Bites! | Scoop.it
Our friend and contributor Marcus Ho defines Facebook app campaigns as "word of mouth contests". In his recent article 5 effective ways to
David Blundell's insight:

If you're looking to run a Facebook contest that  customers buy into, here are some really good examples.

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Allison Lloyd's curator insight, October 13, 5:41 PM

“Facebook contest ideas: the word of mouth campaigns you must see!” an article posted by Alexandra Erman explains 4 different types of interactive campaigns used on facebook.com. The first is a fan vote.  It gets users involved, and encourages a sense of comradery that makes people invite their friends.  Word of mouth marketing is displayed here because 90% of the participants were women with the same two interest: children and home décor.

The second type of campaign was a coupon campaign that was distributed through an app.  You could share the app coupon with your friends, showing how “word-of-mouth” marketing can be duplicated into “word of text” marketing!

The third campaign was a photo contest, which is a very interactive way to gain customers.  It is mobile, and promotes the “selfie” which shows that the brand using a campaign like this likes to keep up with trends and be relevant. 

The last campaign is a simple quiz that keeps the user interacting with the page, and shares results with friends. 

 

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5 Brands Shaking Up Visual Content Strategy with Hyperlapse

5 Brands Shaking Up Visual Content Strategy with Hyperlapse | Social Media Bites! | Scoop.it
Instagram allows brands to create professional looking timelapse videos - I highlight 5 brands shaking up their visual content strategy with Hyperlapse.
David Blundell's insight:

Since Instagram released their new timelapse video app, Hyperlapse, many brands have been experimenting with it. Donna Moritz shows some great examples here . . .

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Chris Anne Raymond's curator insight, November 4, 9:42 AM

What ideas can you come up with to tell a story?

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DOs and DON'Ts of Social Media Pictures

DOs and DON'Ts of Social Media Pictures | Social Media Bites! | Scoop.it
Are you getting the most out of your social media profiles? Our guide to social media pictures will detail how to best tell your brand's story visually.
David Blundell's insight:

Harry Potter's a wizard with images too. A great post on how to put magic into your social spaces . . .

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7 Proven Ideas for What to Post on Facebook (from a Proven Page)

7 Proven Ideas for What to Post on Facebook (from a Proven Page) | Social Media Bites! | Scoop.it
Wondering what to post on Facebook for your business? You're not alone. Check out these 7 proven ideas from a nutritional company page. These guys kill it!
David Blundell's insight:

If you want to know what great content marketing on Facebook, I think this post from Aaron Lee highlights an excellent example from the Quest Nutrition FB page - Imagination a go-go . . .

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Lon Naylor's curator insight, September 22, 5:28 PM

Not strictly a Camtasia thing but rather a content creation idea...

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8 Visual Content Apps to Create Stunning Images and Videos

8 Visual Content Apps to Create Stunning Images and Videos | Social Media Bites! | Scoop.it
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.
David Blundell's insight:

Unless you've had your head stuck in an ice-bucket recently, you can't have failed to notice that more and more posts on all channels are driven by visual content. I recently saw a report that stated that posts with images drive traffic 75% than any other type of post. Here are some great tools and tips to help you give your visuals vavoom! . . .

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