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How to Use Hashtags in Your Social Media Marketing | Social Media Examiner

How to Use Hashtags in Your Social Media Marketing | Social Media Examiner | Social Media Bites! | Scoop.it
How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels.
David Blundell's insight:

You probably know this already but a great reminder anyway . . .

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Neil Wilkins's curator insight, February 22, 2013 6:58 AM

Less is more and you don't have to use # in every tweet. But when the time and place are right, these are some great tips to make it work well.

Minna Kilpeläinen's curator insight, February 22, 2013 4:00 PM

Useful advice.

Social Media Bites!
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25 ideas for your social media network strategy

25 ideas for your social media network strategy | Social Media Bites! | Scoop.it
 Make tweetable moments in presentations. When you give a talk to a relevant business audience, include your Twitter handle at the bottom of every slide. One popular speaking tip these days is to actually spoon-feed the audience tidbits they can easily tweet along with your presentation. Some speakers even have short sayings from their speech in slides to encourage tweeting and new followers.
David Blundell's insight:

Here are 25 fantastic Twitter tips from @markwschaefer to help you build your social media strategy . . .

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Bharat Employment's curator insight, January 29, 11:39 PM

www.bharatemployment.com

Cindy Peters's curator insight, January 30, 9:31 AM

Some valuable tips here to help with your social media strategy.

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FINALLY! A Checklist for Social Media Marketing that Actually Helps

FINALLY! A Checklist for Social Media Marketing that Actually Helps | Social Media Bites! | Scoop.it
Want to make social media easier for your business? No problem. This one-stop checklist for social media marketing makes things SUPER simple!
David Blundell's insight:

Here's a really useful checklist from @AskAaronLee to see how to approach marketing on each of the main social channels . . .

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Kristie's curator insight, January 25, 4:18 PM

Great tips to keep in mind if posting to various types of social media sites such as Facebook, Twitter, YouTube, Pinterest, etc.

Sean Dinner's curator insight, January 28, 8:32 PM

Amazing! Definitely a must-have list

Punch Digital 's comment, January 29, 9:24 PM
Just what we've been looking for, thank you!
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Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook | Social Media Bites! | Scoop.it
Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video system for months, which would finally give users and marketers a way to shoot footage within the app.
David Blundell's insight:

Six seconds to impress! Now Twitter have developed autoplay video but with some subtle differences from Facebook´s . . .

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Digital content trends for 2015

Digital content trends for 2015 | Social Media Bites! | Scoop.it
From better targeted content to joined-up comms channels, our expert panel predicts the big talking points for next year
David Blundell's insight:

Content marketing will get ever more sophisticated in 2015 - find out the opinion of five industry experts . . .

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Kanti Kumar's comment, January 17, 3:06 PM
I think the inevitable trend is that digital content has to be more personal and customised, and content creators and providers have to be more strategic and targeted in their marketing.
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10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | Social Media Bites! | Scoop.it

Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it's important to figure out how to make the platform work for you . . .

David Blundell's insight:

With Facebook making it harder to make in impact with organic reach, you can still make an impact with a free tool we've all got. It's called Imagination! Check out this great blog post from @AndreaVahl . . .

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How to Improve Your Social Media Ads Using Brain Science

How to Improve Your Social Media Ads Using Brain Science | Social Media Bites! | Scoop.it
Are you advertising on social media? Do you want more attention for your social media ads? The way you design your ad impacts how much attention it gets with social media. In this article you'll discover what the brain pays attention to and tactics for holding that attention. How Attraction Works Each second, your senses are…
David Blundell's insight:

You need to be smart and savvy for to be heard above all the social media noise. This great blog post from Social Media Examiner tells you how . . .

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Mallie Hart's curator insight, December 3, 2014 6:40 PM

Especially with the changes (of doom) Facebook marketers face as we launch into 2015, who wouldn't want to improve the effectiveness of social media ads?

Kaitlyn Gregg's curator insight, December 4, 2014 11:55 AM

Super interesting how you can increase conversion by tricking the brain. By giving the illusion of motion, you are forcing the brain to take notice and pay more attention - which is why gifs are so popular.

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5 Tips for Creating Content People Actually Want to Read

5 Tips for Creating Content People Actually Want to Read | Social Media Bites! | Scoop.it
Erica Cerulo, co-founder of online retailer Of a Kind, shares her tips on creating engaging content.
David Blundell's insight:

Be authentic! - "Readers just want to know what they're getting, and to feel that it's coming from an honest, authentic place." . . .

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14 Ways to Make Your Twitter Updates More Creative

14 Ways to Make Your Twitter Updates More Creative | Social Media Bites! | Scoop.it
Are you looking for creative ways to improve your Twitter updates? Do you want to spark better conversations with your followers? Coming up with interesting content ideas for tweets can be challenging for social media marketers. In this article I share 14 ways you can achieve more engagement with your Twitter audience. #1: Questions Tweet…
David Blundell's insight:

Great ideas - Love this very simple photo tweet from KLM that is an easy way to promote your brand in the moment with a smart phone and bit of inspiration. Not everything needs an expensive photo shoot . . .

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Ann Windham's curator insight, November 14, 2014 10:45 AM

BE Creative, NOW.. we hear this every day.  Here are some tips for creative ways to improve Twitter updates.

Cindy Peters's curator insight, November 14, 2014 11:23 AM

Twitter updates need to be interesting - here are some creative ways to improve your tweets, and engage your followers.

Valerie Adler's curator insight, January 17, 4:56 AM

There are some really great - and fresh - tips here on how to write tweets that get people engaged!

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To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere | Social Media Bites! | Scoop.it
An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
David Blundell's insight:

Get off of Facebook now! Well, OK, maybe it works for you but just make sure it does. Copyblogger dumped Facebook when they discovered they were getting much more traction from Twitter and Google+ . . .

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Hannah Langlois's curator insight, November 10, 2014 3:44 PM

Many companied believe that social media helps there company so much but this might now be the case. Companies really need to take a look at how much social media really helps their company before putting so much effort into it.

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What Hootsuite Learned From Their Most Popular Tweets . . .

What Hootsuite Learned From Their Most Popular Tweets . . . | Social Media Bites! | Scoop.it
We've gathered 6 lessons from our most popular tweets to share with you all. Use these lessons to compose your next popular tweet!
David Blundell's insight:

Some great tips from @Hootsuite based on empirical evidence on what makes a good tweet. Who would have thought that Kim Jong-un would feature within their top ten? . . .

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Here's curator insight, October 27, 2014 9:51 AM

It's interesting to read this and gather some insights for your own tweets...Variety seems to be one thing to take away...

Venkatesh Iyer (venkyiyer.com)'s curator insight, October 30, 2014 1:33 AM

You want to give Hootsuite some respect, I think, even if you don't agree with everything they say. So read.

Kathy E Gill's curator insight, November 19, 2014 11:57 PM

Hootsuite analysis of top 10 tweets. :-)

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A Field Guide to Content Marketing: Finding Your Groove - The Mention Blog

A Field Guide to Content Marketing: Finding Your Groove - The Mention Blog | Social Media Bites! | Scoop.it

Like many other content marketers, we’ve learned from those who are really good at what they do. We’ve developed the processes, strategies, and tactics that work best . . .

David Blundell's insight:

TFI Friday and here's a treat for content marketers - great tips from  a bunch of experts in this post A Field Guide to Content Marketing: Finding Your Groove

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Facebook contest ideas: the word of mouth campaigns you must see!

Facebook contest ideas: the word of mouth campaigns you must see! | Social Media Bites! | Scoop.it
Our friend and contributor Marcus Ho defines Facebook app campaigns as "word of mouth contests". In his recent article 5 effective ways to
David Blundell's insight:

If you're looking to run a Facebook contest that  customers buy into, here are some really good examples.

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Allison Lloyd's curator insight, October 13, 2014 5:41 PM

“Facebook contest ideas: the word of mouth campaigns you must see!” an article posted by Alexandra Erman explains 4 different types of interactive campaigns used on facebook.com. The first is a fan vote.  It gets users involved, and encourages a sense of comradery that makes people invite their friends.  Word of mouth marketing is displayed here because 90% of the participants were women with the same two interest: children and home décor.

The second type of campaign was a coupon campaign that was distributed through an app.  You could share the app coupon with your friends, showing how “word-of-mouth” marketing can be duplicated into “word of text” marketing!

The third campaign was a photo contest, which is a very interactive way to gain customers.  It is mobile, and promotes the “selfie” which shows that the brand using a campaign like this likes to keep up with trends and be relevant. 

The last campaign is a simple quiz that keeps the user interacting with the page, and shares results with friends. 

 

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5 Brands Shaking Up Visual Content Strategy with Hyperlapse

5 Brands Shaking Up Visual Content Strategy with Hyperlapse | Social Media Bites! | Scoop.it
Instagram allows brands to create professional looking timelapse videos - I highlight 5 brands shaking up their visual content strategy with Hyperlapse.
David Blundell's insight:

Since Instagram released their new timelapse video app, Hyperlapse, many brands have been experimenting with it. Donna Moritz shows some great examples here . . .

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Chris Anne Raymond's curator insight, November 4, 2014 9:42 AM

What ideas can you come up with to tell a story?

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Twitter launches 'While you were away' recaps for its iOS app

Twitter is rolling out its "While you were away" recaps for its iOS app today, after the feature was first detailed back in November. Now when you open Twitter's official app on an Apple device,...
David Blundell's insight:

Just in case you´re getting avian withdrawal symptoms, Twitter have launched a new "while you we're away" service . . .

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6 Ways to Improve Your Twitter Marketing Results

6 Ways to Improve Your Twitter Marketing Results | Social Media Bites! | Scoop.it
Are you satisfied with your results on Twitter?Ready to improve your Twitter marketing plan?Even if you've been on Twitter a while, there’s plenty you can do to increase followers, retweets and replies.In this article I’ll share six tips to help you get more return from your Tw
David Blundell's insight:

Some really great ideas to make the most of Twitter marketing . . .

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Viktorija Kolosova's curator insight, January 21, 3:40 PM

Need to follow their advice.

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How to Use Facebook's NEW Call-to-Action Button to Bring In the Benjamins

How to Use Facebook's NEW Call-to-Action Button to Bring In the Benjamins | Social Media Bites! | Scoop.it
Are you using Facebook's NEW Call-to-Action button on your page yet? It's pretty sweet! Here's how to use it to drive traffic & boost sales BIG TIME!
David Blundell's insight:

Facebook are rolling out the new Call To Action worldwide very soon. Take a look at this article that gives you great tips on how to use it to promote your business . . .

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HiddenValleyRV.net's curator insight, January 23, 10:43 PM

CTA button just made active on my page, yay.  So excited.  Peg has some tips to put it to best use.

Love the CTA clicks analytic availability too!

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Facebook Debuts Call-to-Action Buttons for Pages

Facebook Debuts Call-to-Action Buttons for Pages | Social Media Bites! | Scoop.it
Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
David Blundell's insight:

. . . And as you can see, the new Facebook button displays on mobile too. Could this be a game-changer for businesses? . . .

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How to Create Social Media Images That Support Your Brand

How to Create Social Media Images That Support Your Brand | Social Media Bites! | Scoop.it
Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company's images more recognizable? Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity. In this article you'll discover how to use simple design tactics to help your audience…
David Blundell's insight:
David Blundell's insight:

Some really great advice here from Anna Guerrero of @Canva - it all boils down to being consistent with absolutely everything you do . . .

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Kaitlyn Gregg's curator insight, December 10, 2014 12:36 PM

Super interesting read. It is interesting how impactful font, word placement, and things of that sort are.

Cindy Peters's curator insight, December 12, 2014 1:40 PM

Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity.

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Facebook Launches Standalone Groups App To Stoke Micro-Sharing

Facebook Launches Standalone Groups App To Stoke Micro-Sharing | Social Media Bites! | Scoop.it
700 million people use Facebook Groups every month, but it’s a second-class experience on mobile, slow and buried in the social network’s main app. So..
David Blundell's insight:

Facebook groups just got sexy and mobile! Read about the new Group apps that and what it means for your marketing . . .

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A Guide to Social Video, and Where it Fits in Your Marketing Plan

A Guide to Social Video, and Where it Fits in Your Marketing Plan | Social Media Bites! | Scoop.it
Here's how to include social videos in your social media marketing plan and how to use social video.
David Blundell's insight:

Did you know that your site is 50 times more likely to appear on the first page of search engines if it includes a video? Here's a great post from those wise old owls @Hootsuite with the skinny on using video on social . . .

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Are you boring or spamming your Facebook audience? If so, you're history . . .

Are you boring or spamming your Facebook audience? If so, you're history . . . | Social Media Bites! | Scoop.it
Facebook recently made it easier to unfollow annoying pages, people and groups that pollute their news feeds. Should marketers be mad about this?
David Blundell's insight:

Brands, you'd better make your content relevant and interesting or prepared to be unfollowed  . . .

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How to Set Social-Media Goals That Will Move Your Marketing Forward

How to Set Social-Media Goals That Will Move Your Marketing Forward | Social Media Bites! | Scoop.it
When it comes to social media, the 'see what sticks' mentality isn't always recommended.
David Blundell's insight:

Are you guilty of the spaghetti strategy for your social media? Is it pasta point of rescue? Here's a great post about setting social media goals . . .

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eProAgi Anderson's curator insight, October 31, 2014 6:02 AM

Have you ever felt a bit unsure when coming up with goals for your social media marketing? Would it feel great to have a better grasp on what to aim for and how to get there?

Hannah Langlois's curator insight, November 10, 2014 3:40 PM

Within this article it allows the reader to understand the connection between Marketing, Advertising, and social media. All three work very well together and are very much alike. 

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How To Keep An Eye On The Competition On Facebook

How To Keep An Eye On The Competition On Facebook | Social Media Bites! | Scoop.it
Are your competitors getting massive reach and engagement on Facebook? This article show how to research what your competition on Facebook.
David Blundell's insight:

Become a social media spy and keep an eye on the competition! Here's how with this excellent post from @AndreaVahl . . .

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Lorraine Elvire Wagenaar's curator insight, October 23, 2014 7:30 AM

voeg uw inzicht ..

Keith D Shrock's curator insight, October 26, 2014 6:44 PM

Your Social Marketing Competition In Facebook Marketing. *Watch 'Em, Here Is How.

Bethany Spilde's curator insight, October 29, 2014 10:37 AM

How to keep an eye on 'competition' ... or learn from others who are doing it better. ;)

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Why Google+ is the place for passions

Why Google+ is the place for passions | Social Media Bites! | Scoop.it
The single biggest controversy about social media is whether Google+ is a dying wasteland of non-activity or a hive of conversation and engagement. Mike Elgan is here to explain why it's the latter.
David Blundell's insight:

Cupcakes, scuba or tattoos? You'll find all these and 1,000 more topics on Google+, a place for your passions . . .

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How to Use Pinterest Promoted Pins

How to Use Pinterest Promoted Pins | Social Media Bites! | Scoop.it
Do you use Pinterest in your social media strategy? This article shares what promoted pins are, and how, when and why to use them.
David Blundell's insight:

For those of you that use Pinterest as part of your social media marketing you now have the option to promote pins on a Cost Per Click  basis, similar to Facebook and Google. Here's a great blog post from Cynthia Sanchez with the  complete skinny, or should be the complete Pinny? . . .

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Erik Retallick's curator insight, October 9, 2014 6:24 AM

Pinterest is often overlooked. The great thing about it is that it relies on visual stimuli and we live in more of a visual than literate society.

Allison Lloyd's curator insight, October 13, 2014 5:47 PM

The article “How to Use Pinterest Promoted Pins” by Cynthia Sanchez explains how to use this social media platform as part of your digital marketing strategy. 

Pinterest’s “promoted pins” are the sites answer to advertising.  They target certain locations and demographics, putting your content closer to the eyes of the people you want to view it. 

Unlike regular social media marketing, this type is not allowed to contain any call to actions.  It must simply link to an accurate, relevant website, and there must not be any immediate sign up prompts.

These pins can be a way to get in front of the eyes of new customers you want to target, especially those customers that you haven’t been able to reach with other types of marketing.  Pinterest provides an interactive way to reach their consumers, and provided an easy way for pinners to share these advertisements with their friends in a way that makes it feel like their own.